Vivo Concerti

What Vivo Concerti does

Vivo Concerti S.r.l. is an Italian live entertainment producer and promoter headquartered in Milan, founded and led by Managing Director Clemente Zard since 2016. The company operates as a 'creative factory' that books, produces and promotes concerts, tours, theatrical productions, festivals, and electronic music events featuring both Italian and international artists. Its core commercial offering is event promotion and production services delivered on behalf of an artist roster that includes Sfera Ebbasta, Max Pezzali, Ultimo, Gianna Nannini, and touring international acts such as Tyler, The Creator and Anyma.

The product surface spans a website (vivoconcerti.com) with categorized event listings (Concerti, Spettacoli, Festival, Electronic/DJ), a Magazine news/gallery hub, and a loyalty program (Vivo Club) offering presale access and exclusive news. Transactional ticketing is handled externally through a TicketOne affiliate integration with the 'VIC' tracking code — Vivo Concerti does not operate its own proprietary ticketing platform. Marketing and distribution are delivered through the company website, Instagram, Facebook, TikTok, and the Vivo Club email channel. There are no proprietary technology platforms, patents, or AI capabilities described.

Revenue is generated primarily through promoter fees on ticket transactions routed via TicketOne and producer margins on event productions, with ancillary income from festivals, marketing partnerships (RCS MediaGroup, Cosmopolitan Italy, Trenitalia Frecciarossa), and content. The company is privately held, Italian-domiciled, GDPR-compliant, and operates with a headcount of 1–10 employees, indicating an asset-light model that scales via touring capacity rather than balance sheet. The customer base is B2C (ticket-buying fans), and the named-artist roster functions as the supply side; no institutional investors or parent company have been disclosed.

Name

Vivo Concerti

Legal name

Vivo Concerti S.r.l.

Website

https://vivoconcerti.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivo Concerti is an Italian live entertainment promoter and producer headquartered in Milan, producing concerts, tours, festivals, and theatrical shows for a roster of top Italian and international artists, selling tickets via TicketOne.

Ownership category

akta.pro rank

Product category

Live Concert Promotion & Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Touring Concert Promoters & Presenters (MPAGAAAA)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Dance Performances (THAJAFAD)

Keywords

• Live concert promotion
• Event production
• Concert ticketing
• Tour management
• Festival organization

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Event Production: Vivo Concerti generates revenue through producing and promoting concerts and tours, earning transaction fees from ticket sales via their website and TicketOne affiliate partnerships. The company works with artists on touring productions and receives revenue from event admissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vivo Concerti produces and promotes concerts, stadium tours, theatrical productions, comedy shows, multi-day music festivals, and electronic/DJ events featuring prominent Italian and international artists across Italy. Tickets for these events are sold directly through vivoconcerti.com with fulfillment handled by the TicketOne marketplace, and the company runs the Vivo Club membership program that grants presale access and exclusive news to fans.

Product overview

Vivo Concerti is an Italian live entertainment company that produces and promotes concerts, tours, theatrical shows, and festivals. The company operates a digital ticketing platform (redirecting to TicketOne) and offers a membership program (Vivo Club) for presale access and exclusive news. The product portfolio spans multiple event categories: Concerti (concerts featuring Italian and international artists), Spettacoli (comedy shows, theater productions, family entertainment), Festival (multi-day music festivals), and Electronic/DJ (electronic music events). Key offerings include major stadium tours, theatrical productions like Notre Dame de Paris, stand-up comedy tours, and electronic music festivals. The company manages a roster of prominent Italian artists including Sfera Ebbasta, Max Pezzali, Ultimo, and international acts, while also operating a news/gallery magazine section and customer service for event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivo Concerti digital platform Digital platform enabling Italian consumers to discover upcoming events and purchase tickets via the site's redirect to TicketOne.
• Vivo Club Free membership program that gives Italian fans early access to tickets and exclusive artist/event content before public sale.
• Notre Dame de Paris 2026 Italian tour Italian theatrical touring production of the musical Notre Dame de Paris, marketed to Italian theater audiences.
• Fiera Milano Live Multi-day outdoor concert series at Fiera Milano Rho hosting international acts including Tyler the Creator and Anyma.
• Red Valley Festival 2026 Multi-day music festival held in Olbia, Sardinia, drawing 85,000+ attendees across four evenings.

Quantifiable outcome

• 1.3 million+ tickets sold for Max Pezzali alone (2022-present)
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• RCS MediaGroupminorGTM or Marketing PartnerRCS MediaGroup (publisher of Corriere della Sera) is listed as a partner. Nature of partnership appears to be marketing/co-promotional collaboration.
• Cosmopolitan ItalyminorGTM or Marketing PartnerCosmopolitan Italy is listed as a partner. Nature of partnership appears to be marketing or content collaboration.
• Trenitalia (Frecciarossa)minorGTM or Marketing PartnerTrenitalia Frecciarossa is listed as a partner. Likely a transportation/mobility partnership for event attendees.
• TicketOnecoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Vivo Concerti events. Tickets are sold through TicketOne affiliate links with VIC tracking code.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DICE: Mobile-first ticketing and live events discovery platform expanding across Europe. Comparable in addressing modern live event discovery and fan engagement workflows that overlap with Vivo Club's membership proposition.

Others

• Ticketmaster: Largest global ticketing platform and sister to Live Nation. Relevant as an alternative distribution and channel-partner model to Vivo Concerti's TicketOne integration, and as a competitive threat if TicketOne's commercial terms shift toward a Ticketmaster-aligned stack.

Direct peers

• Magazzini Promo Spettacolo: Italian concert promotion and event production company. Comparable in scale and operating model, competing for artist bookings and event production assignments across the Italian live entertainment calendar.
• Barley Arts: Established Italian concert promoter with a deep roster of Italian and international artists across multiple formats. Operates in the same competitive set as Vivo Concerti for headline artist bookings and tour routing in Italy.
• Vertigo: Italian live entertainment and concert promotion company active in pop, rock, and international touring. Directly comparable as a mid-sized Italian promoter competing for similar headline talent and venue partnerships.
• F&DE Group: Italian concert and live entertainment promoter focused on stadium-scale tours and festivals. Directly competes for the same Italian touring artists, festival sponsorships, and stadium dates, and is among Vivo Concerti's closest domestic peers.

Broad incumbents

• CTS Eventim: Major European ticketing and live entertainment group operating across Germany, Italy, and broader Europe. Operates both promotion and integrated ticketing infrastructure, making it a direct comparand for Vivo Concerti's combined promoter-plus-TicketOne distribution model.
• Live Nation Entertainment: World's largest live entertainment company and ticketing operator, directly comparable as a concert promoter and tour producer across global markets including Europe. Vivo Concerti competes for the same international artist routing and represents the upper-bound scale benchmark for the category.
• AEG Presents: Global promoter and venue operator behind major European tours and festivals. Comparable as a large-scale promoter that competes for international routing of artists like Tyler, The Creator and Anyma into Italy and Europe.

Regional players

• Concerto Club: Italian live entertainment promoter with a focus on pop and rock touring. Relevant as a regional competitor for Italian mid-tier artist bookings and as a comparand for venue routing economics in secondary Italian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vivoconcerti
• Instagraminstagram.com/vivoconcerti
• TikToktiktok.com/@vivoconcerti
• Xx.com/VivoConcerti
• LinkedInlinkedin.com/company/vivoconcerti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivo Concerti