Name

Wildkin

Legal name

Wildkin

Website

https://wildkin.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Backpacks and School Gear

NAICS

Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Children's backpacks
• Kids school gear
• Preschool nap mats
• Kids travel luggage
• Lunch boxes accessories

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Wildkin generates revenue primarily through direct-to-consumer sales via its e-commerce website wildkin.com, where customers purchase individual products or bundled sets at listed prices.
2. Marketplace Sales: The company sells through Amazon marketplace, reaching customers who prefer third-party e-commerce platforms for purchasing.
3. Wholesale/Retail Distribution: Wildkin operates a wholesale program allowing retailers to become authorized sellers, suggesting revenue through bulk/ wholesale orders to physical retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wildkin designs, manufactures, and sells coordinated children's gear and accessories, including backpacks, lunch boxes, water bottles, nap mats, sleeping bags, duffel bags, rolling luggage, toiletry bags, rain boots, umbrellas, bedding, and beach/play products. Products are organized into themed pattern collections (Unicorn, Dinosaurs, Sharks, Transportation, Wild Animals, etc.) so families can build matching sets across categories, sold direct-to-consumer via wildkin.com with wholesale and Amazon distribution.

Product overview

Wildkin is a children's lifestyle products brand offering a comprehensive range of coordinated kids' gear organized into five main categories: School Gear (backpacks, lunch boxes, water bottles, and complete school sets), Sleep & Lounge (nap mats, sleeping bags, bedding, and rest mat covers), Travel (duffel bags, rolling luggage, toiletry bags, and travel accessories), Rain & Shine (rain boots, umbrellas, beach towels, and wet bags), and Gifts & Play (doodle mats, play mats, learning games, and yoga mats). The product line features thematic design collections including Unicorn, Jurassic Dinosaurs, Wild Animals, Transportation, Sharks, Strawberry Patch, Butterfly Garden, and Sparkle & Shine themes. Wildkin positions itself as designed for real kids with durable construction, easy-clean materials, and kid-friendly sizing across age groups from babies (0-2) through teens (13+). The company emphasizes coordinated matching across products so families can build themed collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpacks Kid-sized backpacks designed for preschool (ages 2-4), elementary (ages 5-8), and middle school (ages 8-12) children, available in thematic patterns including Unicorn, Jurassic Dinosaurs, Transportation, and Wild Animals.
• Lunch Boxes Insulated lunch bags and boxes for storing food, including standard lunch boxes, bento boxes, snack containers, and insulated food jars, with patterns coordinated to matching backpack designs.
• Water Bottles & Tumblers Stainless steel and Tritan plastic water bottles and tumblers in kid-friendly designs, featuring easy-clean materials and patterns matching the broader Wildkin theme collection.
• Nap Mats Preschool-ready nap mats including Original Nap Mats, Modern Nap Mats, Microfiber Kids Nap Mats, and Toddler Nap Mats, with attached blankets, built-in pillows, and personalization options for daycare and preschool use.
• Overnighter Duffel Bags Compact duffel bags sized for 1-2 nights of travel, featuring spacious interiors, exterior zip pockets, dual carry handles, and removable padded shoulder straps, used for sleepovers, sports practice, and weekend trips.
• Weekender Duffel Bags Larger carryalls sized to fit in overhead bins, featuring a 22-inch carryall design with adjustable shoulder straps, dual carry handles, and fully lined interiors, suitable for weekend trips, camp, and family travel.
• Rolling Luggage Kid-sized rolling suitcases with extendable telescopic handles and smooth-roll inline skate wheels, sized as carry-on friendly (16 x 12 x 6 inches) with full-access front compartments for easy packing.
• Toiletry Bags Spacious travel toiletry bags with multiple compartments for storing essentials, featuring odor- and bacteria-resistant silver-coated polyester linings and grab-and-go carry handles.
• Original Rain Boots Rubber rain boots available in various playful patterns including Pink Glitter, Wild Animals, Sharks, Unicorns, Dinosaurs, and Transportation themes.
• Umbrellas Kid-sized umbrellas featuring fun patterns and kid-friendly designs, available in numerous themes including Unicorn, Jurassic Dinosaurs, Rainbow Hearts, Sharks, and Transportation.
• Bedding Children's bedding including Bed-in-Bag sets, sheets and pillowcases, sleeping bags, and baby bedding, made from cotton and microfiber materials in coordinating Wildkin patterns.
• Beach Gear Beach accessories including beach towels, beach totes, and wet bag sets designed for sunny days and water activities.
• Gifts & Play Products Play and learning items including Doodle Mats, Foam Play Mats, Learning Games, Kids Yoga Mats, and Bath Kneelers designed for creative and active play.
• ECO Backpacks Eco-friendly backpacks made from recycled polyester materials, available in patterns such as Horse Dreams, Rainbow Hearts, Wildflower Bloom, and Strawberry Patch.

Quantifiable outcome

• 4.8 average star rating from 20,000+ customer reviews
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and supporting.

• Major League Baseball (MLB)minorOEM/ Whitelabel/ Licensing PartnerWildkin holds licensing agreements with Major League Baseball to produce officially branded MLB children's products including MLB Lunch Boxes and MLB Backpacks featuring team logos from teams including Atlanta Braves, Boston Red Sox, Chicago Cubs, Houston Astros, Los Angeles Dodgers, and Philadelphia Phillies.
• Wildkin Wholesale RetailerssupportingChannel Partner/ Reseller/ DistributorNetwork of independent retailers who purchase Wildkin products through the wholesale program to sell in physical retail locations. The company provides retailer login and 'Become a Retailer' functionality through wildkinwholesale.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bentgo: Bentgo is a direct-to-consumer brand specializing in bento-style lunch boxes, snack containers, and insulated food jars for kids. Direct overlap with Wildkin's lunch and food containers category with a comparable parent-focused, kid-friendly value proposition.
• Skip Hop: Skip Hop is a leading children's products brand offering backpacks, diaper bags, lunch boxes, and travel gear designed for parents of young children. Direct competitor to Wildkin across core categories including backpacks, lunch boxes, and toddler/travel accessories.
• Stephen Joseph: Stephen Joseph Gifts specializes in themed children's products including rolling backpacks, lunch boxes, umbrellas, and rain gear with playful patterns. Closely mirrors Wildkin's coordinated-pattern, kid-themed approach across back-to-school and travel categories.
• Crocodile Creek: Crocodile Creek designs children's backpacks, lunch boxes, and accessories featuring bright patterns and themes aimed at preschool and elementary-aged kids. Directly competes with Wildkin on themed matching sets in the school gear category.

Broad incumbents

• Pottery Barn Kids: Pottery Barn Kids is the children's division of Williams-Sonoma offering backpacks, lunch boxes, bedding, sleepover gear, and travel accessories for kids. A larger, established lifestyle brand with overlapping product categories and a similar pattern-coordinated approach, though priced at a premium tier.
• Herschel Supply Co. Herschel is an established backpack, duffel bag, and travel accessories brand. While not kids-specialized, Herschel competes in the rolling luggage, duffel, and toiletry bag categories where Wildkin sells kid-sized versions, often at higher price points.
• JanSport: JanSport is a heritage backpack brand owned by VF Corporation, with a broad back-to-school assortment. Directly competes with Wildkin in elementary and middle school backpack categories, though JanSport leans toward older students and minimalist designs.
• Cat & Jack (Target): Cat & Jack is Target's owned children's apparel and accessories brand covering backpacks, lunch boxes, and school gear at mass-market price points. Competes with Wildkin for back-to-school wallet share, with advantages in-store distribution and lower price points.
• L.L.Bean Kids: L.L.Bean Kids is the children's line of L.L.Bean offering backpacks, duffel bags, sleeping bags, and rain boots. Overlaps with Wildkin's Travel and Rain & Shine categories, with comparable durability claims and a similarly multi-category family approach.

Emerging players

• Yoobi: Yoobi is a kids' school supplies and accessories brand offering backpacks, lunch kits, and stationery with a buy-one-give-one social mission. Adjacent competitor in themed children's school gear targeting similar parent demographics with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/wildkinofficial
• Instagraminstagram.com/wildkinofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildkin