Mabel's Labels
- Company typePrivate
- Founded2002
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mabel's Labels firmographics
Firmographics- Name
- Mabel's Labels
- Legal name
- Mabel's Labels
- Website
- https://mabelslabels.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mabel's Labels industry classification
Industry- Product category
- Personalized Labels
- NAICS
- Packaging and Labeling Services (561910), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
- akta.pro secondary industry
- Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)
Keywords
Where Mabel's Labels is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mabel's Labels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for customizable name labels and clothing tags sold directly to consumers through the e-commerce website. Products include school labels, daycare labels, clothing labels, and medical/safety labels. No subscription required; customers purchase individual products or combo packs.
- Fundraising Program Commission: Schools, teams, and organizations earn 20% commission on sales generated through their fundraising campaigns. Mabel's Labels provides all resources and handles order fulfillment; fundraisers earn without distribution or sorting responsibilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultimate Back-to-School Combo - 25% OFF |
| Unit Pricing | Pay-as-you-go | Daycare Label Pack |
| Unit Pricing | Pay-as-you-go | Small Rectangle Labels |
| Unit Pricing | Pay-as-you-go | Personalized Water Bottle Bands |
| Unit Pricing | Pay-as-you-go | Tag Mates™ Stick On Clothing Labels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mabel's Labels product offering
Product offeringCore offering
Mabel's Labels designs, personalizes, and sells durable name labels and identification products for children's personal belongings through a direct-to-consumer e-commerce platform. Products include waterproof sticker labels, stick-on and iron-on clothing labels, silicone water bottle bands, and curated combo packs targeted at school, daycare, and medical/safety use cases. A complementary fundraising program allows schools, teams, and organizations to earn a 20% commission on sales generated through their networks.
Product overview
Mabel's Labels is a direct-to-consumer e-commerce company offering customizable name labels and identification products for children. The product portfolio centers on the core labeling platform with multiple product lines: Small Rectangle Labels and Tag Mates™ Stick On Clothing Labels serve as foundational best-sellers, while the Ultimate Back-to-School Combo and Daycare Label Pack provide curated bundles for specific use cases. The Build Your Own Combo enables full customization. Products are organized into four main categories: School Labels (back-to-school oriented), Daycare Labels (for daycare settings), Clothing Labels (laundry-safe garment identification), and Safety And Medical Labels (medical/household safety). A Fundraising Program add-on allows organizations to earn commission on sales through a dedicated captain portal.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20% commission for fundraising partners
- +1 more outcomes
Companies that use Mabel's Labels
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mabel's Labels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mabel's Labels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schools, Teams, and Organizations (Fundraising Partners)coreMabel's Labels operates a fundraising program where schools, sports teams, and community organizations can sign up to earn 20% commission on all sales generated through their fundraising efforts. The company provides all marketing materials and handles order fulfillment and shipping. Fundraisers need no inventory, distribution, or sorting—families shop directly through the provided links and the organization earns automatically.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Mabel's Labels competitors and assessment
Company assessmentDirect peers
- Stuck on You: Australia-founded personalized labels company offering name labels, clothing labels, and lunch boxes for children. Closest direct peer to Mabel's Labels given near-identical product portfolio, target customer (parents of young children), and DTC model.
- Oliver's Labels: Canadian personalized labels company offering dishwasher-safe and laundry-safe name labels for kids' belongings. Direct competitor with overlapping product features (waterproof, durable) and target market of parents.
- Name Bubbles: US-based personalized name labels company selling dishwasher-safe, laundry-safe labels for school, daycare, and camp use. Direct peer in product offering, target customer, and DTC e-commerce distribution.
- Label Daddy: US-based personalized label provider offering custom labels for kids, medical alert labels, and household organization. Direct peer with comparable product breadth and target customer base.
- StickerYou: Custom sticker and label printing company offering personalized name labels and product labels. Direct peer in custom label printing, with broader product scope including business and promotional stickers.
Emerging players
- Lily & Jack: Small-batch personalized label seller on Etsy serving the kids' labels market. Represents the fragmented long tail of custom-label makers competing with Mabel's Labels on price and personalization.
Broad incumbents
- Vistaprint: Large-scale custom printing platform offering business cards, marketing materials, and customizable labels. Broad incumbent that overlaps with Mabel's Labels in custom label production but serves a much wider SMB and consumer base.
- Sticker Mule: Online custom sticker and label printing company serving individuals and businesses. Broad incumbent offering custom die-cut stickers and labels that can substitute for kids' name labels at lower price points.
Others
- Babylist: Baby registry and parenting product marketplace that has featured Mabel's Labels. Comparable as a distribution/recommendation channel reaching the same parent demographic rather than as a direct product competitor.
- Oriental Trading: Bulk party supplies and educational products retailer selling personalized items including labels. Adjacent participant in the kids'-product ecosystem, relevant for fundraising and bulk-label use cases that overlap with Mabel's Labels' school/organization channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mabel's Labels social profiles
Digital presenceMabel's Labels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabel's Labels leadership team
Management profileNumber of profiles
Profiles1 record
Mabel's Labels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabel's Labels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabel's Labels
What does Mabel's Labels do?
Mabel's Labels designs, personalizes, and sells durable name labels and identification products for children's personal belongings through a direct-to-consumer e-commerce platform. Products include waterproof sticker labels, stick-on and iron-on clothing labels, silicone water bottle bands, and curated combo packs targeted at school, daycare, and medical/safety use cases. A complementary fundraising program allows schools, teams, and organizations to earn a 20% commission on sales generated through their networks.
Is Mabel's Labels a public or private company?
Mabel's Labels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mabel's Labels founded?
Mabel's Labels was founded in 2002. It employs 11 to 50 people.
Where is Mabel's Labels based?
Mabel's Labels is headquartered in Brea, United States, in the North America region.
How does Mabel's Labels make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are fundraising Program Commission.
Who are Mabel's Labels's main competitors?
Direct peers on record are Stuck on You, Oliver's Labels, Name Bubbles, Label Daddy and StickerYou. Lily & Jack is listed as an emerging player. Broad incumbents are Vistaprint and Sticker Mule. Others are Babylist and Oriental Trading.
Does Mabel's Labels have an API?
No public API is recorded for Mabel's Labels.
What industry is Mabel's Labels in?
Mabel's Labels's product category is Personalized Labels. Its primary akta.pro industry code is IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart), with a secondary code of BPAFAMAJ, Premiums, On-Pack & Pack-In Promotions. Its NAICS code is 561910 and its SIC code is 3950.