Warrior Sports

Name

Warrior Sports

Legal name

Warrior Sports, Inc.

Website

https://warrior.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Warrior Sports designs and manufactures hockey and lacrosse equipment (sticks, skates, helmets, gloves, pads) and athletic apparel, serving athletes from youth to professional levels via DTC e-commerce (warrior.com), authorized retailers, and a premium skate fitting channel as a subsidiary of New Balance Athletics.

Ownership category

akta.pro rank

Product category

Hockey and Lacrosse Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Lacrosse Equipment Retail (CRAMAEAF), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Hockey equipment manufacturer
• Lacrosse equipment manufacturer
• Protective sports gear
• Ice hockey skates
• Athletic performance apparel

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hockey Equipment Sales: Direct-to-consumer sales of hockey equipment including helmets, sticks, gloves, pads, skates, and accessories through e-commerce and retail channels
2. Lacrosse Equipment Sales: Direct-to-consumer sales of lacrosse equipment including heads, shafts, helmets, protective gear, and accessories
3. Apparel Sales: Performance and casual apparel including compression wear, training shirts, hoodies, jackets, and accessories sold through e-commerce

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Warrior Sports designs, manufactures, and sells ice hockey equipment (helmets, sticks, gloves, pads, and skates), lacrosse equipment (heads, helmets, gloves, and protective gear), and performance athletic apparel. The portfolio spans entry-level youth products to professional-grade gear under the Alpha Pro, Alpha Collection, Burn X, LX3, and EVO V product lines, sold direct to consumers and through authorized retailers.

Product overview

Warrior Sports is a sports equipment and apparel manufacturer offering two primary product lines: hockey (including ice hockey skates, sticks, helmets, gloves, and protective gear) and lacrosse (including heads, helmets, gloves, and protective equipment), along with a general athletic apparel collection. The core hockey portfolio centers on the Alpha Pro Skate (premium ice hockey skate) and the Alpha Collection (elite-level sticks, gloves, and protective equipment), complemented by the LX3 and Franchise glove lines. Lacrosse offerings are anchored by the Burn/Burn X helmet platforms and EVO V/Answer head products. The company also produces the Aurum and Alpha athletic apparel lines, and offers a product Customizer service for team personalization. The product architecture is organized by sport (Hockey, Lacrosse, Apparel), with premium/performance tiers within each category.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha Pro Skate Premium ice hockey skate featuring ultra-precise shell geometry for maximum lateral stiffness and forward flex, designed for elite and professional-level players seeking explosive power transfer and a locked-in fit.
• Alpha Collection (Hockey) Elite hockey equipment line including sticks, gloves, shin guards, pants, and protective gear, designed for professional and advanced players seeking maximum performance, power, and precision.
• Burn X Lacrosse Helmet High-performance lacrosse helmet featuring Impax foam liner technology combined with Jet Stream airflow channels and moisture-wicking liners, designed for One Size Fits Most fit with heat-moldable comfort pads.
• Burn Lacrosse Helmet Traditional-sized lacrosse helmet available in Small, Medium, and Large options, featuring Viconic multi-impact protection technology and BOA dial system for custom fit adjustment.
• Alpha Hockey Helmet Hockey helmet featuring the BOA dial system on a one-piece shell for tool-free, precise fit customization.
• Covert Hockey Helmet Hockey helmet using traditional side clips for front and rear shell adjustment, allowing custom fit through manual adjustment of shell pieces.
• EVO V Lacrosse Head Advanced lacrosse head featuring modern design for optimal ball control, quick release, and precision passing and shooting.
• Answer Lacrosse Head Performance lacrosse head designed for advanced players requiring quick release and accurate ball control.
• LX3 Hockey Stick Line High-performance composite hockey sticks featuring various flex options, kick points (low, hybrid, mid), and blade curves designed for different playing styles and positions.
• LX20 Hockey Pants Hockey pants providing protection and mobility for players at various levels.
• FR2 Hockey Gloves Hockey gloves designed for junior and youth players with protection and mobility for recreational to competitive play.
• Franchise Hockey Gloves Hockey glove line available in junior and senior sizes, providing balanced protection and mobility.
• EVO V Lacrosse Glove Performance lacrosse gloves designed for the modern game with protection and mobility.
• Athletic Apparel Athletic apparel line including the Aurum collection (sweatshirts, jackets, travel wear), Alpha compression gear, team training apparel, street wear, and accessories.
• Customizer Product customization service allowing customers to personalize select apparel and equipment items with team colors, names, and numbers.

Quantifiable outcome

• Warrior Sports is identified as one of the top 3 key market players in the lacrosse equipment industry with estimated 45-55% market share combined with STX and Maverik

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Brad MarchandflagshipOthersProfessional NHL player for the Boston Bruins, featured as a flagship athlete endorser in the Warrior Alpha collection marketing. Marchand's profile is showcased on the Warrior website with his equipment selections highlighted to demonstrate professional-grade product performance.
• Leon DraisaitlflagshipOthersProfessional NHL player for the Edmonton Oilers, featured prominently in the Warrior Alpha collection showcasing professional hockey equipment. His profile and equipment choices are displayed on the Warrior website as part of the Alpha athlete endorsement program.
• Erik KarlssoncoreOthersProfessional NHL defenseman featured in Warrior Alpha collection marketing, demonstrating high-level professional equipment use.
• Rasmus DahlincoreOthersProfessional NHL defenseman for the Buffalo Sabres featured in Warrior Alpha collection, representing the next generation of professional athletes using Warrior equipment.
• MacKenzie WeegarcoreOthersProfessional NHL defenseman featured in Warrior Alpha collection with his equipment selections highlighted.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• CCM Hockey: CCM is a leading ice hockey equipment manufacturer competing directly with Warrior across sticks, helmets, gloves, and protective gear. Both brands target competitive and professional hockey players through NHL-equivalent endorsement strategies.
• STX: STX is a top-3 lacrosse equipment manufacturer alongside Warrior and Maverik, with shared 45-55% combined market share. STX directly competes with Warrior in lacrosse heads, shafts, helmets, and protective gloves.
• Maverik Lacrosse: Maverik is one of the three leading lacrosse equipment brands, competing head-to-head with Warrior across sticks, heads, gloves, and protective gear. The two brands share significant lacrosse market share and target overlapping youth-to-professional customer segments.
• Sher-Wood Hockey: Sher-Wood is a heritage hockey equipment brand competing in sticks, gloves, and protective gear. As a similarly sized challenger to Warrior in hockey, Sher-Wood represents an overlapping product portfolio with comparable competitive positioning.
• Brine: Brine is a lacrosse and team sports brand operating as a sibling entity under New Balance Athletics alongside Warrior. The two brands share corporate ownership, an associated patent portfolio of 721 documents, and overlapping lacrosse product lines.

Broad incumbents

• Bauer Hockey: Bauer is the dominant incumbent in ice hockey equipment with the broadest product portfolio spanning skates, sticks, helmets, and apparel. As the category leader, Bauer is Warrior's principal competitor in hockey, particularly in skate and helmet categories where Warrior is expanding with Alpha Pro.
• Wilson Sporting Goods: Wilson is a broad multi-sport incumbent with lacrosse and team sports equipment lines that overlap with Warrior's lacrosse portfolio. Wilson competes with Warrior in lacrosse heads and sticks while operating across a much wider sports equipment footprint.
• Easton Hockey: Easton is a heritage sporting goods brand with historical strength in hockey sticks, gloves, and protective gear. While its hockey operations have consolidated, Easton remains a comparable equipment manufacturer in adjacent categories to Warrior's hockey portfolio.

Emerging players

• TRUE Hockey: TRUE is a challenger hockey brand that entered skates and sticks with a premium positioning, similar to Warrior's Alpha Pro approach. TRUE competes with Warrior in the performance and elite tiers of hockey equipment, particularly sticks and skates.
• Epoch Lacrosse: Epoch is a specialized lacrosse shaft and head manufacturer focused on performance and customization, competing directly with Warrior's lacrosse portfolio. Epoch emphasizes premium composite technology and direct-to-consumer sales, paralleling Warrior's brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warrior
• Facebookfacebook.com/warriorlacrosse
• LinkedInlinkedin.com/company/warrior-sports
• Instagraminstagram.com/warriorlax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrior Sports