ACT Lighting

What ACT Lighting does

ACT Lighting, now operating as ACT Entertainment, is a B2B distributor — not a manufacturer — of professional entertainment technology products headquartered in Hackensack, New Jersey. Founded in 1993, the company self-positions as North America's leading supplier of entertainment technology, representing 15 distributed brands spanning lighting (Ayrton, MA Lighting, SGM, Robert Juliat), video processing (tvONE, Green Hippo), atmospheric effects (MDG), audio connectivity (ProCo Sound, RapcoHorizon, Lava Cable), control hardware (Visual Productions, Zactrack), and power distribution/structural support. Its underlying technology stack is therefore a curated multi-vendor portfolio rather than proprietary IP; ACT adds value through dealer relationships, technical training (ACT Academy), warranty/RMA services, and integration support.

The company monetizes through hardware distribution margins on quote-based B2B pricing across six vertical segments: Concert Touring & Live Experiences (primary), Film & TV, House of Worship, Industrial Wire – OEM, Music Retail & eCommerce, and Pro A/V – Installation – Broadcast. Go-to-market is hybrid: an established North American dealer network supplemented by direct e-commerce sales (actentertainment.com) and phone-based sales support (1.800.255.9822). The company has 101–250 employees and is privately held, with Ben Saltzman as CEO and a 2017 capital event involving Cyprium Investment Partners.

Most recent strategic activity in 2026 has centered on the networked live-production theme, including a strategic partnership with NETGEAR announced at InfoComm 2026, the dual-award-winning launch of the tvONE CALICO PRO 4200 video processor, and the launch of the Visual Productions RdmRelay2 four-channel relay controller with RDM support — both unveiled at InfoComm in Las Vegas. Notably, customer PRG (Production Resource Group) made a significant inventory investment in Ayrton fixtures, a signal of end-market demand strength in concert touring.

Name

ACT Lighting

Legal name

ACT Entertainment

Website

https://actlighting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

ACT Lighting (d/b/a ACT Entertainment) is a North American B2B distributor of professional entertainment technology, representing 15 premium brands across lighting, audio, video, atmospheric effects, and power distribution for concert touring, film/TV, broadcast, and installation markets.

Ownership category

akta.pro rank

Product category

Entertainment Technology Distribution

NAICS

Electric Lighting Equipment Manufacturing (3351), Other Performing Arts Companies (711190)

SIC

Services-Allied To Motion Picture Distribution (7829), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Entertainment technology distribution
• Professional lighting systems
• Audio video equipment
• Stage lighting control
• Concert touring supplies

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Entertainment Technology Distribution: ACT Entertainment generates revenue through distribution and sale of professional entertainment technology products including lighting fixtures, audio equipment, video solutions, cables, power distribution, and control systems from their portfolio of 15 branded partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ACT Lighting (doing business as ACT Entertainment) is a North American distributor of professional entertainment technology products. The company supplies lighting fixtures, lighting control consoles, video processing equipment, audio cables and signal processing, atmospheric effects generators, power distribution, and real-time position tracking systems sourced from 15 branded partners. It serves concert touring, film & TV, house of worship, industrial OEM, music retail, and pro A/V installation markets.

Product overview

ACT Entertainment is North America's leading supplier of entertainment technology, operating as a distribution company rather than a manufacturer. The company offers a portfolio of 15 distributed brands including Ayrton (LED lighting fixtures), MA Lighting (lighting control consoles), Green Hippo (media servers), tvONE (video processing equipment), MDG (atmospheric effects), and Visual Productions (lighting controllers). The product lineup is organized into 19 product categories spanning Audio Snakes, Automated LED Fixtures, Lighting Control, Power Distribution, Video Solutions, Follow Spots, Real Time Position Tracking, Atmospherics, and Entertainment Networking. The company serves six market segments: Concert Touring & Live Experiences, Film & TV, House of Worship, Industrial Wire - OEM, Music Retail & eCommerce, and Pro A/V - Installation - Broadcast.

Differentiator

Problem solved

Functional benefit

Brands

• tvONE: Video processing and AV interface solutions
• Ayrton
• MA Lighting
• Green Hippo
• MDG
• SGM
• Robert Juliat
• Zactrack
• Visual Productions
• ProCo Sound
• Lava Cable
• RapcoHorizon
• Rat Distortion
• Ultimate Support
• AC Power Distribution

Products and services

• Ayrton Distributed brand of LED lighting fixtures and automated lighting systems for professional entertainment applications such as concert touring and live events.
• MA Lighting Distributed brand of lighting control consoles and control systems (such as grandMA3) for professional entertainment lighting.
• Green Hippo Distributed brand of media servers and real-time video playback/processing solutions for live events and permanent installations.
• tvONE Distributed brand of video processing, scaling, and distribution equipment including the CALICO PRO 4200 video processor.
• MDG Distributed brand of atmospheric effects generators including haze, fog, and snow machines for entertainment and stage production.
• SGM Distributed brand of LED lighting fixtures for entertainment and architectural applications.
• Robert Juliat Distributed brand of follow spots and theatrical lighting equipment for live performance venues.
• Zactrack Distributed brand of real-time position tracking systems used to track performers and objects in entertainment lighting setups.
• Visual Productions
• ProCo Sound Distributed brand of professional audio equipment including splitters, snakes, and signal processing products.
• RapcoHorizon Distributed brand of professional audio cables, snakes, and connectivity products for stage and studio use.
• Lava Cable Distributed brand of professional guitar and audio cables and connectivity solutions.
• Rat Distortion Distributed brand of guitar effects pedals and audio distortion devices for music performance and retail.
• Ultimate Support Distributed brand of stands, trusses, and support equipment for audio, lighting, and video gear.
• AC Power Distribution Distributed brand of AC power distribution equipment for entertainment technology applications.
• tvONE CALICO PRO 4200 Video Processor Four-channel video processor in the tvONE CALICO line, distributed by ACT Entertainment, that earned dual honors at InfoComm 2026.
• Visual Productions RdmRelay2 Four-channel relay control device with RDM support from the Visual Productions brand, unveiled at InfoComm 2026.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NETGEARcoreTechnology or Integration · 17 June 2026ACT Entertainment and NETGEAR announced a strategic partnership on June 17, 2026, at InfoComm in Las Vegas, focused on powering the future of networked live production. The partnership combines ACT Entertainment's entertainment technology distribution expertise with NETGEAR's networking infrastructure to deliver integrated solutions for networked live production environments.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Solotech: Solotech is one of North America's largest providers of pro audio, video, lighting, and entertainment technology equipment and services, with overlapping distribution and rental capabilities across concert touring, live events, and broadcast — directly comparable to ACT's North American entertainment-tech distribution model.
• 4Wall Entertainment: 4Wall is a leading entertainment lighting and rigging reseller and rental house serving concerts, theater, TV/film, and corporate events in North America — directly comparable to ACT's lighting-focused distribution and dealer-network model.
• VER (Video Equipment Rentals, part of NEP Group): VER supplies video, audio, and lighting equipment for live events, broadcast, and film in North America, overlapping with ACT's tvONE/Green Hippo video processing and broadcast installation categories across the same customer base.
• Main Light Industries: Main Light Industries is a US-based entertainment lighting rental and sales company serving concert touring, theater, and corporate events with a comparable lighting distribution model to ACT's.
• Sweetwater Sound: Sweetwater is North America's largest direct retailer of music instruments, pro audio, and entertainment technology gear via e-commerce and phone sales — directly comparable to ACT's Music Retail & eCommerce segment and consumer/SMB channel strategy.

Broad incumbents

• PRG (Production Resource Group): PRG is the world's largest entertainment technology and event production services provider, spanning lighting, video, audio, and rigging across concert touring, film/TV, and broadcast — overlapping with ACT's product categories but operating at significantly larger global scale across production services in addition to equipment.
• Chauvet Professional: Chauvet Professional is a major manufacturer of entertainment and architectural lighting with direct sales, dealer partnerships, and OEM relationships across North America — overlapping with ACT's automated and static LED fixture categories as both competitor (manufacturer-distribution) and partner.
• Elation Professional: Elation Professional is a leading manufacturer of professional lighting and control products for entertainment, architectural, and broadcast markets, often sold through pro distributors and dealers in North America — comparable to ACT's lighting distribution portfolio and potential distribution overlap.
• Robe Lighting: Robe Lighting is a major European manufacturer of automated and LED entertainment lighting fixtures serving global concert touring and live events, sharing ACT's core concert-touring customer segment through its own dealer network.
• GLP (German Light Products): GLP is a German manufacturer of professional lighting fixtures for entertainment and architectural markets, distributing through dealers in North America and serving many of the same concert, theater, and installation customers as ACT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ACTEntertainmentNA
• Facebookfacebook.com/ACTLighting
• LinkedInlinkedin.com/company/actentertainment
• Instagraminstagram.com/actentertainmentna/?hl=en
• Xx.com/actlighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACT Lighting