What Lizengo does

Lizengo (Lizengo GmbH and Co KG) is a German software price comparison and affiliate platform headquartered in Cologne, operating lizengo.de as its primary web property. The site catalogs Microsoft software licenses — spanning Windows operating systems (Windows 7, 8.1, and 10 in Home, Pro, Pro for Workstation, Enterprise, Education, and S editions) and Microsoft Office suites (2010 through 2024, plus Microsoft 365 subscriptions) — and directs visitors to affiliated partner retailers, primarily lizensio.de operated by OEM-Vertriebs GmbH, where transactions are completed and digital product keys are delivered by email.

The platform is an asset-light intermediary with no inventory, no payment processing, and no proprietary software product. Its core technology is a content- and SEO-driven price comparison website with category pages, detailed product descriptions, and editorial comparison articles (e.g., the Windows 10 version comparison in the lizengo.de magazine). Revenue is generated exclusively through affiliate commissions earned when users click through to partner shops and complete purchases.

Lizengo serves primarily private individuals seeking affordable Microsoft software licenses, with secondary segments in small and medium businesses and educational buyers. The company is privately held with no disclosed institutional investors, no funding history, and 11-50 employees. It operates exclusively in the DACH market, with no evidence of geographic expansion beyond the German-speaking region. There are no disclosed AI/ML capabilities, no API products, and no proprietary technology assets beyond its German-language content catalog.

Name

Lizengo

Legal name

Lizengo

Website

https://lizengo.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lizengo is a German price comparison and affiliate platform that catalogs Microsoft software licenses (Windows and Office) and routes consumers to partner retailers like lizensio.de, earning commissions on completed sales in the DACH market.

Ownership category

akta.pro rank

Product category

Software License Price Comparison

NAICS

Software Publishers (51321)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Software price comparison
• Software license resale
• Microsoft product keys
• Affiliate software retail
• Digital software delivery

Headquarters

HQ city

Cologne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate commissions: Lizengo operates as a price comparison website that directs visitors to partner software retailers. Revenue is generated through affiliate commissions when users click through to partner shops and complete purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lizengo operates a German-language price comparison platform at lizengo.de that aggregates offers for Microsoft software licenses and product keys across multiple partner retailers. The platform focuses on Windows operating system editions (Home, Pro, Pro for Workstation, Enterprise, Education, S) and Microsoft Office suites (2010-2024 plus Microsoft 365 subscriptions). Lizengo does not sell software directly; it redirects users to partner shops such as lizensio.de, where transactions and digital product key delivery are completed.

Product overview

Lizengo is a German software price comparison and reseller platform that offers Microsoft software licenses and product keys. The company's product portfolio centers on operating systems (Windows 10, Windows 8.1, Windows 7 in various editions including Home, Pro, Enterprise, Education, and Pro for Workstation) and Office productivity suites (Microsoft Office 2010 through 2024, including Home and Student, Home and Business, Professional, and Professional Plus variants). Lizengo also provides Microsoft 365 subscription services for both individual and family use. The platform functions as an intermediary connecting customers with third-party software retailers, offering price comparison across multiple vendors for Microsoft products.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows 10 Home Entry-level Windows 10 operating system designed for private consumers, offering essential features including Cortana voice assistant, Microsoft Edge browser, virtual desktops, and DirectX 12 gaming support.
• Windows 10 Pro Professional Windows 10 operating system with business features including BitLocker encryption, Hyper-V client, Remote Desktop, domain join capability, Windows Update for Business, and Azure Active Directory integration.
• Microsoft Office 2024 Home and Business Microsoft Office suite for home and small business users including Word, Excel, PowerPoint, Outlook, and OneNote.
• Microsoft Office 2024 Professional Comprehensive Microsoft Office suite for professionals with all core applications and expanded features for business use.
• Microsoft Office 2024 Professional Plus Full Microsoft Office suite for enterprises including all Office applications with advanced collaboration and management features.
• Microsoft Office 2021 Home and Student Microsoft Office suite for students and home users containing Word, Excel, PowerPoint, designed for non-commercial use.
• Microsoft Office 2021 Home and Business Microsoft Office suite for home business users including Word, Excel, PowerPoint, Outlook, and OneNote for private and commercial use.
• Microsoft Office 2021 Professional Full Microsoft Office suite for professionals and businesses including Word, Excel, PowerPoint, Outlook, OneNote, Publisher, and Access.
• Microsoft 365 Single Cloud-based Microsoft 365 subscription for individuals including email with Outlook, online document creation, collaboration tools, and 1 TB OneDrive storage.
• Microsoft 365 Family Cloud-based Microsoft 365 subscription for up to 6 users including Office applications, 1 TB OneDrive storage per user, and Skype minutes.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• lizensio.de (OEM-Vertriebs GmbH)coreChannel Partner/ Reseller/ Distributorlizensio.de is the primary partner shop for Lizengo's price comparison platform. It is operated by OEM-Vertriebs GmbH and handles the actual sale transactions, processing payments and delivering digital product keys to customers via email after purchase completion on their platform.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mr. Key (former Lizengo-affiliated brand): Historically adjacent software license reseller in DACH/Europe with overlapping Microsoft Windows/Office catalog and similar affiliate-driven acquisition model targeting German-speaking consumers.
• Software-Shop24: German-language software license e-commerce site with a similar Microsoft-focused catalog and comparable SMB/consumer target audience within the DACH region.
• SoftwarePilot: German software license reseller and price comparison site focused on Microsoft products and similar perpetual/subscription license SKUs, serving the same DACH consumer and SMB market as Lizengo.
• Cheap-Software.com: European software license reseller focusing on discounted Microsoft and productivity software, comparable in catalog focus (Microsoft Windows/Office) and DACH-aligned customer segment.
• lizensio.de (OEM-Vertriebs GmbH): Lizensio is Lizengo's primary transactional partner but also operates as a direct software license reseller with overlapping Microsoft product inventory, making it the closest comparable in product offering and customer segment.
• software-market24: German online retailer of Microsoft and other software licenses with a comparable DACH customer base and similar reliance on affiliate/SEO traffic for software license sales.

Broad incumbents

• Kinguin: Large global marketplace for software and game license keys with affiliate-driven traffic, sharing Lizengo's core model of comparing and reselling third-party software licenses at scale, though much broader in catalog.
• Idealo Software: One of Germany's largest general price comparison platforms with software license listings, representing a much larger incumbent competing for Lizengo's SEO/comparison-intent demand.
• G2A: Global marketplace for digital software and game keys with affiliate revenue model and price comparison dynamics analogous to Lizengo, though operating at much larger scale and broader category mix.
• Check24 Software: Major German price comparison portal with a dedicated software license comparison vertical, directly competing for the same buyer-intent traffic Lizengo monetizes via SEO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizengo