Medicareful
Medicareful is a U.S. direct-to-consumer insurance brokerage brand operated under Integrity Marketing Group, LLC, helping Medicare beneficiaries, life insurance shoppers, and retirement-income consumers compare and enroll in products from major national carriers.
- Company typePrivate
- Founded-
- HeadquartersHarrisburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Medicareful does
Medicareful operates as a direct-to-consumer insurance brokerage brand under Integrity Marketing Group, LLC, with affiliated licensed insurance agencies certified to sell Medicare and other insurance products in accordance with CMS guidelines. The firm serves three primary consumer segments — Medicare beneficiaries, life insurance shoppers, and retirement/wealth customers — across the United States through a national network of licensed insurance agents. Customer-facing assets include a phone support line (1-855-512-1735, TTY 711), a national agent network for in-person guidance, and online self-service tools for product browsing and comparison. The firm aggregates offerings from roughly 15 major carriers including UnitedHealthcare, Aetna, Humana, Cigna, Nationwide, Pacific Life, Mutual of Omaha, Protective, Anthem Blue Cross, and Wellcare.
The core product is a multi-carrier comparison and enrollment platform covering Medicare Advantage (HMO/PPO/PFFS), Part D Prescription Drug Plans, Medicare Supplement, life insurance (term, whole, final expense), and annuities (MYGAs, fixed indexed). The technology stack is a standard web brokerage platform with marketing/analytics instrumentation (Google Analytics, Hotjar, StackAdapt retargeting, Facebook Pixel, CallPixels call-tracking, Qualtrics) but no proprietary AI/ML components, APIs, or SDKs. Educational sub-products include a Medicare Coverage Review Kit, New to Medicare Checklist, Medicare Guide, Medicare Road Map, and Medicare Acronyms Guide, supporting top-of-funnel content marketing.
Revenue is generated entirely through carrier commissions paid when consumers complete enrollments; services are free to consumers with no enrollment obligation. The model is consumer-direct (DTC) with multi-channel marketing (organic content, paid digital, social on Facebook/Instagram/LinkedIn/YouTube, and agent referrals). The firm maintains phone-based agent support Monday-Friday 8 AM-8 PM ET. No financing rounds, acquisitions, leadership changes, or restructuring events are disclosed, and the firm operates as a private brand within a larger strategic parent.
Medicareful firmographics
Firmographics- Name
- Medicareful
- Legal name
- Integrity Marketing Group, LLC
- Website
- https://medicareful.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medicareful is a U.S. direct-to-consumer insurance brokerage brand operated under Integrity Marketing Group, LLC, helping Medicare beneficiaries, life insurance shoppers, and retirement-income consumers compare and enroll in products from major national carriers.
- Ownership category
- akta.pro rank
Medicareful industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
Keywords
Where Medicareful is headquartered
LocationHeadquarters
- HQ city
- Harrisburg
- HQ country
- United States
- HQ region
- North America
Markets served
Medicareful business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Commission Revenue: PlanEnroll earns commissions from insurance companies when customers enroll in coverage through the platform. Services are free for consumers with no obligation to enroll. The insurance company that created the plan pays the commission at no additional cost to the customer.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Medicareful product offering
Product offeringCore offering
Medicareful (operating under the brand PlanEnroll) is an insurance brokerage that helps consumers compare and enroll in Medicare Advantage, Medicare Supplement, Part D Prescription Drug Plans, life insurance, and annuity products from multiple leading insurance carriers. Services are delivered through an online self-service platform, phone-based licensed agents, and a national network of licensed insurance agents, with no cost to consumers.
Product overview
PlanEnroll is an insurance brokerage platform operated by Integrity Marketing Group, LLC, offering Medicare Advantage (HMO, PPO, PFFS), Part D Prescription Drug Plans, life insurance, health insurance, and annuity products through a national network of licensed insurance agents. The platform aggregates offerings from major carriers including UnitedHealthcare, Aetna, Humana, Cigna, CVS Health, Anthem, Nationwide, Pacific Life, Mutual of Omaha, Protective, and others. PlanEnroll connects consumers with insurance products across three categories — Life, Health, and Wealth — providing both online self-service comparison tools and agent-assisted enrollment support. Educational resources including the Medicare Coverage Review Kit, New to Medicare Checklist, Medicare Guide, and Medicare Road Map support consumer decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- PlanEnroll Medicare and Insurance Brokerage Platform
Companies that use Medicareful
Customer profileSegments3 records
Ideal customer profiles3 records
Medicareful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medicareful partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- NationwidecoreInsurance carrier partner offering life insurance and annuity products through PlanEnroll's platform. Nationwide is one of the major insurance companies represented in PlanEnroll's network.
- North American Company for Life and Health InsurancecoreLife and health insurance carrier partner providing coverage options through PlanEnroll's brokerage platform.
- Pacific LifecoreInsurance carrier partner offering life insurance and annuity products through PlanEnroll's platform.
- ProtectivecoreLife insurance carrier partner providing coverage options through PlanEnroll's network.
- UnitedHealthcarecoreMajor health insurance carrier and Medicare plan provider partner with Medicare Advantage, PPO, HMO, and Prescription Drug Plan products available through PlanEnroll.
- Mutual of OmahacoreInsurance carrier partner offering Medicare and life insurance products through PlanEnroll's platform.
- HumanacoreHealth insurance carrier partner providing Medicare Advantage and other health coverage options through PlanEnroll.
- AetnacoreMedicare Advantage and health insurance carrier partner available through PlanEnroll's platform.
- WellcarecoreMedicare-focused health insurance carrier partner providing Medicare Advantage and Prescription Drug Plans through PlanEnroll.
- CVS HealthcoreHealth insurance carrier partner (Aetna parent company) offering health coverage options through PlanEnroll.
- Anthem Blue CrosscoreBlue Cross Blue Shield affiliate offering health insurance and Medicare products through PlanEnroll.
- American AmicableminorLife insurance carrier partner offering coverage options through PlanEnroll's platform.
- CignacoreHealth and life insurance carrier partner providing coverage options through PlanEnroll.
- Core BridgeminorInsurance carrier partner offering coverage products through PlanEnroll's network.
- F&G Annuities & LifeminorAnnuity and life insurance carrier partner providing retirement and coverage products through PlanEnroll.
- National Life GroupcoreLife insurance and annuity carrier partner offering products through PlanEnroll's platform.
- Integrity Marketing Group, LLCcoreParent company and brand operator. PlanEnroll is a brand operated by Integrity Marketing Group, LLC and is used by its affiliated licensed insurance agencies that are certified to sell Medicare products.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Medicareful competitors and assessment
Company assessmentEmerging players
- QuoteWizard (by LendingTree): Online insurance comparison platform owned by LendingTree that distributes leads across Medicare, auto, home, and life insurance carriers, overlapping in lead-generation mechanics.
- Policygenius: Online insurance marketplace focused primarily on life insurance with growing Medicare offerings, using content marketing and digital tools to compare policies from multiple carriers.
Direct peers
- GoHealth: Public Medicare-focused insurance marketplace that pairs technology with licensed agents to help consumers compare and enroll in Medicare plans across multiple carriers.
- SelectQuote: Public direct-to-consumer insurance brokerage specializing in Medicare Advantage, Medicare Supplement, life, and final expense insurance, using a similar phone-assisted, multi-carrier distribution model.
- HealthMarkets: National insurance brokerage distributing Medicare, life, health, and supplemental products from multiple carriers through a network of licensed agents, very comparable to PlanEnroll's hybrid model.
- eHealth: Online health insurance marketplace offering Medicare, individual/family, and small business plans from multiple carriers, with both self-service and agent-assisted enrollment.
- Clearlink Insurance: Insurance distribution platform combining digital lead generation with licensed-agent sales for Medicare, life, and home products across multiple carriers.
Broad incumbents
- Anthem Blue Cross Blue Shield: Major national health carrier that sells Medicare Advantage and Supplement plans directly and through broker channels including PlanEnroll; functions both as a partner and an alternative direct-to-consumer distribution competitor.
- Integrity Marketing Group (parent context): Large US insurance marketing organization that owns PlanEnroll and many other senior-market distribution brands, providing infrastructure and scale benchmarks for the brokerage platform.
Others
- Medicare Plan Finder (CMS): Official government-run Medicare plan comparison tool — not a competitor for sales, but the primary free comparator against which all Medicare brokerages must differentiate their agent-supported service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Medicareful social profiles
Digital presenceMedicareful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicareful leadership team
Management profileNumber of profiles
Medicareful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicareful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicareful
What does Medicareful do?
Medicareful (operating under the brand PlanEnroll) is an insurance brokerage that helps consumers compare and enroll in Medicare Advantage, Medicare Supplement, Part D Prescription Drug Plans, life insurance, and annuity products from multiple leading insurance carriers. Services are delivered through an online self-service platform, phone-based licensed agents, and a national network of licensed insurance agents, with no cost to consumers.
Is Medicareful a public or private company?
Medicareful is a private company. It is classified as corporate owned and is currently operating.
When was Medicareful founded?
Medicareful was founded in -1. It employs 1 to 10 people.
Where is Medicareful based?
Medicareful is headquartered in Harrisburg, United States, in the North America region.
How does Medicareful make money?
One revenue line is on record: insurance Commission Revenue.
Who are Medicareful's main competitors?
Emerging players on record are QuoteWizard (by LendingTree) and Policygenius. Direct peers are GoHealth, SelectQuote, HealthMarkets, eHealth and Clearlink Insurance. Broad incumbents are Anthem Blue Cross Blue Shield and Integrity Marketing Group (parent context). Medicare Plan Finder (CMS) is listed as an others.
Does Medicareful have an API?
No public API is recorded for Medicareful.
What industry is Medicareful in?
Medicareful's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO). Its NAICS code is 52421 and its SIC code is 6411.