What 180s does

180s is a privately-held cold-weather accessories company that designs, manufactures, and sells wearable warming products under the 180s brand. Founded in 1995 and headquartered in Brooklyn, New York (operating as 180s USA LLC, governed under Maryland law), the company pioneered the behind-the-head ear warmer category and holds multiple U.S. patents on its proprietary frame design. Its product portfolio spans ear warmers, gloves, hats/beanies, neck warmers, and coordinated gift sets across men's, women's, and kids' segments, with sub-brands including EXOLITE (ultra-thin performance fabric ear warmers) and Degrees by 180s (recycled fleece line). The catalog includes 219 items priced between $19.99 and $79.99.

The company's core technology centers on its patented behind-the-head frame architecture with adjustable click-to-fit sizing, engineered to remain compatible with helmets, glasses, hats, and earbuds — a structural advantage traditional ear muffs cannot match. Material technologies include Primaloft Gold Eco and standard Primaloft insulation, Thermolite, recycled eco-fleece lining, water-resistant shells, and down fill. Select ear warmer models integrate Bluetooth HD 5.0 with built-in HD speakers, microphones, and 20-hour talk time, and the ALLTouch technology enables touchscreen glove operation. Products are built for next-to-skin, ultra-thin, 4-way stretch performance with 220-240 gsm thermal efficiency.

180s operates a hybrid go-to-market model: direct-to-consumer e-commerce through 180s.com (free shipping, 20% promotional campaigns) and wholesale distribution through major US retailers including department stores, sporting goods chains, farm supply stores, and hardware stores. Shipping is restricted to the United States. The company targets four overlapping consumer segments — active outdoor enthusiasts, general winter commuters, performance athletes, and tech-savvy users seeking wearable connectivity. No funding rounds, M&A activity, or institutional ownership have been disclosed, and the company operates with 11-50 employees.

Name

180s

Legal name

180s USA LLC

Website

https://180s.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

180s is a privately-held cold-weather accessories company that designs and sells patented behind-the-head ear warmers, gloves, hats, and neck warmers through DTC e-commerce and US retail distribution across men, women, and kids segments.

Ownership category

akta.pro rank

Product category

Cold-Weather Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Microphones, Headsets & Audio Input Devices (HDACAFAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Cold weather accessories
• Ear warmers
• Winter gloves
• Knit hats beanies
• Neck warmers

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales through 180s.com. Products include ear warmers, gloves, hats/beanies, neck warmers, and gift sets. One-time purchase model with standard and sale pricing.
2. Retail Distribution: Distribution through major retailers including department stores, sporting goods, farm supply and hardware stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

180s designs, manufactures, and sells patented behind-the-head ear warmers and complementary cold-weather wearable accessories including gloves, beanies, neck warmers, and aviator hats for men, women, and kids. The company pioneered the behind-the-head ear warmer category in 1995 and integrates performance fabrics (Primaloft, EXOLITE, Thermolite) and consumer technologies (Bluetooth HD, ALLTouch touchscreen) into its product portfolio. Products are sold direct-to-consumer via 180s.com and through US retail channels.

Product overview

180s is a cold-weather accessories company offering a diverse portfolio of wearable warming products. The product line centers on ear warmers (including the patented behind-the-head design pioneered in 1995), gloves, beanies, neck warmers, and hats. Key sub-brands include EXOLITE (ultra-thin performance fabric technology), Degrees by 180s (fleece-lined comfort line), and the main 180s collection. Products span Women's, Men's, and Kids segments, featuring various materials including merino wool, down fill, Primaloft insulation, fleece, and faux fur. Technology-enabled products include Bluetooth HD ear warmers with built-in speakers and microphone. The portfolio also includes coordinated gift sets and seasonal colorway expansions.

Differentiator

Problem solved

Functional benefit

Brands

• EXOLITE: Ultra-thin and lightweight behind-the-head ear warmer product line featuring Primaloft performance fabric and thermal efficiency.

Products and services

• 180s Unisex Beanie Hat Winter beanie crafted from 100% premium acrylic with stretch-to-fit construction; lightweight knit traps warmth without bulk; machine washable; for men and women.
• EXOLITE Ultra-Thin & Lightweight Behind-the-Head Ear Warmer Patented ultra-thin behind-the-head ear warmer featuring Primaloft performance fabric energy series shell and eco-stretch grid fleece lining; 240 gsm thermally efficient, 4-way stretch, fast drying, breathable; available in multiple colorways.
• Womens Lush Ear Warmer Soft plush women's ear warmer with Primaloft Gold Eco insulation and lush fleece lining; jacquard woven logo; fits with earbuds, glasses, hats, and most bike helmets; available in solid colors and animal prints.
• Womens Eve Marie Ear Warmer Women's ear warmer with soft lavish faux fur shell and cozy sherpa lining; available in Black, Snow White, and Gray Silver.
• Womens Merino Wool Cable Knit Ear Warmer Premium women's merino wool cable knit shell ear warmer; available in Black, Medium Grey, and Silver Pink.
• Womens Bergen Ear Warmer Nordic knit pattern women's ear warmer with knit shell, velvet binding, and Primaloft insulation.
• Womens Down Ear Warmer Women's 650 power down fill ear warmer with water-resistant shell; available in Black, Gray, Crimson, Blazing Yellow, and Snow White.
• Womens Down Fur Ear Warmer Women's water-resistant nylon shell ear warmer filled with 80% down and 20% feathers, with faux fur trim; available in Black and Frost Gray.
• Womens Felicity Ear Warmer Women's faux fur shell ear warmer with velvet binding; available in Black, Light Gray, Silver Pink, and Leopard print.
• Womens Sherpa Ear Warmer Women's ear warmer with soft cozy sherpa shell; available in Black, Oatmeal, and Cabernet.
• Womens Tahoe Ear Warmer Women's thermal fleece shell ear warmer, compatible with earbuds, glasses, hats, and most bike helmets; available in multiple colors.
• Womens Keystone Ear Warmer Women's quilted nylon shell ear warmer with recycled faux shearling lining, adjustable click-to-fit frames, and fully collapsible design.
• Bluetooth HD V Ear Warmer (Women's, Black) Bluetooth-enabled women's ear warmer with Siri and Google Now activation, HD speakers, built-in mic, hands-free calling and texting; up to 20 hours talk, 17 hours listening, 250 hours standby, 33 ft range; water-repellent soft shell; USB charging in about 2.5 hours.
• Jacquard Knit Ear Warmer (Women's, Black) Women's jacquard knit shell ear warmer with micro fleece binding, decorative buttons, and jacquard woven flag label.
• Womens Vail Faux Fur Ear Warmer Women's faux fur shell ear warmer in Snow White color.
• Womens American Wool Ear Warmer Women's ear warmer with 100% Woolrich wool blend shell; available in Black/Red Buffalo Check and Black/White patterns.
• Womens Degrees by 180s Discovery Fleece Ear Warmer Patented behind-the-head ear warmer with soft recycled eco-fleece shell and lining, Thermolite insulation; adjustable click-to-fit frames, collapsible.
• Camo Ear Warmer (Women's, Digital Pink) Water-resistant printed soft shell women's ear warmer with Primaloft Gold Eco insulation; works with hats, helmets, and glasses.
• Shetland Ear Warmer (Women's, Black) Quilted water-resistant women's ear warmer with rib knit shell, Primaloft Eco Gold insulation, and thermal lush fleece lining.
• Mens Wool Ear Warmer Men's premium wool ear warmer; available in Gray Heather, Navy, Brown Herringbone, Gray Black Herringbone, and Navy Herringbone patterns.
• Mens Merino Wool Ear Warmer Men's merino wool ear warmer; available in Black, Dark Gray, Camel, and Navy.
• Mens Aztec Sweaterknit Ear Warmer Men's aztec sweaterknit ear warmer; available in Navy Heather, Black, Charcoal Gray, Olive Heather, and Burgundy Heather.
• Mens Chesterfield Wool Ear Warmer Men's chesterfield wool ear warmer in classic styling.
• Mens Tec Fleece Ear Warmer Men's tec fleece ear warmer; available in Black, Charcoal Gray, Navy, Royal Blue, Army Green, Navy White, and Black Red.
• Mens Down Ear Warmer Men's 650 power down fill ear warmer; available in Black, Charcoal Gray, Navy, Royal Blue, Crimson, Blazing Yellow, and Puffins Bill colors.
• Mens Urban Ear Warmer Men's urban-style ear warmer; available in Royal Blue, Navy, Black, and Maize.
• Bluetooth HD V Ear Warmer (Men's, Black) Men's Bluetooth-enabled ear warmer with Siri and Google Now activation, HD speakers, and built-in mic; up to 20 hours talk time, 17 hours listening; water-repellent soft shell with USB charging.
• American Wool Ear Warmer (Men's, Brown Tweed) Men's ultra-warm ear warmer with 100% Woolrich wool blend shell, Primaloft insulation, recycled eco-fleece lining; patented behind-the-head design with adjustable click-to-fit frames, compatible with earbuds, glasses, hats, and most bike helmets; fully collapsible.
• Jacquard Knit Gloves (Women's, Black) ALLTouch touchscreen-compatible women's gloves with jacquard knit shell, micro fleece binding, fleece palms, decorative buttons, and jacquard woven flag label; available in sizes S-XL.
• Lush Gloves (Women's, Black) ALLTouch touchscreen-compatible women's gloves with lightweight stretch fleece exterior, synthetic palm/finger patches, elastic wrist cinch, and embroidered 180s logo; available in sizes S-XL.
• Performer Gloves (Men's, Black) Men's performance construction gloves for active use.
• Foundation Gloves (Men's, Black) Men's foundation gloves in basic black construction.
• Aztec Gloves (Men's, Black) Men's aztec pattern gloves; available in Black, Navy Heather, and Charcoal Heather.
• Dash Gloves (Men's, Black) Men's dash gloves in black construction.
• Convertible Running Gloves Convertible running gloves for active use; available in Black/Charcoal Gray.
• Exolite Gloves Exolite performance gloves; available in Black/Grey, Black/Royal Blue, and Black/Red color combinations.
• Tec Fleece Multifunctional Neck Warmer Tec fleece multifunctional neck warmer; available in Army Green, Royal Blue, Black, and Charcoal Gray.
• Lush Multifunctional Women Neck Warmer (Gray) Lush collection women's multifunctional neck warmer in gray with lush fleece construction.
• Faux Fur Trim Women Aviator Hat (White Roses) Women's faux fur trim aviator hat with white roses design; available in Moonstone colorway.
• Faux Fur Trim Men Aviator Hat (Herringbone Print) Men's faux fur trim aviator hat in herringbone print.
• Kids Ear Warmers Youth and kids ear warmers including Tec Fleece, Lush, Taos (shearling), Angel Fire, and animal-themed designs (Lion, Tiger, Elephant, Puppy, Bear, Monkey); available in various colors and digital camouflage prints.
• Shetland Gift Sets Coordinated gift sets featuring Shetland ear warmers with matching gloves; available in Black, Snow White, Gray, and Army Green.
• Holiday Ear Warmer + Scarf Gift Box Set Holiday gift box set combining ear warmer and scarf.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Turtle Fur: Turtle Fur makes neck warmers, headwear, and cold-weather accessories with a similar DTC + retail hybrid model. Direct overlap with 180s on neck warmers, beanies, and fleece cold-weather gear.
• Seirus Innovation: Seirus specializes in cold-weather accessories including innovative ear masks, face protection, and gloves. Comparable to 180s as a cold-weather accessories specialist with patented form factors.
• Gordini: Gordini is a cold-weather glove and accessories brand sold through sporting goods retailers. Comparable to 180s in targeting active consumers with cold-weather gloves and headwear.
• Bula: Bula produces hats, beanies, and headwear accessories for winter sports and lifestyle. Comparable to 180s on hat/beanie product overlap and winter-focused retail distribution.
• EarBandIt: EarBandIt produces behind-the-head and over-the-head ear warmers for kids and adults. Direct overlap with 180s on the behind-the-head ear warmer form factor and target demographic.

Broad incumbents

• The North Face: The North Face sells hats, gloves, and ear coverings as part of its broader outdoor apparel portfolio. Overlaps with 180s on cold-weather accessories but competes with much greater scale and brand reach.
• Columbia Sportswear: Columbia offers a wide range of winter hats, gloves, and ear warmers within its outdoor apparel lineup. Overlaps with 180s at retail but competes across much broader categories.
• Smartwool: Smartwool sells merino wool hats, gloves, and neck warmers. Comparable to 180s in merino-based premium accessories but operates at significantly larger scale and brand recognition.

Emerging players

• Hotronic: Hotronic specializes in battery-powered heated footwear and accessories. Adjacent to 180s as a tech-enabled cold-weather accessory specialist with a more focused performance/niche audience.
• Grabber Warmers: Grabber makes disposable and reusable body warmers plus cold-weather accessories. Comparable as a cold-weather comfort brand, though focused on heating elements rather than wearable insulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/180sWinterAccessories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180s