Soft & Cloud
Soft & Cloud GmbH is a Münster-based Microsoft licensing specialist that remarkets pre-owned perpetual software licenses and provides licensing advisory services, serving mid-market and enterprise customers, public sector, and regulated industries across the DACH region and Southern Europe.
- Company typePrivate
- Founded2014
- HeadquartersGreven, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Soft & Cloud does
Soft & Cloud GmbH, founded in 2014 and headquartered in Münster, Germany, is a Microsoft licensing specialist that remarkets pre-owned perpetual software licenses and provides adjacent licensing advisory services. The company's core product is the resale of original, legally transferable Microsoft licenses (Office 2024 LTSC, Windows Server 2025, SQL Server, Exchange Server, SharePoint, and Client Access Licences) at discounts of up to 70% versus new licenses, structured around one-time perpetual purchase pricing. The technical platform is built around a TÜV-certified license transfer process, a proprietary License Management Portal (Lizenzverwaltungsportal) for centralized document and license administration, and a License Configurator (Lizenzkonfigurator) that applies Microsoft's core-based licensing rules to customer workloads. The company has expanded from pure license trading into a three-pillar model combining On-Premise licenses, Cloud solutions, and License Advisory Services such as the Infrastructure Strategy Workshop (jointly delivered with Medialine) and M365 usage analysis.
The company serves a horizontal mix of mid-market and enterprise companies, public sector organizations, and regulated industries (healthcare, finance) across the DACH region, with international expansion into Italy via a wholly-owned subsidiary established in April 2025 and active market development in Spain. Distribution combines direct enterprise sales, a self-service e-commerce shop at softandcloud.com, and a network of 1,500+ resellers across Europe. The company is privately held and founder-led by Philipp Mutschler (CEO); partial financing has been received through the European Union's COSME equity facility for growth, though the company has no institutional PE/VC ownership disclosed.
Scale signals include over 4,500 customers served, 1,500+ partner network, 10+ years of TÜV-certified operations (the first provider in the segment to receive this certification), and industry recognition including IT-Business Distri Awards in 2025 and 2026 (Platinum in Refurbishing) and Focus Wachstumschampion 2026. Pricing is quote-based for most SKUs, contracts are predominantly one-time license purchases with multi-year advisory engagements layering recurring revenue, and the company advertises savings of up to 70% compared to new Microsoft list pricing.
Soft & Cloud firmographics
Firmographics- Name
- Soft & Cloud
- Legal name
- Soft & Cloud GmbH
- Website
- https://softandcloud.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soft & Cloud GmbH is a Münster-based Microsoft licensing specialist that remarkets pre-owned perpetual software licenses and provides licensing advisory services, serving mid-market and enterprise customers, public sector, and regulated industries across the DACH region and Southern Europe.
- Ownership category
- akta.pro rank
Soft & Cloud industry classification
Industry- Product category
- Software License Remarketing
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Cloud FinOps & SaaS Spend Management (BPAEAOAH), Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Where Soft & Cloud is headquartered
LocationHeadquarters
- HQ city
- Greven
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Soft & Cloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Pre-owned Software License Sales: Primary revenue stream from reselling pre-owned (remarketed) Microsoft perpetual licenses including Office, Windows Server, SQL Server, Exchange Server, SharePoint, and Client Access Licenses. One-time purchase model with full usage rights transferred to buyer.
- License Advisory Services: Advisory services including license origin verification, transferability checks, compatibility assessments, audit-proof documentation, and licensing optimization. Also includes Infrastructure Strategy Workshop and M365 usage analysis.
- Cloud Solutions: Cloud solutions and Microsoft 365 alternatives provided as part of hybrid strategy offerings, helping customers optimize between on-premise and cloud deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Perpetual one-time license purchase with full usage rights |
| Subscription | Multi-year contract | Advisory services and cloud solutions with ongoing engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Soft & Cloud product offering
Product offeringCore offering
Soft & Cloud is a German-based provider that remarkets pre-owned Microsoft perpetual software licenses — including Office, Windows Server, SQL Server, Exchange Server, SharePoint, Visio, Project, and Client Access Licenses — at up to 70% savings versus new licenses, using TÜV-certified transfer processes with audit-proof documentation. The company complements this core license resale business with License Advisory Services (license portfolio analysis, compliance review, optimization) and Cloud Solutions supporting hybrid On-Premise/cloud strategies.
Product overview
Soft & Cloud operates as a comprehensive Microsoft licensing solutions provider combining three core pillars: (1) On-Premise-Lizenzen—remarketed original Microsoft software licenses including Office applications (Office 2024 Professional Plus/Standard LTSC, Visio, Project in versions 2024/2021/2019), Microsoft Server products (Windows Server 2025/2022/2019, Exchange Server, SQL Server, SharePoint Server), Client Access Licenses, and Windows operating systems; (2) Cloud-Lösungen—cloud-based licensing options enabling hybrid strategies; and (3) License Advisory Services—independent consulting including Infrastructure Strategy Workshop and M365 Usage Analysis. Supporting infrastructure includes a Lizenzverwaltungsportal for centralized license management and a Lizenzkonfigurator tool for Windows Server licensing calculations. The company emphasizes TÜV-certified processes and offers savings up to 70% versus new licenses while maintaining full legal compliance and audit security.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Premise Licenses (On-Premise-Lizenzen) Remarketed Microsoft perpetual software licenses including Office, Windows Server, SQL Server, Exchange Server, SharePoint, Visio, Project, Client Access Licenses, and Windows operating systems. Provides legally compliant transfer of usage rights at up to 70% cost savings versus new Microsoft licenses, targeted at businesses and public institutions.
- License Advisory Services Independent consulting services that analyze customer license and contract portfolios to identify cost optimization opportunities and ensure audit-proof documentation. Includes license needs analysis, compliance review, optimization recommendations, Infrastructure Strategy Workshop, and M365 usage analysis for Microsoft environments.
- Cloud Solutions (Cloud-Lösungen) Cloud-based licensing solutions complementing On-Premise offerings. Supports hybrid cloud strategies enabling customers to combine On-Premise and cloud models for cost efficiency and compliance.
- Office 2024 Professional Plus LTSC Comprehensive productivity solution for professional users with long-term stability, including Word, Excel, PowerPoint, Outlook, Access, and Publisher. One-time license purchase with up to 5 years of support and security updates, no subscription required.
- Office 2024 Standard LTSC Reliable productivity solution for long-term stability with Word, Excel, PowerPoint, and Outlook. One-time license without subscription model, ideal for organizations requiring a consistent software environment.
- SQL Server 2019 Standard Enterprise-grade database platform with advanced security features including Transparent Data Encryption and Row-Level Security, integrated Always On technologies for high availability, and In-Memory OLTP for performance optimization. Supports hybrid-cloud scenarios with Azure integration.
- Windows Server 2025 Standard 2Core Compact server solution for small businesses and specialized workloads with up to 2 virtual machines per license. Features advanced security (Shielded VMs, Credential Guard), failover clustering, and Storage Spaces Direct for high availability.
- Windows Server 2025 User CAL
Quantifiable outcome
- Cost savings of up to 70% compared to purchasing new Microsoft licenses
- +2 more outcomes
Companies that use Soft & Cloud
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Soft & Cloud technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soft & Cloud partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MedialinecoreStrategic partnership for Infrastructure Strategy Workshop service. Medialine and Soft & Cloud jointly support medium to large enterprises in strategically questioning their IT infrastructure, analyzing Microsoft cloud usage and entire IT infrastructure to identify repatriation opportunities and savings potential.
- Soft & Cloud Italy S.r.l.coreWholly-owned subsidiary established in April 2025 to serve the Italian market. First step in internationalization strategy, with experienced team serving Enterprise customers and public institutions directly and through local partners.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Soft & Cloud competitors and assessment
Company assessmentBroad incumbents
- SoftwareOne: Global software and cloud licensing specialist with a strong Microsoft practice including license advisory, SAM, and used-software services. Comparable as a larger, established operator in the same Microsoft license advisory and optimization space.
- Crayon: Global software asset management and cloud economics company offering Microsoft licensing optimization, FinOps, and advisory services. Directly overlaps with Soft & Cloud's license advisory and cloud cost optimization offerings.
- Microsoft: Original vendor whose licensing models, product roadmap, and channel decisions directly shape Soft & Cloud's addressable market. Provides overlapping cloud and on-premise products and is the upstream source of all remarketed inventory.
- Apptio (IBM): Enterprise IT financial management and FinOps platform that supports Microsoft license optimization, SaaS spend management, and cloud cost visibility. Adjacent competitor in the FinOps and license optimization category.
Direct peers
- Lizengo: German reseller of used Microsoft software licenses offering Office and Windows products at discounted prices. Closely comparable business model focused on the same used-Microsoft-license resale category in the DACH region.
- Preo Software: German used-software reseller specializing in remarketed Microsoft licenses for SMB and mid-market customers. Directly comparable offering and customer segment to Soft & Cloud's on-premise license resale.
- LicenseGate: European remarketer of pre-owned Microsoft volume licenses offering audit-proof documentation and compliance support. Competes in the same niche with a similar value proposition around used-license resale.
- Samhammer Used Soft: Specialist in used Microsoft software licenses (Office, Windows, Server, SQL, Exchange) for the German market. Comparable in product scope, target buyer (SMB and mid-market), and reseller-led distribution model.
Emerging players
- USU Software: German-headquartered IT asset and software management vendor with SAM tools used by enterprises for Microsoft license compliance. Comparable in the software asset management and license compliance niche, particularly for enterprise buyers.
Regional players
- Cloudreach (Atos): European-focused cloud transformation and Microsoft Azure advisory firm. Comparable in the hybrid cloud / cloud repatriation advisory segment where Soft & Cloud partners with Medialine to offer Infrastructure Strategy Workshops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soft & Cloud social profiles
Digital presenceSoft & Cloud compliance and trust
Trust signalCompliance4 records
Soft & Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soft & Cloud leadership team
Management profileNumber of profiles
Profiles8 records
Soft & Cloud subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soft & Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soft & Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soft & Cloud
What does Soft & Cloud do?
Soft & Cloud is a German-based provider that remarkets pre-owned Microsoft perpetual software licenses — including Office, Windows Server, SQL Server, Exchange Server, SharePoint, Visio, Project, and Client Access Licenses — at up to 70% savings versus new licenses, using TÜV-certified transfer processes with audit-proof documentation. The company complements this core license resale business with License Advisory Services (license portfolio analysis, compliance review, optimization) and Cloud Solutions supporting hybrid On-Premise/cloud strategies.
Is Soft & Cloud a public or private company?
Soft & Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soft & Cloud founded?
Soft & Cloud was founded in 2014. It employs 11 to 50 people.
Where is Soft & Cloud based?
Soft & Cloud is headquartered in Greven, Germany, in the Europe region.
How does Soft & Cloud make money?
Three revenue lines are on record. Pre-owned Software License Sales are the primary driver. The others are license Advisory Services and cloud Solutions.
Who are Soft & Cloud's main competitors?
Broad incumbents on record are SoftwareOne, Crayon, Microsoft and Apptio (IBM). Direct peers are Lizengo, Preo Software, LicenseGate and Samhammer Used Soft. USU Software is listed as an emerging player. Cloudreach (Atos) is listed as a regional player.
Does Soft & Cloud have an API?
No public API is recorded for Soft & Cloud.
What industry is Soft & Cloud in?
Soft & Cloud's product category is Software License Remarketing. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 51321 and its SIC code is 7372.