Warmup
Warmup Plc is a UK manufacturer of electric and hydronic underfloor heating systems, smart thermostats, and accessories, selling to homeowners, trade installers, and property developers across 72 countries since 1994.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Warmup does
Warmup Plc is a UK-based manufacturer of electric and hydronic (water-based) underfloor heating systems, founded in 1994 by Andrew Stimpson (currently Chairman and CEO) and headquartered in London. The company's core technology comprises heating cables and mats (electric portfolio, including the proprietary DCM-PRO decoupling membrane system and a 1.8mm Loose Wire cable claimed as the thinnest on the market), low-profile and traditional hydronic pipe systems, and a smart controls ecosystem led by the Matter-compatible 7iE thermostat, the MyHeating app, and Konekt wireless multi-zone controls. Warmup operates an ISO 9001:2015 certified British manufacturing operation and holds CE, BEAB, cUL, CSA, FIMKO, and UL certifications, with 2.5 million systems installed across 72 countries and recognition including the Queen's Awards for Enterprise 2020.
The business is primarily a hardware seller, with electric systems starting at £14.58/m² and complete systems ranging £409-£929, plus thermostats priced from £74.77 and hydronic systems from approximately £25/m². Revenue is complemented by a recurring-style Smartcare AI customer support service and the AutoSwitch energy tariff-switching app. Warmup reaches customers through five channels: direct e-commerce via warmup.co.uk with online quoting tools, a nationwide UK retail stockist network, a dedicated trade counter, certified Pro Electric/Pro Hydro installer programs, and a Projects Division targeting enterprise specifications (Heathrow Terminal 3, Great Eastern Hotel, London Docks Phase 1) and mid-market developers. Customer segments span homeowners/renovators, trade professionals (electricians, plumbers, tilers), builders/developers, architects/specifiers, and resellers, supported by Pro training tracks and professional design tools.
Warmup firmographics
Firmographics- Name
- Warmup
- Legal name
- Warmup Plc
- Website
- https://warmup.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Warmup Plc is a UK manufacturer of electric and hydronic underfloor heating systems, smart thermostats, and accessories, selling to homeowners, trade installers, and property developers across 72 countries since 1994.
- Ownership category
- akta.pro rank
Warmup industry classification
Industry- Product category
- Underfloor Heating Systems
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industries
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Warmup is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Warmup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Electric Underfloor Heating Systems: Sale of electric floor heating products including heating mats (StickyMat, Foil Heater), heating cables (Loose Wire, DCM-PRO, Inscreed Cable), and insulation materials. One-time purchase with lifetime warranties on many products.
- Hydronic/Water Underfloor Heating Systems: Sale of water-based UFH systems including Lo-16, Clypso, Tectora, VLo Line (Ultra-12, Econna-12, Nexxa-12), Nexxa, Forte Grid, and Contura systems, plus pipes, manifolds, and wiring centres.
- Thermostats and Smart Controls: Sale of heating controllers including smart thermostats (7iE, 6iE, 4iE, 5iE, Element, Konekt), programmable thermostats (Tempo, 3iE), manual thermostats (MSTAT), and wireless control systems with accompanying apps (MyHeating, AutoSwitch).
- Smartcare Support Services: AI-powered customer support and technical assistance services offered alongside smart thermostats, providing 24/7/365 personalized support for the lifetime of UFH systems.
- Professional Services: Projects Division consultation for bespoke heating solutions in new-build projects and larger renovations, including detailed system layouts, R&D expertise, and building regulations guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Wire System - from £53.67/m² |
| Unit Pricing | Pay-as-you-go | DCM-PRO Heated Decoupling System - from £66.80/m² |
| Unit Pricing | Pay-as-you-go | Foil Heater System - from £53.84/m² |
| Unit Pricing | Pay-as-you-go | Complete Bathroom System - from £409.10 + VAT |
| Unit Pricing | Pay-as-you-go | Heating Mat Range - from £14.58/m² |
| Unit Pricing | Pay-as-you-go | Konekt Thermostat and Hub - from £74.77 each |
| Unit Pricing | Pay-as-you-go | Clypso System + 6iE Thermostat - from £946.76 + VAT |
| Unit Pricing | Pay-as-you-go | Hydronic Systems - from £25/m² |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Warmup product offering
Product offeringCore offering
Warmup designs, manufactures, and sells electric and hydronic (water) underfloor heating systems, including heating mats, cables, manifolds, pipes, smart thermostats, controls, insulation boards, and complementary accessories. The portfolio is sold to homeowners through e-commerce and retail, and to trade professionals, builders, and developers through a Projects Division, trade counter, and certified installer network across 72 countries.
Product overview
Warmup is the world's best-selling floor heating brand offering a comprehensive portfolio of underfloor heating solutions comprising electric and hydronic (water) systems, smart thermostats and controls, and complementary accessories. The electric portfolio includes mat-based systems (StickyMat, Foil Heater), cable-based systems (DCM-PRO with decoupling technology, Loose Wire, Inscreed Cable), and smart controllers (7iE with Matter technology, 6iE, Element). The hydronic range features low-profile systems (Lo-16, VLo Line including Ultra-12, Econna-12, Nexxa-12), traditional wet systems (Clypso, Tectora, Nexxa, Forte Grid, Metro Rail, Contura), plus manifolds, pipes, and wiring centers. Smart home integration is enabled through Matter-compatible thermostats, the MyHeating app, AutoSwitch tariff automation, and Konekt wireless controls for multi-zone heating management. The ecosystem is supported by Smartcare AI-powered customer support, insulation products, and bathroom/outdoor heating accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Smartcare: AI-powered customer support service for underfloor heating systems offering 24/7/365 personalized assistance.
- MyHeating App
- AutoSwitch
- Smartcare
Quantifiable outcome
- Up to 40% more efficient than traditional heating methods
- +7 more outcomes
Companies that use Warmup
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Warmup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature8 records
Warmup partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Warmup competitors and assessment
Company assessmentBroad incumbents
- Bosch Thermotechnology: Global heating OEM offering boilers, ASHPs, and integrated UFH systems under Worcester Bosch and Buderus brands. Wider portfolio than Warmup but bundles UFH with primary heating equipment, competing in new-build and retrofit specification.
- Honeywell Home (Resideo): Global thermostat and HVAC controls incumbent (T-series, Lyric, Round) with established installer and utility channel presence. Competes with Warmup's 7iE/6iE smart thermostat range on the controls layer.
- Schneider Electric (Wiser): Global energy management and smart home incumbent with Wiser heating controls and broad HVAC/BMS portfolio. Competes with Warmup in the smart home and building automation controls category for residential and light commercial.
Direct peers
- Roth (ROTH UK / Roth Industries): European UFH and renewables heating manufacturer with ClimaComfort and ClimaTile systems, hydronic UFH piping, and complementary controls. Comparable product breadth across electric and water UFH and presence in the UK/EU trade channel.
- Danfoss: Danish HVAC controls and hydronic UFH manufacturer with EClean Touch and Icon wireless controls comparable to Warmup's Konekt ecosystem. Competes in both hydronic UFH piping and the smart thermostat/control layer.
- Uponor: Global Finnish manufacturer specializing in hydronic underfloor heating and plumbing systems for residential and commercial buildings. Directly comparable to Warmup's hydronic portfolio (Lo-16, Clypso, Nexxa) and serves the same trade professional and developer channels.
- Nu-Heat: UK-based underfloor heating specialist offering electric and water UFH systems, manifolds, and controls with a strong trade and new-build specification channel. Head-to-head competitor to Warmup in the British market with overlapping product ranges.
- HeatMat: UK-based electric underfloor heating specialist supplying heating mats, cables, and thermostats primarily to trade installers and consumers. Direct competitor in Warmup's core electric UFH segment with overlapping product pricing and warranty structures.
- REHAU: German polymer specialist with a substantial underfloor heating division (RAUTHERM S and RAUFIL pipe systems) plus manifolds and smart controls. Comparable to Warmup in hydronic UFH breadth, installer training, and pan-European distribution.
Emerging players
- tado°: European smart heating thermostat company (Munich-based) offering retrofit smart TRVs and heating controllers with subscription services. Comparable to Warmup's smart thermostat and Smartcare offering in the software-led smart heating layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Warmup social profiles
Digital presenceWarmup compliance and trust
Trust signalCompliance8 records
Warmup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warmup leadership team
Management profileNumber of profiles
Profiles3 records
Warmup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warmup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warmup
What does Warmup do?
Warmup designs, manufactures, and sells electric and hydronic (water) underfloor heating systems, including heating mats, cables, manifolds, pipes, smart thermostats, controls, insulation boards, and complementary accessories. The portfolio is sold to homeowners through e-commerce and retail, and to trade professionals, builders, and developers through a Projects Division, trade counter, and certified installer network across 72 countries.
Is Warmup a public or private company?
Warmup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warmup founded?
Warmup was founded in 1994. It employs 101 to 250 people.
Where is Warmup based?
Warmup is headquartered in London, United Kingdom, in the Europe region.
How does Warmup make money?
Five revenue lines are on record. Electric Underfloor Heating Systems are the primary driver. The others are hydronic/Water Underfloor Heating Systems, thermostats and Smart Controls, smartcare Support Services and professional Services.
Who are Warmup's main competitors?
Broad incumbents on record are Bosch Thermotechnology, Honeywell Home (Resideo) and Schneider Electric (Wiser). Direct peers are Roth (ROTH UK / Roth Industries), Danfoss, Uponor, Nu-Heat, HeatMat and REHAU. tado° is listed as an emerging player.
Does Warmup have an API?
No public API is recorded for Warmup.
What industry is Warmup in?
Warmup's product category is Underfloor Heating Systems. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 333414 and its SIC code is 3433.