What Naipo does

Naipo is a Shenzhen, China-based wellness technology company founded in 2015 that designs, manufactures, and sells electric massage devices and adjacent health-care products. Its portfolio spans approximately 13 categories including massage guns, neck and shoulder massagers, pillow massagers, back massagers, leg and foot massagers with air compression, massage chairs (from $899.99 entry-level to $6,999 premium 3D/4D-PRO robotic chairs), massage tables, eye massagers, foot spas, smart Bluetooth body fat scales, and travel pillows. Core technologies combine shiatsu deep-kneading, air compression (up to 160mmHg across 8 pressure levels), heat therapy, percussion massage (up to 3000 RPM), and vibration; premium SKUs add zero-gravity recline, LCD touchscreens, voice control, wireless charging, and Bluetooth speakers. The line is CE-, FCC-, and RoHS-certified for cross-border commerce.

The company operates a direct-to-consumer e-commerce model via its Shopify-powered naipocare.com storefront, complemented by a dedicated B2B wholesale program ([email protected]) and a promotional partnership with Walmart (AE1 Event, November 2025). Revenue is generated through one-time unit sales across a $19.99–$6,999 price ladder, with frequent clearance discounting up to 81% off. Geographic coverage includes China, the United States, the European Union (with a German operations-support contact and French governing law), and Japan (with a local JP phone line). Naipo is privately held, reports 501–1,000 employees, has no disclosed funding rounds, no parent company, and no public-company listing. Marketing is executed through owned content (blog with science-focused articles), organic TikTok presence, email newsletters, and earned media coverage across Yahoo Life, CNET, NY Mag The Strategist, Shape, Business Insider NL, Digital Trends, and Hallmark.

Name

Naipo

Legal name

NAIPO

Website

https://naipocare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Naipo is a Shenzhen-based wellness technology company founded in 2015 that designs, manufactures, and sells electric massage devices and health-care products, including massage guns, chairs, compression boots, and smart body scales, to individual consumers globally via DTC e-commerce and wholesale.

Ownership category

akta.pro rank

Product category

Personal Massage Devices

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561), Electronics and Appliance Retailers (44921)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Beauty & Personal Care Online Retailers (CRAFADAC), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Electric massagers
• Wellness devices
• Massage guns
• Personal care electronics
• Home massage equipment

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through naipocare.com online storefront. Products include massagers, massage chairs, foot spas, body fat scales, and travel pillows at various price points ranging from $19.99 to $6,999.
2. Wholesale Distribution: B2B wholesale sales to retailers and business partners, with contact information provided for wholesale inquiries at [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naipo manufactures and sells electric massage devices and personal wellness products including percussion massage guns, neck and shoulder massagers, full-body massage chairs, foot spas, leg compression boots, and body fat scales. The company sells primarily direct-to-consumer through its Shopify-powered naipocare.com online storefront and supplements this with wholesale distribution through major retail partners.

Product overview

NAIPO is a wellness technology company founded in 2015, offering a comprehensive portfolio of electric massage devices and health care products. The product lineup spans multiple categories including massage guns (NPMGUN, NP-MG, MGPC, MGG series), neck & shoulder massagers (oCuddle, MGS series), pillow massagers (MGP, oPillow series), back massagers (oCuzen, MGB, MGC series), leg & foot massagers (MGF series with compression boots and foot spa products), massage chairs (MGC, MGCHR, NP-MC series), massage tables (MGBC, MGYM series), eye massagers (MGE series), body fat scales (NP-BS series), and travel pillows (FS series). The products utilize technologies including shiatsu deep kneading, heat therapy, air compression, vibration, and percussion massage. NAIPO operates as a direct-to-consumer e-commerce brand selling through naipocare.com, with products targeting everyday self-care and wellness for individuals and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Guns Percussion massage guns designed for muscle recovery and deep tissue relief, sold to individual consumers for home use after exercise or to relieve muscle tension.
• Neck and Shoulder Massagers Shiatsu-style neck and shoulder massagers with heat function for at-home relief of neck tension and stiffness, targeted at office workers and consumers with sedentary lifestyles.
• Massage Chairs Full-body massage chairs positioned as professional-grade home spa equipment, offering multi-mode massage functions including kneading, tapping, rolling, and air compression for whole-body relaxation.
• Foot Spas and Foot Massagers Electric foot baths and foot massagers with heating, bubble, and rolling massage functions intended for home use to relieve foot fatigue.
• Leg Compression Boots Air compression leg and foot massagers that wrap around the legs to apply sequential pressure, marketed for circulation improvement, athletic recovery, and leg fatigue relief.
• Body Fat Scales Smart body composition scales measuring weight, BMI, and body fat percentage, targeted at health-conscious consumers tracking fitness metrics at home.
• Eye Massagers Wearable electric eye massagers combining air pressure, vibration, and heat therapy to relieve eye fatigue and strain, targeted at consumers with high screen time.
• Back Massagers Shiatsu back massagers with heat function designed for placement on chairs or sofas to provide lower and upper back massage at home or in office settings.
• Leg Massagers Wraps and sleeves with kneading and air compression functions for leg and calf massage, marketed for circulation and muscle recovery in home settings.
• Heating Pads and Heating Therapy Products Electric heating pads and heat therapy wraps for muscle soreness, joint pain relief, and menstrual cramp relief, sold for personal home use.
• Massage Seat Cushions Portable massage seat cushions with kneading and vibration nodes intended to convert ordinary chairs into massage chairs for home or office use.
• Handheld Massagers Portable handheld percussion and vibration massagers designed for targeted muscle relief on the back, legs, arms, and shoulders in a home environment.
• Reflexology and Acupuncture Mats Acupressure mats and pillows designed for home use to provide reflexology-style stimulation for back and neck relaxation.

Quantifiable outcome

• Heat therapy at 40°C (104°F) can provide pain relief comparable to standard ibuprofen dose without gastrointestinal side effects

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WalmartcoreGTM or Marketing Partner · 1 November 2025NAIPO's promotional partnership with Walmart's AE1 Event in November 2025, providing brand visibility and retail distribution through Walmart's massive consumer reach.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Therabody (Theragun): Therabody is the category-defining percussion massage gun brand and an obvious direct competitor to Naipo's NPMGUN series and MGPC-002 massager guns, competing for the same DTC wellness consumer with overlapping technology (percussive, heat, app integration).
• Hyperice: Hyperice makes recovery/wellness devices including percussion massagers and air-compression boots that directly overlap with Naipo's massage gun and compression boot (MGF-301/MGF-701) product lines, targeting athletes and home-recovery buyers.
• HoMedics: HoMedics is a long-standing US-based manufacturer of massage, foot spa, and personal wellness devices sold through mass retail — directly comparable to Naipo's pillow/back/foot massager and foot spa lineup on product, channel (mass retail), and price tier.
• Renpho: Renpho is a Chinese-founded DTC wellness brand selling smart body fat scales, massage devices, and air purifiers globally — practically the same consumer-brand DNA as Naipo, with overlapping SKUs in body composition scales (NP-BS01/02/03) and electric massagers via Amazon and own storefront.
• Ogawa: Ogawa is a Malaysia/Asia-headquartered massage chair specialist with global distribution; a directly comparable brand competing with Naipo's MGC massage chair line and premium 4D PRO NP-MC2401 category on technology and price-point positioning.
• OSIM: OSIM is an established Asian massage chair and wellness brand with global retail; a directly comparable peer competing with Naipo's full-body massage chair (MGC/MGCHR/NP-MC series) and small massager lineup on technology and premium positioning.

Broad incumbents

• Sharper Image: Sharper Image sells branded massage and lifestyle tech through department-store and DTC channels; a broader incumbent whose massage, foot spa, and personal wellness categories overlap almost directly with Naipo's pillows, foot spas, and massagers.
• Brookstone: Brookstone is a US specialty retailer of massage chairs, pillows, and relaxation products, positioning it as a multi-line incumbent whose massage and personal wellness catalog directly competes with Naipo's mid-tier chair and handheld massager portfolio.
• Dr. Scholl's: Dr. Scholl's is a mass-market foot care and foot wellness brand with deep retail distribution; a broader incumbent whose foot spa, massager, and recovery categories overlap with Naipo's foot massager (MGF series) and foot spa products.

Emerging players

• Compex: Compex makes EMS/electrotherapy muscle stimulation devices used for recovery and performance; an adjacent but partial-overlap peer whose electrotherapy and muscle-recovery technology intersects Naipo's percussion massage, air-compression, and heat therapy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/tag/naipo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naipo