Bug Tussel Wireless
Bug Tussel Wireless is a privately-held Wisconsin-based telecommunications provider delivering fixed wireless and fiber internet, home phone, and AT&T-resold mobile services to residential and business customers across the state, with a BTConnect sub-brand serving Wisconsin businesses.
- Company typePrivate
- Founded2003
- HeadquartersGreen Bay, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bug Tussel Wireless does
Bug Tussel Wireless is a Wisconsin-based, privately-held telecommunications company founded in 2003 and headquartered in Green Bay that delivers internet, voice, and mobile services to residential and business customers across the state. It operates with 11-50 employees, runs a sales-led go-to-market using dedicated phone-based sales lines, a website portal, a referral program, and a Host-a-Tower community initiative that recruits property owners to host network infrastructure.
The company's core technical offering rests on two delivery technologies: fixed wireless broadband for rural and underserved Wisconsin counties, and fiber optic internet for higher-speed residential and commercial needs. These are supplemented by a home phone service and an authorized AT&T retailer arrangement for mobile devices and cellular plans. The Bug Tussel Connect (BTConnect) sub-brand layers enterprise-grade services on top of the consumer footprint, including Wavelength, Dark Fiber, Switched Ethernet, Dedicated Ethernet, Dedicated Internet Access, and fixed wireless for Wisconsin businesses of all sizes.
Bug Tussel generates revenue almost exclusively through monthly recurring subscriptions: residential and business internet plans, home phone service, AT&T mobile resale commissions, and enterprise connectivity contracts. Pricing is quote-based and not publicly disclosed. The company's stated value proposition centers on local presence, rapid installation timelines relative to incumbents, reliability versus satellite alternatives, and dedicated local customer support, supported by customer testimonials from Kewaunee, Green, Iowa, and Manitowoc Counties.
Bug Tussel Wireless firmographics
Firmographics- Name
- Bug Tussel Wireless
- Legal name
- Bug Tussel Wireless
- Website
- https://bugtusselwireless.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bug Tussel Wireless is a privately-held Wisconsin-based telecommunications provider delivering fixed wireless and fiber internet, home phone, and AT&T-resold mobile services to residential and business customers across the state, with a BTConnect sub-brand serving Wisconsin businesses.
- Ownership category
- akta.pro rank
Bug Tussel Wireless industry classification
Industry- Product category
- Internet Service Provider / Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Neutral Host & In‑Building Connectivity (DAS/Small Cells) (HDAIAGAC)
- akta.pro secondary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
Keywords
Where Bug Tussel Wireless is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bug Tussel Wireless business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Internet Service Subscriptions: Monthly recurring subscription revenue from residential and business internet services including fiber and fixed wireless plans.
- Home Phone Services: Subscription-based home phone service generating recurring monthly revenue.
- AT&T Cellular Plans and Devices: As an authorized AT&T retailer, Bug Tussel earns commission and margin on AT&T mobile plans and device sales.
- Business Enterprise Services: Enterprise connectivity services including Wavelength, Dark Fiber, Dedicated Ethernet, and Switched Ethernet for businesses of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential and Business Internet Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bug Tussel Wireless product offering
Product offeringCore offering
Bug Tussel Wireless is a Wisconsin-based internet, phone, and cellular service provider that delivers residential fiber and fixed wireless internet plans, home phone service, and AT&T-branded cellular plans as an authorized retailer. Through its Bug Tussel Connect (BTConnect) sub-brand, it provides enterprise connectivity solutions including Wavelength, Dark Fiber, Switched Ethernet, Dedicated Ethernet, and Dedicated Internet Access to businesses throughout Wisconsin.
Product overview
Bug Tussel Wireless is a Wisconsin-based telecommunications provider offering a unified portfolio of connectivity services for residential and business customers. The core residential offering consists of Fiber Internet Plans and Wireless Internet Plans (fixed wireless), complemented by Home Phone and Cellular (AT&T) services. The Bug Tussel Connect (BTConnect) sub-brand targets business customers with enterprise connectivity solutions including Wavelength, Dark Fiber, Fixed Wireless, Switched Ethernet, Dedicated Ethernet, and Dedicated Internet Access. Add-on services include Smart Home Services and a Referral Program. The company operates as both a direct provider of fiber and wireless internet and as an authorized AT&T retailer for cellular services.
Differentiator
Problem solved
Functional benefit
Brands
- Bug Tussel Connect: Business and carrier services division offering wavelength, dark fiber, fixed wireless, switched Ethernet, dedicated Ethernet, and dedicated Internet access services.
Products and services
- Fiber Internet Plans High-speed fiber optic internet plans delivering fast, reliable connectivity for residential customers seeking unlimited home internet access.
- Wireless Internet Plans Fixed wireless internet service providing reliable connectivity for residential customers in rural Wisconsin areas where traditional wired services are limited or unavailable.
- Home Phone Crystal-clear landline telephone service with reliable calling features for residential customers.
- Cellular (AT&T Cellular) Mobile phone service sold as an authorized AT&T retailer, providing AT&T-branded devices and cellular plans for residential and small business customers.
- Bug Tussel Connect (BTConnect) Business Services Business-focused connectivity platform delivering enterprise-grade services including Wavelength, Dark Fiber, Fixed Wireless, Switched Ethernet, Dedicated Ethernet, and Dedicated Internet Access for Wisconsin businesses of all sizes.
Quantifiable outcome
- Quick installation - customers report service installed within days, faster than typical 2-week timelines mentioned initially
- +1 more outcomes
Companies that use Bug Tussel Wireless
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bug Tussel Wireless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Bug Tussel Wireless partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AT&TcoreBug Tussel is an authorized AT&T retailer offering AT&T mobile devices and cellular plans. This partnership allows Bug Tussel to provide a comprehensive telecommunications offering including their own internet and home phone services alongside AT&T's cellular network coverage. The relationship is described as Bug Tussel selling AT&T plans and devices as part of their phone service offerings.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Bug Tussel Wireless competitors and assessment
Company assessmentDirect peers
- Rise Broadband: Rise Broadband is one of the largest US fixed wireless internet service providers, serving rural and suburban markets across multiple states. It is a direct peer to Bug Tussel, matching the fixed wireless rural ISP model and target customer profile.
- NextLink Internet: NextLink Internet is a Texas-based fixed wireless and fiber ISP focused on rural and underserved communities, an active BEAD/RDOF participant. It is a direct peer given its overlapping fixed wireless + fiber rural ISP business model.
- Starry Group Holdings: Starry is a fixed wireless internet service provider targeting urban and suburban multifamily and residential customers using millimeter-wave technology. It is a direct peer in the fixed wireless residential ISP category, though with a different urban tilt.
Regional players
- Etheric Networks: Etheric Networks is a regional fixed wireless ISP serving the San Francisco Bay Area with a mix of fiber and wireless backhaul. It is comparable as a regional fixed wireless ISP, though focused on a different California geography.
Broad incumbents
- TDS Telecom: TDS Telecom (Telephone and Data Systems) is a regional incumbent telecom providing fiber, broadband, and business connectivity across the Midwest, including Wisconsin. It is a broad incumbent competitor with overlapping fiber and business services in Bug Tussel's footprint.
- Frontier Communications: Frontier Communications is a national fiber and wireline ISP with significant rural and suburban presence, including in Wisconsin markets. It is a broad incumbent peer in fiber-based residential and business internet.
- Consolidated Communications: Consolidated Communications (now part of Searchlight Capital/TPG) is a regional fiber and broadband provider serving the Midwest and other regions, including Wisconsin. It is a broad incumbent peer with overlapping rural fiber and business services.
- AT&T: AT&T is the national wireless and fiber incumbent that Bug Tussel resells cellular plans for as an authorized retailer. It is both a partner and a broad incumbent competitor expanding fiber and fixed wireless into Wisconsin markets.
- Charter Communications (Spectrum): Charter's Spectrum cable broadband serves many Wisconsin communities and is increasingly extending into rural areas. It is a broad incumbent peer competing for residential and SMB internet customers in Bug Tussel's markets.
Emerging players
- T-Mobile Home Internet: T-Mobile Home Internet is a fixed wireless 5G home broadband service leveraging T-Mobile's nationwide cellular network. It is an emerging competitor in the residential fixed wireless category, competing for the same rural and suburban customers as Bug Tussel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bug Tussel Wireless social profiles
Digital presenceBug Tussel Wireless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bug Tussel Wireless leadership team
Management profileNumber of profiles
Profiles1 record
Bug Tussel Wireless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bug Tussel Wireless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bug Tussel Wireless
What does Bug Tussel Wireless do?
Bug Tussel Wireless is a Wisconsin-based internet, phone, and cellular service provider that delivers residential fiber and fixed wireless internet plans, home phone service, and AT&T-branded cellular plans as an authorized retailer. Through its Bug Tussel Connect (BTConnect) sub-brand, it provides enterprise connectivity solutions including Wavelength, Dark Fiber, Switched Ethernet, Dedicated Ethernet, and Dedicated Internet Access to businesses throughout Wisconsin.
Is Bug Tussel Wireless a public or private company?
Bug Tussel Wireless is a private company. It is classified as unknown and is currently operating.
When was Bug Tussel Wireless founded?
Bug Tussel Wireless was founded in 2003. It employs 11 to 50 people.
Where is Bug Tussel Wireless based?
Bug Tussel Wireless is headquartered in Green Bay, United States, in the North America region.
How does Bug Tussel Wireless make money?
Four revenue lines are on record. Internet Service Subscriptions are the primary driver. The others are home Phone Services, AT&T Cellular Plans and Devices and business Enterprise Services.
Who are Bug Tussel Wireless's main competitors?
Direct peers on record are Rise Broadband, NextLink Internet and Starry Group Holdings. Etheric Networks is listed as a regional player. Broad incumbents are TDS Telecom, Frontier Communications, Consolidated Communications, AT&T and Charter Communications (Spectrum). T-Mobile Home Internet is listed as an emerging player.
Does Bug Tussel Wireless have an API?
No public API is recorded for Bug Tussel Wireless.
What industry is Bug Tussel Wireless in?
Bug Tussel Wireless's product category is Internet Service Provider / Telecommunications. Its primary akta.pro industry code is HDAIAGAC, Neutral Host & In‑Building Connectivity (DAS/Small Cells), with a secondary code of HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH). Its NAICS code is 51711 and its SIC code is 7385.