Flooring America

What Flooring America does

Flooring America is a cooperative retail network of locally owned independent flooring stores operating across North America as a division of CCA Global Partners, Inc., alongside sister brands Carpet One Floor & Home and Flooring Canada. The network sells six core flooring categories — carpet, luxury vinyl, hardwood, tile, laminate, and floor care products — primarily to residential homeowners, supplemented by a secondary commercial/contractor segment that is excluded from promotional offers. Member retailers differentiate through local showroom expertise, free in-home pre-measurement, professional installation, the Adore Your Floor Guarantee warranty, and a Price Protection Guarantee.

The technology stack underpinning the member experience is increasingly centralized at the CCA Global level. It includes the MyFloorStyle Room Visualizer and Room Design Tool for pre-purchase visualization, the Retail 2.0 showroom solution (launched March 2026) bundling product showcasing, visualization, and CRM, and a Retail 3D Visualization Platform pilot announced May 2026 alongside a cooperative-wide AI integration strategic priority. CCA University provides shared retailer training programs, and a Spring Advisory Council aligns strategic initiatives across the three divisions.

The business model is a franchise- and cooperative-style hybrid: CCA Global provides brand, shared marketing, technology platforms, and collective buying power to independent retailers, who retain local ownership and execute sales, measurement, and installation. Revenue mechanics combine one-time flooring product sales with professional installation services, plus ancillary monetization through a $12 sample box program, financing via the Apply for Credit offering, and warranty-driven repeat/referral behavior. Marketing spans the FlooringAmerica.com website, room visualization tools, a design blog, and broad social media presence on LinkedIn, Facebook, YouTube, X, Houzz, Pinterest, and Instagram, reinforced by a charitable partnership with the Tunnel to Towers Foundation.

Name

Flooring America

Legal name

CCA Global Partners, Inc.

Website

https://flooringamerica.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Flooring America is a cooperative network of locally owned independent flooring retailers across North America, operating under CCA Global Partners to sell carpet, hardwood, vinyl, tile, and laminate with installation and warranty services to residential homeowners.

Ownership category

akta.pro rank

Product category

Residential Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Residential flooring retail
• Flooring installation services
• Carpet and hardwood sales
• Luxury vinyl flooring
• Flooring cooperative

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Flooring Product Sales: One-time product sales of flooring materials including carpet, hardwood, luxury vinyl, laminate, and tile. Customers purchase materials from local Flooring America stores. Professional installation is offered as an add-on service. The cooperative's buying power allows volume-purchase savings passed to customers.
2. Professional Installation Services: Installation services provided or arranged through local Flooring America retailers. Retailers provide proposals outlining installation costs including subfloor preparation. Additional charges may apply for extra work not outlined in the initial proposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flooring America is a cooperative network of locally owned independent retail flooring stores operating under the CCA Global Partners umbrella. It sells flooring products—carpet, hardwood, luxury vinyl, laminate, and tile—along with floor care supplies, professional installation, free in-home pre-measurement, sample delivery, financing, and the Adore Your Floor Guarantee warranty to residential homeowners across North America.

Product overview

Flooring America is a cooperative network of locally-owned independent flooring retailers operating under a unified brand. The company offers six distinct flooring product categories: Carpet, Luxury Vinyl, Hardwood, Laminate, Tile, and Floor Care Products. These core products are complemented by value-added services including a Room Visualizer tool for digital previewing, Professional Flooring Installation, Free Pre-Measurement consultations, a Flooring Sample Box delivery service, Financing Options, and the Adore Your Floor Guarantee satisfaction warranty. The company also provides Design Guides and FAQs to support customer decision-making. The integrated portfolio enables customers to research, visualize, purchase, and install flooring through a single branded experience.

Differentiator

Problem solved

Functional benefit

Brands

• Adore Your Floor Guarantee: Industry-leading warranty and satisfaction guarantee program offered by Flooring America to its customers.
• Tunnel to Towers Partnership
• Room to Explore

Products and services

• Carpet Soft surface flooring offering comfort, noise reduction, safety, and design versatility, available in a wide range of colors and styles for residential homeowners.
• Luxury Vinyl Resilient, water-resistant, and affordable flooring suited to moisture-prone areas such as kitchens and bathrooms, offered in modern styles for residential customers.
• Hardwood Timber flooring available in traditional, hand-scraped, and exotic styles, providing natural beauty and durability for residential interiors.
• Tile Durable hard surface flooring in ceramic, porcelain, and natural stone varieties, available in multiple shapes, patterns, and colors for residential use.
• Laminate Composite flooring replicating the look of hardwood, stone, or tile at an accessible price point, with water-resistant and waterproof options for residential customers.
• Floor Care Products Cleaning solutions, maintenance products, and care supplies designed to keep installed floors looking their best, including manufacturer-recommended cleaners and stain removal guides.
• Professional Flooring Installation Expert installation services performed by trained professionals at local Flooring America stores, including subfloor preparation, precise fitting, and warranty protection for residential customers.
• Free Pre-Measurement Complimentary in-home measurement service in which flooring specialists visit the home, assess space requirements, and provide accurate estimates for material quantities.
• Flooring Sample Box Mail-order sample service delivering up to six flooring samples for a flat $12 fee including shipping, enabling customers to see and feel products before purchase; available for carpet, hardwood, luxury vinyl, and laminate.
• Adore Your Floor Guarantee Satisfaction replacement warranty offering customers a 30-day window after installation to exchange their flooring for another style or color of equal value if not completely satisfied, plus a lifetime installation warranty tied to the original installing store.
• Financing Options Flexible payment plans and credit programs to help residential customers afford flooring purchases, applied for through the Apply for Credit program on the company website.

Quantifiable outcome

• Over 600 homeowners served daily
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tunnel to Towers FoundationcoreStrategic or Co-development PartnerFlooring America partners with Tunnel to Towers to help fund and install high-quality flooring in mortgage-free homes built for injured veterans and families who have lost loved ones in the line of duty. Each home is carefully curated with accessibility in mind, supporting greater independence and improved quality of life for recipients. The partnership supports mortgage-free homes for Gold Star families, specially designed homes for catastrophically injured veterans and first responders, and veteran assistance programs.
• CCA Global Partners / Retail GroupcoreStrategic or Co-development PartnerFlooring America is a division of CCA Global Retail Group, which also includes Carpet One Floor & Home and Flooring Canada. The cooperative provides strategic priorities including AI integration, new Retail 3D visualization platform, diversification into adjacent categories (kitchen and bath), and enhanced training through CCA University. The cooperative convenes Spring Advisory Council Meetings to align strategic initiatives across divisions.
• Carpet One Floor & HomeminorChannel Partner/ Reseller/ DistributorCarpet One Floor & Home is a sister division under CCA Global Partners. Members of Carpet One have adopted the Retail 2.0 showroom solution along with Flooring America members. Both divisions share technology and showroom tools within the cooperative.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wayfair: Large online home goods marketplace with a growing flooring assortment. An emerging threat competing primarily on convenience, assortment breadth, and pricing transparency for the same residential homeowner.

Broad incumbents

• Lowe's: Second-largest US home improvement retailer with a comparable flooring department and installation services. Broad incumbent competing for the same residential renovation dollars, though without Flooring America's specialty positioning.
• Mohawk Industries: World's largest flooring manufacturer with vertically integrated retail exposure through programs like Mohawk Retailer Network. Adjacent incumbent that supplies much of the industry's product and increasingly competes downstream through dealer programs.
• Shaw Industries: Major carpet, hard surface, and resilient flooring manufacturer supplying Flooring America's category. Comparable through its direct-to-retailer programs and growing vertical integration into retail experiences.
• Home Depot: Largest US home improvement retailer carrying flooring as part of a much broader assortment, plus installation services. Competes on price, convenience, and one-stop-shop appeal rather than specialty flooring depth.

Direct peers

• Carpet One Floor & Home: Sister division under CCA Global Partners operating the same cooperative retailer-affiliated flooring model in the US and Canada. Directly comparable in go-to-market, product mix, and member-store structure, making it the closest single comparable.
• LL Flooring: US-focused specialty flooring retailer selling hardwood, vinyl, laminate, and tile through stores and e-commerce. Direct overlap with Flooring America in product categories and target residential homeowner segment, with stronger online orientation.
• Empire Today: US flooring retailer specializing in carpet, hardwood, vinyl, and tile with in-home shopping and installation services. Closely mirrors Flooring America's bundled product-plus-installation model for residential customers.
• Floor & Decor: Large publicly traded specialty flooring retailer operating superstores across the US. Directly competes with Flooring America for pros and DIY homeowners across carpet, tile, wood, vinyl, and laminate, with a comparable multi-category assortment and installed services.
• Flooring Canada: Canadian sister division under the same CCA Global cooperative, sharing technology, marketing, and supplier relationships with Flooring America. Directly comparable across business model and customer offering, differing primarily by geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flooringamerica
• YouTubeyoutube.com/@flooringamericacoop593/featured
• Facebookfacebook.com/flooringamerica
• LinkedInlinkedin.com/company/flooring-america
• Instagraminstagram.com/flooringamerica
• Pinterestpinterest.com/flooringamerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooring America