What Epic Sports does

Epic Sports, Inc. is a privately held, Kansas-based e-commerce retailer of sporting goods and custom team apparel. The company operates a multi-sport storefront architecture — epicsports.com plus sport-specific subdomains for soccer, baseball, softball, basketball, football, volleyball, cheerleading, lacrosse, swimming, playground and fan gear — supported by a 5+ acre warehouse facility in Bel Aire, Kansas and a stated headcount band of 51-100 employees. Its catalog spans apparel, footwear, headwear, accessories, balls, bags, protective/compression gear and equipment across 10+ sports, with adjacency into a workwear/business apparel vertical.

The company's product set extends beyond resale into light customization: FreeStyle design-your-own sublimated uniforms, custom embroidered logo design (one-time $30 digitization fee, $5-$10 per-item embroidery cost), and screen printing are offered across major sports. The Epic Team Store is a self-serve platform that allows coaches and organizers to launch dedicated storefronts for unified team purchasing, and the Epic Gold Points loyalty program converts sub-$10 store credits at a 3:1 ratio with an 18-month expiry to drive repeat purchases.

Commercially, Epic Sports sells direct to consumer through its owned e-commerce site, with secondary channels including toll-free phone ordering, fax, mail-in check payments, and a purchase-order acceptance workflow reserved for verified public schools, government entities, and publicly funded programs. Shipping is restricted to the U.S. only and billing to U.S. addresses. Pricing is unit-based with low entry points (basic apparel from $0.49, tees $1.99-$5.99, sublimated uniforms $19.99-$39.99, premium equipment up to $89.99+), positioning the company on everyday low pricing rather than bulk-only discounts, supplemented by a closeouts subdomain for discontinued manufacturer inventory. The company is privately held with no disclosed institutional funding, parent company, subsidiaries, M&A activity, or executive team; revenue is not publicly disclosed.

Name

Epic Sports

Legal name

Epic Sports, Inc.

Website

https://epicsports.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Epic Sports is a privately held Kansas-based e-commerce retailer selling sporting goods, custom sublimated team uniforms, and workwear across 10+ sports to consumers, youth and adult teams, schools, and businesses in the U.S.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sporting goods retail
• Custom team uniforms
• Athletic apparel
• Team sports equipment
• Workwear apparel

Headquarters

HQ city

Bel Air

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Epic Sports generates revenue through direct sales of sporting goods, athletic apparel, and custom uniforms to consumers, teams, schools, and organizations. Products include jerseys, equipment, footwear, accessories, and workwear across multiple sports categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Epic Sports is a direct-to-consumer e-commerce retailer that sells sporting goods, athletic apparel, footwear, and accessories across ten sports categories (soccer, baseball, basketball, football, volleyball, cheerleading, lacrosse, swimming, playground, and fan gear), plus custom sublimated and embroidered team uniforms. The company also offers a workwear and business apparel line and operates the Epic Team Store platform for organized group purchases, fulfilling orders from a five-plus-acre warehouse in Kansas to U.S. customers.

Product overview

Epic Sports is an e-commerce sporting goods retailer operating as a unified platform with specialized sub-services. The core offering consists of sporting goods across multiple sports (soccer, baseball, football, basketball, volleyball, cheerleading, lacrosse, swimming, and playground equipment). The company differentiates through custom products and services including Custom Sublimated Uniforms, Epic Team Store (a team ordering platform), Custom Embroidered Logo Designs, and a Gold Points loyalty program. Additional offerings include Workwear and Business Apparel and Closeouts section for discontinued items.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Goods Across Multiple Sports Wide-ranging sporting goods catalog including apparel, footwear, equipment, balls, headwear, compression wear, accessories, socks, bags, and hoodies/jackets across ten sport categories, sold through epicsports.com and sport-specific subdomains to consumers and teams in the United States.
• Custom Sublimated Uniforms Made-to-order sublimated uniform production service that lets teams and individuals customize patterns, colors, and graphics across soccer, baseball, football, basketball, volleyball, and other sports, integrating customer logos into fully printed garments.
• Custom Embroidered Logo Designs Custom embroidery service that applies customer-supplied logos to apparel and accessories, with a one-time digitization fee and per-item stitch-count-based logo charges, available across the catalog including workwear.
• Epic Team Store Web-based team ordering platform that lets coaches, team managers, and administrators create customized storefronts so team members and parents can purchase uniforms, jerseys, and gear in an organized group workflow.
• Workwear and Business Apparel Dedicated workwear product line offering polos, dress shirts, t-shirts, hoodies, safety gear, scrubs, and bags for corporate, business, and industrial customers, with custom embroidery services for company logos and branding.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BSN Sports: BSN Sports is one of the largest direct distributors of team sports gear and custom uniforms in the US, serving schools, leagues, and youth organizations. Direct competitor in custom team apparel, sublimation, and team-store solutions to Epic Sports' core offering.
• CustomInk: CustomInk is a leading online retailer of custom-printed and embroidered apparel for teams, groups, businesses, and events. Competes head-to-head with Epic Sports on custom team uniforms, embroidery, and small-batch decorated apparel.
• Eastbay: Eastbay is a long-running direct-to-consumer athletic footwear and team sports apparel retailer with strong school and team-team supplier relationships. Highly comparable assortment of multi-sport team gear, jerseys, and athletic footwear sold online.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods big-box retailer, selling multi-sport equipment, apparel, and footwear across hundreds of stores plus e-commerce. A broad incumbent whose catalog and team-sport offerings overlap significantly with Epic Sports across all covered sports.
• Academy Sports + Outdoors: Academy Sports + Outdoors is a US sporting goods and outdoor recreation big-box retailer with strong team-sport, uniform, and equipment categories. Overlaps with Epic Sports in multi-sport team apparel and equipment at competitive price points.
• Fanatics: Fanatics is a global leader in licensed sports merchandise, apparel, and fan gear sold via league-partnered channels. Adjacent overlap with Epic Sports' Fan Gear and licensed team merchandise categories; broader portfolio but competes for similar sports-apparel dollars.
• Decathlon: Decathlon is a global multi-sport sporting goods retailer with strong private-label assortment across team and individual sports. Comparable multi-sport catalog and value-positioning strategy, though Decathlon's footprint is predominantly physical retail with growing e-commerce.
• Champs Sports: Champs Sports is a US athletic footwear and apparel retailer (owned by Foot Locker) focused on team sports, training, and fan apparel. Comparable multi-sport athletic apparel and footwear assortment sold direct to consumers online and in stores.
• Amazon: Amazon is the dominant US e-commerce marketplace and a major seller of sporting goods, team apparel, and custom-uniform services via third-party sellers. Competes with Epic Sports on price, selection, and Prime-driven convenience across virtually every SKU they carry.

Emerging players

• Riddell: Riddell is a leading US football equipment manufacturer focused on helmets, pads, and protective gear sold to teams and schools. Partial overlap with Epic Sports in the football category and shared institutional buyer relationships with schools and youth programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epicsportscom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Sports