Pasta ZARA
- Company typePrivate
- Founded1898
- HeadquartersRiese, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pasta ZARA does
Pasta Zara Spa is a privately held, family-owned Italian pasta manufacturer founded in 1898 by Emanuele Bragagnolo and still operated under the Bragagnolo family. The company produces pasta from durum wheat semolina and water sourced from the Dolomites, organized into six product lines: Classica (classic durum wheat semolina), Integrale (whole wheat), All'uovo (egg pasta), Biologica (organic), Bio Integrale (organic whole wheat), and Speciale (specialty formats). Its production process is described as combining traditional methods with modern innovation, with daily quality testing protocols.
Pasta ZARA firmographics
Firmographics- Name
- Pasta ZARA
- Legal name
- Pasta Zara Spa
- Website
- https://pastazara.it
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pasta ZARA industry classification
Industry- Product category
- Italian Pasta Manufacturing
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industry
- International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where Pasta ZARA is headquartered
LocationHeadquarters
- HQ city
- Riese
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pasta ZARA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales: Pasta Zara generates revenue through direct sales of pasta products to consumers via their e-commerce website. Products are sold in various lines including Classica, Integrale, All'uovo, Biologica, Bio Integrale, and Speciale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pasta ZARA product offering
Product offeringCore offering
Pasta ZARA manufactures and sells authentic Italian dried pasta made from durum wheat semolina and pure water from the Dolomites, organized across six product lines (Classica, Integrale, All'uovo, Biologica, Bio Integrale, Speciale). The company primarily sells directly to consumers worldwide through its own e-commerce website at pastazara.it, with the ability to ship internationally.
Product overview
Pasta ZARA is a traditional Italian pasta manufacturer offering six distinct product lines: Linea Classica (classic durum wheat semolina), Linea Integrale (whole wheat), Linea All'uovo (egg pasta), Linea Biologica (organic), Linea Bio Integrale (organic whole wheat), and Linea Speciale (specialty formats). Founded in 1898, the company produces pasta from premium durum wheat and pure Dolomiti water, emphasizing quality, tradition, and authentic Italian taste. Specific products include Fusilli Bio (500g organic fusilli) and Penne Rigate Integrali (500g whole wheat penne rigate).
Differentiator
Problem solved
Functional benefit
Products and services
- Linea Classica Classic durum wheat semolina pasta line featuring traditional Italian pasta shapes; the core product range of Pasta ZARA for everyday home cooking.
- Linea Integrale Whole wheat pasta line made from whole grain durum wheat semolina, offering higher fiber content for health-conscious consumers.
- Linea All'uovo Egg pasta line made with durum wheat semolina and eggs, featuring traditional formats such as tagliatelle for richer pasta dishes.
- Linea Biologica Organic pasta line made from certified organic durum wheat semolina, produced without synthetic pesticides or fertilizers for consumers seeking organic options.
- Linea Bio Integrale Organic whole wheat pasta line combining organic certification with whole grain benefits for consumers looking for combined health attributes.
- Linea Speciale Special pasta line featuring unique formats and premium specialty products for distinctive culinary applications.
- Fusilli Bio Organic durum wheat semolina fusilli pasta in a 500g package, with cooking time of 8-9 minutes; ingredients include organic durum wheat semolina and water, may contain traces of soy.
- Penne Rigate Integrali Whole wheat durum semolina penne rigate pasta in a 500g package, cooking time 9-11 minutes; ingredients include durum wheat semolina and water, may contain traces of soy, mustard, and lupin.
Companies that use Pasta ZARA
Customer profileSegments1 record
Ideal customer profiles1 record
Pasta ZARA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pasta ZARA partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Pasta ZARA competitors and assessment
Company assessmentBroad incumbents
- Buitoni: Long-established Italian pasta brand now owned by Nestlé. Comparable because it offers Italian dry pasta lines including egg and specialty pasta, though it operates as part of a global packaged food conglomerate with mass-market positioning.
- Barilla: The world's largest pasta manufacturer and the dominant Italian pasta brand globally. Comparable because both produce Italian dry pasta from durum wheat semolina for the global market, though Barilla operates at vastly greater scale with full mass-market distribution.
Direct peers
- La Molisana: Italian durum wheat pasta manufacturer with modern production facility and growing international presence. Comparable because both produce multiple pasta lines (classic, whole wheat, specialty) from Italian durum wheat with similar mid-tier scale.
- Divella: Italian pasta and bakery products manufacturer with established international distribution. Comparable because both are family-influenced Italian pasta producers with multiple pasta formats, including whole grain and specialty lines.
- De Cecco: Premium Italian dry pasta manufacturer founded in 1886 with global export presence. The most direct peer given similar heritage positioning, premium quality narrative, durum wheat semolina production, and international distribution footprint.
- Rummo: Italian premium pasta brand known for its Lenta Lavorazione process and strong quality reputation. Comparable because both are mid-sized Italian pasta manufacturers with traditional quality narratives and exported product lines, including specialty and whole wheat formats.
- Delverde: Premium Italian artisan pasta producer from Abruzzo, exported globally. Comparable because both emphasize regional terroir, traditional production methods, and premium positioning within the durum wheat pasta category.
- Garofalo: Historic Gragnano-based Italian pasta producer (founded 1789) with strong export presence in the U.S. and Europe. Comparable because both are premium Italian dry pasta makers with heritage branding and full product line portfolios.
- Agnesi: Historic Italian pasta brand from Liguria, founded in 1824, owned by a holding company. Comparable given similar heritage positioning, durum wheat semolina production, and multi-product pasta portfolio including specialty and egg pasta lines.
Emerging players
- Benedetto Cavalieri: Puglia-based premium artisan pasta maker focused on traditional slow-drying methods. Comparable to Pasta Zara as a heritage Italian durum wheat pasta producer, though smaller and more specialty/niche in its market position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pasta ZARA social profiles
Digital presencePasta ZARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasta ZARA leadership team
Management profileNumber of profiles
Pasta ZARA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasta ZARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasta ZARA
What does Pasta ZARA do?
Pasta ZARA manufactures and sells authentic Italian dried pasta made from durum wheat semolina and pure water from the Dolomites, organized across six product lines (Classica, Integrale, All'uovo, Biologica, Bio Integrale, Speciale). The company primarily sells directly to consumers worldwide through its own e-commerce website at pastazara.it, with the ability to ship internationally.
Is Pasta ZARA a public or private company?
Pasta ZARA is a private company. It is classified as family owned and is currently operating.
When was Pasta ZARA founded?
Pasta ZARA was founded in 1898. It employs 101 to 250 people.
Where is Pasta ZARA based?
Pasta ZARA is headquartered in Riese, Italy, in the Europe region.
How does Pasta ZARA make money?
One revenue line is on record: direct Product Sales.
Who are Pasta ZARA's main competitors?
Broad incumbents on record are Buitoni and Barilla. Direct peers are La Molisana, Divella, De Cecco, Rummo, Delverde, Garofalo and Agnesi. Benedetto Cavalieri is listed as an emerging player.
Does Pasta ZARA have an API?
No public API is recorded for Pasta ZARA.
What industry is Pasta ZARA in?
Pasta ZARA's product category is Italian Pasta Manufacturing. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of CRAHAFAL, International Specialty Ingredients & Import Markets. Its NAICS code is 311824 and its SIC code is 2000.