Fit Minds
Fit Minds provides algorithm-driven cognitive stimulation coaching, group programming, and activity kits for seniors and senior living communities across the US and Canada, delivered via a network of certified independent coaches and direct subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Fit Minds does
Fit Minds is a privately held cognitive stimulation services company headquartered in Tampa, Florida. The company designs and delivers structured programming aimed at slowing cognitive decline and improving quality of life for seniors across the cognitive spectrum — from independent older adults to those with mild, moderate, or advanced dementia and Alzheimer's disease. Its core platform combines a proprietary algorithm that generates personalized lesson plans tailored to each senior's cognitive ability with a curated content library covering five cognitive domains: Language & Music, Visual/Spatial Orientation, Memory, Critical Thinking, and Computation.
The company monetizes through a multi-stream model. Coach Certification training is sold as a one-time license ($497, plus $175 for a physical manipulative kit) to individuals who become independent 1099 contractors. Recurring revenue comes from three subscription-style offerings: Personal Trainer for the Mind™ (1-on-1 coach-delivered sessions delivered in-person or virtually via Zoom, Doxy.me, or Facebook), Premier Group Sessions (coach-led group programming purchased by senior living operators), and Subscription Group Content (turn-key lesson plans that senior community staff self-deliver). Go-to-market is sales-led and community-led, combining direct outreach to senior living operators, a distributed network of certified coaches, content marketing, and conference presence (e.g., OHCA). Named enterprise customers include Erickson Living, Anthology Senior Living, Eclipse Senior Living, Allegro Hyde Park, Regal Palms, and Chartwell, with operations spanning the United States and Canada.
Fit Minds firmographics
Firmographics- Name
- Fit Minds
- Legal name
- Fit Minds
- Website
- https://fitminds.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Fit Minds provides algorithm-driven cognitive stimulation coaching, group programming, and activity kits for seniors and senior living communities across the US and Canada, delivered via a network of certified independent coaches and direct subscriptions.
- Ownership category
- akta.pro rank
Fit Minds industry classification
Industry- Product category
- Senior Cognitive Stimulation Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (61171)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)
- akta.pro secondary industries
- Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Adaptive & Special Needs Personal Training (HSADAAAL)
Keywords
Where Fit Minds is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fit Minds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coach Certification Program: Fit Minds charges $497 one-time for online training and personal support for US coach certifications (free for Florida coaches in Fit Minds geography). Additional $175 one-time charge for Fit Minds manipulative kit. This provides initial revenue from coaches who then serve clients.
- Personal Trainer for the Mind 1-on-1 Coaching: Individual cognitive stimulation sessions delivered by certified coaches. Family members receive monthly reporting and feedback about senior's cognitive functioning and engagement.
- Premier Group Sessions: Content delivered to Independent, Assisted Living and Memory Care communities by certified Fit Minds Coaches. Senior living communities pay for the programming service.
- Subscription Group Content: Turn-key cognitive stimulation lesson plans that senior community professionals can deliver to residents. Monthly subscription for access to content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | U.S. Coach Certification |
| One time/ perpetual license | Multi-year contract | Florida Coach Certification |
| Subscription | Monthly | Subscription Group Content |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Fit Minds product offering
Product offeringCore offering
Fit Minds provides structured cognitive stimulation programming for seniors, delivered through one-on-one coaching, group sessions in senior living communities, subscription-based turn-key lesson content, and physical activity kits. Programming is generated by a proprietary algorithm that personalizes lesson plans across five cognitive domains and is implemented by certified coaches or by senior living staff using Fit Minds content. The company also trains and certifies independent coaches to deliver its methodology across multiple geographies.
Product overview
Fit Minds is a cognitive stimulation platform offering four distinct but complementary services for seniors and senior living communities. The core offerings include Personal Trainer for the Mind™ (1-on-1 coaching), Premier Group Sessions (coach-led groups), Subscription Group Content (self-delivered lesson plans), and Virtual Personal Trainer for the Mind™ (remote coaching via video). The platform is supported by a Cognitive Coach Certification training program and Cognitive Stimulation Activity Kits. All services focus on five key cognitive areas: language & music, visual/spatial orientation, memory, critical thinking, and computation.
Differentiator
Problem solved
Functional benefit
Brands
- Personal Trainer for the Mind™: One-on-one cognitive stimulation coaching program delivered by certified coaches, tailored to individual senior's cognitive abilities.
- Premier Group Sessions
- Subscription Group Content
Products and services
- Personal Trainer for the Mind™ One-on-one cognitive stimulation coaching delivered by certified Fit Minds coaches, customized to each senior's cognitive abilities across five domains: language & music, visual/spatial orientation, memory, critical thinking, and computation. Includes monthly progress reporting to families.
- Virtual Personal Trainer for the Mind™ Remote one-on-one cognitive coaching sessions delivered via Zoom, Facebook, and Doxy.me video platforms for seniors unable to attend in-person sessions.
- Premier Group Sessions Group cognitive stimulation sessions delivered by certified Fit Minds coaches to residents of Independent Living, Assisted Living, and Memory Care communities.
- Subscription Group Content Turn-key cognitive stimulation lesson plans delivered by subscription to senior community professionals, who then deliver the content to their residents.
- Cognitive Coach Certification Online training and certification program to become a Fit Minds Certified Cognitive Coach, including access to the Fit Minds portal, marketing support, and ongoing phone consultation.
- Cognitive Stimulation Activity Kits Physical activity kits containing manipulatives and materials designed to accompany Fit Minds cognitive lesson plans for use during coaching and group sessions.
Companies that use Fit Minds
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Fit Minds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Fit Minds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Louis UniversityminorNational Louis University and Fit Minds have partnered to provide educational perks for individuals on the Fit Minds Certified Coach path. The partnership offers pathway opportunities for coach trainees seeking four-year college education.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fit Minds competitors and assessment
Company assessmentDirect peers
- It's Never 2 Late (iN2L): iN2L provides engagement technology and content for senior living communities, including cognitive and memory programs. Both Fit Minds and iN2L sell structured programming into assisted living and memory care settings.
- HappyNeuron: HappyNeuron (part of Total Brain) provides cognitive training exercises and programs used in clinical and senior-living settings. It is comparable to Fit Minds' structured cognitive exercise library.
- Constant Therapy: Constant Therapy delivers digital cognitive and speech therapy exercises, including for stroke recovery and dementia. It overlaps with Fit Minds in cognitive training content targeting seniors with cognitive impairment.
- Dakim: Dakim provides cognitive fitness software and content designed specifically for seniors, including those with memory loss. It is one of the closest direct competitors to Fit Minds' cognitive stimulation programming in senior living communities.
- Posit Science (BrainHQ): Posit Science offers BrainHQ, a brain-training platform with exercises targeting memory and cognitive performance, including senior-focused applications. It overlaps directly with Fit Minds' cognitive training offering for older adults.
- CogniFit: CogniFit offers a cognitive assessment and brain-training platform marketed to seniors and healthcare providers. It competes with Fit Minds in the cognitive stimulation category for older adults.
Broad incumbents
- Home Instead Senior Care: Home Instead is a large franchise network providing non-medical in-home care for seniors, including dementia care. It is broader than Fit Minds but operates in overlapping in-home senior services and could deliver or substitute for cognitive coaching.
- Comfort Keepers: Comfort Keepers offers in-home personal care and companion services for seniors, including memory and dementia care. As a broader incumbent in non-medical senior services, it competes for the same family-pay budgets that fund Fit Minds coaching.
Emerging players
- Music & Memory: Music & Memory runs a non-profit program providing personalized music therapy for people with dementia in care settings. It overlaps with Fit Minds' memory care programming in senior living and the cognitive/memory domain.
- Ageless Innovation (Joy for All): Ageless Innovation produces companion products for seniors with dementia, including robotic pets used for engagement. It intersects with Fit Minds in the dementia engagement category within senior living communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fit Minds social profiles
Digital presenceFit Minds compliance and trust
Trust signalCompliance1 record
Fit Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit Minds leadership team
Management profileNumber of profiles
Profiles1 record
Fit Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit Minds
What does Fit Minds do?
Fit Minds provides structured cognitive stimulation programming for seniors, delivered through one-on-one coaching, group sessions in senior living communities, subscription-based turn-key lesson content, and physical activity kits. Programming is generated by a proprietary algorithm that personalizes lesson plans across five cognitive domains and is implemented by certified coaches or by senior living staff using Fit Minds content. The company also trains and certifies independent coaches to deliver its methodology across multiple geographies.
Is Fit Minds a public or private company?
Fit Minds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fit Minds founded?
Fit Minds was founded in 2012.
Where is Fit Minds based?
Fit Minds is headquartered in Tampa, United States, in the North America region.
How does Fit Minds make money?
Four revenue lines are on record. Coach Certification Program is the primary driver. The others are personal Trainer for the Mind 1-on-1 Coaching, premier Group Sessions and subscription Group Content.
Who are Fit Minds's main competitors?
Direct peers on record are It's Never 2 Late (iN2L), HappyNeuron, Constant Therapy, Dakim, Posit Science (BrainHQ) and CogniFit. Broad incumbents are Home Instead Senior Care and Comfort Keepers. Emerging players are Music & Memory and Ageless Innovation (Joy for All).
Does Fit Minds have an API?
No public API is recorded for Fit Minds.
What industry is Fit Minds in?
Fit Minds's product category is Senior Cognitive Stimulation Services. Its primary akta.pro industry code is HSABAEAH, Cognitive Stimulation & Reminiscence Therapy (Non-Clinical), with a secondary code of HSABANAC, Memory Care Adult Day Programs (Dementia/Alzheimer’s). Its NAICS code is 624120 and its SIC code is 8050.