Vertigo

Name

Vertigo

Legal name

Vertigo Srl

Website

https://vertigo.co.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Concert Promotion and Event Organization

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Tour & Artist Management Services (HSACAHAN)

Keywords

• Live concert promotion
• Artist booking agency
• Event organization services
• Music tour management
• Ticket distribution services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales and Distribution: Vertigo generates revenue through ticket sales for concerts they promote. The company sells tickets exclusively through the Ticketone platform, with presale prices and door prices varying by event. They also partner with Rialto Distribution for Australia/New Zealand releases in some film projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vertigo Srl (operating as Vertigo Concerti) is an Italian concert promotion and artist booking agency that organizes, promotes, and distributes live rock, metal, and alternative music concerts across Italy. The company acquires booking agreements with international artists and their management, secures Italian venues (stadiums, arenas, clubs), and sells tickets exclusively through the Ticketone platform. It also represents Italian tours for major international acts such as Rammstein, Deep Purple, Powerwolf, Within Temptation, Arch Enemy, In Flames, and Slash.

Product overview

Vertigo is an Italian concert promotion and distribution company specializing in live music events, primarily in the metal, rock, and alternative genres. The company operates as a unified service offering that encompasses artist representation for Italian tours, concert promotion and organization, and ticket distribution through its exclusive partner Ticketone. Vertigo works with major international artists including Powerwolf, Rammstein, Deep Purple, Within Temptation, Slash, Arch Enemy, and many others, organizing concerts at Italian venues such as Alcatraz (Milan), Live Club (Trezzo sull'Adda), Mediolanum Forum, and stadium venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Promotion and Distribution End-to-end promotion and distribution of live concerts and events across Italy for international and national rock, metal, and alternative music artists. Includes artist booking, event organization, logistics, venue coordination, and ticket distribution through the official Ticketone platform.
• Artist Representation (Italian Tour Booking) Representation of international rock and metal artists for their Italian tours, including Powerwolf, Rammstein, Deep Purple, Within Temptation, Arch Enemy, Slash, and others. Vertigo negotiates booking agreements with artists and their management to bring them to Italian venues.
• Concert Ticket Sales (via Ticketone) Ticket sales for promoted concerts, distributed exclusively through the Ticketone platform. Offers presale, general sale, and door sales, with VIP packages available for select shows and accessibility accommodations managed through Mani Amiche Onlus.

Quantifiable outcome

• Nearly 40,000 attendees at Rammstein Torino 2022 concert

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TicketonecoreChannel Partner/ Reseller/ DistributorOfficial ticketing distribution partner. Ticketone is the exclusive authorized ticket sales platform for all Vertigo-promoted concerts. The company states that tickets purchased through non-authorized channels will not guarantee venue access.
• MetalitaliacoreGTM or Marketing PartnerMusic media partner and exclusive presale partner. Metalitalia provides exclusive pre-sale access for fans and serves as media partner for numerous Vertigo-promoted concerts including Slash, Within Temptation, and Arch Enemy/In Flames events.
• RadiofrecciacoreGTM or Marketing PartnerOfficial radio partner for Rammstein concerts in Italy. Radiofreccia is designated as the official radio station for Rammstein Italy shows and participates in venue village areas at concerts.
• Virgin RadiominorGTM or Marketing PartnerOfficial radio partner for Slash Featuring Myles Kennedy & The Conspirators concert in Italy.
• Mani Amiche OnlusminorImplementation/ SI/ Consulting PartnerAccessibility partner managing disabled guest accreditation for Vertigo concerts. Handles requests for wheelchair-accessible seating and companion tickets for mobility-impaired attendees.
• Shining ProductionminorStrategic or Co-development PartnerCo-organizer of Folkstone Sopra Le Macerie Tour concerts in Italy, working in collaboration with Vertigo.
• Rialto DistributionminorChannel Partner/ Reseller/ DistributorDistribution partner for film projects. Rialto handles Australia and New Zealand distribution for 'Shearing The Love', while Vertigo handles UK distribution.
• Tavake (Tom Hern and Nua Finau)minorStrategic or Co-development PartnerFilm production company producing 'Shearing The Love', for which Vertigo handles UK distribution rights.
• Be Hope Films LimitedminorStrategic or Co-development PartnerFilm production company for 'Shearing The Love', partnered with Vertigo for UK distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Magazzini Generali / Alcazar Live: Alcazar Live (Magazzini Generali ecosystem) is an Italian concert venue and promoter that books rock and alternative acts. Comparable to Vertigo because it competes for the same touring artists in the Milan market and operates in the same Italian venue landscape.
• Trident Agency: Trident Agency is an Italian artist management and booking company. It overlaps with Vertigo's artist-representation side and competes for booking slots on tours that pass through Italy.

Direct peers

• F&P Group: F&P Group is an Italian independent concert promoter focused on international rock, metal and alternative tours. It directly competes with Vertigo for touring artists routing through Italian clubs, theaters and arenas.
• Vivo Concerti: Vivo Concerti is an Italian concert promoter that books international rock and alternative artists for Italian tours. It competes head-to-head with Vertigo for the same Italian venue dates and artist partnerships.
• Radar Concerti: Radar Concerti is an Italian concert promoter active in the rock and alternative space. Comparable to Vertigo because it organizes national tours for international artists and operates in the same Italian venue ecosystem.
• Barley Arts: Barley Arts is a long-established Italian concert promoter that organizes major rock and pop tours across Italian stadiums and arenas. It is a direct competitor to Vertigo for the same international touring artists and Italian venue bookings.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest concert promoter and live entertainment company, operating across all major markets including Italy. It is a broad incumbent that competes with Vertigo for international tours landing in Italy and represents the global benchmark for the promotion-plus-ticketing model.
• AEG Presents: AEG Presents is the second-largest global concert promoter and operates venues and tours across Europe. It competes with Vertigo for international touring artists routing through Italy and is comparable due to its promoter-plus-festival-platform model.
• CTS Eventim: CTS Eventim is the parent company of Ticketone, Vertigo's exclusive Italian ticketing partner, and one of Europe's largest live entertainment and ticketing groups. Comparable because it combines ticketing infrastructure with concert promotion across multiple European markets, directly relevant to Vertigo's promotion-plus-distribution model.

Regional players

• Shining Production: Shining Production is an Italian live music and events operator that has already co-organized folk/metal tours with Vertigo (e.g., Folkstone Sopra Le Macerie Tour). It is comparable as a fellow Italian promoter working on similar genres and venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vertigo_co_it
• LinkedInlinkedin.com/company/vertigosrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertigo