Franklin
Franklin Press, Inc. is a Baton Rouge-headquartered direct mail and commercial printing services provider offering data management, printing, and fulfillment automation to enterprise marketers across the Southeast and Mid-South US.
- Company typePrivate
- Founded1922
- HeadquartersBaton Rouge, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Franklin does
Franklin Press, Inc. (operating as Franklin, DBA "Data Empowered Direct Mail") is a privately held direct mail and commercial printing services company headquartered in Baton Rouge, Louisiana, with an additional office in Memphis, Tennessee, and a stated operating history dating to 1922. The company serves direct mail marketers and other businesses across multiple industries, providing data management, program management, commercial printing, and direct mail production and fulfillment.
Franklin's core capability stack centers on a direct mail marketing technology platform that integrates data management, printing, and shipping. Built offerings include the Franklin*Fast* client portal (job status, proofs, file upload with PDF preflight, mail tracking, shipping, and inventory), the Emporium online ordering storefront for 24/7 self-service print orders, and FranklinAPI, which exposes the company's direct mail services programmatically. Supporting services include FranklinForward ACS (returned mail reduction and address validation), NCOA-based address hygiene, SmartCertified certified mail with electronic signature tracking, Amplify and Motioncutter product offerings, and CreativiD dimensional embellishment.
The business model is not publicly disclosed in terms of pricing; quotes are obtained through sales executives and project managers. Distribution is via direct sales to enterprise clients, supplemented by a self-serve client portal and content marketing (blog, resource library, newsletter). Customer segmentation is horizontal, targeting direct mail marketers across industries. Geographic scope is regional, serving the Southeast and Mid-South United States. The company is independently owned with no disclosed parent, institutional investors, or external funding events, and the management team information is not populated in the source data beyond a single leadership reference.
Franklin firmographics
Firmographics- Name
- Franklin
- Legal name
- Franklin Press, Inc.
- Website
- https://gofranklingo.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Franklin Press, Inc. is a Baton Rouge-headquartered direct mail and commercial printing services provider offering data management, printing, and fulfillment automation to enterprise marketers across the Southeast and Mid-South US.
- Ownership category
- akta.pro rank
Franklin industry classification
Industry- Product category
- Commercial Printing and Direct Mail Services
- NAICS
- Document Preparation Services (56141)
- SIC
- Services-Direct Mail Advertising Services (7331), Service Industries For The Printing Trade (2790), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)
- akta.pro secondary industry
- OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
Keywords
Where Franklin is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Franklin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels6 records
Franklin product offering
Product offeringCore offering
Franklin (Franklin Press, Inc.) is a commercial printing and direct mail services company that produces printed materials, manages direct mail campaigns, provides data services, and handles mailing and fulfillment for business clients. Founded in 1922 and headquartered in Baton Rouge, Louisiana with additional offices in Memphis, Tennessee, the company serves customers across the Southeast and Mid-South United States through proprietary digital ordering and tracking platforms including the Franklin*Fast* client portal and FranklinAPI.
Product overview
Franklin is a direct mail service provider offering a portfolio of integrated products and services. The core offering includes direct mail production, printing, data management, program management, and fulfillment services. Key products include Franklin*Fast* (client portal platform), FranklinAPI (programmatic access), Mail and Fulfillment Automation, FranklinForward ACS (returned mail elimination), SmartCertified (certified mail with electronic signature), CreativiD (dimensional embellishment), Amplify, and Motioncutter. Services span from data preparation and mailing to tracking, with the Emporium online ordering system enabling 24/7 print order placement.
Differentiator
Problem solved
Functional benefit
Brands
- Franklin*Fast*: Client portal and portal login service for managing direct mail campaigns
- FranklinForward ACS
- Amplify
- Mail and Fulfillment Automation
- FranklinAPI
- SmartCertified
- Motioncutter
- CreativiD
- Emporium
Products and services
- Franklin*Fast* Proprietary online client portal that enables business customers to order, manage, and track direct mail and printing campaigns in real time. Designed for marketing and direct mail coordinators at mid-market and enterprise organizations that need streamlined campaign management.
Companies that use Franklin
Customer profileSegments1 record
Ideal customer profiles2 records
Franklin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Franklin partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Franklin competitors and assessment
Company assessmentDirect peers
- IWCO Direct: One of the largest independent direct mail marketing services companies in North America. Directly comparable to Franklin on data management, printing, personalization, and mail fulfillment services targeting enterprise direct mail marketers.
- Japs-Olson Company: Minnesota-based commercial and direct mail printer offering data, printing, and fulfillment services. Closely comparable to Franklin in service mix (direct mail, commercial print, data management) and customer base (mid-market and enterprise direct mail marketers).
- Diversified Information Technologies: Provides document management, data processing, secure printing, and mail/distribution services to enterprise and government clients. Directly comparable to Franklin's document workflow, data management, and mailroom/fulfillment offerings.
Emerging players
- Lob: API-first direct mail automation platform that lets developers send postcards, letters, and checks programmatically. A tech-native emerging player overlapping Franklin's FranklinAPI and Mail and Fulfillment Automation offerings, primarily competing on the programmatic/embedded mail layer.
- Postable: Tech-enabled direct mail service provider offering online postcard and letter sending for small businesses. Emerging player competing at the lower end of Franklin's addressable market with a streamlined, lower-cost tech-first model.
Broad incumbents
- Quad/Graphics: Large publicly traded commercial printing and integrated marketing services company offering direct mail, in-store marketing, and data-driven marketing at national scale. Broad incumbent with overlapping direct mail and data offerings but operating at far greater scale and geographic reach than Franklin.
- RR Donnelley: Global provider of commercial printing, direct mail, statements, labels, and supply chain solutions. Broad incumbent competitor with overlapping direct mail, commercial print, and document workflow capabilities serving large enterprises.
- Harte-Hanks: Direct and digital marketing services company with direct mail, data analytics, and customer engagement capabilities. Overlaps Franklin in data-driven direct mail campaign execution and customer targeting.
- Valpak (Vericast): Long-standing direct mail and coupon marketing company (part of Vericast) offering shared mail, print, and digital marketing services. Broad incumbent with overlapping direct mail capabilities and customer base of local and national advertisers.
Regional players
- Bel Cooper Mailing Solutions: Regional direct mail and fulfillment services provider serving the Mid-Atlantic with print, mail, and data services. Comparable to Franklin on integrated direct mail offering but competing in a different US geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Franklin social profiles
Digital presenceFranklin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franklin leadership team
Management profileNumber of profiles
Profiles1 record
Franklin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franklin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franklin
What does Franklin do?
Franklin (Franklin Press, Inc.) is a commercial printing and direct mail services company that produces printed materials, manages direct mail campaigns, provides data services, and handles mailing and fulfillment for business clients. Founded in 1922 and headquartered in Baton Rouge, Louisiana with additional offices in Memphis, Tennessee, the company serves customers across the Southeast and Mid-South United States through proprietary digital ordering and tracking platforms including the Franklin*Fast* client portal and FranklinAPI.
Is Franklin a public or private company?
Franklin is a private company. It is classified as unknown and is currently operating.
When was Franklin founded?
Franklin was founded in 1922. It employs 101 to 250 people.
Where is Franklin based?
Franklin is headquartered in Baton Rouge, United States, in the North America region.
Who are Franklin's main competitors?
Direct peers on record are IWCO Direct, Japs-Olson Company and Diversified Information Technologies. Emerging players are Lob and Postable. Broad incumbents are Quad/Graphics, RR Donnelley, Harte-Hanks and Valpak (Vericast). Bel Cooper Mailing Solutions is listed as a regional player.
Does Franklin have an API?
Yes. Franklin offers FranklinAPI as a product offering. The portal documentation indicates file upload capabilities (including drag & drop functionality), PDF preflight checking for files, and job management features. No additional API details such as authentication method, rate limits, or availability (public/partner/enterprise) are specified in the source material.
What industry is Franklin in?
Franklin's product category is Commercial Printing and Direct Mail Services. Its primary akta.pro industry code is BPAAAKAL, Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing), with a secondary code of BPAAAKAB, OCR, ICR & Intelligent Document Processing (IDP). Its NAICS code is 56141 and its SIC code is 7331.