Under the Weather
- Company typePrivate
- Founded-
- HeadquartersWinooski, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Under the Weather firmographics
Firmographics- Name
- Under the Weather
- Legal name
- Under the Weather Pet
- Website
- https://undertheweatherpet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Under the Weather industry classification
Industry- Product category
- Pet Supplements and Nutrition
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
- akta.pro secondary industries
- Weight Management & Metabolic Support Supplements (HLAMALAH), Urinary & Kidney Support Supplements (HLAMALAI), Functional & Veterinary Diet Pet Food (CRADAFAF), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
Keywords
Where Under the Weather is headquartered
LocationHeadquarters
- HQ city
- Winooski
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Under the Weather business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for all pet supplement products through company e-commerce website. Products sold at set retail prices with free shipping threshold of $30.
- Subscription/Auto-Delivery: Subscribe and Save program offering 15% discount on regular auto-delivery orders. Provides recurring revenue through subscription customers who set up regular deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard one-time purchase pricing |
| Subscription | Monthly | Subscribe and Save 15% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Under the Weather product offering
Product offeringCore offering
Under the Weather manufactures and sells vet-formulated pet health supplements and bland diets for cats and dogs. Its product line covers digestive health, calming, high-calorie nutrition, probiotics, hairball support, mobility, immune support, urinary support, allergy relief, and freeze-dried ready-to-serve bland diets. Products are sold direct-to-consumer via the company's website, with additional availability through Amazon and select retail/wholesale partners.
Product overview
Under the Weather Pet is a pet supplement company offering a comprehensive portfolio of vet-formulated health products for cats and dogs. The product line centers on core supplement categories including high-calorie nutrition (Ready Cal), probiotics (Ready Balance), digestive health (Anti-Diarrhea), calming, hairball support, mobility/joint health, and specialty bland diets. Products are available in multiple formats: liquids, gels, powders, soft chews, and freeze-dried meals. The company also offers value bundles combining related products. All products are manufactured in the USA with human-grade ingredients and are veterinarian formulated. The company was founded in Vermont by Kyla, inspired by her Wheaten Terrier, and has helped over 250,000 pets. Products are primarily sold through the company's e-commerce website with free shipping on orders above $30.
Differentiator
Problem solved
Functional benefit
Brands
- PB&CHILL®: Calming peanut butter product line for dogs
- Ready Cal®
- Ready Balance®
Products and services
- Ready Cal High-Calorie Supplement for Cats High-calorie nutritional gel supplement designed to help cats maintain or gain healthy weight, providing essential calories, vitamins, and minerals when cats are not eating normally due to stress, age, illness, or medical procedures.
- Ready Cal High-Calorie Supplement for Dogs High-calorie gel supplement for dogs that provides essential calories, vitamins, and minerals to support weight maintenance and recovery when dogs are not eating normally.
- Ready Cal High-Calorie Supplement for Kittens High-calorie supplement in a dial-a-dose tube for kittens not eating normally, providing nutritional support for growing felines.
- Ready Cal High Calorie Powder for Cats Powder supplement that quickly adds calories, vitamins, and minerals when cats are not eating normally.
- Ready Cal High Calorie Powder for Dogs High-calorie powder supplement for dogs to add calories, vitamins, and minerals when dogs are not eating normally.
- Kidney Cal High Calorie Renal Support for Cats High-calorie supplement specifically designed to support kidney health with concentrated calories, electrolytes, and essential nutrients for cats.
- Ready Balance Probiotic Supplement for Dogs Probiotic gel supplement that helps restore normal digestion and firm stools in dogs, supporting gut health and digestive balance.
- Ready Balance Probiotic Supplement for Cats Probiotic supplement for cats that supports digestive health, helps firm stools, and promotes overall gut balance.
- Anti-Diarrhea Liquid for Dogs Liquid supplement that quickly firms stools and soothes dogs' upset stomachs to restore normal digestion.
- Anti-Diarrhea Liquid for Cats Liquid supplement that quickly firms stools and soothes cats' upset stomachs to restore normal digestion.
- Hairball Support Gel for Cats Gel supplement that naturally promotes the elimination of hairballs and helps prevent them from forming in cats.
- Calming Soft Chews for Cats Salmon-flavored soft chews containing thiamine, L-tryptophan, and L-theanine to reduce stress and anxiety in cats during travel, vet visits, or environmental changes.
- Calming Powder for Cats Natural calming supplement powder for cats made with ginger, chamomile, and L-tryptophan to encourage relaxation.
- Calming Chews for Dogs Soft chews for dogs that help reduce anxiety and promote relaxation during stressful situations.
- Calming Powder for Dogs Calming supplement powder for dogs to help reduce anxiety and promote relaxation.
- PB&CHILL Calming Peanut Butter for Dogs Calming peanut butter packets that naturally reduce anxiety in dogs with on-the-go convenience.
- Chicken & Rice Bland Diet for Dogs Freeze-dried instant bland diet made with chicken and rice to soothe upset stomachs and restore normal digestion in dogs, ready in minutes with just added water.
- Chicken, Rice & Pumpkin Bland Diet for Dogs Instant bland diet with chicken, rice, and pumpkin to soothe tummies and restore normal digestion in dogs.
- Hamburger, Rice & Bone Broth Bland Diet for Dogs Freeze-dried bland diet for dogs made with hamburger, rice, and bone broth to soothe upset stomachs.
- Hamburger, Rice & Sweet Potato Bland Diet for Dogs Bland diet for dogs featuring hamburger, rice, and sweet potato to soothe stomach upset and support recovery.
- Turkey, Oatmeal, Sweet Potato and Slippery Elm Bland Diet for Dogs Instant meal bland diet for dogs with turkey, oatmeal, sweet potato, and slippery elm to soothe stomach upset.
- Hip & Joint Support Powder for Dogs Joint support supplement powder for dogs that helps maintain healthy joint function and supports mobility.
- Disc and Spine Chews for Dogs Supplement chews designed to prevent injury and promote disc and spine health, particularly for dogs prone to Intervertebral Disc Disease (IVDD).
- Collagen Chews for Dogs Collagen supplement chews for dogs that promote healthy joints, aid digestion, and boost immunity.
- L-lysine Powder for Cats Immune support powder for cats providing essential amino acids needed for a normal and healthy immune response.
- 3-in-1 Vital Colostrum Gel for Cats Multi-benefit gel for cats that boosts immunity, reduces inflammation, and supports gut health.
- 3-in-1 Vital Colostrum Gel for Dogs Colostrum gel supplement for dogs that boosts immunity, reduces inflammation, and supports gut health.
- Probiotic Powder for Cats Probiotic powder supplement for cats that promotes digestion and immune health to support everyday feline health.
- Taurine Powder Topper for Cats and Kittens Essential taurine supplement powder topper for cats and kittens providing support for heart, vision, and daily wellness.
- Nursing Kit for Kittens Nursing supplement for newborn kittens or when mothers cannot provide enough milk.
- Nursing Kit for Puppies Nursing supplement for newborn puppies or when mothers cannot provide adequate milk.
- Goat Milk Milk Replacer for Cats and Kittens with Colostrum Gentle goat milk formula milk replacer for cats and kittens that supports digestion, immunity, and growth.
- Goat Milk Milk Replacer for Dogs and Puppies with Colostrum Goat milk formula with colostrum for dogs and puppies supporting digestion, immunity, and healthy growth.
- Urinary Support Powder for Cats Powder supplement that supports healthy urinary function and promotes urinary tract health in cats.
- Allergy and Itch Immune Support Chews for Dogs Soft chews for dogs that soothe itching, promote a healthy coat, and support allergy relief.
- Multivitamin Daily Support for Dogs Daily multivitamin supplement for dogs providing essential nutrients to support health from nose to tail.
- Pill Wrap for Dogs Pill masking product that provides a delicious and easy way to hide the smell and taste of medications for dogs.
- Bitter Bandage for Pets Bandage that discourages licking while protecting wounds with comfortable support.
- 6 Flavor Bland Diet Pack for Dogs Variety pack containing 6 different bland diet flavors for dogs, offering savings compared to individual purchases.
Quantifiable outcome
- Over 250,000 pets helped with their health issues
- +2 more outcomes
Companies that use Under the Weather
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Under the Weather technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Under the Weather partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Under the Weather competitors and assessment
Company assessmentDirect peers
- Zesty Paws: Direct peer — direct-to-consumer pet supplement brand offering chews, soft chews, and functional supplements (calming, joint, digestive, skin/coat) for cats and dogs. Closely aligned on product format (chews/powders), target buyer (pet parents), and e-commerce-first go-to-market.
- Pet Honesty: Direct peer — DTC pet supplement brand with broad condition-specific chews and powders (joint, calming, digestive, skin) for dogs and cats, sold via own website and Amazon. Highly comparable on product mix, target customer, and subscription model.
- VetIQ: Direct peer — vet-formulated pet supplement brand with chews, liquids, and gels addressing digestive, calming, joint, and immune needs across dogs and cats. Comparable product portfolio and condition-specific positioning.
- NaturVet: Direct peer — long-standing manufacturer of condition-specific pet supplements (calming, joint, digestive, skin) in soft chew, liquid, and powder formats for dogs and cats, distributed through retail and online.
- Nutri-Vet: Direct peer — vet-formulated pet supplements including anti-diarrhea, joint, calming, and wellness products across chews, liquids, and powders. Comparable on formulation approach and condition-specific category focus.
- Tomlyn: Direct peer — veterinary science pet supplement brand featuring high-calorie (Nutri-Cal), digestive, calming, and immune products in gels and pastes. Closely comparable to Under the Weather's Ready Cal high-calorie gel and digestive supplement lines.
- Pet Naturals of Vermont: Direct peer — Vermont-based pet supplement brand offering chews and liquids for calming, joint, urinary, and digestive health in cats and dogs. Same geographic origin and overlapping product format and category coverage.
Emerging players
- Stella & Chewy's: Emerging player — freeze-dried and raw pet food brand that overlaps with Under the Weather's freeze-dried bland diet format. Comparable on freeze-dried preparation method and premium positioning, though Stella & Chewy's focuses on raw/natural diets more broadly.
- Dr. Harvey's: Emerging player — natural pet food company offering pre-mix base diets and supplements for digestive and overall health. Adjacent in freeze-dried and whole-food preparation methods relevant to bland diet products.
Broad incumbents
- Virbac (animal health division): Broad incumbent — global animal health company with a broad veterinary supplement and nutritional product portfolio including digestive, joint, and skin supplements for companion animals. Establishes the scale ceiling for category-specialized brands like Under the Weather.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Under the Weather social profiles
Digital presenceUnder the Weather financial estimates
Financial estimateRevenue estimate
Valuation estimate
Under the Weather leadership team
Management profileNumber of profiles
Profiles1 record
Under the Weather funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Under the Weather M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Under the Weather
What does Under the Weather do?
Under the Weather manufactures and sells vet-formulated pet health supplements and bland diets for cats and dogs. Its product line covers digestive health, calming, high-calorie nutrition, probiotics, hairball support, mobility, immune support, urinary support, allergy relief, and freeze-dried ready-to-serve bland diets. Products are sold direct-to-consumer via the company's website, with additional availability through Amazon and select retail/wholesale partners.
Is Under the Weather a public or private company?
Under the Weather is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Under the Weather founded?
Under the Weather was founded in -1. It employs 1 to 10 people.
Where is Under the Weather based?
Under the Weather is headquartered in Winooski, United States, in the North America region.
How does Under the Weather make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Auto-Delivery.
Who are Under the Weather's main competitors?
Direct peers on record are Zesty Paws, Pet Honesty, VetIQ, NaturVet, Nutri-Vet, Tomlyn and Pet Naturals of Vermont. Emerging players are Stella & Chewy's and Dr. Harvey's. Virbac (animal health division) is listed as a broad incumbent.
Does Under the Weather have an API?
No public API is recorded for Under the Weather.
What industry is Under the Weather in?
Under the Weather's product category is Pet Supplements and Nutrition. Its primary akta.pro industry code is HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine), with a secondary code of HLAMALAH, Weight Management & Metabolic Support Supplements. Its NAICS code is 311111 and its SIC code is 2000.