Tinyme

What Tinyme does

Tinyme is a vertically integrated direct-to-consumer ecommerce company that designs, manufactures, and sells personalised products for children and families across 12+ country-specific owned websites. Founded in 2006 by three fathers ("3 dads, 15 kids"), the company is headquartered in Melbourne, Australia, with a digital production facility in Leamington Spa, UK, and a UK registered office in Slough. Its product range spans name labels, name stamps, bags, wooden puzzles, books, clothing, wall stickers, diaries, calendars, stationery, photo products, and gifts, all made-to-order through an in-house personalisation platform built on a heavily customised Magento architecture. The platform features an interactive Online Custom Character Designer (face, hair, freckles, glasses, hearing aids), a QR-code Lost & Found label system requiring no app, and any-language/emoji personalisation, with over 100 design variations per category.

The business operates as a pure-play DTC ecommerce retailer with no marketplace or wholesale presence and no third-party retail. Revenue comes exclusively from one-time online purchases (no subscription or membership), with most items priced under £30 and a range from £2 to £110. Free standard shipping is offered on UK orders over £40, with paid rush dispatch available. Production runs from owned digital print facilities in Melbourne and Leamington Spa, enabling short lead times on made-to-order fulfilment. The company is founder-led (Mike Wilson, Founder & CEO) and bootstrapped, with no external institutional funding evidenced, and has cumulatively fulfilled over 1 million orders since inception. A sub-brand, Opiqo, extends the personalisation proposition to an adult/home decor audience.

Name

Tinyme

Legal name

Tinyme Limited

Website

https://tinyme.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tinyme is a vertically integrated DTC ecommerce company, founded in 2006, that designs, manufactures, and sells made-to-order personalised products for children and families across 12+ country-specific websites, operating owned digital production facilities in Melbourne and Leamington Spa.

Ownership category

akta.pro rank

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Ecommerce Product Sales: One-time purchase of personalised made-to-order products sold directly to consumers through owned ecommerce websites. No subscription or recurring revenue component. Products include name labels, stamps, bags, puzzles, clothing, books, wall stickers, stationery, photo products, and gifts. Pricing ranges from £2 (gift notes) to £110 (teacher stamp bulk packs), with most items under £30.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tinyme designs, manufactures, and sells made-to-order personalised children's products — including name labels, name stamps, personalised bags, wooden puzzles, custom books, wall stickers, personalised clothing, diaries, calendars, stationery, photo products, gifts, and QR code labels — produced in-house at its Melbourne and Leamington Spa digital production facilities and sold directly to consumers through 12+ country-specific owned ecommerce websites. Customers use an interactive online character designer to customise skin tone, hair, freckles, glasses, earrings, and hearing aids before purchase, with products personalised in any language including emoji support.

Product overview

Tinyme is an online retailer and manufacturer of personalised children's products offering a comprehensive mass-customisation platform. The core product portfolio centers on Name Labels (including sticky labels, clothing labels, school labels, shoe labels, and bag tags), Personalised Bags, Wooden Puzzles, Personalised Books, Wall Stickers, and Personalised Clothing. The Get Organised product line includes Personalised Diaries and Personalised Calendars with custom layouts supporting up to 6 names/columns, Personalised Stationery (notepads, journals, planners), Teacher Stamps and Teacher Stickers, Reward Stickers, and Home Organisation Boards. Additional offerings include Photo Products (wall decor, tiles, jigsaws), Personalised Gifts (kids gifts, baby gifts, teacher gifts), QR Code Labels for lost and found, and Invitations & Cards. The platform also features Tinyme Character Designs for custom avatar creation. All products are made-to-order and customisable according to customer specifications.

Differentiator

Problem solved

Functional benefit

Brands

• Opiqo: A brand launched by Tinyme bringing beautiful customised products and art to homes, targeting a broader adult audience.

Products and services

• Name Labels Personalised name labels for children's belongings including sticky labels, stick-on and iron-on clothing labels, school labels, shoe labels, and bag tags. Designed to identify children's items at school, daycare, and home, with dishwasher- and microwave-safe materials.
• Name Stamps Pre-inked personalised name stamps for marking children's clothing and belongings. Available in round and rectangular formats with customisable text and icons.
• Personalised Bags Customisable bags including backpacks, library bags, and bag accessories with personalised designs for children.
• Personalised Books Custom children's books featuring the child's name and character, creating personalised reading experiences.
• Wooden Puzzles Personalised wooden name puzzles customisable with the child's name, featuring educational and decorative designs.
• Personalised Clothing Customisable clothing items for children with personalised designs and names.
• Wall Stickers Decorative wall stickers for children's rooms including animal designs, boys/girls themes, nursery decorations, height charts, family wall stickers, and themed collections such as woodland, space, and transport.
• Personalised Diaries Customisable weekly and family planners for 2026 with up to 6 names/columns, custom row/column layouts, over 100 design options, photo cover option, and custom start month selection. Available in A4 and A5 sizes, from £20.
• Personalised Calendars Family planners and wall calendars with custom column layouts for up to 6 family members, optional photos, over 100 designs, and customisable start/end months. Available in A4 and A3 sizes, from £16.
• Personalised Stationery Paper-based organisation products including diaries, calendars, paper planners, weekly planner pads, chore chart notepads, journals, and personalised notepads and shopping lists.
• Photo Products Personalised photo wall decor including wrapped wall decor panels, framed panels, photo wall stickers, photo wall tiles, photo magnets, mosaics, and personalised photo jigsaw puzzles.
• Personalised Gifts Gift products for children including personalised birthday gifts, Christmas gifts, baby gifts (birth announcement plaques, milestone discs, wardrobe dividers), and teacher gifts.
• QR Code Labels QR code stickers for lost and found purposes. No app required; details can be updated anytime to help locate lost items.
• Teacher Stamps Personalised teacher feedback stamps with customisable names, feedback phrases, and cute icons. Pre-inked for 1,000+ imprints with refill options, sold individually and in bulk packs with up to 50% discount.
• Eat & Drink Personalised food and drink related items for children including drink bottles, food containers, and lunch accessories with custom names and designs.

Quantifiable outcome

• Over 1 million orders fulfilled since 2006.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stuck on You (Customisation Group): Australia-founded direct competitor in personalised children's labels, bags, lunch boxes, and gifts, now operating internationally via the Customisation Group. Strongest direct peer by category, customer base, and business model.
• My Nametags: UK-anchored personalised name-label specialist selling stick-on and iron-on labels for children's belongings. Competes head-to-head with Tinyme's core name-label offering across shared UK/European and international markets.
• Mabel's Labels: North America's leading personalised label brand for kids, including stick-on, iron-on, and shoe labels. Direct peer in product, customer (parents), and personalisation ecommerce model.
• Name Bubbles: US-based personalised name label maker (stick-on, iron-on, dishwasher-safe labels) serving parents and schools. Closely overlapping product set and channel approach to Tinyme.
• Personalised Memento Shop: UK retailer of personalised gifts for children and adults, including books, puzzles, and keepsakes. Overlapping catalogue of made-to-order personalised children's products sold via ecommerce.

Broad incumbents

• Not on the High Street: UK marketplace aggregating personalised and artisan gifts including many baby/children products. Comparable in customer demographic and product customisation, but operates as a multi-seller platform rather than a vertically integrated producer.
• Moonpig: Large personalised cards and gifting platform with strong UK presence. Smaller overlap with Tinyme's personalised invitations and cards, but relevant broader benchmark for personalised gifting ecommerce economics and mobile-led conversion.
• Etsy: Global marketplace for handmade and personalised products, including a large selection of kids' labels, puzzles, books, and gifts. Competes with Tinyme at the demand level for 'personalised children's gift' search intent.
• Shutterfly: US photo-products platform (photo books, calendars, jigsaws, wall decor). Comparable to Tinyme's photo products and personalised calendar/book lines on the production technology and customer-experience dimension.

Others

• Vistaprint (Cimpress): Mass-customisation printing platform for cards, labels, stationery, and small-format print products. Adjacent enabling technology and scale benchmark for Tinyme's digital print and personalisation stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tinyme
• Instagraminstagram.com/tinymepics
• Pinterestpinterest.com.au/tinyme
• Xx.com/tinyme
• LinkedInlinkedin.com/company/2424734

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinyme