Nu-Heat
- Company typePrivate
- Founded1991
- HeadquartersHoniton, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nu-Heat does
Nu-Heat UK Limited is a UK specialist manufacturer and supplier of water-based and electric underfloor heating (UFH) systems, headquartered in Honiton, Devon. The company was founded in 1991 and has operated for 34 years, building a proprietary branded portfolio that spans screed, low-profile retrofit (LoPro®Max, LoPro®10, LoPro®Lite, LowBoard 2®, Ultimate 2, OMNIE-Tile), suspended timber (ClippaPlate®, Nu-Deck®, TriPanel®, TorFloor 2®, FoilBoard®), floating (TriPanel® floating, FastDeck®), electric (ElectroMat), and acoustic UFH systems. It complements this hardware with air source and ground source heat pumps (integrated with NIBE and Hitachi units), smart and programmable thermostats (via the Heatmiser neoApp, with Apple HomeKit and KNX integration), hot water cylinders, and a Parts Store for spares and controls.
The business model combines direct-to-consumer sales (website quote requests, phone consultations, e-commerce Parts Store) with a sales-led trade channel organised around the Registered Installer Network and ProPath loyalty programme, plus direct enterprise relationships with property developers. Revenue is generated predominantly through one-time system sales complemented by a bespoke design service whose output is guaranteed performance calculations. Pricing is quote-based rather than published, with typical installations ranging from £500 to £8,000+, and the company also administers Boiler Upgrade Scheme grant applications on behalf of customers as a top-4 UK applicant.
Nu-Heat operates exclusively in the United Kingdom and has been a wholly owned subsidiary of Genuit Group plc, a London-listed sustainable building products manufacturer, since 2022. Its stated differentiators are 34 years of specialist experience, in-house bespoke design, a system performance guarantee, lifetime technical support, MCS and RECC compliance, and an Institute of Customer Service Distinction, all targeting homeowners, trade professionals (plumbers, heating engineers, contractors, developers, architects), and a smaller set of hospitality and developer accounts.
Nu-Heat firmographics
Firmographics- Name
- Nu-Heat
- Legal name
- Nu-Heat UK Limited
- Website
- https://nu-heat.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nu-Heat industry classification
Industry- Product category
- Underfloor Heating Systems
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241), Power Boiler and Heat Exchanger Manufacturing (332410), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industries
- Heat Pumps (Air/Water/Ground Source) (IMAHAKAF), Boiler & Hydronic Heating System Installation (HSAOAGAF), Boiler & Hydronic Heating Repair & Service (HSAOAHAG)
Keywords
Where Nu-Heat is headquartered
LocationHeadquarters
- HQ city
- Honiton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nu-Heat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Underfloor Heating Systems: Sale of complete underfloor heating systems including water-based (screed, low-profile, retrofit) and electric UFH systems. Systems are bespoke designed for each property.
- Heat Pumps: Air source and ground source heat pumps sold as part of integrated renewable heating solutions
- Parts and Components: Spare parts, UFH kits, thermostats, controls, electrical components, plumbing supplies, tools and wiring centres available through the Parts Store
- Bespoke Design Service: In-house design service tailoring each system to the property with guaranteed performance calculations
- QuickSet® Self-Levelling Compound: Self-levelling compound available as part of system packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Underfloor heating installation costs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Nu-Heat product offering
Product offeringCore offering
Nu-Heat designs, supplies, and supports bespoke water-based and electric underfloor heating (UFH) systems together with integrated renewable heat pump solutions. Each system is tailored to the property by an in-house design team with guaranteed performance calculations, complemented by smart thermostats, controls, hot water cylinders, and a full Parts Store.
Product overview
Nu-Heat is a specialist underfloor heating and renewables company offering a comprehensive portfolio of heating solutions. The core offering centers on water-based (wet) and electric underfloor heating systems, with products organized into categories: Screed systems for new builds, Low Profile systems (LoPro®Max, LoPro®10, LoPro®Lite, LowBoard 2®, Ultimate 2, OMNIE-Tile) for retrofits, Suspended Timber systems (ClippaPlate®, Nu-Deck®, TriPanel®, TorFloor 2®, FoilBoard®) for floor-between-joist applications, Floating systems (TriPanel® floating, FastDeck®), and Electric UFH. Complementary products include Smart/Programmable Thermostats, Air Source Heat Pumps (NIBE, Hitachi), Ground Source Heat Pumps, Hot Water Cylinders, and a full Parts Store. The company provides bespoke system design services alongside their product range, targeting both residential homeowners and trade professionals (plumbers, heating engineers, developers).
Differentiator
Problem solved
Functional benefit
Brands
- LoPro®Max: Low profile underfloor heating system designed for retrofit applications, featuring quick-dry technology.
- LoPro®10
- LoPro®Lite
- LowBoard 2®
- ClippaPlate®
- Nu-Deck®
- TriPanel®
- TorFloor 2®
- FoilBoard®
- FastDeck®
- ClipTrack®
- ElectroMat
- OneZone®
- ProPath
Products and services
- Water-based (Wet) Underfloor Heating Systems Bespoke wet underfloor heating systems designed in-house for each property, covering screed, low-profile retrofit, suspended timber, floating floor, and acoustic applications for new builds and renovations.
- Electric Underfloor Heating Electric cable-based underfloor heating systems for supplementary heating in single rooms, small areas, and projects where a wet system is not suitable.
- Air Source Heat Pumps Air source heat pump systems that extract heat from outside air to provide heating and hot water, integrated with Nu-Heat underfloor heating as part of renewable heating solutions for residential properties.
- Ground Source Heat Pumps Ground source heat pump systems that use underground pipe loops to extract natural heat from the ground for residential heating and hot water, often paired with underfloor heating for high-efficiency operation.
- Hot Water Cylinders Cylindrical hot water storage tanks designed for use with heat pump and renewable heating systems to provide domestic hot water.
- Smart Thermostats and Controls Programmable, smart, and dial thermostats for controlling underfloor heating zones, including Apple HomeKit enabled models and app-based remote control via the neoApp developed with Heatmiser UK.
- Parts Store Online store supplying UFH parts, fixings, electrical components, plumbing supplies, thermostats, tools, wiring centres, and complete OneZone® single-zone UFH kits for installers and homeowners.
- Bespoke UFH System Design Service In-house bespoke design service that tailors each underfloor heating and heat pump system to the specific property, providing guaranteed performance calculations, layout drawings, and supporting paperwork including MCS and Boiler Upgrade Scheme applications.
- ProPath Trade Loyalty Programme Trade loyalty programme for plumbers, heating engineers, contractors, and merchants offering account discounts, dedicated support, referral opportunities, and inclusion in the public-facing Registered Installer Network.
Quantifiable outcome
- 25% more efficient than radiator systems
- +1 more outcomes
Companies that use Nu-Heat
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Nu-Heat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature12 records
Nu-Heat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Heatmiser UKcoreHeatmiser UK developed and manages the Nu-Heat neoApp smart thermostat application. This technology partnership allows Nu-Heat to offer smart phone/tablet control of underfloor heating systems through the neoApp, which is integrated with neoStat thermostats.
- NDC Plumbing & HeatingminorNDC Plumbing & Heating is a Nu-Heat Registered Installer for the past five years, responsible for installations on development projects like Magpie Farm. They have built up a good relationship with Nu-Heat over the years.
- Marshall & McCourt Plumbing & Heating Contractors LtdminorInstallation partner for the Woodland Barn Boutique B&B project. Described the Nu-Heat experience as great with seamless ordering, products arriving when promised, and comprehensive design and supporting paperwork.
- Boiler Upgrade Scheme (UK Government)coreNu-Heat is a top 4 Boiler Upgrade Scheme (BUS) applicant in the UK. They handle designing to MCS standards and sort out BUS applications for customers, saving trade partners time and admin hassle. BUS provides grants of up to £7,500 for replacing gas boilers with renewable alternatives.
- Russell Jones (Architect)minorArchitect who has worked with Nu-Heat on multiple large and small scale projects, refurbishments and new builds. En trusts Nu-Heat's experienced design team with product recommendations, heat output calculations, and intricate layout designs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nu-Heat competitors and assessment
Company assessmentBroad incumbents
- Uponor: Global manufacturer of hydronic heating, plumbing and cooling systems, with significant underfloor heating and radiant panel offerings. Comparable to Nu-Heat in water-based UFH technology and trade-channel distribution, though broader in product scope and geographic reach.
- Vaillant: Major European heating OEM offering boilers, heat pumps and integrated heating systems for residential and commercial markets. Competes with Nu-Heat's integrated UFH+heat-pump proposition as a full-line incumbent with strong installer relationships in the UK.
- NIBE: Swedish manufacturer of heat pumps and renewable heating solutions (e.g., NIBE F2040 air source heat pumps). Directly comparable to Nu-Heat's ASHP/GSHP offering and is already an integrated partner via NIBE F2040 deployments in Nu-Heat's case studies.
- Rehau: International polymer-based systems provider with a strong hydronic underfloor heating portfolio (RAUTHERM pipework, panels, manifolds). Directly overlaps with Nu-Heat's wet UFH product set and serves the European trade and residential markets.
- Polypipe: UK manufacturer of plastic piping, ventilation and underfloor heating systems, also part of Genuit Group. Sister-company overlap with Nu-Heat in hydronic UFH components (pipe, manifolds, panels) and UK merchant distribution.
- Bosch Thermotechnology: Global heating and hot-water manufacturer with a strong UK presence across boilers, heat pumps and controls. Overlaps with Nu-Heat in integrated low-carbon heating solutions and shares the same installer/specifier channel.
- Mitsubishi Electric: Large manufacturer of air source heat pumps (e.g., Ecodan) and HVAC systems with significant UK residential and commercial presence. Comparable to Nu-Heat's ASHP integration and increasingly bundles UFH recommendations with its heat-pump offering.
Direct peers
- Warmup: UK-headquartered specialist in electric and water-based underfloor heating systems serving both residential and trade customers. Direct competitor to Nu-Heat in the UK UFH market with overlapping product categories (screed, low-profile, electric mats) and similar homeowner/trade GTM.
Others
- Danfoss: Global supplier of heating components including underfloor heating manifolds, controls and actuators. Comparable as a hydronic UFH component supplier and controls provider feeding into similar installer and OEM ecosystems as Nu-Heat.
- Heatmiser UK: UK-based smart thermostat manufacturer whose neo platform powers Nu-Heat's neoApp for UFH control. A technology/integration partner rather than direct competitor, but represents the connected-controls layer of the modern UFH proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nu-Heat social profiles
Digital presenceNu-Heat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nu-Heat leadership team
Management profileNumber of profiles
Profiles1 record
Nu-Heat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nu-Heat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nu-Heat
What does Nu-Heat do?
Nu-Heat designs, supplies, and supports bespoke water-based and electric underfloor heating (UFH) systems together with integrated renewable heat pump solutions. Each system is tailored to the property by an in-house design team with guaranteed performance calculations, complemented by smart thermostats, controls, hot water cylinders, and a full Parts Store.
Is Nu-Heat a public or private company?
Nu-Heat is a private company. It is classified as corporate owned and is currently operating.
When was Nu-Heat founded?
Nu-Heat was founded in 1991. It employs 101 to 250 people.
Where is Nu-Heat based?
Nu-Heat is headquartered in Honiton, United Kingdom, in the Europe region.
How does Nu-Heat make money?
Five revenue lines are on record. Underfloor Heating Systems are the primary driver. The others are heat Pumps, parts and Components, bespoke Design Service and quickSet® Self-Levelling Compound.
Who are Nu-Heat's main competitors?
Broad incumbents on record are Uponor, Vaillant, NIBE, Rehau, Polypipe, Bosch Thermotechnology and Mitsubishi Electric. Warmup is listed as a direct peer. Others are Danfoss and Heatmiser UK.
Does Nu-Heat have an API?
No public API is recorded for Nu-Heat.
What industry is Nu-Heat in?
Nu-Heat's product category is Underfloor Heating Systems. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMAHAKAF, Heat Pumps (Air/Water/Ground Source). Its NAICS code is 333414 and its SIC code is 3433.