The Goodman Group
The Goodman Group is a privately held senior living, healthcare, and residential property management company operating 35+ managed communities across eight U.S. states, serving approximately 10,000 residents with a 4,000+ member team through recurring monthly subscription care fees.
- Company typePrivate
- Founded1964
- HeadquartersChaska, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Goodman Group does
The Goodman Group, LLC is a privately held senior living, healthcare, and residential property management company headquartered in Chaska, Minnesota. Founded in 1964 (originally as Sage Company by Sidney Goodman), the company operates a portfolio of 35+ managed communities across eight U.S. states — Arizona, California, Florida, Minnesota, Montana, Nebraska, Oregon, and South Dakota — serving approximately 10,000 residents through a 4,000+ member team. Its two core service lines are Senior Living & Health Care (independent living, assisted living, memory care, skilled nursing, rehabilitation, transitional care, respite care, home health, and Parkinson's programs) and Residential Living (maintenance-free apartment communities with amenities).
The company differentiates through a portfolio of trademarked signature programs: Platinum Service® (proprietary service standard), Valiant Veterans® (veteran recognition), Lifelong U℠ (learning and enrichment), Viking Pure Solutions™ (health and safety standard), FIT Functional Fitness® (physical wellness), and a Fit Minds cognitive stimulation partnership. Revenue is generated primarily through recurring monthly subscription fees that vary by care level, with assisted living averaging approximately $4,051/month nationally and memory care ranging from $5,000 to $8,000/month according to referenced industry data. The company does not disclose proprietary technology platforms and operates a sales-led and community-led go-to-market model driven by direct move-ins, healthcare provider referrals, content marketing, and earned media partnerships. Customers are individual seniors and their adult children rather than enterprise accounts, yielding a highly distributed customer base with no concentration risk.
The Goodman Group firmographics
Firmographics- Name
- The Goodman Group
- Legal name
- The Goodman Group, LLC
- Website
- https://thegoodmangroup.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Goodman Group is a privately held senior living, healthcare, and residential property management company operating 35+ managed communities across eight U.S. states, serving approximately 10,000 residents with a 4,000+ member team through recurring monthly subscription care fees.
- Ownership category
- akta.pro rank
The Goodman Group industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-To Dwellings & Other Buildings (7340), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
- akta.pro secondary industries
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)
Keywords
Where The Goodman Group is headquartered
LocationHeadquarters
- HQ city
- Chaska
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Goodman Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Senior Living & Health Care Services: Monthly rental and care service fees for senior living communities offering independent living, assisted living, memory care, skilled nursing, rehabilitation, and respite care. Residents pay recurring monthly fees that cover housing, meals, housekeeping, and care services based on their needs assessment.
- Residential Living Services: Monthly rental fees for managed residential apartment communities across multiple states. Includes amenities such as swimming pools, fitness centers, dog parks, and community facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior Apartments - Independent living without care services |
| Subscription | Monthly | Independent Senior Living - Housing with services |
| Subscription | Monthly | Assisted Living - Regular assistance with daily activities |
| Subscription | Monthly | Memory Care - Specialized dementia and Alzheimer's care |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Goodman Group product offering
Product offeringCore offering
The Goodman Group operates and manages senior living, health care, and residential apartment communities across 8 U.S. states, offering a continuum of care that includes independent living, assisted living, memory care, skilled nursing, rehabilitation, respite care, transitional care, home health, and Parkinson's-specific programs. The company also manages maintenance-free residential apartment communities and provides related services including interior design (JBG D&D Team), learning centers, and commercial property management. Residents and their families contract directly for housing, dining, care services, and enrichment programming delivered through 35+ managed communities and 4,000+ team members.
Product overview
The Goodman Group operates as a senior living and residential community management company with a portfolio of 35+ managed communities across multiple U.S. states. The company's offerings are organized into two core lines: Senior Living & Health Care Communities (providing various levels of care from independent living to skilled nursing) and Residential Living Communities (maintenance-free apartment living). These are supported by signature programs including Platinum Service® (their service delivery standard), Lifelong U℠ (learning and enrichment), Viking Pure Solutions™ (health and safety), Valiant Veterans® (veteran recognition), Fit Minds (cognitive stimulation), and FIT Functional Fitness® (physical wellness). The company also offers specialized care programs for Parkinson's disease and memory care, creating a comprehensive senior living ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living & Health Care Communities Managed senior living and health care communities offering a comprehensive continuum of care that includes independent living, assisted living, memory care, care suites, respite care, rehabilitation, long-term care, transitional and skilled nursing, home health care, and Parkinson's-specific programs. Targeted at adults aged 55+ and their families seeking housing combined with daily living support, clinical care, and enrichment programming across the company's 8-state U.S. footprint.
- Residential Living Communities Managed residential apartment communities offering maintenance-free living with amenities such as swimming pools, fitness centers, dog parks, business centers, outdoor kitchens, and community rooms for events and gatherings. Targeted at adults seeking apartment living including empty nesters and residents prioritizing community amenities and lifestyle flexibility.
- Additional Services (Commercial Properties, Interior Design, Learning Centers) Supplementary service offerings including commercial property management, interior design services delivered through the JBG D&D Team, and learning center operations. Targeted at commercial tenants, community partners, and resident populations as adjuncts to the core senior living and residential lines.
Quantifiable outcome
- Over 60 years of senior living and residential management experience
- +1 more outcomes
Companies that use The Goodman Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
The Goodman Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Goodman Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fit MindscoreFit Minds provides evidence-based cognitive stimulation therapy programs targeting five key areas of cognition: language and music, visual/spatial orientation, memory, critical thinking, and computation. The partnership enables The Goodman Group to offer research-backed cognitive wellness programming across managed senior living communities, with trained team members facilitating sessions and tracking resident progress through assessments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Goodman Group competitors and assessment
Company assessmentDirect peers
- Life Care Services: Operator and third-party manager of continuing care retirement communities (CCRCs) and senior living communities nationally. Comparable to The Goodman Group's continuum-of-care management approach and recurring-fee revenue model.
- Holiday Retirement: Independent and assisted living operator serving seniors across the U.S. Comparable to The Goodman Group's residential and senior living management focus, particularly in independent senior housing.
- Atria Senior Living: Major U.S. senior living operator offering independent living, assisted living, and memory care across multiple states. Comparable in service model, target resident, and multi-state community footprint.
- Five Star Senior Living: Senior living management and operating company serving independent living, assisted living, and memory care residents. Closely comparable in community management focus, multi-state footprint, and recurring revenue model.
- Brookdale Senior Living: The largest U.S. senior living operator with a similar continuum-of-care model spanning independent living, assisted living, memory care, and skilled nursing. Directly comparable to The Goodman Group in product offering, target demographic (55+), and recurring monthly fee structure.
- National HealthCare Corporation: Operator of skilled nursing facilities, assisted living, and home health programs across the U.S. Directly comparable to The Goodman Group's skilled nursing, rehabilitation, and home health service lines.
- Sunrise Senior Living: Established senior living operator with a strong assisted living and memory care focus. Comparable to The Goodman Group's continuum offering, particularly in higher-acuity care levels and signature wellness programming.
- Erickson Senior Living: Operator of large continuing care retirement communities (CCRCs) offering independent living with on-site higher-acuity care. Comparable to The Goodman Group's continuum model and multi-state presence.
- Enlivant: Assisted living and memory care operator with a multi-state community footprint. Comparable in assisted living and memory care service lines and the recurring monthly fee revenue model.
Broad incumbents
- Welltower: Healthcare REIT that owns and operates senior housing and post-acute care properties through operating partners. Comparable as a broad incumbent in the senior living real estate ecosystem that houses many of the same resident types served by The Goodman Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Goodman Group social profiles
Digital presenceThe Goodman Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Goodman Group leadership team
Management profileNumber of profiles
Profiles3 records
The Goodman Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Goodman Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Goodman Group
What does The Goodman Group do?
The Goodman Group operates and manages senior living, health care, and residential apartment communities across 8 U.S. states, offering a continuum of care that includes independent living, assisted living, memory care, skilled nursing, rehabilitation, respite care, transitional care, home health, and Parkinson's-specific programs. The company also manages maintenance-free residential apartment communities and provides related services including interior design (JBG D&D Team), learning centers, and commercial property management. Residents and their families contract directly for housing, dining, care services, and enrichment programming delivered through 35+ managed communities and 4,000+ team members.
Is The Goodman Group a public or private company?
The Goodman Group is a private company. It is classified as family owned and is currently operating.
When was The Goodman Group founded?
The Goodman Group was founded in 1964. It employs 1,001 to 5,000 people.
Where is The Goodman Group based?
The Goodman Group is headquartered in Chaska, United States, in the North America region.
How does The Goodman Group make money?
Two revenue lines are on record. Senior Living & Health Care Services are the primary driver. The others are residential Living Services.
Who are The Goodman Group's main competitors?
Direct peers on record are Life Care Services, Holiday Retirement, Atria Senior Living, Five Star Senior Living, Brookdale Senior Living, National HealthCare Corporation, Sunrise Senior Living, Erickson Senior Living and Enlivant. Welltower is listed as a broad incumbent.
Does The Goodman Group have an API?
No public API is recorded for The Goodman Group.
What industry is The Goodman Group in?
The Goodman Group's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support), with a secondary code of HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 62331 and its SIC code is 8050.