The Price Center

What The Price Center does

The Price Center, legally The Barry L. Price Rehabilitation Center, Inc., is a Massachusetts nonprofit human services organization founded in 1977 and headquartered at a 52,000 square foot facility on Christina Street in Newton, MA. It serves over 180 individuals with intellectual and developmental disabilities (IDD), including autism, through four integrated program lines: Community Living (six residential homes in Newton and Brookline/Needham with supported independent living), Community Day Programs (social inclusion, volunteer/paid work, recreation), Day Habilitation (medically-based services including nursing, occupational, physical, and speech therapy, plus behavioral intervention), and the Chuck Flynn Employment Program (skills assessment, job training, placements, and workplace coaching that the organization reports achieving 95% one-year job retention against). Programmatic extensions include the ASCENT social/transition program, Work$mart office-readiness pilot, and the Kindness Café (launched February 2026), an inclusive barista-training venue that also generates revenue through space rentals.

The organization has no proprietary technology platform; it operates in the regulated Massachusetts Department of Developmental Services (DDS) ecosystem and is pursuing high DDS licensing grades under its 2025-2028 Strategic Plan. The plan targets growth to a $20 million organization by 2028, supported by a deepened C-suite under new CEO Abigail Parrilla (starting 2025), a new Quality Assurance Department, ongoing property acquisitions (e.g., Auburndale home in 2020), and ecosystem partnerships (Fazenda Coffee Roasters, Newton Housing Authority). Sub-brands include the Chuck Flynn Employment Program and the Kindness Café.

Revenue is derived from a mix of sources: charitable donations and a Leadership Giving Council, employer matching gifts, fundraising events (notably The Price Center at the Pops), government funding through DDS, Kindness Café venue rental fees, and philanthropic support. Pricing is not publicly disclosed and is individualized by participant eligibility and funding stream. Go-to-market is community-led: referrals from schools, healthcare providers, social services, and DDS drive enrollment, supplemented by monthly facility tours, local news coverage, email newsletters, and active social channels (Instagram, Facebook, LinkedIn, X).

Name

The Price Center

Legal name

The Barry L. Price Rehabilitation Center, Inc.

Website

https://thepricecenter.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

The Price Center is a Newton, MA-based nonprofit serving 180+ individuals with intellectual and developmental disabilities through residential, day habilitation, employment, and community day programs from a 52,000 sq ft facility and six group homes. Founded in 1977, it targets $20M in scale by 2028.

Ownership category

akta.pro rank

Product category

Human Services / Disability Support

NAICS

Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (623210), Child Care Services (62441)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Disability support services
• Residential care programs
• Employment job training
• Day habilitation services
• Community living support

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Support: The Price Center relies heavily on charitable donations from individuals, foundations, and corporate supporters. They have a Leadership Giving Council of major donors and offer employer matching programs to amplify contributions.
2. Fundraising Events: Annual events such as The Price Center at the Pops concert event generate revenue through sponsorships, ticket sales, and donations.
3. Space Rental (Kindness Café): The Kindness Café offers venue rentals for meetings, workshops, celebrations, and community events, providing a revenue stream while supporting employment training.
4. Government Contracts and DDS Funding: The organization maintains compliance with Department of Developmental Services licensing requirements and receives funding through state programs to sustain operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Price Center provides community day programs, residential living, day habilitation with clinical services, and employment training and placement for adults with intellectual and developmental disabilities including autism. Programs are tailored to each individual and delivered from a central facility and six community residences in the Newton/Brookline/Needham area of Massachusetts.

Product overview

The Price Center is a human services organization offering a unified suite of programs for individuals with intellectual and developmental disabilities including autism. The core offerings include Community Day Programs (social inclusion through work and recreation), Community Living/Residential Programs (six homes in Newton and Needham), Day Habilitation (medically-based clinical services), and the Chuck Flynn Employment Program (job training and placement). The Kindness Café, launched in February 2026, provides barista training as a specialized employment pathway. Programs are tailored to each individual and operate from the 52,000 square foot facility on Christina Street in Newton, MA.

Differentiator

Problem solved

Functional benefit

Brands

• Kindness Café: An inclusive coffee shop designed to provide hands-on barista training for people with intellectual and developmental disabilities. Opened February 13, serving staff, families, and invited guests Monday, Wednesday, and Fridays 8:30 am – noon.
• Chuck Flynn Employment Program

Quantifiable outcome

• 95% of employed individuals remain in their jobs one year later
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Fazenda Coffee RoastersminorStrategic or Co-development Partner · 13 February 2025Fazenda Coffee Roasters partnered with The Price Center's Kindness Café to supply locally roasted gourmet coffee. This partnership employs one of The Price Center's Community-Based Day Service (CBDS) participants at Fazenda, creating an integrated employment opportunity.
• Newton Housing AuthoritycoreStrategic or Co-development PartnerThe Price Center partners with the Newton Housing Authority to provide case management support to adults with disabilities living independently in apartments, enabling community-based independent living.
• Department of Developmental Services (DDS)coreOthersThe Price Center maintains compliance with Department of Developmental Services licensing requirements and is pursuing high grades for DDS licensing as part of their strategic plan for quality and sustainability.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Seven Hills Foundation: One of the largest nonprofit providers of IDD, behavioral health, and child/family services in Massachusetts; directly comparable to The Price Center in mission, funding mix (state + donations), and integrated service model.
• Bay Cove Human Services: Greater Boston nonprofit providing residential, day, employment, and clinical services to individuals with IDD and mental health conditions; directly comparable geographic and service overlap with The Price Center.
• Vinfen: Massachusetts-based nonprofit providing community-based residential, day, and clinical supports for people with IDD, brain injury, and mental health conditions; directly comparable service portfolio and human services model.
• Advocates: Massachusetts-based human services nonprofit offering residential, day habilitation, employment, and behavioral health supports to individuals with IDD; directly comparable to The Price Center across programs and geography.
• Riverside Community Care: Massachusetts nonprofit delivering developmental services, residential, and clinical supports to individuals with IDD and behavioral health needs; comparable integrated service model and donor/state funding mix.
• May Institute: National nonprofit providing IDD and behavioral health services including residential, day habilitation, and employment supports; comparable program mix with broader geographic reach than The Price Center.
• Easterseals Massachusetts: Massachusetts affiliate of the Easterseals network providing day programs, employment supports, and residential services for individuals with disabilities; comparable mission and funding model.
• Bridgewell: Massachusetts-based nonprofit providing residential, day, employment, and clinical services to individuals with IDD and behavioral health needs; closely comparable program design and funding mix to The Price Center.

Broad incumbents

• Devereux Advanced Behavioral Health: Large national nonprofit operating residential, day, and clinical programs for individuals with IDD and behavioral health needs; broader portfolio but overlapping program design with The Price Center.
• Sevita (formerly MENTOR / National Mentor Holdings): National provider of home- and community-based services for individuals with IDD, including day and employment programs; broader, multi-state footprint with overlapping core programs to The Price Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ThePriceCenter
• Facebookfacebook.com/thepricecenter
• LinkedInlinkedin.com/company/the-price-center
• Instagraminstagram.com/thepricecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Price Center