Medrina

What Medrina does

Medrina is the self-described nation's largest physiatry group, operating as a doctor-owned and -operated organization headquartered in Chicago, Illinois, with a 43-state service footprint. The company deploys approximately 900 physicians across roughly 1,500 healthcare facilities, generating about 2.5 million patient visits over the trailing twelve months. It provides post-acute care medical services across six core service lines—Physical Medicine & Rehabilitation, Pain Management, Internal Medicine, Cardiology, Pulmonology, and Wound Care—to skilled nursing facilities (SNFs), inpatient rehabilitation facilities (IRFs), hospitals, and assisted/independent living communities. Legal entity is Integrated Rehab Consultants Florida, PLCC, doing business as Medrina.

The platform's underlying technology stack is operationally focused rather than software-native. Core capabilities include Remote Patient Monitoring for complex post-acute conditions (post-orthopedic surgical rehab, cardio/pulmonary management) and a Patient-Driven Payment Model (PDPM) documentation system in which physiatrists apply ICD-10 coding to optimize SNF reimbursements, marketed at up to $34,000/month in facility savings. Multidisciplinary rehabilitation integrates occupational and speech therapy, prosthetics, and orthotics to maximize functional outcomes. There is no disclosed proprietary software platform, data product, or AI/ML model; differentiation is driven by clinical process expertise, physician deployment infrastructure, and facility-side relationships rather than technology IP.

Medrina's business model is B2B healthcare services delivered via an enterprise field sales motion targeting facility administrators and medical directors. Revenue is generated through insurance, Medicare, and Medicaid reimbursements for medical services rendered on-site at client facilities. Growth has been primarily inorganic and acquisitive: Radial Health was acquired in October 2022 (adding 250+ providers and interventional pain management depth), and Integrative Physiatry was acquired in June 2022. The company is private, reports no parent company or disclosed institutional investor, and operates without publicly disclosed financials. Marketing channels include a multi-platform social and content presence (LinkedIn, Facebook, Instagram, Twitter/X, YouTube), PR Newswire distribution, and a dedicated physician recruitment portal.

Name

Medrina

Legal name

Integrated Rehab Consultants Florida, PLCC

Website

https://irehabconsultants.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Medrina is the nation's largest doctor-owned physiatry group, deploying approximately 900 physicians across 1,500 skilled nursing facilities, inpatient rehab hospitals, hospitals, and senior living communities in 43 states for post-acute rehabilitation, pain management, and related services.

Ownership category

akta.pro rank

Product category

Post-Acute Physiatry Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing Care Facilities (Skilled Nursing Facilities) (62311), General Medical and Surgical Hospitals (622110)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Orthopedic & Surgical Recovery SNFs (HLADADAF), Complex Wound Care SNFs (HLADADAJ), Stroke/Neuro-Rehabilitation SNFs (HLADADAG)

Keywords

• Physiatry services
• Post-acute care
• Rehabilitation medicine
• Skilled nursing care
• Pain management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Medrina generates revenue by providing physiatry and rehabilitation medical services to healthcare facilities. Services are billed through insurance, Medicare, and Medicaid reimbursements for medical care provided to patients.
2. Acquisition Integration: Growth through acquisition of physiatry practices such as Radial Health to expand service footprint and provider network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Medrina is the nation's largest physiatry group, deploying a network of 900 doctors to provide post-acute medical and rehabilitation services across 1,500 hospitals, skilled nursing facilities, inpatient rehab hospitals, and assisted/independent living communities. Service lines include Physical Medicine & Rehabilitation, Pain Management, Internal Medicine, Cardiology, Pulmonology, and Wound Care, with specialized offerings such as Remote Patient Monitoring and PDPM-trained documentation support for SNF reimbursement.

Product overview

Medrina is a doctor-owned and operated healthcare organization and the nation's largest physiatry group, providing post-acute care services across 43 states. The company operates through multiple interconnected service lines including Physical Medicine & Rehabilitation, Pain Management, Internal Medicine, Cardiology, Pulmonology, and Wound Care, complemented by specialized features such as Remote Patient Monitoring, Total Patient Rehabilitation Care, Inpatient Rehab, and a Patient-Driven Payment Model (PDPM) for SNF reimbursement optimization. The recent acquisition of Radial Health (a physiotherapy and interventional pain management provider) further expanded their acute rehab capabilities. Medrina serves 900 doctors, 1500 facilities, and handles approximately 2.5 million patient visits annually, positioning these services as a unified portfolio addressing the full continuum of post-acute care.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Medicine & Rehabilitation Multidisciplinary rehabilitation services including occupational and speech therapy, prosthetics and orthotics, aimed at maximizing functional potential of patients. Delivered by Medrina physiatrists on-site at healthcare facilities.
• Pain Management Specialized detection and treatment of bone, muscle, and nerve damage through multi-faceted, minimally-invasive relief options for chronic pain, provided by Medrina physicians in post-acute settings.
• Internal Medicine Medical specialty service providing comprehensive care for adult patients in post-acute settings.
• Cardiology Cardiovascular care services for post-acute patients including cardio/pulmonary management, delivered by Medrina clinicians.
• Pulmonology Respiratory and pulmonary care services for post-acute patients.
• Wound Care Specialized wound care treatment services for patients in post-acute care facilities.
• Patient-Driven Payment Model (PDPM) Documentation Service PDPM-trained physiatrists help skilled nursing facilities increase reimbursements and save up to $34,000/month through ICD-10 coding, supportive documentation, and collaboration with MDS.
• Inpatient Rehab Services Physiatrists assess patients for functional deficits and work with rehab teams, caregivers, and family members to minimize disability and preserve independence at inpatient rehabilitation facilities.

Quantifiable outcome

• SNFs can save up to $34,000/month through PDPM-trained physiatrists and ICD-10 coding optimization
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IPC (Integrated Rehab Consultants)minorOthersIPC logo appears on Medrina website footer. The relationship appears to be a predecessor/subsidiary connection as Medrina's copyright notice states 'Integrated Rehab Consultants Florida, PLCC d.b.a. medrina', suggesting IPC is now branded under the Medrina name.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TeamHealth: Large national physician staffing and services organization serving hospitals and post-acute providers. Comparable to Medrina in scaling a contracted physician network across multiple care settings and states, though TeamHealth's specialty mix is broader than physiatry.
• Select Medical: Operates a national network of specialty hospitals, rehabilitation hospitals, and outpatient rehab clinics. Comparable as a large post-acute and rehabilitation services platform with significant physician demand in the same facilities Medrina serves.
• CenterWell (Humana Home Health): Humana's home health and primary care arm providing post-acute physician and rehabilitation services to senior populations. Comparable to Medrina in managing the post-acute continuum for value-based payer relationships, though centered on home-based delivery rather than facility-based physiatry.
• Encompass Health: Largest operator of inpatient rehabilitation hospitals in the U.S. with significant post-acute physician infrastructure. Overlaps with Medrina in IRF physiatry coverage and post-acute care delivery, though Encompass owns facilities while Medrina deploys physicians into them.

Emerging players

• Concentra (Select Medical): Occupational medicine and physical therapy provider serving employers and post-acute settings. Comparable to Medrina in providing physician-led rehabilitation and recovery services to B2B customers including SNF-adjacent populations.
• Compassus: Provider of home health, hospice, palliative, and facility-based post-acute care services including physician support. Comparable in addressing facility-based patient care across the post-acute continuum with physician-led clinical models.
• Athletico Physical Therapy: National outpatient physical and occupational therapy provider with rehab expertise that complements PM&R services. Comparable in delivering multidisciplinary rehabilitation services to post-acute and senior populations, though primarily via therapy rather than physician services.
• Sound Physicians: National physician group focused on hospitalist, emergency medicine, and post-acute services. Comparable in deploying contracted physicians across multi-state facility footprints and value-based care arrangements that overlap with Medrina's SNF and hospital relationships.

Direct peers

• PAM Health (Post Acute Medical): Operates inpatient rehabilitation hospitals and long-term acute care hospitals with on-staff physiatrists. Comparable to Medrina in delivering physician-led rehabilitation services across the post-acute continuum, though PAM owns facilities while Medrina provides the physician layer.
• U.S. Physiatry: One of the larger U.S. physiatry group practices operating in post-acute and SNF settings. Directly comparable to Medrina as a multi-state physician group providing PM&R coverage to skilled nursing and rehabilitation facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ircrehabdocs
• YouTubeyoutube.com/@medrinagroup
• Facebookfacebook.com/MedrinaPhysiatryGroup
• LinkedInlinkedin.com/company/medrina
• Instagraminstagram.com/medrinaphysiatry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medrina