What Princess Royale Oceanfront Resort & does

Princess Royale Oceanfront Resort is a privately held, single-property full-service oceanfront hotel located at 9100 Coastal Highway in North Ocean City, Maryland. The property is self-described as the largest oceanfront resort in Maryland and houses the largest heated indoor pool in Ocean City within a distinctive four-story Tropical Atrium. It operates with an estimated 11-50 employees and serves a diversified mix of consumer and group segments including families, couples, corporate meetings, weddings, and sports/recreation travelers.

The resort's core product is suite-style accommodations ranging from value suites and pool-view rooms to oceanfront suites and one- to three-bedroom condos with kitchenettes and private balconies. On-site amenities include four dining and beverage outlets (Schooners Restaurant, The Current Oceanfront Bar & Grille, Tiki Poolside Bar, Royale Roasters Coffee Shop), the award-winning Creative Day Spa, a fitness center, an arcade, boutique shopping, and over 30,000 square feet of convention space for meetings and events. Supporting technology consists of standard hotel property management and reservation systems, live beach webcams, a virtual tour, and EV charging stations in the parking garage.

Revenue is generated through nightly room rates supplemented by a $15 per night resort fee (which includes parking), on-site F&B, spa services, event and wedding bookings, golf package partnerships, and ancillary amenities. Distribution is primarily direct via the resort's own website, a 1-800 phone reservation line, and email; secondary channels include Instagram organic social, the Best of Ocean City blog, the Stash Hotel Rewards loyalty network, and listing on third-party travel sites. Ownership is private and undisclosed, with no evidence of institutional investment, and the resort maintains year-round operations.

Name

Princess Royale Oceanfront Resort &

Legal name

Princess Royale Oceanfront Resort

Website

https://princessroyale.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Princess Royale Oceanfront Resort is a privately held, full-service oceanfront hotel in Ocean City, Maryland — the largest in the state — offering suite and condo accommodations, multiple dining outlets, a spa, and over 30,000 sq ft of event space for families, couples, corporate groups, and weddings.

Ownership category

akta.pro rank

Product category

Oceanfront Resort and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort Convention Hotels (THAGALAC)

Keywords

• Oceanfront resort
• Hotel accommodations
• Meetings and events
• Wedding venues
• Full-service spa

Headquarters

HQ city

Ocean City, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Princess Royale Oceanfront Resort is a single-property luxury beachfront hotel in Ocean City, Maryland offering suite-style accommodations (including one-, two-, and three-bedroom options with private balconies and kitchenettes), multiple on-site dining venues, an award-winning full-service spa, and over 30,000 square feet of meeting and event space centered on a four-story tropical atrium with an Olympic-sized heated indoor pool. The property serves leisure and group travelers as well as corporate and wedding events along the Atlantic coast.

Product overview

Princess Royale Oceanfront Resort is a single-property luxury oceanfront hotel resort offering an integrated hospitality experience. The property features spacious suite-style accommodations (ranging from standard suites to multi-bedroom condos with kitchenettes and private balconies), multiple dining venues (Schooners Restaurant for breakfast, The Current Oceanfront Bar & Grille for dinner, Tiki Poolside Bar, and Royale Roasters coffee shop), a full-service spa (Creative Day Spa), over 30,000 square feet of meeting and event space, live beach webcams, fitness facilities, and golf packages. The resort's signature amenity is its four-story tropical atrium housing the largest heated indoor pool in Ocean City, Maryland. The property participates in Stash Hotel Rewards, a loyalty program for independent hotels. The resort targets families, couples, and groups seeking oceanfront vacation accommodations in the Ocean City, Maryland market.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carousel Resort Hotel & Condominiums: Large independent oceanfront hotel and condo property on 118th Street in Ocean City, MD with similar family/group orientation and on-site amenities.
• Commander Hotel & Suites: Independently operated oceanfront hotel on the Ocean City boardwalk offering suites and family-friendly amenities in the same micro-market.
• Princess Bayside Beach Hotel: Sister property explicitly cross-promoted from Princess Royale's website; an independently operated bayside/waterfront hotel in Ocean City sharing branding and ownership.
• Hilton Ocean City Oceanfront Suites: Brand-affiliated oceanfront full-service hotel directly on the Ocean City, Maryland beachfront, competing for the same leisure, family, and group travelers with comparable suite-style accommodations.
• Grand Hotel Ocean City: Independent oceanfront resort in Ocean City with multiple pools, dining, and event space, comparable in scale and family/group positioning to Princess Royale.
• Atlantic Hotel (Ocean City, MD): Historic independent oceanfront hotel on the Ocean City boardwalk, comparable in independent-operator profile and leisure/family customer base.
• Courtyard by Marriott Ocean City Oceanfront: Marriott-branded oceanfront hotel in Ocean City, MD targeting business and leisure travelers with similar suite product and beachfront positioning.
• Coconut Malorie Resort Ocean City: Boutique-style bayfront/oceanfront resort in Ocean City offering suite accommodations with kitchenettes for families and couples, comparable in product type and market.
• Holiday Inn Resort Ocean City: IHG-branded oceanfront resort property in Ocean City with on-site amenities including pools and dining, directly comparable in product offering and target market.

Broad incumbents

• Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina: Larger branded full-service resort in Maryland's Eastern Shore region with extensive meeting space, spa, and golf — comparable in convention/event capability but broader geographic pull.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/princessroyaleoc
• LinkedInlinkedin.com/company/princess-royale-oceanfront-resort-&

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Royale Oceanfront Resort &