Phoenix Health Insurance

What Phoenix Health Insurance does

Phoenix Health Insurance is an independent health and life insurance brokerage headquartered in Phoenix, Arizona, with a second office in Mesa. Founded around 2015, the firm operates as a multi-carrier agency representing 14 insurance organizations offering 184 products, including individual and family health plans (ACA marketplace and off-exchange), group health insurance for employers, Medicare Supplement (Medigap) and Medicare Advantage plans, short-term health insurance, dental, accident, critical illness, life insurance (term, whole, and indexed universal life), long-term care, and annuities. Carrier partners include Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Humana, Health Net, American General, Mutual Omaha, GeoBlue, and others.

The firm is led by Agency Owner Lynn Marble and Agency General Manager / Financial Services Director Frank Stevens, supported by a team of approximately 18 licensed agents and specialists organized by product line (Individual Family Plans, Group Health, Life, Medicare). There is no proprietary technology platform; operations rely on standard brokerage workflows — agent-led phone and in-person consultations, a content-marketing website with local SEO landing pages for cities across the Phoenix metropolitan area, a Spanish-language site, and a multi-channel social media presence.

Revenue is generated through carrier commissions on policy sales and renewals, a professional-services brokerage model with no disclosed pricing to end customers (consultations and evaluations are offered free of charge). The go-to-market is sales-led and relationship-driven: licensed agents reach customers through direct phone outreach, website-driven inbound inquiries, walk-in office consultations, and referrals. Customers are concentrated in the Phoenix metropolitan area (Phoenix, Scottsdale, Tempe, Mesa, Gilbert, Chandler, and West Valley communities) and span individual consumers, families, small-business employers, and Medicare beneficiaries.

Name

Phoenix Health Insurance

Legal name

Phoenix Health Insurance

Website

https://phxhealthinsurance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Health Insurance is an independent Arizona-based insurance brokerage representing 14 carriers across 184 health, life, and financial products, serving individuals, families, small-business employers, and Medicare beneficiaries in the Phoenix metropolitan area.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Small Group Health Insurance (2–50/100) (FSAIAFAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Simplified Issue Whole Life / UL Insurance (FSAIABAH)

Keywords

• Health insurance brokerage
• Medicare supplement plans
• Group health insurance
• Life insurance agency
• Individual family plans

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Phoenix Health Insurance operates as an independent insurance brokerage representing multiple insurance carriers. The company earns commissions from insurance carriers when policies are sold and renewed. They represent 14 organizations offering 184 products in their service area.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Phoenix Health Insurance is an independent insurance brokerage representing 14 insurance carriers and offering 184 insurance products across Arizona. The agency brokers health insurance (individual/family, group, Medicare supplement, Medicare Advantage, short-term), dental, vision, accident, critical illness, life insurance, long-term care, and annuities to consumers and small employers. Licensed agents provide free, phone- and in-person-based consultations to match customers with carrier products.

Product overview

Phoenix Health Insurance is a traditional insurance brokerage agency offering a comprehensive portfolio of health, life, and financial insurance products. The company operates as a multi-carrier agency representing 14 insurance organizations offering 184 products. The core product portfolio includes individual and family health insurance plans (ACA marketplace and off-exchange), group health insurance plans for employers, Medicare supplement plans, Medicare Advantage plans, short-term health insurance, dental insurance, accident plans, critical illness plans, life insurance (term, whole, and indexed universal life), long-term care, and annuities. The agency serves individuals, families, and small businesses primarily in the Phoenix, Arizona metropolitan area, including Scottsdale, Mesa, Tempe, and surrounding East and West Valley communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual and Family Insurance Plans Health insurance coverage for individuals and families, including ACA marketplace and off-exchange plans, brokered through multiple carrier partners to Arizona consumers.
• Group Health Insurance Plans Employer-sponsored group health insurance plans covering employees and their dependents under a single policy, brokered to small and mid-sized Arizona employers.
• Medicare Supplement Plans Medicare supplement (Medigap) insurance plans covering gaps in traditional Medicare, brokered to Medicare-eligible seniors in Arizona.
• Medicare Advantage Plans Medicare Part C plans from private insurers providing Part A and Part B benefits plus additional coverage, brokered to Medicare beneficiaries.
• Short-Term Health Insurance Plans Temporary health coverage lasting 1 to 36 months designed to bridge gaps between other coverage periods, sold to individuals in coverage transitions.
• Dental Insurance Plans Standalone dental coverage plans for preventive, basic, and major dental services, brokered to individuals, families, and employer groups.
• Accident Plans Supplemental accident insurance providing cash benefits for covered accidents, sold to individuals and families.
• Critical Illness Plans Lump-sum benefit insurance for diagnosed critical illnesses such as cancer, heart attack, or stroke, sold to individuals.
• Life Insurance Plans Term Life, Whole Life, and Indexed Universal Life insurance products for financial protection, brokered from multiple carrier partners to individuals and families.
• Long Term Care Insurance Insurance coverage for extended care services including nursing home, assisted living, and in-home care, brokered to individuals and families.
• Annuities Fixed, variable, and indexed annuity products for retirement income planning, brokered to individuals from carrier partners.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorAetna is one of the major insurance carriers represented by Phoenix Health Insurance. The company offers Aetna health insurance products including individual plans, group health, and Medicare options.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield (BCBS) is a key carrier partner offering individual, family, and group health insurance plans. BCBS Individual Family Plans are prominently featured on the Phoenix Health Insurance website.
• CignacoreChannel Partner/ Reseller/ DistributorCigna is represented as a carrier partner providing health insurance products across individual, family, and group segments.
• United Health OnecoreChannel Partner/ Reseller/ DistributorUnited Health One products are offered through Phoenix Health Insurance, providing individual and family health insurance options.
• Humana OnemajorChannel Partner/ Reseller/ DistributorHumana One is a carrier partner offering individual health insurance plans and Medicare-related products.
• Health NetmajorChannel Partner/ Reseller/ DistributorHealth Net insurance products are available through Phoenix Health Insurance for various coverage needs.
• American GeneralmajorChannel Partner/ Reseller/ DistributorAmerican General life and health insurance products are represented by Phoenix Health Insurance.
• GeoblueminorChannel Partner/ Reseller/ DistributorGeoBlue travel and international health insurance products are offered through the agency.
• Health Choice OneminorChannel Partner/ Reseller/ DistributorHealth Choice One insurance products are available through Phoenix Health Insurance.
• MeritusminorChannel Partner/ Reseller/ DistributorMeritus health insurance products are represented by Phoenix Health Insurance.
• Mutual OmahaminorChannel Partner/ Reseller/ DistributorMutual Omaha insurance products including health and life coverage are available through the agency.
• AssurityminorChannel Partner/ Reseller/ DistributorAssurity insurance products are offered through Phoenix Health Insurance.
• Health Insurance InnovationsminorChannel Partner/ Reseller/ DistributorHealth Insurance Innovations products are available through the agency.
• VSP VisionminorChannel Partner/ Reseller/ DistributorVSP Vision insurance products for vision care coverage are offered through Phoenix Health Insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HealthMarkets: National multi-carrier insurance brokerage distributing individual, family, Medicare, and small-group health coverage through licensed agents across the U.S. Closest direct peer to Phoenix Health Insurance's multi-carrier agency model.
• SelectQuote: Direct-to-consumer insurance brokerage specializing in life, Medicare, and supplemental health insurance through phone and online sales. Comparable in product breadth and agent-led distribution, though at much larger scale.
• GoHealth: Medicare-focused insurance marketplace using licensed agents to enroll beneficiaries in Medicare Advantage and Supplement plans. Directly comparable in Medicare distribution model and multi-carrier approach.

Emerging players

• Medicareful: Insurance technology and lead-generation platform focused on Medicare distribution through partner agents. Relevant as a comparable Medicare-focused broker enablement and distribution model.
• Quotit Corporation: Insurance quote engine and agency platform used by health insurance agents to compare carriers and present options to consumers. Comparable as a distribution-side tool serving the same multi-carrier brokerage workflow.
• SmartFinancial: Online insurance comparison platform distributing health, life, and Medicare products through carrier-direct and agent-assisted channels. Comparable multi-line, multi-carrier distribution approach with a digital-first GTM.
• Benefytt Technologies: Insurance distribution and technology company offering health, Medicare, and supplemental products through digital and call-center channels. Comparable multi-carrier distribution model with technology-enabled enrollment.

Broad incumbents

• eHealth: Large online health insurance marketplace offering individual, family, Medicare, and small-group plans from multiple carriers. Represents the digital incumbent against which traditional agents like Phoenix Health Insurance compete.

Others

• Healthcare.gov (CMS): Federal ACA marketplace where individuals can comparison-shop and enroll in individual and family health plans without an agent. Adjacent/indirect competitor representing the disintermediation threat to agent-led brokerage.

Regional players

• Arizona Health Insurance Agency: Local Arizona-based insurance brokerages operating in the same Phoenix metro with similar individual, family, Medicare, and group health offerings. Comparable as direct local competitors in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Phoenix-Health-Insurance-LLC-192600177455033
• Xx.com/phxhealthaz
• LinkedInlinkedin.com/company/phoenix-health-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Health Insurance