What CFMOTO Powersports does

CFMOTO Powersports is a privately held Chinese powersports manufacturer that designs, engineers, and produces ATVs, side-by-side (SxS) vehicles, utility side-by-sides, motorcycles, and accessories under the CFORCE, ZFORCE, UFORCE, RideSync, and CFMOTO CRAFTED sub-brands. The company operates a vertically integrated manufacturing model anchored by its parent in Chengdu, China, with US headquarters in Plymouth, Minnesota, and European operations through its wholly owned subsidiary Helmsmen Europe. CFMOTO develops core powertrain and chassis technologies in-house, including V-twin and single-cylinder engines, the OmniDrive CVT transmission, brushless electronic power steering, and a 997cc V4 liquid-cooled four-cylinder engine producing over 210 horsepower at 15,000 rpm. The company has expanded into motorsport through its partnership with Spain's Aspar Team in Moto2 and Moto3, and in December 2025 acquired a 51% controlling stake in Kalex Engineering, the German chassis manufacturer that has won 12 consecutive Moto2 Constructors' World Championships.

CFMOTO distributes products through an authorized dealer network of nearly 700 dealers across all 50 US states (including Hawaii and Alaska), supported by digital tools including a build-and-price configurator, dealer locator, and the free RideSync connected vehicle app. Revenue is generated primarily through hardware sales of vehicles ranging from $3,299 (PAPIO SS mini street motorcycle) to $27,499 (UFORCE U10 XL PRO HIGHLAND), supplemented by CFMOTO CRAFTED accessories and parts, and demand-generation financing partnerships with Octane/Roadrunner Financial and Horsepower Financial Services. Customer segments include recreational off-road enthusiasts, utility/work users, fleet and government buyers, military and first responders, and price-sensitive entry-level buyers who are positioned against Polaris, Can-Am, Honda, and other incumbents on a value-for-specification basis. Manufacturing leverages a joint venture with KTM in China for engine production, and the company is expanding internationally with a planned Brazil market entry in 2026 targeting the largest two-wheeler market in Latin America.

Name

CFMOTO Powersports

Legal name

CFMOTO

Website

https://cfmotousa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CFMOTO Powersports is a privately held Chinese powersports manufacturer that designs and produces ATVs, side-by-sides, motorcycles, and accessories, distributing through nearly 700 US dealers and targeting recreational, utility, fleet, and price-sensitive buyers worldwide.

Ownership category

akta.pro rank

Product category

Powersports Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industries

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK), Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ), Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• ATV manufacturing
• Side-by-side vehicles
• Motorcycle manufacturing
• Utility task vehicles
• Powersports dealer network

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: CFMOTO generates primary revenue through sales of ATVs, side-by-side vehicles (ZFORCE), utility side-by-sides (UFORCE), and motorcycles. Vehicles range from entry-level models under $5,000 to premium models over $20,000.
2. Financing Services: Partnership with Octane (Roadrunner Financial) and Horsepower Financial provides promotional financing and leasing programs for customers, generating revenue through financing arrangements with dealers.
3. Accessories and Parts: CFMOTO CRAFTED accessories including off-road accessories, lubricants and maintenance products, on-road accessories, and gear and apparel are sold through dealers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

CFMOTO designs, manufactures, and distributes a full lineup of powersports vehicles, including ATVs (CFORCE), sport side-by-sides (ZFORCE), utility side-by-sides (UFORCE), and motorcycles spanning sport, naked, adventure, cruiser, and mini-street categories. Vehicles are sold primarily through an authorized dealer network of nearly 700 US dealers across all 50 states. The company also sells factory accessories under the CFMOTO CRAFTED brand and provides the RideSync connected-vehicle mobile application as a standard feature.

Product overview

CFMOTO Powersports is a global powersports manufacturer offering a comprehensive portfolio of four distinct vehicle categories: (1) CFORCE ATVs spanning from entry-level 400cc models to flagship 1000cc V-Twin machines with engine outputs from 30-84 hp; (2) ZFORCE Side-by-Side vehicles including 2-seat and 4-seat high-performance models in the Z10 and 950 series; (3) UFORCE Utility Side-by-Side vehicles ranging from 3-seat to 6-seat configurations including U10 XL PRO, U10 PRO, and 1000/800/600 series; and (4) Motorcycles across five sub-categories: Sport (675SS, 450SS, 300SS), Naked (800NK, 675NK, 450NK, 300NK), Adventure (Ibex 800 E, Ibex 450), Cruiser (450CL-C), and Mini Street (PAPIO SS, PAPIO CL). The company also offers the CFMOTO CRAFTED accessories brand and RideSync connected vehicle app. CFMOTO has expanded into racing through its partnership with Aspar Team in Moto3 and Moto2, and acquired a 51% stake in Kalex Engineering to gain access to elite-level chassis development expertise for future motorcycle development.

Differentiator

Problem solved

Functional benefit

Brands

• CFORCE: ATV four-wheeler product line including CFORCE 1000 Overland, CFORCE 1000 Touring, CFORCE 800 Touring, CFORCE 600, CFORCE 500, and CFORCE 400 models.
• ZFORCE
• UFORCE
• RideSync

Products and services

• CFORCE 1000 Overland
• CFORCE 1000 Touring
• CFORCE 800 Touring
• CFORCE 600 Touring
• CFORCE 600
• CFORCE 500
• CFORCE 400
• ZFORCE Z10-4
• ZFORCE Z10
• ZFORCE 950 SPORT-4
• ZFORCE 950 SPORT
• ZFORCE 950 TRAIL
• ZFORCE 800 TRAIL
• UFORCE U10 XL PRO HIGHLAND
• UFORCE U10 XL PRO
• UFORCE U10 PRO HIGHLAND
• UFORCE U10 PRO
• UFORCE 1000 XL
• UFORCE 800 XL
• UFORCE 1000
• UFORCE 600
• 675SS
• 450SS
• 300SS
• 800NK
• 675NK
• 450NK
• 300NK
• Ibex 800 E
• Ibex 450
• 450CL-C
• PAPIO SS
• PAPIO CL
• CFMOTO CRAFTED Accessories
• RideSync Connected Vehicle App

Quantifiable outcome

• 196.2 mph top speed record achieved by V4 SR-RR prototype
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Kalex EngineeringflagshipStrategic or Co-development Partner · 1 December 2025CFMOTO acquired 51% controlling stake in Kalex Engineering, the German chassis manufacturer that has won 12 consecutive Moto2 Constructors' World Championships from 2013 to 2023 and currently supplies 20 of 28 riders on the Moto2 grid. Original founders Alex Baumgärtel and Klaus Hirsekorn retain 49% stake and remain involved in management. Deal establishes CFMOTO as a Moto2 manufacturer and provides development proving ground for technologies intended for production motorcycles and potential MotoGP entry. Deal completed December 2025 through European subsidiary Helmsmen Europe.
• Aspar TeamflagshipStrategic or Co-development PartnerCFMOTO's partnership with Spain's Aspar Team enables racing in Moto3 World Championship. CFMOTO won all three categories of the 2024 FIM Moto3 World Championship through this partnership. CFMOTO is committed to Moto2 through 2031 with the CFMoto Inde Aspar Team.
• KTMcoreTechnology or IntegrationJoint venture manufacturing partnership in China produces engines for both CFMOTO and KTM motorcycles. KTM engines are produced at three locations: Austria, India, and a joint venture factory in China with CFMOTO. Some KTM engines in the U.S. are essentially the same as CFMOTO's designs, indicating shared technology and manufacturing capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yamaha Motor: Yamaha produces ATVs (Kodiak, Grizzly), side-by-sides (Wolverine, RMAX), motorcycles, and powersports products. Directly competes with CFMOTO in UTV and motorcycle segments with strong dealer loyalty and premium brand positioning.
• Suzuki Motor: Suzuki manufactures ATVs (KingQuad), motorcycles (GSX-R, V-Strom), and side-by-sides. CFMOTO explicitly positions against Suzuki's pricing in its value proposition, making it a key direct competitor in motorcycles and ATVs.
• Honda Powersports: Honda offers ATVs (Rancher, Foreman), side-by-sides (Pioneer), motorcycles, and powersports products globally. Competes with CFMOTO across ATV, UTV, and motorcycle categories and represents the gold-standard quality benchmark CFMOTO must match.
• Polaris Inc. Polaris is the largest US-based powersports manufacturer with deep portfolios in ATVs, side-by-sides (Ranger, RZR), Indian Motorcycles, and snowmobiles. Directly comparable to CFMOTO across all four product categories and represents the dominant US incumbent CFMOTO is challenging with value pricing.
• Kawasaki Motors: Kawasaki manufactures ATVs (Brute Force), MULE utility side-by-sides, Teryx sport SxS, and motorcycles (Ninja, Vulcan). Overlaps with CFMOTO across nearly all vehicle categories and competes in similar price/value segments.

Direct peers

• BRP (Bombardier Recreational Products): BRP manufactures Can-Am side-by-sides (Defender, Maverick), ATVs (Outlander), and Rotax-powered products. One of CFMOTO's most direct competitors in the North American UTV/SxS market with comparable vehicle categories and price segments.
• Aprilia / Piaggio Group: Aprilia (part of Piaggio Group) competes with CFMOTO's 450SS/675SS sport motorcycles and 300NK/450NK naked bikes in the entry-to-mid displacement sport/naked motorcycle segments. Comparable in terms of targeting performance-oriented riders at accessible price points.
• Pierer Mobility (KTM, Husqvarna, GASGAS): KTM is both a CFMOTO joint venture partner for engine manufacturing and a premium motorcycle competitor. The two companies share technology while competing in mid-displacement motorcycle segments, creating a unique partner-competitor dynamic.

Emerging players

• Segway Powersports: Segway Powersports (now part of Ninebot) is another Chinese-owned entry in the UTV/ATV market with similar value-pricing strategy. Directly comparable to CFMOTO as another Chinese OEM challenging Western incumbents in the value segment.
• Hisun Motors (HSUN): Hisun is another Chinese powersports manufacturer offering ATVs, UTVs, and side-by-sides at value price points. Represents the closest direct competitive threat in the value segment and is comparable to CFMOTO's positioning strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cfmoto_usa
• YouTubeyoutube.com/@CFMOTOUSA/videos
• Facebookfacebook.com/CFMOTOUSA
• Instagraminstagram.com/cfmoto_usa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFMOTO Powersports