What Shaping Tomorrow does

Shaping Tomorrow is a UK-based strategic intelligence firm that provides continuous external intelligence to senior decision-makers. It targets boards, executive committees, strategy and foresight teams, risk and resilience leaders, innovation teams, public-sector leaders, and professional services firms. The firm has operated under Collaborative Connections since 2003 and is positioned in the decision-grade intelligence niche rather than the generic news or research-report market.

The company's core platform is Athena, a validated global scanning engine that continuously monitors over 100,000 sources worldwide across regulators, think-tanks, quality journalism and specialist trade press. Every source is tier-classified for quality, recency and signal type. On top of this evidence base, Shaping Tomorrow delivers four recurring intelligence products: Signal Scanner (weekly weak-signal detection), Change Tracker (monthly trend monitoring), Decision Intelligence (quarterly board-ready synthesis with scenarios and triggers), and Action Triggers (periodic escalations when assumptions shift). The pipeline is Scan -> Filter -> Stress-test -> Judge -> Trigger, with human analysts applying judgement and stress-testing evidence before each deliverable ships. Future Agents, AI-driven scenario and implication-analysis agents, extend the product surface into agent-based trigger monitoring.

Shaping Tomorrow makes money through subscription, quote-based, multi-year enterprise contracts covering tailored and white-labelled intelligence programmes. Pricing is not publicly disclosed; programmes are scoped to organisational needs. Go-to-market is consultative enterprise sales targeting senior decision-makers, with engagement initiated via Request Sample and Contact forms plus a direct client-service line. The firm serves government agencies, international organisations, investment firms, strategy consultancies and corporate innovation functions, with white-labelled distribution to advisory firms as an additional channel. The current website shows active operations into 2026, but no employee headcount, revenue, funding, or M&A data is publicly disclosed beyond a stated 1-10 employee range.

Name

Shaping Tomorrow

Legal name

Shaping Tomorrow

Website

https://shapingtomorrow.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Shaping Tomorrow is a UK-based strategic intelligence firm providing continuous external scanning and decision-grade briefings on emerging risks, opportunities and assumptions to boards, government agencies, financial institutions and advisory firms via subscription programmes.

Ownership category

akta.pro rank

Product category

Strategic Intelligence Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161), Other Computer Related Services (541519)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)

akta.pro secondary industries

Insider Threat Program Design & Risk Assessments (BPAKADAM), Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH), ESG Data, Ratings & Climate Benchmarks (FSAFAIAI)

Keywords

• Strategic intelligence
• Horizon scanning
• Decision intelligence
• Scenario planning
• Risk monitoring

Headquarters

HQ city

Hurstpierpoint

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Intelligence Programme Subscriptions: Recurring subscription-based access to continuous intelligence deliverables including Signal Scanner (weekly), Change Tracker (monthly), Decision Intelligence (quarterly), and Action Triggers (periodic). Programmes are tailored to organisational needs and delivered as recurring briefings.
2. Customised Intelligence Programmes: Tailored intelligence programmes shaped around specific organisational topics, strategic priorities, and decision requirements. Involves bespoke scanning parameters and deliverable customisation.
3. White-Labelled Intelligence: White-labelled intelligence and scanning capability that professional services and advisory firms can offer to clients under their own branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shaping Tomorrow provides continuous external intelligence for senior decision-makers via subscription-based intelligence programmes. Its Athena scanning engine monitors over 100,000 validated global sources to detect weak signals, emerging risks and opportunity spaces, which human analysts then filter, stress-test and convert into recurring decision-grade briefings (Signal Scanner weekly, Change Tracker monthly, Decision Intelligence quarterly, and periodic Action Triggers).

Product overview

Shaping Tomorrow is a strategic intelligence platform providing continuous external intelligence for senior decision-makers. The platform operates as a unified system comprising four core intelligence deliverables (Signal Scanner, Change Tracker, Decision Intelligence, and Action Triggers) powered by Athena, a validated global scanning engine monitoring over 100,000 sources. The portfolio also includes analytical tools (Future Agents, Strategic Questions, Visual Modelling, Scenarios, Forecasts, Futures Explorer) and outputs (Horizon Scanning, Weak Signals & New Trends, Market Intelligence, Emerging Technologies, Insight Papers, Alternative Futures, OSINT). Athena continuously scans and filters global evidence, which is then stress-tested, assessed by human analysts, and converted into board-ready intelligence. Expert Augmentation supplements the automated analysis with external domain expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Athena: Validated global scanning engine that continuously monitors over 100,000 validated sources worldwide to detect early signals of change.
• Signal Scanner
• Change Tracker
• Decision Intelligence
• Action Triggers

Products and services

• Signal Scanner Weekly intelligence deliverable that identifies weak signals, emerging risks, opportunity spaces and assumption shifts before they become mainstream. Designed for boards, executive committees, strategy teams, risk leaders and policy leaders.
• Change Tracker Monthly intelligence deliverable that monitors how signals are accelerating, stabilising or fading, and how they are forming into strategic patterns. Used by senior decision-makers to track the evolution of emerging change between recurring briefings.
• Decision Intelligence Quarterly intelligence deliverable that converts evidence and change patterns into leadership-ready judgement, scenarios, triggers and strategic options. Built for boards, executive committees and senior leadership bodies.
• Action Triggers Periodic synthesis produced when evidence accumulates across cycles in ways that suggest assumptions are shifting and decisions may soon be required. Issued as an event-driven escalation deliverable.
• Customised Intelligence Programmes Tailored intelligence programmes shaped around specific organisational topics, strategic priorities and decision requirements, with bespoke scanning parameters and deliverable customisation. Sold as recurring subscriptions to enterprise, government and advisory clients.
• White-Labelled Intelligence White-labelled intelligence and scanning capability that professional services and advisory firms can offer to clients under their own branding, sold on a recurring subscription basis.

Quantifiable outcome

• Organisations can see earlier, decide faster and act with greater confidence through a repeatable intelligence cycle.

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Ark Invest: Thematic investment research firm publishing forward-looking research on disruptive technologies, with a strong narrative and scenario-based approach — overlaps with Shaping Tomorrow's emerging technologies and decision intelligence outputs.

Direct peers

• Future Today Institute: Strategic foresight firm publishing annual tech and trend forecasts for leaders, with a methodology focused on weak signals, scenarios and emerging technology governance — directly comparable to Shaping Tomorrow's Signal Scanner and Decision Intelligence offerings.
• CB Insights: Subscription-based market intelligence platform for corporates, investors and strategy teams covering emerging technologies, M&A signals and industry trends — overlaps directly with Shaping Tomorrow's continuous scanning and decision-grade briefings.
• Eurasia Group: Political risk advisory firm providing geopolitical foresight and scenario analysis to corporates, financial institutions and policy clients — highly comparable to Shaping Tomorrow's risk & resilience, geopolitics and decision intelligence deliverables.
• Stratfor (RANE): Geopolitical intelligence and risk advisory subscription service delivering ongoing forecasts and scenario briefings to enterprise security, risk and executive teams — directly analogous to Shaping Tomorrow's geopolitical and security intelligence publications.
• GaveKal Intelligence Software: Independent research firm providing geopolitical, economic and technology foresight to investment professionals and corporates — directly comparable on subscription intelligence, scenario analysis and risk monitoring for institutional clients.

Broad incumbents

• McKinsey Global Institute: The research arm of McKinsey publishing long-horizon trend reports, scenario analysis and economic foresight for global executives — competes for the same board-level decision intelligence budget but as a wider portfolio practice.
• Bain & Company: Global management consultancy with significant foresight, scenario planning and innovation strategy capabilities serving boards and strategy teams — overlaps with Shaping Tomorrow's enterprise buyer segments and scenario/decision intelligence offerings.
• Mintel: Subscription market intelligence provider covering consumer trends, emerging markets and innovation signals — comparable to Shaping Tomorrow's market intelligence and weak-signal offerings for corporate strategy and innovation teams.
• Kantar: Global market research and consulting firm providing continuous consumer and market intelligence subscriptions to enterprise clients — broader portfolio but directly comparable as a subscription-based continuous intelligence provider to corporates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shapingtomorrow
• Facebookfacebook.com/shapingtomorrow
• LinkedInlinkedin.com/company/shaping-tomorrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaping Tomorrow