Jealous Devil

Name

Jealous Devil

Legal name

Jealous Devil, LLC

Website

https://jealousdevil.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charcoal & Grilling Fuels

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999), Fuel Dealers (457210)

SIC

Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Hardwood lump charcoal
• BBQ briquets
• Grilling fuels
• BBQ wood pellets
• Firestarters and firelogs

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct consumer sales of charcoal, grilling fuels, firestarters, BBQ pellets, and grilling accessories through e-commerce and retail distribution channels. One-time purchase model with repeat purchase potential as products are consumed.

Pricing tiers

Go-to-market motion3 records

Distribution channels13 records

Marketing channels6 records

Core offering

Jealous Devil manufactures and sells premium hardwood grilling fuels — including lump charcoal, hardwood briquets, binchotan-style charcoal, BBQ pellets, firelogs, and firestarters — made from dense South American Quebracho Blanco hardwood carbonized in company-owned high-temperature kilns. Products are sold through a direct-to-consumer e-commerce site, national retail chains, and a separate wholesale/B2B channel for restaurants and distributors.

Product overview

Jealous Devil is a specialty BBQ fuel and grilling accessories brand offering a focused portfolio of premium charcoal products alongside branded merchandise. The core offering consists of eight fuel products: lump charcoal (35 lb bag), Max XL Briquets, Boom! Firestarters (coconut fiber), Onyx Binchotan Charcoal, Flex Hardwood Briquets, Hex Supernatural Charcoal, Blox Hardwood Firelogs, and Jax Legendary Blend BBQ Pellets. Supporting accessories include Relax Super Towels for cleaning. The brand extends its presence through a merchandise line featuring t-shirts, hoodies, hats, stickers, patches, and flags—many as collaborations with BBQ personalities such as Bama Grill Master and Chucks Flavor Team. Products are sold through major retail channels (Home Depot, Walmart, Amazon, Ace Hardware, Tractor Supply, Menards) and direct-to-consumer via the online store. The company positions itself on artisanal sourcing (South American Quebracho Blanco hardwood), sustainability (no trees cut for fuel, FSC certification targets), and company-owned production facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Natural Hardwood Lump Charcoal (35 lb) Premium all-natural hardwood lump charcoal in a 35-pound bag, made from dense South American Quebracho Blanco hardwood, marketed to home grillers and BBQ enthusiasts seeking hotter, longer-burning, chemical-free fuel.
• Max XL Hardwood Briquets Hyper-compressed hardwood briquets made with no chemical binders, designed for long, consistent burn times and high heat for grilling and smoking.
• Flex Hardwood Briquets Hardwood briquets in an alternate format from Max XL, positioned as a flexible option for grillers who prefer briquet-style fuel.
• Hex Supernatural Charcoal Pressed hexagonal hardwood charcoal designed for clean, high-heat grilling with minimal ash.
• Onyx Binchotan Charcoal Ultra-premium binchotan-style hardwood charcoal carbonized at very high temperatures (up to 2,300°F) for long, clean burns with minimal smoke.
• Jax BBQ Pellets BBQ wood pellets designed for use in pellet grills and smokers, providing wood-fired smoke flavor for low-and-slow cooking.
• Blox Hardwood Firelogs Compressed hardwood firelogs made from the same dense hardwood feedstock, intended for fireplaces, fire pits, and outdoor fire use.
• Boom! Firestarters Natural firestarter cubes or sticks designed to quickly and reliably ignite charcoal, briquets, and wood without chemical taste or odor.
• Relax Super Towels Heavy-duty branded grilling and kitchen towels sold as a grilling accessory alongside the company's charcoal products.

Quantifiable outcome

• Max temperature exceeds 1,100°F, significantly higher than standard charcoal
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Bama Grill MasterminorGTM or Marketing PartnerCollaboration on branded t-shirt merchandise featuring Bama Grill Master x Jealous Devil Unisex T-Shirt. Partnership combines BBQ legend's brand with Jealous Devil's grilling products for co-branded apparel.
• Chucks Flavor TeamminorGTM or Marketing PartnerCollaboration on Chucks Flavor Team x Jealous Devil Unisex Eco Raglan Hoodie and other branded merchandise. Partnership targets BBQ enthusiast community.
• Chucks Flavor TrainminorGTM or Marketing PartnerCollaboration on branded apparel including Chucks Flavor Train Snapback Hat and Chucks Flavor Train x Jealous Devil Unisex T-Shirt.
• TFTI BBQ (Thanks For The Invite)minorGTM or Marketing PartnerCollaboration on TFTI BBQ x Jealous Devil branded t-shirt and hoodie merchandise for BBQ community.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• B&B Charcoal (Mizuda): Hardwood lump and briquets producer sold via club and grocery channels, competing head-to-head in the premium natural charcoal segment.
• Cowboy Charcoal: All-natural hardwood lump and briquets brand with similar premium-cleans-ingredient positioning to Jealous Devil, sold in big-box retail.
• Royal Oak Charcoal Company: Long-standing independent charcoal briquets and lump manufacturer competing for grill-fuel shelf space at Home Depot, Walmart, and other shared retailers.
• FOGO Premium Hardwood Charcoal: Premium hardwood lump charcoal brand positioned on dense South American hardwood performance — very direct category, use-case, and price-tier overlap with Jealous Devil.
• Kingsford Products Company: The dominant US charcoal briquets and lump brand, owned by The Clorox Company. Direct overlap on charcoal SKUs across mass and club channels.
• Western BBQ Wood Products (Western Lump): US hardwood lump charcoal brand focused on competition BBQ and grilling enthusiasts — direct overlap in the premium-natural-lump segment.

Regional players

• Heat Beads BBQ: Australia's leading specialty BBQ briquets and lump brand; comparable product set and premium positioning but primarily focused on the Australian / APAC market.

Broad incumbents

• Traeger Grills: Largest US pellet-grill brand and major consumer of hardwood pellets; competes both in BBQ fuel and in the underlying grilling cookware category Jealous Devil targets.
• Weber (grills): Category-defining grill maker with cross-sell of branded charcoal and pellets; competes for the same grilling-enthusiast wallet at retail even though it is primarily a grill hardware company.

Others

• Lumber Liquidators (now LL Flooring): Included only as a weak adjacency — they retail premium wood-derived consumer products but are not a fuel competitor; included to flag hardwood-input ecosystem players, not as a true peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JealousDevil
• Facebookfacebook.com/jealousdevil
• Instagraminstagram.com/jealousdevilcharcoal
• TikToktiktok.com/@jealousdevilcharcoal
• Xx.com/jdcharcoal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jealous Devil