Cobo Group
Cobo Group is a 75-year-old Italian Tier-1 supplier of electronic components and integrated systems (HMI, controllers, sensors, lighting, electrification, telematics) for global off-highway vehicle OEMs serving agricultural, construction, earth-moving, lifting, and electric vehicle sectors across 75+ nations.
- Company typePrivate
- Founded1949
- HeadquartersBrescia, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cobo Group does
Cobo Group (C.O.B.O. S.p.A.) is an Italian privately held designer, developer, manufacturer, and commercializer of electronic components and integrated systems for off-highway vehicles, founded in 1949 and headquartered in Leno (Brescia), Italy. The company operates across ten product categories covering the full vehicle electrical and HMI stack: driving (seats, steering wheels, columns), controlling (HMI, joysticks, armrests, switches), informing (displays, dashboards), lighting (headlamps, worklamps, markers), powering (converters, inverters, chargers for vehicle electrification), monitoring (telematics and cloud services), processing (programmable controllers/ECUs, including safety-rated HE controllers), sensing (inclination, angular, linear, distance, pressure, and level sensors), wiring (relays, fuse boxes, harnesses), and coding (configuration software). Notable proprietary technologies include the AI-driven VLN vision-based navigation system, the AI-powered ROBOT ON DEMAND autonomous tractor platform, Ωmega contactless Hall Effect cable reels, and the TERA and CANVIEW programmable HMI displays.
Cobo serves three primary customer segments: Global OEMs (major international off-highway vehicle manufacturers requiring comprehensive integrated solutions), Specialized OEMs (manufacturers of niche or specialized vehicles), and the Aftermarket (replacement parts distributed via the B2B e-commerce platform at store.cobogroup.net). The company's go-to-market is enterprise field sales through wholly-owned subsidiaries in Italy, France, Germany, Romania, the USA, Brazil, Australia, India, China, and Hong Kong, with production and engineering sites concentrated in Italy (Leno, Castelletto Sopra Ticino, Cadelbosco di Sopra, Montecchio Emilia, Chieti, Ghedi). With approximately 1,500 employees, 70,000 product codes, 32 product lines, and a presence in 75+ nations, Cobo is a Tier-1 supplier into the agricultural, construction, earth-moving, lifting, industrial, environmental, and two-wheeler/electric vehicle sectors. Recent strategic moves include the May 2025 acquisition of Italian startup Feelera (cloud-based production chain traceability), the 2025 launch of AI-driven autonomous navigation products (VLN and ROBOT ON DEMAND), and the 2025-2026 expansion of safety ECUs, keyless access, and adaptive lighting product lines.
Cobo Group firmographics
Firmographics- Name
- Cobo Group
- Legal name
- C.O.B.O. S.p.A.
- Website
- https://cobogroup.net
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cobo Group is a 75-year-old Italian Tier-1 supplier of electronic components and integrated systems (HMI, controllers, sensors, lighting, electrification, telematics) for global off-highway vehicle OEMs serving agricultural, construction, earth-moving, lifting, and electric vehicle sectors across 75+ nations.
- Ownership category
- akta.pro rank
Cobo Group industry classification
Industry- Product category
- Off-highway vehicle electronics and components
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
- akta.pro secondary industries
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)
Keywords
Where Cobo Group is headquartered
LocationHeadquarters
- HQ city
- Brescia
- HQ country
- Italy
- HQ region
- Europe
Offices16 records
Markets served
Cobo Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of electronic components and integrated systems including displays, controllers, sensors, lighting, power management devices, seats, steering wheels, and wiring harnesses for off-highway vehicles
- Custom System Solutions: Custom-designed systems and integrated solutions for specific OEM requirements
- Aftermarket Parts and Components: Replacement parts and components through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aftermarket e-commerce pricing available through store portal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cobo Group product offering
Product offeringCore offering
Cobo Group designs, develops, manufactures, and commercializes electronic components and integrated systems for off-highway vehicles, supplying Global and Specialized OEMs as well as the aftermarket. Its portfolio spans driving (seats, steering wheels, columns), controlling (HMI, joysticks, switches), informing (multifunction displays), lighting (lamps, worklights, DRL), powering (converters, inverters, chargers), monitoring (telematics/cloud), processing (programmable controllers), sensing (inclination, rotary, linear, pressure, level), coding (COBO Tools software and harnesses), and wiring (relays, fuse boxes, harnesses). The company sells standard components and bespoke integrated solutions under its own brand, with production at multiple plants in Italy and abroad and B2B e-commerce for aftermarket spares.
Product overview
COBO Group is a leading designer, developer, manufacturer, and commercializer of technological components and integrated solutions for off-highway vehicles. The company offers a comprehensive portfolio organized into ten product categories: Driving (seats, steering wheels, steering columns), Controlling (HMI devices, joysticks, switches, armrests), Informing (displays, dashboards), Lighting (lamps, headlamps, worklamps), Powering (electrification solutions), Monitoring (telematics, cloud services), Processing (programmable controllers), Sensing (various sensor types), Wiring (electrical components), and Coding (wiring harnesses). Key named products include the TERA and CANVIEW multifunction displays, HE Safety ECUs, ICS interactive comfort seat, VLN vision-based autonomous navigation, Ωmega contactless cable reels, Armrest System AS 6.0, Smart Rocker Switches 4500 series, and the AI-powered ROBOT ON DEMAND agricultural automation system. COBO also acquired Feelera, a cloud-based production chain mapping platform. The company serves agricultural, construction, earthmoving, lifting, industrial, environmental vehicles, and two-wheel sectors through both OEM and aftermarket channels. An e-commerce platform enables direct product purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- TERA Display Advanced programmable general-purpose graphical display for HMI applications on off-highway vehicles, equipped with infotainment and wireless connectivity support and programmable via COBO's VT3 Software.
- CANVIEW Display Entry-level general-purpose programmable display for simple and effective graphical user interface applications on off-highway vehicles.
- HE Safety ECUs (HE Safety Controllers Range) Safety controllers (ECUs) for agricultural, construction and road vehicles developed to the most stringent industry standards, offering maximum safety, power and connectivity.
- ICS (Interactive Comfort Seat) Advanced operator seat with innovative materials and suspension that reduces vibration by up to 40 percent, featuring a tilting system that improves visibility and access to controls in off-highway vehicles.
- VLN (Vision Lane Navigation) AI and machine vision-based automated guidance system that operates without GPS or external sensors, providing autonomous navigation for off-highway vehicles and improving accuracy, safety and operational efficiency.
- Ωmega Cable Reels Contactless cable reels using Hall Effect technology for precise angle and length measurement, offering analog or CANopen interfaces for integration and Functional Safety applications.
- Precision Sensors Advanced off-highway sensors expanded through the acquisition of Ollar Sensors, strengthening Cobo's positioning in electrification and autonomous driving applications.
- Armrest System AS 6.0 Configurable multifunction armrests offering comfort, safety and total integration, compatible with all COBO seats and ready for analog, digital and CAN-Bus interfaces.
- Smart Rocker Switches 4500 Series Simplified control switches for complex cabins with intelligent functions, optimized wiring, maximum reliability and flexible use, integrating CAN BUS gateways to reduce wiring complexity.
- ROBOT ON DEMAND AI-powered agricultural automation concept enabling tractors to learn, adapt, make autonomous decisions, analyze environment in real time, recognize obstacles, and navigate unexpected situations.
- COBO Keyless System Electronic intelligent device that automatically recognizes the vehicle user by approaching or touching the handle and pressing the start button, integrating with the COBO platform.
- Adaptive Matrix Work Light LED matrix work light with individually addressable LEDs controlled by an electronic control unit, offering four light distributions (Spot, Flood, Wide, Full) in one device for maximum flexibility on off-highway vehicles.
- Custom Systems Custom-designed systems and integrated solutions tailored to specific OEM requirements for off-highway vehicles.
- System Kits Pre-configured system kits providing complete integrated solutions for specific off-highway vehicle applications.
- Cloud Monitoring Services Telematics and cloud-based monitoring services for fleet management and remote machine control in industrial and agricultural applications.
- Cobo e-Commerce Store (Aftermarket) B2B e-commerce platform for purchasing Cobo products including lighting devices, acoustic signals, sensors, control units, power devices, electrical devices and other spare parts.
Quantifiable outcome
- Vibration reduction of up to 40 percent with ICS seat suspension system
- +1 more outcomes
Companies that use Cobo Group
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Cobo Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Cobo Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable, core and major.
- Orizzonti Srl Macchine AgricolenotableAgricultural machinery manufacturer that showcased COBO's ROBOT ON DEMAND concept on their innovative 'Bio Roll 150' tractor at Enovitis in Campo 2025, where COBO received the New Technology award.
- FeeleracoreStrategic acquisition of innovative startup Feelera, established March 2020 in Verona, operational in Brescia since 2021. Feelera developed a cloud-based digital platform dedicated to mapping production chains, enabling tracking of every stage from raw material to finished product, ensuring authenticity, sustainability and transparency in communication between suppliers, customers and stakeholders through the Feelera Integration Engine (FIE).
- Perla Del GardamajorCollaboration on AI-powered workplace safety project combining technological innovation, sustainability and worker protection. Project involved AI applied to automatically guided tractor using COBO's VLN (Visual Lane Navigation) kit connected to AI for digitizing work processes.
- AIFOS - Associazione Italiana Formatori ed Operatori della Sicurezza sul LavoromajorItalian Association of Trainers and Occupational Safety Operators - collaboration partner in workplace safety project that won the EU-OSHA Healthy Workplaces Good Practice Award, combining AI technology with safety training and practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cobo Group competitors and assessment
Company assessmentDirect peers
- Bosch Rexroth: Bosch's off-highway mobile machinery division supplies hydraulic, electronic, and electromechanical subsystems (controllers, sensors, displays) to agricultural, construction, and forestry OEMs worldwide. Closest large-scale functional peer to COBO's integrated cab and powertrain electronics portfolio.
- Danfoss Power Solutions: Supplies hydraulics, electronics, sensors, and software (PLUS+1 platform) for off-highway mobile equipment. Competes with COBO in programmable controllers, telematics, and sensing for agricultural and construction OEMs.
- HELLA (Forvia): Leading automotive lighting and electronics supplier. Direct overlap with COBO's Lighting and Sensing product families for commercial, agricultural, and construction vehicles, and increasingly active in off-highway worklamp segments.
- Stoneridge: Designs and manufactures electrical and electronic components including instrument clusters, displays, and telematics for commercial vehicles and off-highway equipment. Direct overlap with COBO's displays, telematics, and wiring products.
- TTControl (TTTech / Hydac joint venture): Develops safety controllers and ECUs (HY-TTC family) certified for agricultural, construction, and material-handling machinery. Direct competitor to COBO's HE Safety ECUs and programmable controllers.
Broad incumbents
- ZF Friedrichshafen: Large German Tier-1 supplying driveline, chassis, and electronic systems across passenger, commercial, and off-highway segments. Increasingly active in off-highway automation and electrification, overlapping with COBO's processing, sensing, and driving categories.
- Continental Automotive: Global automotive electronics supplier with significant presence in commercial and off-highway vehicle electronics, HMI, displays, and connectivity. Competes broadly with COBO across multiple product categories.
- Marelli: Automotive supplier with electronics and lighting businesses that have historically served off-highway and commercial vehicle customers. Comparable product overlap in displays, lighting, and electronic control units.
Emerging players
- Trimble Agriculture: Provider of GPS, GNSS, and vision-based guidance and autonomous solutions for agricultural machinery. Competes with COBO's VLN system in the precision-ag and autonomous-tractor guidance space.
- Topcon Positioning: Specializes in precision positioning, machine control, and automation solutions for agriculture and construction. Competes with COBO's VLN/ROBOT ON DEMAND offerings in autonomous off-highway guidance and machine control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cobo Group social profiles
Digital presenceCobo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobo Group leadership team
Management profileNumber of profiles
Profiles5 records
Cobo Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
Cobo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobo Group
What does Cobo Group do?
Cobo Group designs, develops, manufactures, and commercializes electronic components and integrated systems for off-highway vehicles, supplying Global and Specialized OEMs as well as the aftermarket. Its portfolio spans driving (seats, steering wheels, columns), controlling (HMI, joysticks, switches), informing (multifunction displays), lighting (lamps, worklights, DRL), powering (converters, inverters, chargers), monitoring (telematics/cloud), processing (programmable controllers), sensing (inclination, rotary, linear, pressure, level), coding (COBO Tools software and harnesses), and wiring (relays, fuse boxes, harnesses). The company sells standard components and bespoke integrated solutions under its own brand, with production at multiple plants in Italy and abroad and B2B e-commerce for aftermarket spares.
Is Cobo Group a public or private company?
Cobo Group is a private company. It is classified as family owned and is currently operating.
When was Cobo Group founded?
Cobo Group was founded in 1949. It employs 1,001 to 5,000 people.
Where is Cobo Group based?
Cobo Group is headquartered in Brescia, Italy, in the Europe region.
How does Cobo Group make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom System Solutions and aftermarket Parts and Components.
Who are Cobo Group's main competitors?
Direct peers on record are Bosch Rexroth, Danfoss Power Solutions, HELLA (Forvia), Stoneridge and TTControl (TTTech / Hydac joint venture). Broad incumbents are ZF Friedrichshafen, Continental Automotive and Marelli. Emerging players are Trimble Agriculture and Topcon Positioning.
Does Cobo Group have an API?
No public API is recorded for Cobo Group.
What industry is Cobo Group in?
Cobo Group's product category is Off-highway vehicle electronics and components. Its primary akta.pro industry code is IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing, with a secondary code of IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS). Its NAICS code is 336320 and its SIC code is 3714.