Liven It Up Events

What Liven It Up Events does

Liven It Up Events is a Chicago-headquartered, full-service wedding and event planning and production company founded in 2007 by Creative Director Anthony Navarro. The firm operates from a Chicago headquarters (1021 W Adams St, Suite 200) and a Los Angeles office (8335 W. Sunset Boulevard, Suite 218), producing events nationwide across three service verticals: corporate events, weddings, and social celebrations. The company is incorporated as Liven It Up, Incorporated in Illinois, is privately held with no disclosed external funding, and operates with a team in the 11–50 employee range.

The service portfolio spans corporate event planning and production, meeting and conference planning, experiential events, virtual and hybrid event broadcasting, full-service wedding planning (including a 'Full-Service: The Wedding Day' package with 12-hour day-of coverage), and 'Planning a Soiree' social event packages. There is no proprietary technology platform; the offering is a labor-and-execution-based professional services model combining in-house planners and producers with an established vendor partner network across venues, caterers, entertainment, audio-visual, and décor. Founder Anthony Navarro has authored two industry books — 'Walk Me Down the Aisle' and 'The Business of Being A Wedding Planner' — extending the firm's footprint into published content.

Revenue is generated through customized, quote-based engagements with pricing not publicly disclosed. Customer acquisition is consultant-led and inbound-driven: prospective clients submit a planning inquiry form on the website, after which a consultant conducts a complimentary phone or in-person consultation and develops a proposal. The customer base is split between enterprise corporate clients (Allstate, J.P. Morgan, Merrill Lynch, LinkedIn, Levi's, Sterling Bay, Brookfield, Rush Hospital) and consumer-facing wedding and social clients. Marketing channels include media coverage in national outlets (CNN, New York Times, Martha Stewart Weddings, USA Today, Today Show), listings on The Knot and WeddingWire, and active social presence on Instagram, Facebook, and Pinterest.

Name

Liven It Up Events

Legal name

Liven It Up, Incorporated

Website

https://livenitup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Liven It Up Events is a privately held, Chicago-based full-service wedding and event planning and production company, founded in 2007 by Anthony Navarro, serving corporate, wedding, and social clients nationwide from offices in Chicago and Los Angeles.

Ownership category

akta.pro rank

Product category

Event Planning and Production Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Wedding planning services
• Corporate event production
• Social event planning
• Virtual event broadcasting
• Meeting conference planning

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Full-Service Wedding Planning: Comprehensive wedding planning services including budget establishment, venue sourcing, vendor coordination, design services, day-of coordination with 12 hours coverage. Customized packages for each couple with additional services available.
2. Social Event Planning Services: Planning a Soiree service for birthday celebrations, anniversaries, charity events, holiday gatherings, and special life celebrations. Includes theme brainstorming, venue finding, menu planning, production design, entertainment sourcing, and day-of coordination.
3. Corporate Event Planning and Production: Full range of corporate event services including event planning and production, meeting and conference planning, experiential events, and virtual/hybrid events. Services include venue selection, food and beverage, audio-visual, entertainment, branding elements, social media experiences, and registration support.
4. Virtual and Hybrid Event Production: Broadcasting services for seminars, meetings, conferences, summits, product launches, and demonstrations. Includes audio-visual, camera equipment, graphics, lighting design, platform management, production equipment, script writing, and technical crew.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Liven It Up Events is a multi-award winning, full-service wedding and event planning and production company. It plans and produces weddings, corporate events (including meetings, conferences, experiential activations, and virtual/hybrid events), and social celebrations for clients across the U.S. from offices in Chicago and Los Angeles. Services span concept development, vendor coordination, design, audio-visual production, venue sourcing, and on-site day-of execution.

Product overview

Liven It Up Events is a multi-award winning full-service wedding and event planning and production company with offices in Chicago and Los Angeles, producing events nationwide. The company operates across several service divisions: Corporate Events (encompassing Event Planning and Production, Meeting and Conference Planning, Experiential Events, and Virtual and Hybrid Events), Wedding Planning Services (including Full-Service: The Wedding Day and Planning a Soiree packages), and Social Events. Their core offering is comprehensive event planning and production services combining creative design, vendor management, and on-site execution. The company also extends its expertise into publishing through books authored by founder Anthony Navarro on wedding planning and the wedding planning business.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Planning and Production

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• STAND UP (Marriage Equality Organization)minorStrategic or Co-development Partner · 1 January 2012Founded by Anthony Navarro and Cher Garrett (owner of Loft on Lake) in summer 2012 as a platform for business professionals to unite under marriage equality. The entire Wedding Planning team at Liven It Up Events are members and support the cause.
• Rush ProductionsminorStrategic or Co-development PartnerProduction company that produced 'The Wedding Planners' web-based talk show starring Anthony Navarro along with Desiree Dent (Dejanae Events) and Claudia Zompa (As You Wish Events).
• Dejanae Events (Desiree Dent)minorStrategic or Co-development PartnerCo-stars in 'The Wedding Planners' talk show with Anthony Navarro and Claudia Zompa. Represents different wedding planning styles.
• As You Wish Events (Claudia Zompa)minorStrategic or Co-development PartnerCo-stars in 'The Wedding Planners' talk show with Anthony Navarro and Desiree Dent. Represents different wedding planning styles.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rafanelli Events: Rafanelli Events is a Boston-based full-service event planning and production firm serving corporate, social, and non-profit clients nationwide, with comparable service breadth (design, production, logistics) and an enterprise client roster similar in nature to Liven It Up's corporate work.
• Marcy Blum Associates: Marcy Blum Associates is a luxury wedding and event planner based in NYC producing high-end weddings, social, and corporate events with a similarly celebrity-adjacent press footprint and a comparable full-service planning + production model.
• Colin Cowie Lifestyle: Colin Cowie is a luxury wedding and event planner/designer producing destination weddings, social events, and branded experiences; brand-driven, founder-led, and nationally recognized — directly comparable to Liven It Up's positioning.
• Preston Bailey Designs: Preston Bailey Designs is a luxury event design and production firm specializing in weddings, social, and corporate galas with destination reach and a strong founder brand — overlapping with Liven It Up's weddings + social + corporate mix.
• Engaging Events Corporate Planners: Engaging Events is a corporate event planning and production agency delivering meetings, conferences, and experiential events for enterprise clients nationwide — directly comparable to Liven It Up's corporate meetings, conferences, and experiential service lines.
• Van Wyck & Van Wyck: Van Wyck & Van Wyck is a full-service event planning and production firm producing corporate, social, and brand experiences for major clients, with similar scope of services and enterprise brand positioning.
• Kehoe Designs: Kehoe Designs is a Chicago-based event design and production company producing corporate, social, and non-profit events with a similar mix of in-house design, decor, and production capabilities — directly comparable geographic and service competitor.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, experiential activations, and meetings at scale for Fortune 500 brands; serves many of the same enterprise verticals (financial services, healthcare, tech) as Liven It Up but with significantly broader geographic and capability footprint.
• MKG Experiential: MKG is an experiential marketing and event production agency serving major brands with a focus on corporate events, activations, and brand experiences — overlapping with Liven It Up's experiential and corporate service lines but at larger enterprise scale.
• Sparks: Sparks is a global experiential marketing agency producing corporate meetings, conferences, and brand experiences for large enterprise clients — competes for the same corporate RFPs as Liven It Up but operates as a much larger, multi-region incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/livenitup
• Instagraminstagram.com/livenitup
• Pinterestpinterest.com/livenitupevents
• Xx.com/livenitup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liven It Up Events