Upstage Productions

What Upstage Productions does

Upstage Productions is a privately held event production services company headquartered in Napa, California, founded in 2005 and operating with 11 to 50 employees. The company provides a consolidated suite of staging, audio, lighting, projection mapping, truss, dance floor, and event consulting services for live events across Northern California, including Napa, Sonoma, and the broader Bay Area. Its differentiated asset is the Marshall-Austin Mobile Concert Stage, a 24-foot-wide by 16-foot-deep trailer-deployable stage that sets up in roughly one hour and supports weather-rated outdoor concerts and community events. The company serves a diverse mix of corporate clients, wineries, festivals, schools, nonprofits, weddings, and government/municipal events, with notable past engagements including Google, Red Bull, REI, Meritage Resort, V. Sattui, Hourglass Wines, Clif Bar, the City of Fairfield, and Downtown Santa Rosa.

The underlying technology stack is conventional professional event production hardware rather than proprietary software: Bil-Jax and Wenger modular staging systems, Mackie DL32S wireless digital mixers with Onyx+ preamps, JBL SRX828S subwoofers, and DMX-protocol lighting control enabling RGB color mixing, moving heads, gobos, and strobe choreography. Projection mapping services use high-lumen projectors paired with alignment software and content creation tooling to deliver what the company brands as "Living Architecture." Barbie Shearer serves as President and majority shareholder following her acquisition of the business from founder Stuart Atkinson, with senior team members contributing 15 to 25 years of arts and production experience.

The business model is project-based services revenue under quote-based pricing, with customers initiating engagement via phone, email, or website contact form to receive a free estimate. Marketing is largely organic and community-led, combining social media presence (Facebook, Instagram, LinkedIn), a Mailchimp newsletter, SEO-optimized educational blog content on audio and lighting topics, and word-of-mouth referrals cultivated through local music scene partnerships. Seasonal promotional campaigns (early booking discounts, holiday promo codes) are used to smooth demand. The company does not use resellers, distributors, or marketplace channels and operates exclusively through direct sales and on-site service delivery, keeping the model relationship-driven and regionally concentrated.

Name

Upstage Productions

Legal name

Upstage Productions

Website

https://upstageinfo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Upstage Productions is a privately held Napa, California event production company founded in 2005 that provides mobile staging, sound, lighting, projection mapping, truss, dance floors, and consulting for concerts, corporate events, weddings, festivals, and government clients across Northern California.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Live event production
• Stage rental services
• Sound system rental
• Event lighting design
• Projection mapping services

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Stage Rental and Setup: Rental and setup of mobile concert stages, modular staging systems, and dance floors for events. One-time project-based revenue per event.
2. Audio Equipment Rental and Labor: Sound system rental including PA systems, speakers, subwoofers, and professional sound technician labor for events ranging from small gatherings to concerts for thousands.
3. Lighting Design and Installation: Custom lighting design, equipment rental, and installation services including uplights, string lights, movers, and environmental lighting.
4. Projection Mapping Services: Custom projection mapping design, equipment, and operation for events and architectural surfaces.
5. Truss System Rental: Design and rental of truss systems for supporting lighting, signage, and sound equipment at events.
6. Event Consulting: Expert consultation services to help flesh out creative ideas for events, bringing expertise in sound, lighting, and staging coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Upstage Productions is a Northern California event production company that rents, sets up, and operates mobile and modular concert stages, professional sound systems, custom lighting, projection mapping, truss infrastructure, and portable dance floors for live events. Services are bundled with on-site technician labor and event consulting so customers can procure a complete audio-visual production package from a single regional provider.

Product overview

Upstage Productions is an event production service company offering a unified suite of staging, audio, lighting, and visual services for events in Northern California. The core offering centers on the Marshall-Austin Mobile Stage (a 24'x16' trailer-deployable concert stage) and modular staging systems (Bil-Jax and Wenger). These are complemented by professional sound systems (featuring Mackie DL32S mixers), custom lighting design using DMX protocol, projection mapping services, truss infrastructure, portable dance floors, and event consulting. All services are designed to work together as an integrated production package for concerts, corporate events, weddings, and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Marshall-Austin Mobile Concert Stage A 16 foot deep, 24 foot wide mobile concert stage that transforms from a trailer to a fully functional event stage in roughly an hour. Features include a full covered roof, side and back wall options, safety rails, optional staircases, sound wings, a banner package, and an accessibility lift for wheelchair access. The stage floor elevates to 4 feet above ground with canopy raising to 12 feet 6 inches, and it is rated for wind gusts up to 50-60 mph. Intended for concert promoters, festival organizers, and event planners needing rapid-deploy staging for outdoor performances.
• Modular Staging Systems Modular staging systems available in two configurations: Bil-Jax (4x4 ft sections with a wide variety of build heights) and Wenger (8x4 ft sections with adjustable height from 16 to 24 inches). Configurations range from single-tier simplicity to complex multi-tier setups suitable for corporate events, concerts, DJ platforms, and other live event applications.
• Sound Systems Rental and Operation A wide variety of Public Address Systems ranging from simple speaker and microphone setups to concert-grade systems for events for thousands. Equipment includes the Mackie DL32S wireless digital mixer with Onyx+ mic preamps, built-in Wi-Fi, and Master Fader app, plus JBL SRX828S dual 18-inch subwoofers with Crown DriveCore Technology. Suited to corporate events, festivals, weddings, and concerts requiring professional audio reinforcement.
• Custom Lighting Design Custom lighting design services including uplights, string lights, movers, and parking/accessibility lights, capable of accenting venue aesthetics or creating dynamic light shows. Uses DMX lighting protocol for precise control of color mixing (RGB/RGBA/RGBW), moving head fixtures, gobo patterns, prisms, zoom effects, and strobes for complex lighting choreography.
• Projection Mapping Projection mapping services that transform physical surfaces and architecture into dynamic, interactive canvases using high-lumen projectors. Includes custom content creation with state-of-the-art graphics software, precise surface mapping using sophisticated alignment software, and on-site projection execution for events and architectural installations.
• Truss Systems Truss systems serving as core infrastructure for productions, supporting lighting, signage, speaker arrays, and elevated equipment. Design and build services available for both permanent and temporary configurations at event venues.
• Portable Dance Floor Portable dance floors suitable for indoor and outdoor use, customizable to fit various event spaces. Available in multiple sizes including a basic 9'x9' package at $300, with add-on lighting configurations (12 lights/3 stands at +$30 or 16 lights/4 stands at +$50) and optional add-on services such as professional DJ, accent lighting, string lighting, and privacy curtain/backdrop.
• Event Consulting Expert consulting services designed to help event organizers flesh out creative ideas for productions, drawing on decades of combined experience in sound, lighting, and staging coordination. Targeted at event planners and clients who need creative direction or production planning support alongside or in advance of equipment rentals.

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Downtown Santa RosacoreStrategic or Co-development PartnerOngoing partnership with Downtown Santa Rosa for the 'Summer on the Square' event series. Upstage Productions provides its mobile stage for live music performances every Friday throughout the summer at Downtown Courthouse Square. The partnership brings diverse musical acts including salsa, rock, funk, and more to downtown Santa Rosa.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AV Event Solutions: Event AV rental and production company offering sound, lighting, staging, and projection for meetings and events — closely comparable in offering and customer profile (corporate planners, hotels) to Upstage.
• SWANK Audio Visual Services: Event AV production company providing sound, lighting, staging, and projection services for hotels, convention centers, and corporate events — comparable in service mix and target customer base (corporate, association, hotel) to Upstage.
• Bandit Lites: Event lighting production and rental company providing lighting design, fixtures, and crew for concerts, festivals, and corporate events — direct comparable on the lighting design/rental vertical of Upstage's business.
• All Events Inc. Event production company offering staging, sound, lighting, and AV services for corporate and social events — a similarly-sized direct peer in the regional event production services space.

Broad incumbents

• Encore Event Technologies (formerly PSAV): Largest dedicated event technology and AV production services provider in the US, offering staging, sound, lighting, and projection mapping for corporate and live events — directly comparable service suite to Upstage, but operating nationally with hotel and venue partnerships.
• PRG (Production Resource Group): Global provider of event production services including staging, audio, lighting, video, and rigging — comparable in offering breadth to Upstage's full-service production stack, though at a much larger international scale.
• Clair Global: Major concert and event audio/lighting production company serving tours and large-scale live events — overlaps with Upstage on concert sound, staging, and lighting for outdoor events, but operates at tour-scale.
• Solotech: Event production and integration company providing audio, video, lighting, and staging for live events, corporate events, and venues — overlaps significantly with Upstage's service portfolio at a multi-regional scale.

Regional players

• On Stage Productions: Regional event production and AV rental company in California providing staging, sound, and lighting for concerts and corporate events — directly comparable service offering but operating in a different California geography.

Others

• PSAV-style independent AV rental shops in Northern California: Smaller independent AV rental and staging shops serving the Sacramento/Northern California market — adjacent ecosystem participants competing for parts of Upstage's corporate and festival event book of business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upstageproductions
• LinkedInlinkedin.com/company/upstage-productions
• Instagraminstagram.com/teamupstage

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstage Productions