INK+ALLOY

What INK+ALLOY does

INK+ALLOY is a 100% women-owned direct-to-consumer jewelry and accessories brand founded in 2016 by Gretchen, headquartered in Decatur, Georgia. The company designs products at its Atlanta studio and produces them through a network of skilled artisans in India using traditional hand-beading, weaving, and metalwork techniques. Its assortment spans bracelets, earrings, necklaces, rings, bags, bag charms, coin purses, key rings, hair accessories, scarves, and a growing apparel line of kaftans, skirts, graphic tees, and pajama sets, priced roughly between $15 and $98.

The company runs a multi-channel go-to-market: a Shopify-based DTC site at inkalloy.com as the primary channel, supplemented by a physical Factory Store in Decatur, GA (Monday–Friday, 9–5) and a wholesale program for boutique retailers accessed via wholesale.inkalloy.com. Marketing is driven through organic and paid social on Instagram, Facebook, TikTok, and Pinterest, plus email newsletters and trade show participation (e.g., Shoppe Object). Revenue is generated through one-time e-commerce purchases, monthly subscription boxes (Bracelet of the Month at $20, Beaded Earring of the Month at $25), electronic gift cards in $10–$150 denominations, and wholesale transactions.

The brand targets modern bohemian women seeking expressive handmade pieces, with adjacent segments in college sports fans (via a Game Day Collection spanning 290+ items across 20+ school colorways), gift buyers, and golfers. The company is privately held, bootstrapped, operates with 11–50 employees, and partners with the nonprofit Commit2Change to fund education for underserved girls in India, positioning social impact as a core brand differentiator.

Name

INK+ALLOY

Legal name

INK+ALLOY LLC

Website

https://inkalloy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

INK+ALLOY is a 100% women-owned, Decatur, GA-based handmade jewelry and accessories brand. It sells bold beaded bracelets, earrings, necklaces, bags, apparel and subscription boxes through DTC e-commerce, a wholesale program, and a physical Factory Store.

Ownership category

akta.pro rank

Product category

Fashion Jewelry & Accessories

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handmade jewelry
• Fashion accessories
• Women's apparel
• Beaded jewelry
• Artisan jewelry

Headquarters

HQ city

Ponce De Leon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of handmade jewelry, accessories, and apparel through the company's Shopify-powered e-commerce website. Products include bracelets, earrings, necklaces, bags, scarves, and apparel items at various price points ranging from $15 to $98+.
2. Subscription Boxes: Monthly subscription boxes including Bracelet of the Month ($20/month) and Beaded Earring of the Month ($25/month), providing recurring subscription revenue from engaged customers.
3. Gift Cards: Electronic gift cards sold in denominations of $10, $25, $50, $75, $100, and $150, providing flexible gifting options and driving new customer acquisition.
4. Wholesale Distribution: Wholesale program allowing boutiques and retailers to purchase INK+ALLOY products for resale through their own retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

INK+ALLOY designs and sells handmade jewelry (bracelets, earrings, necklaces, rings), fashion accessories (bags, bag charms, coin purses, hair accessories, scarves), and apparel (kaftans, skirts, graphic tees, pajama sets). Products are conceptualized at the Atlanta studio and produced by skilled artisans in India using traditional techniques such as hand-beading, weaving, and metalwork. The brand also operates monthly subscription boxes, gift cards, and curated gift sets.

Product overview

INK+ALLOY is a 100% women-owned jewelry and accessories brand founded in 2016, offering a diverse portfolio of handmade products. The core offering consists of jewelry (bracelets, earrings, necklaces, rings) and accessories (bags, bag charms, coin purses, key rings, hair accessories, scarves), complemented by an apparel line including kaftans, skirts, graphic tees, and pajama sets. The company also offers subscription boxes (Bracelet of the Month at $20/month and Beaded Earring of the Month at $25/month), gift cards in various denominations, and curated gift box sets. Products are designed at their Atlanta studio and handmade by skilled artisans in India using traditional techniques like hand-beading, weaving, and metalwork. The brand features seasonal collections including Game Day (sport-themed accessories in 20+ team colors), Mediterranean Summer, OOO Summer Edit, Cabana, and Everyday Styles. The Game Day collection offers bracelets, earrings, necklaces, scarves, scrunchies, and bag charms in school-specific color combinations. All products are designed to be bold, colorful, and expressive, with a focus on stacking, layering, and self-expression.

Differentiator

Problem solved

Functional benefit

Products and services

• Bracelet of the Month Subscription Box Monthly recurring subscription delivering a new handmade bracelet each month for individual consumers, priced at $20.00 per month.
• Beaded Earring of the Month Subscription Box Monthly recurring subscription delivering new beaded earrings each month for individual consumers, priced at $25.00 per month.
• Gift Cards Electronic gift cards available in $10, $25, $50, $75, $100, and $150 denominations for use on the INK+ALLOY website.
• Gift Wrap Add-on gift wrapping service priced at $4.00 to prepare purchases as gifts.
• Custom Bracelets Customizable friendship bracelets with brass letter beads for personalized gifting to individual consumers.
• Game Day Collection Handmade beaded sports-themed jewelry and accessories in 20+ color combinations representing various college and team colors for game day events; the collection features over 290 items including bracelets, earrings, necklaces, scarves, scrunchies, and bag charms.

Quantifiable outcome

• Handmade by skilled artisans in India using centuries-old techniques including hand-beading, weaving, and metalwork

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Commit2ChangecoreStrategic or Co-development PartnerINK+ALLOY proudly supports Commit2Change, a nonprofit dedicated to providing education for underserved girls in India. Inspired by the region that helped bring Gretchen's dream to life, this giving back initiative is central to the brand's values. Every INK+ALLOY purchase helps provide education to underserved girls in India through this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stella & Dot: Fashion jewelry and accessories brand powered by a social-selling/independent stylist channel with overlapping price points and stacking/layered hero products. Comparable on price ladder, giftable everyday jewelry positioning, and female entrepreneur-driven model.
• Catbird: Brooklyn-based curated jewelry retailer with a strong handmade and indie-designer assortment and own-store DTC footprint. Comparable on handmade/artisan curation, female customer base, and stackable/layered everyday jewelry positioning.
• Gorjana: Direct-to-consumer jewelry and accessories brand with layered, gold-toned and bead-based staples sold through own e-commerce and wholesale boutiques. Closely comparable on product aesthetic, layering/stacking core, and boutique wholesale channel.
• Soko: DTC jewelry brand using artisan-made pieces sourced from developing-country producers (Kenya) with an explicit fair-trade/social-impact narrative. Highly comparable on artisan supply chain, ethical positioning, and modern-bohemian aesthetic.
• Pura Vida Bracelets: DTC bracelet and jewelry brand built on handmade artisanal production and a charity-giving model (now owned by Vera Bradley). Highly comparable on handmade positioning, charitable mission, bracelet-first product emphasis, and social-led acquisition.
• BaubleBar: DTC fashion-jewelry and accessories brand sold primarily online with a similar accessible price-point assortment (typically $30-$150) and broad product breadth covering earrings, necklaces, bracelets, and bags. Closely comparable on GTM, category mix, and target buyer.
• The Giving Keys: Handmade jewelry brand with a buy-one-give-one employment mission for people transitioning out of homelessness. Closely comparable on handmade positioning, social-impact mission, and female-skewing lifestyle positioning.

Broad incumbents

• Kendra Scott: Established omni-channel fashion jewelry brand with a much larger store footprint and assortment breadth. Comparable as a category incumbent within affordable fashion jewelry and statement earrings/necklaces serving a similar female customer.

Regional players

• Moon & Lola: Boutique-based handmade jewelry retailer with own-branded necklaces, bracelets, and earrings sold through a small Southeastern US store footprint. Comparable on boutique scale, handmade assortment, and similar customer demographic.

Emerging players

• Atolea Jewelry: Smaller DTC handmade jewelry brand built around water-resistant beaded bracelets and a charitable partnership (Clean Ocean Movement). Comparable on handmade positioning, charitable story, and Gen Z/Millennial social-led acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inkalloy
• Instagraminstagram.com/inkalloy
• TikToktiktok.com/@inkalloy
• Pinterestpinterest.com/inkalloy
• Xx.com/inkalloy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INK+ALLOY