What Future Today Institute does

Future Today Strategy Group (FTSG), formerly Future Today Institute, is a private strategic foresight consulting firm founded in 2006 by Amy Webb and headquartered in New York. The firm helps global enterprises navigate deep uncertainty through scenario planning, emerging technology assessment, and trend analysis. Its core methodology is delivered through executive workshops, research synthesis, and multi-year strategic roadmap development for C-suite clients.

The firm's commercial portfolio is anchored by the Convergence Outlook, an annual flagship research product launched in 2026 to replace a 19-year-old tech trends report format, alongside named advisory engagements that span insurance, manufacturing, luxury hospitality, consumer technology, audio technology, pet care, and toys. Public case studies describe work for a Fortune 50 insurance enterprise (climate and AI-native competition strategy), a global paper and packaging leader (10-year technology roadmap covering 50+ emerging technologies), and a global luxury hospitality operator (digital behavior analysis and immersive technology strategy). The firm monetizes exclusively through professional services on a quote-based engagement model with enterprise buyers; pricing is not publicly disclosed.

FTSG operates as a boutique practice of 11-50 employees, sells directly to executive leadership teams at global organizations (named clients include Ford, NASA, Mastercard, Mattel, Interac, Mohawk, Kimball, Schibsted, and Swiss-Re), and supports demand generation through content marketing, lead-capture downloads, and high-profile event participation such as the Aspen Ideas Festival. There is no disclosed funding history, M&A activity, or external ownership structure; the firm appears independent and founder-led.

Name

Future Today Institute

Legal name

Future Today Strategy Group

Website

https://futuretodayinstitute.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Today Strategy Group is a private strategic foresight consulting firm that advises Fortune 500 and global enterprises on scenario planning, emerging technology assessment, and long-term strategy, anchored by its Convergence Outlook annual research product and founder Amy Webb.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Strategic foresight consulting
• Scenario planning services
• Technology trend analysis
• Enterprise advisory services
• Futures research methodology

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Professional services engagement with enterprise clients on strategic foresight, scenario planning, technology roadmapping, and transformation advisory. Engagements include executive workshops, research synthesis, and development of multi-year strategic roadmaps.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Future Today Strategy Group provides strategic foresight consulting services to enterprise clients, helping executive leadership teams navigate uncertainty through scenario planning, emerging technology assessment, and trend analysis. Engagements deliver differentiated vision narratives, multi-year strategic roadmaps, executive workshops, and board-ready transformation agendas, anchored by the firm's flagship Convergence Outlook annual research report.

Product overview

Future Today Strategy Group (formerly Future Today Institute) is a strategic foresight consulting firm offering a unified portfolio of services centered on their Convergence Outlook annual report and strategic advisory engagements. The core offering combines the Convergence Outlook report with direct consulting services, supported by supplementary publications and expert blog content. The firm works with leading organizations including Fortune 50 companies to help shape products, strategic directions, and investment decisions through foresight research and scenario planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Convergence Outlook The firm's flagship annual foresight research report that provides strategic guidance for the year ahead, replacing the previous annual trend report format with a more actionable, decision-oriented approach designed for executive leadership.
• Strategic Foresight Consulting Services

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Top-tier management consulting firm serving Fortune 500 executives on strategy, transformation, and innovation. Comparable to FTSG as a competitor for enterprise foresight and strategic advisory work, though Bain offers a much broader consulting portfolio beyond pure futures research.
• Accenture Strategy: Global professional services firm with a Strategy & Consulting practice that delivers C-suite advisory on technology disruption, scenario planning, and industry transformation. Comparable to FTSG in serving Fortune 500 executives on AI and technology disruption strategy, but at much larger scale with implementation capabilities.
• Strategy& (PwC): Global strategy consulting arm of PwC that serves CEOs and boards on corporate strategy, operating model, and technology-enabled transformation. Comparable to FTSG on enterprise foresight work but offers integration with PwC's broader advisory, assurance, and consulting services.
• McKinsey & Company: Global management consulting giant with a Strategy & Corporate Finance practice that frequently delivers foresight, scenario planning, and technology roadmapping engagements to Fortune 500 CEOs. Competes with FTSG for board-level strategic advisory mandates but at much greater scale and with broader transformation capabilities.
• Boston Consulting Group: Global strategy consultancy with deep expertise in scenario planning, technology foresight, and innovation strategy through BCG Henderson Institute. Comparable to FTSG in serving C-suite audiences on long-horizon strategic questions but operates with global delivery infrastructure across thousands of consultants.
• Deloitte (Monitor Deloitte / Strategy practice): Big Four advisory with Monitor Deloitte as its strategy arm and Doblin as its innovation practice. Competes with FTSG on enterprise foresight, scenario planning, and innovation strategy, and can bundle these into larger transformation engagements with audit, tax, and risk services.

Direct peers

• Institute for the Future: Nonprofit futures research organization that produces forecasts, scenarios, and 10-year forecasts for governments and enterprises. Closest direct peer to FTSG with an overlapping foresight methodology, scenario planning tools, and enterprise foresight publications serving similar Fortune 500 and government clients.

Emerging players

• Frog (now part of Capgemini Engineering / frog): Design and innovation strategy firm that helps global brands anticipate future consumer behaviors and design emerging experiences. Comparable to FTSG on forward-looking strategy and emerging technology advisory but anchored in design-led delivery rather than pure futures research.
• Singularity Group: Education and advisory organization focused on exponential technologies and their impact on enterprises. Adjacent to FTSG through its futures research content and executive programs, and overlaps in serving Fortune 500 leaders navigating AI and emerging technology disruption.
• Board of Innovation: Boutique innovation strategy consultancy specializing in corporate foresight, future-back planning, and innovation operating models for global enterprises. Overlaps with FTSG on scenario planning and futures methodology but tends to emphasize innovation pipeline design and corporate venture building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fti
• LinkedInlinkedin.com/company/future-today-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Today Institute