What Divella does

F. Divella S.p.A. is a fourth-generation, family-owned Italian food manufacturer founded in 1890 and headquartered in Rutigliano, Puglia. The company produces durum wheat semolina pasta across multiple lines - traditional, bronze-extruded (premium), 100% Italian wholemeal, egg pasta, fresh pasta and gluten-free variants - complemented by biscuits and croissants (anchored by the Ottimini line, including sugar-free and 7-grain variants), tomato preserves, extra virgin olive oil, vinegars, flours, semolas, legumes, rice, grain trios, and baked goods such as Piadina flatbreads and Apulian focaccia.

The technical platform centers on an in-house semolina mill and on bronze-die extrusion lines for premium pasta, which produce a rougher, more porous surface that retains sauce better than standard Teflon-extruded pasta. Over 50% of durum wheat is sourced from Italian growers and milled domestically, with the remainder from EU and non-EU origins also milled at the Italian facility. The company operates a recipe/content platform featuring a Corporate Chef, an owned e-commerce storefront, and full social presence across Facebook, Instagram, TikTok, YouTube, LinkedIn and X.

Commercially, Divella sells pasta and complementary food products primarily to retail consumers through Italian grocery retail, international export distributors and its own online shop, with secondary exposure to foodservice. Reported revenue is approximately 300 million EUR (per owner Francesco Divella) generated with 251-500 employees and without bank debt. The business model is product-sale driven with no disclosed subscription or licensing revenue, supplemented by trade-show-led international expansion, promotional/loyalty campaigns, and capital-markets positioning through the Borsa Italiana Elite program.

Name

Divella

Legal name

F. Divella S.p.A.

Website

https://divella.it

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Divella is a fourth-generation, family-owned Italian food manufacturer founded in 1890 that produces durum wheat pasta (including bronze-extruded, wholemeal, gluten-free and fresh lines), biscuits, sauces and olive oil for retail consumers across Italy and international export markets through grocery, foodservice and its own online shop.

Ownership category

akta.pro rank

Product category

Pasta Manufacturing

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Dried pasta production
• Italian pasta manufacturing
• Bronze extruded pasta
• Mediterranean food products
• Biscuits and baked goods

Headquarters

HQ city

Rutigliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pasta and Food Products Sales: Divella generates revenue through manufacturing and selling pasta (semolina, bronze-extruded, wholemeal, egg, gluten-free, fresh pasta), biscuits and croissants, tomato preserves, olive oil, flours, legumes, rice, and baked goods to retail consumers and wholesale distributors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Divella manufactures and sells a wide range of durum wheat pasta products (semolina, bronze-extruded, wholemeal 100% Italian wheat, egg, gluten-free, fresh filled) along with complementary Mediterranean food items such as biscuits and croissants (Ottimini line), tomato preserves, olive oil, flours, legumes, rice, and baked goods. Distribution is handled through an owned e-commerce shop, Italian retail channels, and international wholesale export.

Product overview

Divella is an Italian food manufacturing company producing pasta and baked goods since 1890, operating from Rutigliano, Bari. The product portfolio centers on durum wheat semolina pasta (including bronze-extruded, wholemeal 100% Italian wheat, egg pasta, and gluten-free varieties), complemented by biscuits and croissants (primarily the Ottimini line with classic, wholemeal, and sugar-free variants), and supporting products including flours, tomato sauces, olive oil, legumes, rice, and baked goods. The company also operates an e-commerce platform and recipe content portal featuring Mediterranean recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasta di Semola (Semolina Pasta) Traditional durum wheat semolina pasta available in numerous Italian formats including Orecchiette, Caserecce, Fusilli, and Spaghettoni, for retail consumers and households. Over 50% of semolina is sourced from Italian-grown grains.
• Pasta Trafilata al Bronzo (Bronze Extruded Pasta) Premium pasta produced through traditional bronze die extrusion, creating a rough, porous surface that better absorbs and holds sauces. Includes formats such as Caserecce and Spaghettoni.
• Pasta Integrale 100% Grano Italiano (Wholemeal Pasta) Wholemeal pasta made from 100% Italian wheat with higher fiber content, available in formats such as Fusilli Integrali, targeted at health-conscious consumers.
• Pasta all'Uovo (Egg Pasta) Fresh egg pasta products including various traditional Italian shapes and filled pasta varieties, for retail and household cooking.
• Pasta Fantasie Ghiotte Specialty pasta line featuring creative pasta shapes designed for particular culinary applications and recipes.
• Pasta Il Valore della Tradizione Premium pasta line celebrating traditional Italian pasta-making values and heritage recipes.
• Pasta senza Glutine (Gluten-Free Pasta) Gluten-free pasta varieties designed for consumers with celiac disease or gluten intolerance.
• Pasta Fresca e Basi Pronte (Fresh Pasta and Ready-Made Pastry) Fresh pasta and ready-made pastry bases including the Gourmet filled fresh pasta line with various stuffings inspired by Italian regional recipes.
• Biscotti e Croissant (Biscuits and Croissants) Biscuit and croissant products including the Ottimini line (classic, wholemeal, 7-grain, and sugar-free varieties), LunaCioc with chocolate chips, Frollini, and various specialty biscuits.
• Farine e Semole (Flours and Semolina) Flour and semolina products for baking and cooking applications.
• Conserve di Pomodoro (Tomato Preserves and Sauces) Tomato preserves and ready-made pasta sauces complementing the pasta product lines.
• Olio Evo e Aceto (Olive Oil and Vinegar) Extra virgin olive oil and vinegar products for cooking and seasoning.
• Legumi (Legumes) Legume products including canned and preserved legumes for accompaniment to pasta and other dishes.
• Riso e Tris di Cereali (Rice and Grain Trio) Rice and grain trio products providing alternative grain-based side dishes.
• Prodotti da Forno e Piadine (Baked Goods and Piadine) Bakery products and Piadina flatbreads, including focaccia barese and other Apulian baked goods.

Quantifiable outcome

• Over 50% of semolina from Italian-grown and milled wheat, with the remainder from EU and non-EU countries also milled in Italy

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• InterculturaminorStrategic or Co-development Partner · 1 January 2021F. Divella S.p.A. partnered with Intercultura to support educational talent programs, providing scholarships for students and fostering future talent development.
• G.I.R.A.F.F.A. OnlusminorStrategic or Co-development PartnerDivella collaborated with G.I.R.A.F.F.A. Onlus (women's shelter organization) for initiatives supporting the 'rinascita' (rebirth) of women victims of violence.
• Confindustria Bari e BATcoreOthersFrancesco Divella was elected Vice President of Confindustria Bari e BAT (local industrial association), indicating strategic involvement in regional business leadership.
• Universities (Open Innovation)minorStrategic or Co-development PartnerDivella engages in open innovation partnerships with universities for research and development collaboration.
• Elite Circuit (Borsa di Milano)coreOthersDivella is part of the Elite circuit of Borsa di Milano, presented as a success case among companies in the business development program.
• Istituto EccelsaminorStrategic or Co-development PartnerNew partnership established between F. Divella S.p.A. and Istituto Eccelsa for collaborative initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• La Molisana: La Molisana is an Italian pasta manufacturer from Molise with a broad range of durum wheat pasta formats, exported internationally. Comparable to Divella in scale, traditional Italian production heritage, and mid-tier premium positioning.
• Delverde: Delverde is a Fara San Martino-based Italian pasta maker specializing in bronze-extruded premium pasta made from 100% Italian wheat. Comparable to Divella in bronze-extrusion technology, Italian provenance positioning, and premium dry pasta focus.
• Voiello: Voiello is a historic Neapolitan pasta brand (1879) owned by Barilla, specializing in premium bronze-extruded pasta from 100% Italian wheat. Comparable to Divella in heritage positioning, premium bronze-extrusion technology, and Italian wheat provenance claims, though backed by Barilla's distribution.
• Pastificio Lucio Garofalo: Garofalo is a Gragnano-based Italian pasta maker with ~€300M+ revenue, exporting to over 60 countries with a strong focus on premium bronze-extruded pasta. Highly comparable to Divella in scale, premium positioning, traditional craft methods, and international growth strategy.
• De Cecco: De Cecco is a leading Italian premium dry pasta manufacturer founded in 1886, also family-owned and exporting globally. Closely comparable to Divella in product focus (durum wheat semolina pasta), heritage branding, international distribution, and Italian heritage positioning.
• Rummo: Rummo is a Benevento-based Italian pasta maker known for its 'Lenta Lavorazione' slow-processing method and bronze extrusion. Comparable to Divella in craftsmanship, premium positioning, Italian heritage brand, and similar export-oriented growth profile.
• Agnesi: Agnesi is an Italian pasta and baked goods manufacturer founded in 1824, currently owned by Colussi Group. Comparable to Divella across dry pasta and baked goods (biscuits) categories with similar mid-tier scale and traditional positioning.
• Colussi Group: Colussi is an Italian food group operating across pasta (Agnesi), biscuits, and baked goods. Comparable to Divella's dual focus on pasta and biscuits/baked goods, Italian heritage, and mid-tier national brand positioning.

Broad incumbents

• Barilla Group: Barilla is the world's largest pasta manufacturer and the dominant Italian player with a portfolio spanning dry pasta, sauces, and baked goods under brands like Voiello, Mulino Bianco, and Pan di Stelle. Directly comparable to Divella in core dry pasta, biscuits, and Mediterranean product categories, but vastly larger scale and broader portfolio.
• Buitoni (Nestlé Italia): Buitoni is an Italian pasta brand owned by Nestlé, with operations spanning dry pasta, fresh filled pasta, and sauces. Comparable to Divella in pasta and sauce categories, but Buitoni is backed by Nestlé's distribution and global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/divellaofficial
• YouTubeyoutube.com/channel/UCfw9Jp-BYRM0T9qWR7RQK7A
• Facebookit-it.facebook.com/Divella.IT
• LinkedInit.linkedin.com/company/f.-divella-spa
• Instagraminstagram.com/divellaofficial
• TikToktiktok.com/@divellaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divella