Interior Design Magazine

What Interior Design Magazine does

Interior Design Magazine is a B2B media and publishing company founded in 1932 and headquartered in New York, operating as a brand within the SANDOW Media portfolio. It serves the architecture and design (A&D) community — interior designers, architects, design firms and studios of all sizes, and manufacturers of furniture, finishes, fixtures, and materials — through editorial coverage of commercial, residential, hospitality, and workplace projects, product coverage, industry news, trends, and research. Its self-positioning is as the leading authority for the A&D community.

The company operates as a unified multi-format media platform rather than a single publication. Core assets include a flagship monthly print and digital magazine (interiordesign.net), content verticals (Projects, Products, DesignWire, HOMES, Showroom Showcase), video programming via DesignTV by Sandow (distributed on the web and a Roku channel), the SURROUND Podcast Network, a Design Jobs career board, newsletters, and industry events. It runs high-visibility awards programs (Best of Year, HiP Awards, NYCxDESIGN Awards) and proprietary research franchises (Top 100 Giants and Rising Giants, which rank the largest and fastest-growing interior design firms). The underlying technology is a digital publishing platform combining a web/archive property, newsletter delivery, and multimedia streaming; no proprietary technical differentiation, API, or app is disclosed.

The business model is a diversified media revenue stack: recurring print and digital subscriptions (sold via a subscription portal at sandow.dragonforms.com), advertising and sponsorship/branded content (transacted through a media kit), and events and awards programs monetized through entries, sponsorships, and attendance. Go-to-market is sales-led and B2B, targeting design professionals via direct subscriptions and advertisers/sponsors via direct media sales, supported by editorial submissions programs that pull content from designers and manufacturers. Pricing is not publicly disclosed; subscriptions are billed annually. Financials are not disclosed; the entity is privately held under SANDOW with 11–50 employees.

Name

Interior Design Magazine

Legal name

Interior Design Magazine

Website

https://interiordesign.net

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Interior Design Magazine is a New York-based B2B media company serving the architecture and design community with print/digital publications, video, podcasts, awards, and research, monetized through subscriptions, advertising, and events. Founded 1932; part of SANDOW Media.

Ownership category

akta.pro rank

Product category

Trade Publishing and Design Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Design industry publishing
• Architecture design media
• Trade publication services
• Industry awards programs
• Design research rankings

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Subscriptions: Physical magazine subscriptions delivered to design professionals, architects, and industry leaders. The publication maintains a monthly print schedule with special issues including Best Of Year and Giants of Design.
2. Digital Subscriptions and Content Access: Online access to articles, project galleries, product databases, and digital issues through the interiordesign.net website and newsletter delivery.
3. Advertising and Sponsorship: Sponsored content, digital advertising opportunities, and branded content offerings available through the media kit. Includes sponsored sections and branded editorial content.
4. Events and Awards Programs: Best Of Year awards, HiP Awards, NYCxDESIGN Awards, and various industry events that generate revenue through entries, sponsorships, and attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Interior Design Magazine publishes a monthly print and digital flagship magazine covering architecture and interior design projects, products, and industry trends. The portfolio is extended by industry-leading awards programs (Best Of Year, HiP, NYCxDESIGN), proprietary research rankings (Top 100 Giants, Rising Giants), video content (DesignTV by Sandow), a podcast network (SURROUND), a career job board (Design Jobs), newsletters, and event participation aimed at design professionals worldwide.

Product overview

Interior Design Magazine operates as a unified media platform consisting of a flagship print and digital publication serving as the leading authority for the Architecture & Design community. The portfolio includes content sections (Projects, Products, DesignWire, HOMES, Showroom Showcase), award programs (Best of Year, HiP Awards, NYCxDESIGN Awards), research publications (Top 100 Giants, Rising Giants), video (DesignTV by Sandow) and audio (SURROUND Podcast Network) programming, a Design Jobs career board, industry events, newsletters, and subscription services. The publication also maintains an editorial submissions process for designers and architects to submit projects and products for consideration.

Differentiator

Problem solved

Functional benefit

Brands

• DesignTV by Sandow: Video platform covering design content
• DesignWire
• Best of Year
• Giants of Design
• HOMES
• Showroom Showcase

Products and services

• Interior Design Magazine (Print & Digital) Flagship monthly print magazine and digital edition featuring architectural and interior design projects, products, and editorial coverage for the Architecture & Design community. Includes special issues such as Best Of Year and Giants of Design.
• Best Of Year Awards Annual awards program recognizing outstanding design achievements across multiple categories in interior design. Generates revenue through paid entries, sponsorships, and event participation by designers, firms, and manufacturers.
• HiP Awards (High-Performance Design) Awards program recognizing innovative high-performance products and outstanding commercial interior design professionals, presented at NeoCon.
• NYCxDESIGN Awards Awards program celebrating design excellence in the New York metropolitan area as part of the NYCxDESIGN festival.
• Top 100 Giants Research Annual research ranking of the 100 largest interior design firms globally by revenue, establishing industry benchmarks and providing firm profiles for the Architecture & Design community.
• Rising Giants Research Annual research ranking recognizing emerging and growing interior design firms with high growth potential and industry impact.
• DesignTV by Sandow Video content platform featuring design-focused programming, interviews with industry leaders, project showcases, and event coverage, available on web and Roku.
• SURROUND Podcast Network Podcast network featuring design industry programming, including Design Nerds Anonymous and career development content for design professionals.
• Design Jobs Career and job board platform connecting design professionals with employment opportunities across the architecture and design industry.
• Newsletters Email newsletter offerings delivering design industry news, project highlights, and product updates to design professional subscribers.

Quantifiable outcome

• Leading authority status for the Architecture & Design community

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DesignTV by SandowcoreTechnology or IntegrationMultimedia content partnership delivering video coverage including design showcases, interviews with industry leaders, and event coverage. Available on the Interior Design website and dedicated streaming platforms including Roku.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Architectural Digest: Architectural Digest is a leading architecture and interior design magazine covering projects, products, and trends for both design professionals and affluent consumers. It is the most direct competitor to Interior Design Magazine in audience and content type, with similar awards programs (AD100) and broader brand reach.
• Architectural Record: Architectural Record is one of the oldest U.S. architecture trade publications, focused on buildings, projects, and products for practicing architects. It competes directly with Interior Design Magazine for the same B2B architecture audience, though its emphasis tilts more toward architecture than interiors.
• Dwell: Dwell is a residential architecture and modern design magazine with a strong digital presence and consumer audience. It overlaps with Interior Design Magazine's HOMES and residential coverage while extending into deeper consumer/specifier crossover.
• Dezeen: Dezeen is a digital-first architecture and design magazine with global reach, high publishing velocity, and a strong following among designers. It competes for the same professional audience as Interior Design Magazine, particularly in digital and social channels.
• Metropolis Magazine: Metropolis is a B2B trade magazine covering architecture, interior design, and sustainability. It targets a similar design professional audience and competes for advertising spend in the same product specification category as Interior Design Magazine.
• Surface Magazine: Surface Magazine covers architecture, interiors, art, and design, with both print and digital editions. It targets a similar A&D professional audience and overlaps with Interior Design Magazine on project and product coverage.
• Contract Design: Contract Design is a B2B trade publication focused on commercial interior design, products, and projects. It is among the closest direct competitors to Interior Design Magazine in commercial interiors coverage and advertiser base.

Broad incumbents

• Wallpaper*: Wallpaper* is a global design and lifestyle magazine covering interiors, architecture, fashion, and technology. It overlaps with Interior Design Magazine's design audience but operates as a broader lifestyle brand rather than a pure trade publication.

Emerging players

• Designboom: Designboom is an online design magazine covering architecture, art, technology, and product design with a strong international audience. It is an emerging competitor in digital channels, particularly for social/mobile discovery of design projects.

Regional players

• Azure Magazine: Azure is a Canadian architecture and design magazine covering projects, products, and profiles. It is comparable in content type to Interior Design Magazine but primarily serves the Canadian market rather than the U.S./global audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/interiordesign
• Facebookfacebook.com/interiordesignmagazine
• LinkedInlinkedin.com/company/interior-design-magazine
• Instagraminstagram.com/interiordesignmag
• Pinterestpinterest.com/intdesmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interior Design Magazine