What Perla Del Garda does

Perla del Garda is a family-owned Italian winery operating under the legal entity Morenica Società Agricola a Responsabilità Limitata (Morenica Agricultural Limited Liability Company), founded in 2006 and headquartered in Lonato del Garda, Brescia, Lombardy, Italy. The winery operates approximately 40 hectares of vineyards — 35 hectares south of Lake Garda on the morainic hills between Desenzano and Sirmione, plus approximately 5 hectares in the Valtènesi appellation on the western shore acquired in 2021. Production is anchored in hand-harvesting from August to November and gravity-flow vinification (vinificazione a caduta), with the cellar built centrally within the vineyards at a maximum of 1,000 meters from any vine row, eliminating mechanical pumping during wine movement. Eight of the 40 hectares have been organically farmed since 2013, with the first certified organic wine (BIO) released from the 2016 vintage.

The product portfolio spans DOP-certified still and sparkling wines under the Lugana, Garda, and Valtènesi appellations, using indigenous Turbiana alongside Chardonnay, Sauvignon, Riesling, Incrocio Manzoni, Merlot, Cabernet Sauvignon, and Rebo grape varieties. Flagship offerings include the Lugana Superiore Madonna della Scoperta (Tre Bicchieri del Gambero Rosso, 2019) and the Lugana Riserva Madre Perla (100 Migliori Vini d'Italia, 2007), with more than 20 active SKUs including passito, rosato, sparkling, and Garda DOP extra virgin olive oil. The business operates a direct-to-consumer channel through estate visits, guided tastings, and a dedicated booking platform (visit.perladelgarda.it), complemented by B2B catalog distribution to restaurants and wine retailers. International positioning is supported through a multilingual Italian/English/German website and participation in an EU-funded promotional campaign under Regulation EU n. 1308/2013.

The company is led by co-founders Giovanna Prandini and Ettore Prandini, who began vineyard planning in 2000. It holds memberships in FIVI (Federazione Italiana Vignaioli Indipendenti) and Coldiretti (Italy's principal agricultural association), and maintains SQNPI sustainability certification alongside organic certification. No external investors, parent entities, subsidiaries, or funding rounds have been disclosed, and the business remains a privately held family enterprise with 1–10 employees.

Name

Perla Del Garda

Legal name

MORENICA SOCIETÀ AGRICOLA A RESPONSABILITÀ LIMITATA

Website

https://perladelgarda.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Perla del Garda is a family-owned Italian winery in Lonato del Garda producing DOP-certified Lugana, Garda, and Valtènesi wines plus extra virgin olive oil from ~40 hectares of vineyards, serving wine enthusiasts, restaurants, and retailers through direct estate sales, tastings, and catalog distribution.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Italian winemaking
• Lugana DOP wines
• Sustainable viticulture
• Sparkling wine production
• Extra virgin olive oil

Headquarters

HQ city

Lonato del Garda, Lombardy

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Production and Sales: Production and sale of still and sparkling wines under DOP certifications including Lugana DOP, Garda DOP, Valtènesi, and Chiaretto. White wines from Turbiana (Trebbiano di Lugana), Chardonnay, Sauvignon, Riesling, and Incrocio Manzoni; red wines from Rebo, Merlot, and Cabernet Sauvignon. Also produces Garda DOP Extra Virgin Olive Oil.
2. Wine Tourism and Tastings: Estate visits, vineyard tours, and guided wine tasting experiences offered by appointment. Educational opportunities and experiential offerings for visitors to share the passion for wine.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Perla Del Garda is a family-owned Italian winery producing DOP-certified still and sparkling wines (Lugana DOP, Garda DOP, Valtènesi and Chiaretto) from approximately 40 hectares of vineyards in the morainic hills south of Lake Garda. The portfolio includes white wines from Turbiana, Chardonnay, Sauvignon, Riesling and Incrocio Manzoni; red and rosé wines from Rebo, Merlot and Cabernet Sauvignon; and Garda DOP extra virgin olive oil. The company also offers wine tourism experiences (guided tastings, vineyard tours and a virtual tour) by appointment at its estate winery in Lonato del Garda.

Product overview

Perla del Garda is an Italian winery producing a portfolio of Lugana DOP, Garda DOP, Valtènesi, and Chiaretto wines, plus Garda DOP extra virgin olive oil. The product line includes still and sparkling white wines (Lugana Spumante, Lugana DOP, Lugana Riserva), red and rosé wines (Garda Merlot, Garda Cabernet Sauvignon), passito wines, and olive oil. The winery operates with approximately 40 hectares of vineyards in Lugana and Valtènesi regions, using gravity-flow vinification and organic farming practices. Visitors can experience the winery through guided tasting tours and virtual tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Madonna della Scoperta - Lugana Superiore DOP Premium Lugana Superiore DOP white wine produced near the Sanctuary of Madonna della Scoperta, recognized with Tre Bicchieri del Gambero Rosso for the 2017 vintage. Targeted at premium wine consumers, collectors and on-trade buyers.
• Madre Perla - Lugana Riserva DOP Lugana Riserva DOP white wine, the company's first award-winning label; first recognized as one of Italy's Top 100 Wines in 2007 for the 2006 vintage and certified organic from the 2016 vintage onward. Targeted at premium wine consumers, collectors and trade.
• Perla - Lugana DOP Foundational Lugana DOP white wine made from Turbiana grapes using gravity-flow vinification; the first wine released by Perla Del Garda in 2006 and the anchor of the brand portfolio. Targeted at consumers seeking authentic, estate-grown Lugana.
• Bio - Lugana DOP Certified organic Lugana DOP white wine made from Turbiana grapes; the first organic wine produced by Perla Del Garda with the 2016 vintage. Targeted at consumers seeking certified organic Italian wines.
• Brio - Lugana Spumante DOP Sparkling Lugana Spumante DOP white wine from the Perla Del Garda sparkling wine collection. Targeted at consumers and on-trade buyers seeking Italian sparkling Lugana.
• Brut Nature - Lugana Spumante DOP Brut Nature style sparkling Lugana Spumante DOP white wine. Targeted at consumers and on-trade buyers seeking dry-style Italian sparkling Lugana.
• Lugana Millesimato - Lugana Spumante DOP Vintage (millesimato) sparkling Lugana Spumante DOP white wine. Targeted at consumers and on-trade buyers seeking vintage Italian sparkling Lugana.
• Ora - Lugana DOP Lugana DOP white wine made from Chardonnay grapes. Targeted at consumers seeking Chardonnay-based Lugana.
• Vendemmia Tardiva - Lugana DOP Late-harvest Lugana DOP white wine made from grapes harvested later in the season for enhanced sweetness and complexity. Targeted at consumers seeking dessert-style Lugana.
• Castel Guelfo - Garda DOP (Riserva dei Fondatori) Garda DOP wine and Founder's Reserve (Riserva dei Fondatori), named after the family farmhouse in Castelletto di Leno. Targeted at premium wine consumers and on-trade buyers.
• Cuvée Extra Brut - Garda DOP Extra Brut style sparkling Garda DOP wine. Targeted at consumers and on-trade buyers seeking dry-style Garda sparkling wines.
• Millesimato Extra Brut - Garda DOP Vintage Extra Brut style sparkling Garda DOP wine. Targeted at consumers and on-trade buyers seeking vintage Garda sparkling wines.
• Settimo Cielo - Vino Spumante di Qualità Premium-quality sparkling wine (Vino Spumante di Qualità). Targeted at consumers seeking premium Italian sparkling wines.
• Drajibo - Vino Bianco Passito White passito dessert wine made from dried grapes. Targeted at consumers seeking sweet Italian dessert wines.
• Valtènesi - Riviera del Garda Classico DOP Classic white passito-style wine from the Riviera del Garda Classico (Valtènesi) appellation, included with the 2021 expansion into the Valtènesi territory. Targeted at consumers seeking Valtènesi appellation wines.
• Rose delle Siepi - Vino Rosato Rosé wine produced from grapes grown among hedges. Targeted at consumers seeking Italian rosé.
• Eco - Garda Cabernet Sauvignon DOP Garda DOP red wine made from Cabernet Sauvignon grapes. Targeted at consumers and on-trade buyers seeking Garda Cabernet Sauvignon.
• Terre Lunari - Garda Merlot DOP Garda Merlot DOP red wine, also produced as Rosso Benaco Bresciano IGP. Targeted at consumers seeking Garda Merlot.
• Leonatus - Garda Merlot DOP Garda DOP red wine made from Merlot grapes. Targeted at consumers seeking premium Garda Merlot.
• Filo Rosso - Garda Merlot DOP Garda DOP red wine made from Merlot grapes. Targeted at consumers seeking Garda Merlot.
• Olio del Garda DOP - Extra Virgin Olive Oil Extra Virgin Olive Oil carrying the Garda DOP designation, produced on the Perla Del Garda estate alongside the wine portfolio. Targeted at consumers seeking premium Italian DOP olive oil.
• Wine Tasting Tours and Vineyard Visits Guided vineyard tours and wine tasting experiences at the Perla Del Garda estate, available by appointment daily from 9am to 5pm (except major holidays). Targeted at wine tourists and enthusiasts visiting the Lake Garda area.
• Virtual Tour of the Winery and Vineyards Virtual tour experience of the Perla Del Garda winery and vineyards for remote visitors. Targeted at international consumers and trade unable to visit the estate in person.

Quantifiable outcome

• First certified organic wine BIO produced from Turbiana grapes in 2016 vintage
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Federazione Italiana Vignaioli Indipendenti (FIVI)coreOthersPerla del Garda is a member of FIVI, the Italian Federation of Independent Wine Growers, representing family-owned wineries committed to producing estate-bottled wines.
• ColdiretticoreOthersRegistered agricultural business member of Coldiretti, Italy's largest agricultural association. Legal entity registered as Morenica Società Agricola a Responsabilità Limitata.
• SQNPI (Sistema di Qualità Nazionale Produzione Integrata)coreOthersCertified for sustainable production under SQNPI protocol, the National Quality System for Integrated Production.
• European Union (Campaign)minorOthersCampaign financed according to EU Regulation n. 1308/2013 for promotion of agricultural products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCakXYIz51MpXyitWGTXdWSQ
• Facebookfacebook.com/perladelgarda.official
• LinkedInlinkedin.com/company/perladelgarda
• Instagraminstagram.com/perladelgarda.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perla Del Garda