Bridals By Lori
Bridals by Lori is a family-owned, full-service bridal retailer operating the largest bridal salon in the United States from a 25,000-square-foot Atlanta flagship, offering designer bridal gowns, special occasion wear, accessories, and tuxedos through an appointment-based model with e-commerce and TV-driven national exposure via Say Yes to the Dress: Atlanta.
- Company typePrivate
- Founded1980
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bridals By Lori does
Bridals by Lori is a family-owned, full-service bridal retailer founded in 1980 and headquartered in a 25,000-square-foot, three-story flagship salon in the affluent Sandy Springs area of Atlanta, Georgia. The company sells designer bridal gowns from more than 20 international houses — including Allure Couture, Alyne by Rita Vinieris, Lazaro, Rivini, Eve of Milady, Love by Pnina Tornai, Valentini, and Watters — alongside special occasion and mothers' wear (Daymor, Terani Couture, Marsoni, Teri Jon), shoes (Bella Belle, Forever and Always), bridal accessories (Toni Federici, Peter Langner, Maria Elena), and menswear/tuxedos via its Black Tie by Lori sub-brand. It also operates an outlet channel (Outlet by Lori) for discontinued designer gowns at up to 65% off, a private-label "Bridals by Lori Exclusive" line, and the Lori Allen Online Exclusives couture-inspired online collection. The company runs an appointment-based sales model with dedicated personal bridal stylists and regularly hosts trunk shows with designer appearances; its salon is the home of TLC's Say Yes to the Dress: Atlanta.
The underlying technology stack is conventional specialty retail: a BigCommerce e-commerce storefront, native Bridals by Lori Connection mobile apps on iOS and Android, and a Partial.ly payment-plan integration enabling online customers to pay 25% down with the balance spread over 12 weeks at no interest and no credit check. An in-house runway with a live web camera enables remote viewing of fittings and fashion shows, partially extending the in-store experience online. Revenue is generated almost entirely through one-time sales of bridal and special occasion apparel, with designer gowns priced from approximately $2,900 (entry-level Alyne and Disney Fairy Tale) to $8,999+ (Valentini) and outlet savings up to 65%. The primary customer segment is luxury brides seeking couture gowns with personalized styling, supplemented by outlet/budget brides, mothers of the bride/groom, grooms, and young wedding-party participants; the company's catchment is concentrated in the Southeast United States with national brand awareness driven primarily by the TLC television partnership.
Bridals By Lori firmographics
Firmographics- Name
- Bridals By Lori
- Legal name
- Bridals by Lori
- Website
- https://bridalsbylori.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bridals by Lori is a family-owned, full-service bridal retailer operating the largest bridal salon in the United States from a 25,000-square-foot Atlanta flagship, offering designer bridal gowns, special occasion wear, accessories, and tuxedos through an appointment-based model with e-commerce and TV-driven national exposure via Say Yes to the Dress: Atlanta.
- Ownership category
- akta.pro rank
Bridals By Lori industry classification
Industry- Product category
- Bridal Retail
- NAICS
- Formal Wear and Costume Rental (532281)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where Bridals By Lori is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bridals By Lori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Designer Bridal Gown Sales: Primary revenue stream from selling high-end designer bridal gowns. New designer gowns are ordered through the store (11-16 weeks manufacturing/delivery) and cannot be purchased online due to designer marketing restrictions. The store also carries outlet/discontinued gowns at discounted rates for immediate delivery.
- Special Occasion and Evening Wear Sales: Revenue from mothers' dresses, special occasion gowns, and evening wear collections including Daymor, Terani Couture, Marsoni, and Teri Jon.
- Accessories and Shoes: Sales of bridal accessories including veils, headpieces, jewelry, shoes (Bella Bella, Forever and Always), wedding garters, and other bridal accessories.
- Tuxedo and Menswear: Black Tie by Lori offers tuxedo rentals, custom suits, and menswear accessories for grooms and wedding parties.
- Merchandise and Promotional Items: Sales of branded merchandise including t-shirts, hoodies, robes, tote bags, Tervis Tumblers, books, and favors/gifts.
- Lori Allen Online Exclusives: Exclusive online bridal gown collection sold through the website with Partial.ly payment plan option (25% down, 12-week spread). Approximately 12 weeks manufacturing time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level designer gowns |
| One time/ perpetual license | Pay-as-you-go | Mid-range couture bridal |
| One time/ perpetual license | Pay-as-you-go | High-end couture bridal |
| One time/ perpetual license | Pay-as-you-go | Outlet gowns |
| Transaction based/ take rate | Pay-as-you-go | Payment plan option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Bridals By Lori product offering
Product offeringCore offering
Bridals by Lori is a full-service bridal salon operating from a 25,000 sq ft, three-story flagship in Sandy Springs, Atlanta. It sells designer bridal gowns, special occasion and mothers' wear, bridal accessories, shoes, menswear/tuxedo rentals, and promotional merchandise, supplemented by an outlet department and an online exclusive collection with installment payment plans. Sales occur primarily through personal stylist-led VIP appointments in-store and a BigCommerce-powered e-commerce site.
Product overview
Bridals by Lori operates as a multi-floor bridal retail salon in Atlanta, Georgia, offering a comprehensive portfolio of bridal and special occasion products. The core offering includes designer bridal gowns from over 20 international brands (Allure Couture, Alyne by Rita Vinieris, Disney Fairy Tale Weddings, Enaura Bridal, Lazaro, Eve of Milady, Nicole + Felicia, Rivini, Valentini, Watters, and others), supplemented by an Outlet Gowns department offering discounted discontinued designer gowns with savings up to 65%. The company operates exclusive sub-brands including Lori Allen Online Exclusives (online-available couture-inspired gowns) and Bridals by Lori Exclusive private label merchandise. Adjacent categories include Special Occasion dresses (evening wear, mothers' gowns, flowergirl dresses), shoes (Bella Bella Shoes, Forever and Always Shoes), accessories (veils, headpieces, jewelry from Toni Federici, Peter Langner, Maria Elena), and a tuxedo division (Black Tie by Lori). The 25,000 square foot facility organizes merchandise by department across three floors, with designer boutiques on the third floor. The company also hosts trunk shows with designer appearances and offers payment plans through Partial.ly integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridal Gowns Designer bridal gowns from multiple international brands including Allure Couture, Alyne by Rita Vinieris, Disney Fairy Tale Weddings, Enaura Bridal, Lazaro, Eve of Milady, Love by Pnina Tornai, Nicole + Felicia, Rivini, Valentini, Verdin Bridal, and Watters. Sold in-store through personal stylist appointments; new designer gowns have 11–16 week manufacturing/delivery timelines.
- Outlet Gowns Discounted designer discontinued bridal gowns offering savings up to 65% with immediate availability, including outlet lines from Allure Couture, Alyne by Rita Vinieris, Amsale, Bliss Monique Lhuillier, Disney Fairy Tale, Enaura, Enchanting by Mon Cheri, Eve of Milady, Judd Waddell, Legends Romona Keveza, Marisa, Nicole Spose, Nouvelle Amsale, Rivini, Senstudio, Tara Keely, Valentini, Van der Velde, Watters, and Bridals by Lori Exclusive private label.
- Lori Allen Online Exclusives Couture-inspired bridal gowns and accessories curated by Lori Allen, available for purchase online with custom Partial.ly payment plans (25% down, balance over 12 weeks, no credit check, no interest) and approximately 12 weeks manufacturing time.
- Special Occasion Wear Evening wear, mothers' gowns, and flowergirl dresses from brands including Daymor, Terani Couture, Marsoni by Colors, Rina Di Montella, Teri Jon by Rickie Freeman, Mac Duggal, Nicole + Felicia Evening, and Sweet Kids and Strasburg Children flowergirl lines.
- Bridal and Occasion Shoes Bridal and special occasion shoes from Bella Bella Shoes and Forever and Always Shoes, sold alongside bridal gowns and special occasion wear.
- Bridal Accessories Bridal accessories including veils, headpieces, jewelry, and wedding garters from brands such as Ariel Taub, Enaura Accessories, Maria Elena Headpieces, Peter Langner Veils, Senstudio, Toni Federici, La Gartier Wedding Garters, and Bella Belle Shoes.
- Black Tie by Lori (Tuxedos and Menswear) Upscale tuxedo store offering in-house tuxedo rentals and custom suits for grooms and wedding parties, including menswear accessories.
- Promotional Items and Branded Merchandise Store merchandise including branded robes, t-shirts, tote bags, hoodies, Tervis Tumblers, books, and favors/gifts.
- Bridal Trunk Shows In-store designer appearance events featuring Rivini & Alyne, Lazaro / Maison Perez, Valentini, and Eve of Milady collections, offering brides early or extended access to featured designer gowns during scheduled multi-day events.
Companies that use Bridals By Lori
Customer profileSegments5 records
Ideal customer profiles4 records
Bridals By Lori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Bridals By Lori partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partial.lysupportingPartial.ly provides payment plan infrastructure for the Lori Allen Online Exclusive gown collection, enabling customers to purchase with 25% down and spread remaining balance over 12 weeks with no credit check or interest.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bridals By Lori competitors and assessment
Company assessmentEmerging players
- Azazie: Azazie is a direct-to-consumer online bridal and special occasion retailer offering made-to-order gowns at lower price points. It competes for the same bride wallet share but via an online-only model that pressures traditional salons like Bridals by Lori on convenience and price.
- Vera Wang Bridal: Vera Wang Bridal is a high-end designer label with selective wholesale distribution and flagship retail. It represents the luxury designer tier that Bridals by Lori's premium customer aspires to and competes indirectly for designer-exclusivity relationships.
- Pronovias: Pronovias is a global bridal and occasion wear brand with its own branded retail network. It competes with Bridals by Lori both as a designer (sold at the salon) and as a vertically integrated bridal retailer expanding into the US market.
Direct peers
- Blue Willow Brides: Blue Willow Brides is an Atlanta-area independent bridal boutique offering designer gowns in an appointment-driven setting. It is a closer regional competitor than national chains, targeting a similar Atlanta/Southeast luxury bridal customer.
- Kleinfeld Bridal: Kleinfeld Bridal is the largest direct competitor: a New York-based, full-service luxury bridal salon also featured on TLC's Say Yes to the Dress. Both operate large-format appointment-driven salons carrying premium designer gown portfolios with personal stylists.
- Generation Tux: Generation Tux is an online tuxedo rental and sales platform that competes directly with Bridals by Lori's Black Tie by Lori menswear division. It offers convenient nationwide tuxedo rental for grooms and wedding parties, similar in model to Black Tie by Lori's in-store offering.
Broad incumbents
- David's Bridal: David's Bridal is the largest national bridal retailer with hundreds of stores and a strong e-commerce channel. It competes across all price tiers (including the outlet segment Bridals by Lori serves with Outlet by Lori) and represents the mass-market alternative to Bridals by Lori's luxury positioning.
- BHLDN (Anthropologie Group): BHLDN is Anthropologie's bridal-focused sub-brand selling wedding gowns, bridesmaid dresses, and accessories across multiple retail locations and online. It overlaps with Bridals by Lori on bridal assortment and accessories but serves a broader, more accessible price tier.
- Nordstrom Bridal Suite: Nordstrom operates dedicated bridal suites inside select department stores offering designer gowns and accessories. It competes with Bridals by Lori for brides preferring a department-store shopping experience with similar appointment-based styling.
Others
- Justin Alexander: Justin Alexander is a major wholesale bridal gown designer whose products are carried by Bridals by Lori. As an upstream supplier/brand partner, it represents the designer ecosystem in which Bridals by Lori operates and competes for retail shelf space with other designer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bridals By Lori social profiles
Digital presenceBridals By Lori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bridals By Lori leadership team
Management profileNumber of profiles
Profiles1 record
Bridals By Lori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bridals By Lori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bridals By Lori
What does Bridals By Lori do?
Bridals by Lori is a full-service bridal salon operating from a 25,000 sq ft, three-story flagship in Sandy Springs, Atlanta. It sells designer bridal gowns, special occasion and mothers' wear, bridal accessories, shoes, menswear/tuxedo rentals, and promotional merchandise, supplemented by an outlet department and an online exclusive collection with installment payment plans. Sales occur primarily through personal stylist-led VIP appointments in-store and a BigCommerce-powered e-commerce site.
Is Bridals By Lori a public or private company?
Bridals By Lori is a private company. It is classified as family owned and is currently operating.
When was Bridals By Lori founded?
Bridals By Lori was founded in 1980. It employs 51 to 100 people.
Where is Bridals By Lori based?
Bridals By Lori is headquartered in Atlanta, United States, in the North America region.
How does Bridals By Lori make money?
Six revenue lines are on record. Designer Bridal Gown Sales are the primary driver. The others are special Occasion and Evening Wear Sales, accessories and Shoes, tuxedo and Menswear, merchandise and Promotional Items and lori Allen Online Exclusives.
Who are Bridals By Lori's main competitors?
Emerging players on record are Azazie, Vera Wang Bridal and Pronovias. Direct peers are Blue Willow Brides, Kleinfeld Bridal and Generation Tux. Broad incumbents are David's Bridal, BHLDN (Anthropologie Group) and Nordstrom Bridal Suite. Justin Alexander is listed as an others.
Does Bridals By Lori have an API?
No public API is recorded for Bridals By Lori.
What industry is Bridals By Lori in?
Bridals By Lori's product category is Bridal Retail. Its primary akta.pro industry code is HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its NAICS code is 532281 and its SIC code is 5600.