What Findirect does

Findirect, operating through its legal entity Financiera Española de Crédito a Distancia, E.F.C., S.A., is a Madrid-based, Banco de España-regulated financial entity (registration number 8823) founded in 2004 that provides consumer credit and buy-now-pay-later (BNPL) solutions to Spanish merchants and individual borrowers. The company offers two primary product lines: Findirect-branded consumer financing and Frakmenta-branded BNPL, the latter enabling installment payments of up to €1,000 over terms of up to 12 months. Distribution spans 2,500+ partner merchants across retail, aesthetic clinics, training/FP schools, and optical stores, with a cumulative consumer base of 400,000+ borrowers.

Frakmenta is delivered through three integration channels — physical TPV card terminals, mobile TPV (POS), and ecommerce APIs/plugins — and is supported by a consumer-facing iOS/Android app for installment management and merchant discovery. The technology stack is PCI DSS-compliant for Visa, Mastercard, and China UnionPay processing and relies on third-party fraud detection providers Kount (Equifax) for device identification and Confirma for shared fraud prevention across Spanish financial entities. The company is GDPR-compliant and adheres to standard contractual clauses for international data transfers. No proprietary AI/ML capabilities, public APIs, or SDKs are disclosed; an internal developer center is referenced but the platform is not openly documented.

The business model combines a B2B2C GTM (merchants integrate Frakmenta at point of sale; consumers finance via merchant or app) with two revenue streams: per-transaction merchant fees on each financed purchase and interest income on consumer installment balances, with merchants receiving funds within 24 hours. The company also operates Findirect Mediación, a wholly-owned insurance brokerage subsidiary founded in 2012 acting as a bound agent for CNP Partners, supported by partnerships with CNP Assurances, MetLife, and Kereis. Marketing is multi-channel, spanning SEO/content, organic social, app store distribution, and direct merchant sales. All services are restricted to Spanish residents.

Name

Findirect

Legal name

Financiera Española de Crédito a Distancia, E.F.C., S.A.

Website

https://findirect.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Findirect is a Madrid-based, Banco de España-regulated financial entity providing consumer credit and BNPL (Frakmenta) solutions to 2,500+ merchants and 400,000+ customers across Spain via TPV, mobile POS, ecommerce integrations, and a mobile app.

Ownership category

akta.pro rank

Product category

Consumer Installment Financing (BNPL)

NAICS

Sales Financing (52222)

SIC

Loan Brokers (6163)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), BNPL Merchant Enablement (Plugins, Gateways, Reconciliation) (FSAGAIAF), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

Keywords

• Buy now pay later
• Consumer installment financing
• Point of sale lending
• Merchant credit services
• POS payment solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction/Financing Fees: Findirect generates revenue by charging merchants a fee for each financing transaction processed through its Frakmenta platform. The merchant receives immediate payment while Findirect collects installments from the consumer over the agreed period.
2. Consumer Loan Interest: Interest income generated from consumer loans extended through the Frakmenta financing solution, where consumers pay in monthly installments over a period of up to 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Findirect is a Spanish financial entity that provides buy-now-pay-later (BNPL) installment financing through its Frakmenta brand. Consumers can split purchases of up to €1,000 into monthly installments over up to 12 months using their regular debit or credit card, with instant approval and no paperwork. The company partners with 2,500+ merchants (retailers, clinics, training centers, optical stores) who offer Frakmenta financing at point of sale via TPV terminals, mobile POS, or ecommerce integrations, while receiving guaranteed payment within 24 hours.

Product overview

Findirect operates as a Spanish financial entity (Financiera Española de Crédito a Distancia E.F.C., S.A.) founded in 2004 and registered with the Bank of Spain. The company offers two main product lines: (1) Findirect for consumer financing and credit solutions serving both merchants and individual customers, and (2) Frakmenta, a BNPL (buy-now-pay-later) product enabling installment payments through TPV card terminals, mobile POS, and ecommerce integrations. Additionally, Findirect Mediación provides linked insurance brokerage services. The portfolio also includes a mobile app for Frakmenta customers to manage installments and discover partner merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Frakmenta: BNPL (Buy Now Pay Later) product enabling installment payments via TPV, mobile TPV, and e-commerce integrations, targeting amounts up to €1,000 and up to 12 months.

Products and services

• Findirect Consumer Financing Consumer credit and installment financing solutions designed for individual customers, providing personalized financial products by sector and customer type. Available through partner merchants and direct customer engagement since 2004.
• Frakmenta (BNPL for Merchants) BNPL solution enabling merchants (retailers, clinics, training centers, optical stores) to offer their customers installment payments of up to €1,000 over up to 12 months, with instant approval, no paperwork, and guaranteed merchant payment within 24 hours. Integrates via TPV terminal, mobile POS, or ecommerce plugin.
• Frakmenta Mobile App Consumer-facing mobile application (iOS and Android) that allows customers to manage their Frakmenta installments, discover partner merchants offering BNPL financing, and track payments on the go.
• Findirect Mediación Insurance Brokerage Linked insurance brokerage agency (registered with the Dirección General de Seguros y Fondos de Pensiones under number AJ0124) operating as a bound agent for CNP Partners de Seguros y Reaseguros S.A., distributing insurance products to Findirect's merchant and customer network.

Quantifiable outcome

• Get paid in 24 hours
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CNP AssurancescoreStrategic or Co-development PartnerInsurance partner providing protection and guarantee products that complement Findirect's financing solutions for merchants and consumers.
• CNP CautioncoreStrategic or Co-development PartnerInsurance partner offering caution/surety products integrated with Findirect's financial services offering.
• KereisminorStrategic or Co-development PartnerStrategic partner in the insurance and financial services ecosystem.
• MetLifecoreStrategic or Co-development PartnerGlobal insurance company partner providing life and health insurance products that may be offered alongside Findirect financing solutions.
• GSS LINE AGENCIA DE SEGUROS VINCULADA SLcoreChannel Partner/ Reseller/ DistributorLinked insurance agency partner distributing insurance products through Findirect's merchant and customer network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SeQura: Spanish-headquartered BNPL platform offering pay-in-installments solutions to online merchants and consumers across Iberia. Direct competitor to Frakmenta in the Spanish SMB and ecommerce BNPL market with similar merchant-integrated checkout positioning.
• Aplázame: Spanish BNPL provider offering installment financing at online checkout for Spanish merchants, overlapping with Frakmenta's ecommerce channel and SMB merchant segments in Spain.
• Paga+Tarde: Spanish BNPL/consumer financing fintech focused on point-of-sale and online installment payments. Competes directly with Findirect/Frakmenta for Spanish merchants and consumers in mid-ticket financing.
• Scalapay: European BNPL player (Italy-headquartered) expanding across Southern Europe including Spain, offering pay-in-3 and longer-installment options at merchant checkout. Overlaps with Frakmenta's installment financing model.
• Alma: French BNPL/one-click payment provider for European merchants, including Spain. Targets similar SMB and mid-market merchants for online installment checkout solutions.

Broad incumbents

• Klarna: Global BNPL leader with a significant Spanish and broader European presence. Competes in the same merchant-integrated BNPL checkout space as Frakmenta but with vastly larger scale, capital, and product breadth.
• Cofidis: Major European consumer credit provider with a sizeable Spanish operation offering installment loans at point of sale and online. Competes with Findirect in consumer credit and merchant financing in Spain, though with broader product set.
• Cetelem (BNP Paribas Personal Finance): Spanish consumer credit arm of BNP Paribas Personal Finance offering point-of-sale financing, personal loans, and credit cards. A regulated Spanish incumbent that competes with Findirect in installment consumer lending.
• Sezzle: US/Canada-headquartered BNPL listed on the Nasdaq with European expansion ambitions. Overlaps with Frakmenta on short-tenor installment financing, though with different geographic focus and longer-tenor product mix.
• Afterpay (Block): Global pay-in-4 BNPL now part of Block (Square), operating in multiple markets including parts of Europe. Competes in merchant-integrated short-tenor installment financing similar to Frakmenta's proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Findirect_ES
• Facebookfacebook.com/FindirectES
• LinkedInlinkedin.com/company/findirect
• Instagraminstagram.com/findirect_es

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findirect