Franklin Homes

What Franklin Homes does

Franklin Homes (legal entity Franklin Structures, LLC) is a U.S. manufacturer of factory-built modular and HUD-code manufactured homes, founded in 1969 and headquartered at a single production facility in Russellville, Alabama. The company operates a roughly 100–250-person operation building residential and light-commercial structures inside a controlled factory environment, with a stated manufacturing capability to produce fully custom one-off designs, multi-family buildings (up to four-story condominiums), and commercial modular projects spanning 1,000 to 10,000+ square feet. Its product portfolio is organized into four series — Classic Series DW (double-wide premium), Classic Series SW (single-wide), Essentials Series (cost-effective), and Franklin Prefab Series (high-end customizable, including a Cottage Collection) — collectively covering 94+ floor plans. Technical differentiators include minimum 2x4 roof trusses at 24" on-center, 2x6 exterior walls at 16" on-center, R-11-19-30 thermal zone III insulation, factory pre-alignment and pre-testing of mechanical systems, TallWall 7/16" OSB sheathing with AirGuard moisture barrier, and standard inclusions such as 200-amp copper-wired electrical service, LG appliances, solid-wood soft-close cabinetry, and luxury vinyl plank flooring, backed by a 10-year structural and 1-year full warranty.

The company sells exclusively through a network of authorized retailers operating across 14 states (Alabama, Florida, Kentucky, Georgia, Indiana, Louisiana, Tennessee, Texas, Arkansas, Mississippi, Missouri, Oklahoma, South Carolina, North Carolina, West Virginia, Illinois, Nevada, Kansas). Retailers handle the full customer lifecycle: model tours, floor plan selection, customization, financing assistance, site preparation, delivery, installation, and post-sale warranty service. End customers are predominantly individual homebuyers across personas including first-time buyers, upgraders, retirees, and beach/coastal property owners; secondary segments include multi-family developers and commercial businesses requiring custom modular structures. Pricing is not publicly disclosed and is determined through retailer quotes, with customer-stated budget bands ranging from $100,000 to $300,000+. The company generates revenue primarily through one-time home sales (manufactured and modular, HUD-code and modular respectively), supplemented by custom home building and commercial/multi-family project services.

In August 2024, Franklin Homes was acquired by private investment firm Silver Canyon Group, which announced plans to support growth via additional manufacturing plants and strategic management changes, marking a shift to a capital-backed expansion posture. Franklin Homes maintains brand presence through its website, Twitter/X, video content (Wistia/YouTube), authorized retailer network, and trade show participation (notably the 2025 Biloxi Manufactured Home Show), and has received industry recognition including Tennessee's Most Beautiful Manufactured Home from the Tennessee Manufactured Housing Association. No public API, AI/ML capabilities, patents, or external funding rounds were disclosed in source materials.

Name

Franklin Homes

Legal name

Franklin Structures, LLC

Website

https://franklinhomesusa.com

Company type

Private

Founded year

1969

Operating status

Acquired

Headcount range

101–250 employees

Short description

Franklin Homes, founded 1969 in Russellville, Alabama, manufactures HUD-code manufactured and modular homes across four product series and 94+ floor plans, selling exclusively through an authorized retailer network across 14 U.S. states. It serves individual homebuyers (first-time, move-up, retiree, coastal), multi-family developers, and commercial clients with custom factory-built projects.

Ownership category

akta.pro rank

Product category

Manufactured and Modular Housing

NAICS

Manufactured Home (Mobile Home) Manufacturing (321991), New Housing For-Sale Builders (236117)

SIC

Mobile Homes (2451)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Manufactured homes
• Modular homes
• Factory-built homes
• HUD code homes
• Prefabricated housing

Headquarters

HQ city

Russellville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Manufactured Home Sales: One-time sale of factory-built manufactured homes (HUD code) and modular homes. Homes are sold through authorized retailers who handle customer sales, financing, delivery, installation, and ongoing support.
2. Modular Home Sales: Sale of modular homes for permanent foundations, including single-family, multi-family (duplexes to four-story condominiums), and commercial buildings. Custom design services included.
3. Custom Home Building Services: Fully custom home building services for customers working with their own architects and designers, producing unique one-off designs in controlled factory environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Franklin Homes manufactures HUD-code manufactured homes and modular homes in a controlled factory environment in Russellville, Alabama. The company offers a portfolio of home series including the Classic Series DW, Classic Series SW, Essentials Series, and Franklin Prefab Series, plus custom home building, multi-family, and commercial project services. Homes are sold exclusively through a network of authorized retailers and dealers across 14 states.

Product overview

Franklin Homes is a manufactured and modular home manufacturer offering a portfolio of home series and custom building services. The product lineup includes the Classic Series DW (premium double-wide), Classic Series SW (single-wide), Essentials Series (budget-friendly), and Franklin Prefab Series (high-end customizable). Beyond standard models, the company offers Custom Home Building, Commercial Projects, and Multi-Family Projects services. All homes are built in a controlled factory environment in Russellville, Alabama, and sold through authorized retailers across 14 states.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Series: Pinnacle of single and double-section factory-produced homes, available as HUD code manufactured home or modular home. Features extensive standard features and full customization options.
• Classic Series SW
• Essentials Series
• Franklin Prefab Series

Products and services

• Classic Series DW

Quantifiable outcome

• All homes pre-aligned and tested at factory before shipping to ensure efficient field setup and quality assurance
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clayton Homes: Largest manufactured home builder in the US, owned by Berkshire Hathaway. Operates a multi-plant factory-built housing platform with extensive retailer network, captive financing (21st Mortgage), and broader product breadth — a direct large-scale competitor to Franklin Homes across HUD-code and modular segments.

Direct peers

• Skyline Champion: Public manufactured and modular home manufacturer (NYSE: SKY) with extensive multi-plant capacity, builder network, and offerings across manufactured, modular, and park model homes. Closest direct competitor to Franklin Homes given similar product categories and dealer-driven distribution.
• Cavco Industries: Public manufactured home, modular home, and park model builder (NASDAQ: CVCO) producing factory-built homes through multiple subsidiaries. Comparable to Franklin Homes in offering both HUD-code manufactured homes and modular homes with strong retail/dealer relationships.
• Palm Harbor Homes: Manufactured and modular home builder offering factory-built homes through a dealer network across multiple US states. Direct competitor in the modular home segment targeting similar residential customer segments.
• Fleetwood Homes: Manufactured home builder with multiple production facilities and a US dealer network, offering HUD-code manufactured homes. Comparable factory-built approach and channel-driven distribution model to Franklin Homes.
• Marlette Homes: Manufactured home manufacturer producing factory-built homes under the Marlette brand, distributed through independent retailers. Similar GTM motion and product positioning to Franklin Homes' HUD-code manufactured offering.
• TRU Homes: Manufactured and modular home producer with multiple US plants serving a dealer network. Directly comparable to Franklin Homes in factory-built housing offerings and channel structure.
• Live Oak Homes: Manufactured home builder operating factory-built housing plants and serving regional dealer networks. Comparable mid-scale manufactured housing platform to Franklin Homes.
• Homes of Merit: Manufactured home manufacturer with multiple production facilities serving the Southeast US through independent retailers. Highly comparable geographically and in product mix to Franklin Homes.
• Redman Homes: Established manufactured home brand within the Skyline Champion portfolio, producing factory-built HUD-code homes distributed through dealer networks. Similar product category and channel-driven GTM to Franklin Homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Franklin_Homes
• Facebookfacebook.com/FranklinHomesUSA
• LinkedInlinkedin.com/company/franklin-homes-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Homes