TFTI

Name

TFTI

Legal name

TFTI

Website

https://tfti.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Immersive Entertainment / Interactive Photo Museum

NAICS

Amusement Parks and Arcades (7131), Photography Studios, Portrait (541921)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Interactive art museum
• Selfie museum
• Photo experience
• Self-portrait studio
• Immersive photo venue

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Museum Ticket Sales: Revenue generated from selling tickets to the interactive photo museum experience. All tickets must be purchased online in advance through their booking platform.
2. Self-Portrait Studio Sessions: Revenue from booking private studio sessions. Includes 20-minute and 50-minute session options with admission for two, digital photo gallery access, and printed souvenir photos.
3. Souvenir Photo Prints: Additional revenue from printed photo souvenirs and additional guests beyond the two included in studio sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

TFTI operates an interactive selfie/photo museum with 18+ themed rooms (including Upside Down Room, Infinity Mirror Room, LOVE Letters Room, Pillow Fight Room, and Confetti Room) and a Self-Portrait Studio offering 20- and 50-minute private sessions with professional lighting and backdrops. Tickets and studio sessions are sold exclusively online in advance; the venue is located inside the Houston Galleria mall and targets local consumers and tourists seeking Instagram-worthy photo experiences.

Product overview

TFTI offers two distinct photography experiences at its Houston Galleria location: the Interactive Photo Experience (also called the selfie museum) is the core product featuring 18+ themed immersive rooms designed for social-media-worthy photos; the Self-Portrait Studio is a separate add-on offering professional-quality portraits without a photographer, with private studio sessions available in 20-minute or 50-minute increments. Both experiences are ticketed separately and located within the same physical space at The Galleria.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Photo Experience An interactive selfie and art museum featuring 18+ curated themed rooms (including Upside Down Room, Infinity Mirror Room, LOVE Letters Room, Pillow Fight Room, and Confetti Room) inside the Houston Galleria mall. Guests explore immersive, illusion-style rooms to capture jaw-dropping photos for social media, family portraits, date nights, birthdays, and group outings. Tickets are purchased online in advance via book.peek.com.
• Self-Portrait Studio A private self-portrait photo studio with easy-to-use professional equipment, lighting, and white or color backdrops. Sessions are booked separately from the selfie museum in 20-minute (starting at $75.00) or 50-minute (starting at $155.00) increments, include admission for two guests, unlimited digital photos, an online photo gallery, and two 5x7 printed souvenir photos. Additional guests are $30 each and additional 5x7 prints are $10 each. A color backdrop requires booking 24 hours in advance.

Quantifiable outcome

• 18+ interactive themed rooms for photo opportunities

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lucky Shots (Houston Photo Booth Rental)minorOthersLucky Shots provides occasional photo booth activations in select rooms within the TFTI museum space, complementing the visitor experience with additional photo opportunities. This is a periodic activation rather than a formal strategic partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Snapcity Studios: Selfie museum operator with multiple US locations, offering themed photo rooms in a ticketed, walk-through format comparable to TFTI's core product.
• Candytopia: Multi-city candy-themed interactive attraction with photo-op installations. Competes with TFTI for the same mall-adjacent, family/tourist, social-media-driven audience.
• Museum of Ice Cream: Pioneer of the Instagram-museum category, offering themed interactive rooms in multiple US cities. The category leader that established the demand pattern TFTI and its peers tap into.
• Museum of Illusions: Global chain of interactive illusion museums with themed rooms designed for shareable photos. TFTI explicitly describes itself as an "illusion museum" and offers near-identical experiences (Upside Down Room, Mirror Room) at much smaller scale, making this the most direct concept peer.
• Color Factory: Multi-city interactive art installation experience focused on immersive, photo-ready rooms. Operates at a larger scale and price point but addresses the same use case (Instagram-driven group outings) as TFTI.
• Happy Place: Touring immersive photo experience with themed rooms marketed heavily on social media. Direct competitor for shareable group/family photo experiences in the same category as TFTI.
• Selfie WRLD: Selfie-focused immersive photo venue that originated in Dallas, Texas and expanded to additional cities. Closest US geographic and conceptual analog to TFTI's Galleria-format selfie museum, competing for the same Instagram-driven consumer and tourist spend.

Regional players

• Van Leeuwen Ice Cream (immersive experiences): While primarily a food brand, has run immersive pop-up photo experiences in malls including Houston. Represents the broader category of mall-based pop-up attractions that compete for the same consumer photo-opportunity wallet share.

Others

• Simon Property Group (The Galleria Houston): Owner/operator of Houston Galleria, the mall in which TFTI was located. Not a competitor but the distribution partner/landlord whose mall foot traffic and tenant economics directly determined TFTI's revenue ceiling and closure outcome.

Emerging players

• Portrait Studio at Nordstrom: Retail-anchored self-portrait studio offering ticketed private photo sessions inside malls. Closest partial overlap to TFTI's Self-Portrait Studio add-on product, competing for family and special-occasion photography bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/tftiexperience
• YouTubeyoutube.com/@tftiexperience
• Facebookfacebook.com/tftiexperience
• Instagraminstagram.com/tftiexperience
• TikToktiktok.com/@tftiexperience
• LinkedInlinkedin.com/company/tfti-interactive-selfie-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TFTI