Clarion Resort Fontainebleau Hotel

What Clarion Resort Fontainebleau Hotel does

Clarion Resort Fontainebleau Hotel is a beachfront resort property at 10100 Coastal Highway in Ocean City, Maryland, founded in 1983 and since rebranded/reimagined as the 'Ashore Oceanfront Hotel' (operational name on the current website). The property operates 101-250 employees and offers oceanfront guest rooms and suites (with memory foam mattresses, 55-inch LCD TVs, private balconies and ocean views), four distinct food-and-beverage outlets — the upscale Tide Room restaurant (Wine Spectator Award of Excellence 2025), The Taproom bar and lounge with weekly live music, the Wahoo Beach Bar, and the Ashore Things coffee shop — plus a pool experience, fitness center, and direct Atlantic beach access.

The property runs 40,000 square feet of flexible event space including 16 configurable meeting rooms, two ballrooms, a dedicated Conference Center, the Atlantic Ballroom for weddings, and a newly introduced Shore Deck ocean-view event venue. It is affiliated with the Marriott Bonvoy loyalty program (property code SBYOT), with bookings funneled through Marriott.com, and is supported by a standard hotel PMS integrated with the Bonvoy platform; no proprietary AI/ML capabilities are disclosed. Pricing follows a pay-as-you-go model with seasonal variation (room rates, ~$21/night self-parking, $150 pet fee per stay) and a structured promotional calendar (Casino, Breakfast for Two, Cozy Coastal Getaway, Memorial Day Seafood Boil, Bonvoy member-exclusive offers).

Go-to-market targets leisure travelers and family/friend groups as the primary segment, with a secondary corporate meetings/social events/weddings segment. Distribution combines Marriott Bonvoy's global booking platform, the hotel's direct website (with direct-book incentives), Facebook/Instagram social channels for top-of-funnel awareness, and an RFP-based direct sales motion for weddings and corporate events. Revenue streams span transient room nights, group/event bookings, four on-site F&B outlets (including banquet and wedding revenue), and ancillary fees (parking, pet, resort fees).

Name

Clarion Resort Fontainebleau Hotel

Legal name

Ashore Oceanfront Hotel

Website

https://clarionoc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ashore Oceanfront Hotel (formerly Clarion Resort Fontainebleau Hotel) is a beachfront full-service resort in Ocean City, MD offering oceanfront accommodations, four dining venues, weddings and 40,000 sq ft of meeting space, operating through the Marriott Bonvoy loyalty platform.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beachfront hotel services
• Oceanfront resort accommodations
• Wedding event venues
• Meeting conference facilities
• Hospitality dining venues

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The company operates a beachfront resort hotel in Ocean City, Maryland (now branded Ashore Oceanfront Hotel) offering oceanfront guest rooms and suites, four on-site dining venues including the Wine Spectator-recognized Tide Room restaurant, and 40,000 square feet of flexible event space spanning weddings, meetings, and social celebrations. It participates in Marriott's Bonvoy loyalty program and accepts reservations through the Marriott booking platform as an affiliated property.

Product overview

Ashore Oceanfront Hotel is a beachfront resort hotel offering a unified portfolio of hospitality services centered on oceanfront accommodations and dining experiences. The core product includes oceanfront guest rooms and suites with private balconies, complemented by multiple dining venues (Tide Room Restaurant recognized by Wine Spectator, The Taproom bar, Wahoo Beach Bar, and Ashore Things coffee shop), event and meeting facilities (40,000 sq ft of space including Atlantic Ballroom, Shore Deck, and Conference Center), and recreational amenities (pool, fitness center). The hotel also offers special packages through Marriott Bonvoy loyalty program. All components work together to provide a comprehensive beachfront vacation and event destination experience.

Differentiator

Problem solved

Functional benefit

Brands

• Tide Room: Upscale oceanfront dining restaurant recognized by Wine Spectator Magazine with an Award of Excellence in 2025.
• The Taproom
• Wahoo Beach Bar
• Shore Deck
• Ashore Things

Products and services

• Oceanfront Accommodations (Rooms and Suites)
• Tide Room Restaurant
• The Taproom
• Wahoo Beach Bar
• Shore Deck Ocean-View Event Venue
• Ashore Things Coffee Shop
• Weddings Service Full-service wedding offering at the resort covering ceremonies, receptions, and on-site guest accommodations, including wedding menus and a dedicated request for proposal process. Targeted at engaged couples and wedding planners.
• Meetings and Events Service 40,000 square feet of flexible event space including 16 configurable meeting rooms, the Atlantic Ballroom, and a Conference Center with state-of-the-art A/V and high-speed internet for conferences, corporate retreats, and social events. Booked through a Meetings Request for Proposal process. Targeted at corporate clients, associations, and meeting planners.
• Conference Center Professional conference facilities at the resort with state-of-the-art A/V technology and high-speed internet for business meetings and corporate events. Targeted at corporate meeting planners and association organizers.
• Atlantic Ballroom Grand reception venue at the resort for weddings and special celebrations featuring elegant ocean views and flexible seating arrangements. Targeted at wedding receptions, galas, and large social events.
• Casino Package Promotional package offering up to $200 in Ocean Downs slot play credits per stay, bundled with a guest room booking. Targeted at leisure travelers seeking an integrated entertainment and lodging experience.
• Breakfast for Two Package Promotional rate package including daily breakfast for up to two guests, bundled with a guest room booking. Targeted at leisure couples and family travelers.
• Cozy Coastal Getaway Package Off-season promotional package bundling a room booking with two welcome beverages and 10% off at the on-site bar and restaurant. Targeted at off-season leisure travelers.
• Memorial Day Seafood Boil Package Holiday weekend package requiring a two-night minimum stay and including a Seafood Boil buffet for two on Sunday, May 24th, from 5 PM to 8 PM. Targeted at families and groups celebrating Memorial Day weekend at the resort.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marriott BonvoycoreChannel Partner/ Reseller/ DistributorMarriott Bonvoy loyalty program partner property. The hotel is listed on Marriott's booking platform (property code SBYOT), participates in Marriott Bonvoy point earning and redemption, and offers member-exclusive promotions including bonus points.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dunes Manor Hotel: Independently operated beachfront hotel in Ocean City, MD focused on the leisure vacation guest — directly comparable niche positioning and family-friendly mid-scale experience.
• Carousel Resort Hotel & Condominiums: Iconic Ocean City beachfront hotel with on-site dining, ice rink, pool deck, and event space; very similar product offering and customer base for family/group stays.
• Sheraton Ocean City Hotel: Beachfront full-service hotel in Ocean City operated under Marriott (same family as Bonvoy), competing directly for transient and group demand and overlapping in distribution channels.
• Embassy Suites by Hilton Ocean City: All-suite beachside property in Ocean City with on-site restaurant and event space; competes for both leisure family demand and corporate meetings in the same market.
• Hilton Ocean City Oceanfront Suites: Direct-competitor beachfront full-service hotel in Ocean City with multiple pools, dining outlets, and meeting space — competes head-to-head for leisure and group business in the same submarket.
• Princess Royale Oceanfront Resort: Large beachfront full-service resort hotel on the same Ocean City, MD coast with condo-style accommodations, dining, event space, and an indoor pool — directly comparable on geography, product mix, and target guest.
• Holiday Inn Resort Ocean City: Beachfront full-service resort in Ocean City operated by a global hospitality brand (IHG) — analogous platform relationship and comparable F&B, pool, and event amenities.

Emerging players

• Compass Hotel by Margaritaville Ocean City: Newer lifestyle beachfront hotel in Ocean City with strong F&B and entertainment programming — competes for aspirational leisure travelers and group events in the same destination.
• Residence Inn by Marriott Ocean City: Extended-stay Marriott-branded property in Ocean City with partial overlap in target guest (families, longer stays, small groups) and shared Marriott Bonvoy distribution — adjacent rather than head-to-head on full-service leisure.

Broad incumbents

• Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina: Larger established beach-resort property on the Chesapeake Bay with extensive spa, golf, and marina amenities — broader regional incumbent competing for mid-Atlantic group and leisure demand at a higher service tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OCClarion
• Instagraminstagram.com/ashoreoceanfrontocmd
• Xx.com/clarionoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarion Resort Fontainebleau Hotel