COMPO

Name

COMPO

Legal name

COMPO

Website

https://compo.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Garden Care and Plant Care Products

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Plant care products
• Garden fertilizers
• Potting soils
• Lawn care products
• Organic gardening supplies

Headquarters

HQ city

Muenster

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plant Care Products: COMPO generates revenue through manufacturing and selling a comprehensive range of plant care products including soils, fertilizers, lawn care products, and plant protection. Products are sold through retail partners and direct online channels. Revenue is generated from both consumer/hobby gardener segments and potentially professional users.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

COMPO manufactures and sells branded plant care products for the home and garden, including soils, fertilizers, lawn care products, and plant protection under multiple sub-brands (SANA premium, BIO organic, SAAT grass seeds, CACTEA, GRANUPLANT, FORTIGO). Products are sold to home gardeners and hobbyists through garden centers, DIY stores, and online channels primarily in Germany and Austria, supported by digital services such as an AI-powered lawn analysis tool and chatbot.

Product overview

COMPO is a German gardening products company offering a comprehensive portfolio of consumer plant care products organized under multiple sub-brands. The core product lines include Erde & Kompost (soil and compost) products under the SANA premium brand and BIO organic brand, including universal potting soils, garden plant soils, balcony/container soils, indoor plant soils, herb/vegetable/fruit soils, raised bed systems, and specialty soils for grave planting, orchids, cacti/succulents, and bonsai. The Dünger & Blattpflege (fertilizer and leaf care) range encompasses universal fertilizers, garden plant fertilizers, balcony/container fertilizers, indoor plant fertilizers, herb/vegetable fertilizers, boxwood/hedge fertilizers, rhododendron/hydrangea fertilizers, rose fertilizers, and orchid fertilizers, with specialized sub-brands like FORTIGO, GRANUPLANT, and various Turbo products. The Rasenpflege (lawn care) line features grass seeds under the SAAT brand, lawn fertilizers (including organic BIO variants and AQUA DEPOT water-storage formulations), weed and moss control products, and lawn repair solutions. Additional categories include Pflanzenschutz (plant protection) for insects, fungi, snails, and weeds; Ungebetene Gäste (pest control) for ants, wasps, mice, and rats; and Terrarium substrates. COMPO also offers digital services including an AI-powered chatbot for garden advice and an AI lawn analysis tool.

Differentiator

Problem solved

Functional benefit

Brands

• COMPO SANA: Quality soil and substrate products line
• COMPO BIO
• COMPO Advanced Release Technology
• COMPO ZOO
• COMPO GROW
• UNDERGREEN
• COMPO SAAT
• COMPO CACTEA
• COMPO GRANUPLANT
• COMPO FORTIGO

Products and services

• COMPO SANA Premium Soils Premium SANA-branded potting soils for indoor, balcony, and garden plants including universal, geranium, rose, orchid, bonsai, palm, rhododendron/hydrangea, pond, grave, seedling/herb, and balcony/container specialized formulations. Targeted at home gardeners seeking high-quality substrates.
• COMPO BIO Organic Soils Organic BIO-certified peat-free soils including universal soil (with and without sheep wool), garden plant soil, Mediterranean plant soil, raised bed soil, tomato/vegetable soil, citrus soil, herb/seedling soil, compost, and wood chips. Designed for sustainable, organic home gardening.
• COMPO BIO Fertilizers Organic BIO fertilizer range including BIO ready-to-use universal fertilizer, flowering plant fertilizer, green plant fertilizer, organic lawn fertilizer with weed and moss control, autumn lawn fertilizer, and BIO soil activator. Targets home gardeners preferring organic inputs.
• COMPO SAAT Grass Seeds SAAT-branded grass seed mixtures including play/sport, shade, drought, heavy-use, repair, new lawn establishment, reseeding, and complete repair kits. Includes the Turbo-Nachsaat variant producing visible results within 1-2 weeks. Targeted at lawn establishment and renovation needs.
• COMPO Lawn Fertilizers and Care Lawn fertilizer and care line including long-term lawn fertilizer, BIO AQUA DEPOT water-storage lawn fertilizer, BIO autumn lawn fertilizer, BIO lawn lime, BIO soil activator, and moss-killer Herbistop. Targets seasonal lawn maintenance for home gardeners.
• COMPO BIO AQUA DEPOT Water-Storage Products Products featuring COMPO's proprietary water-retention technology applied across universal soil, lawn fertilizer, and Bodenschutz Pellets. Designed to reduce watering frequency by retaining moisture for plants.
• COMPO Plant Protection Products Combined insecticide and fungicide products including rose protection, fruit and vegetable protection, box tree moth control (Buchsbaumzünsler K.O. Rapid), and lawn weed killers (Banvel Quattro formulations). Targeted at home gardeners managing plant pests and diseases.
• COMPO Pest Control Products Pest control range under Ungebetene Gäste category for wasps (Wespen Schaum-Gel Spray), ants, mice, and rats. Targets unwanted garden pests around the home.
• COMPO CACTEA Cactus and Succulent Soil Specialized CACTEA-branded soil formulated for cacti and succulent plants, targeting indoor plant enthusiasts.
• COMPO GRANUPLANT Specialty Granulates GRANUPLANT-branded organic drainage and planting granulates for indoor plants, orchids, cacti/succulents, and balcony/container plants. Includes BIO-certified variants.
• COMPO TURBO Specialty Fertilizers Turbo-branded fast-acting specialty fertilizers including Turbo-Rasendünger (rapid lawn greening), Gartenturbo (garden), Heckenturbo (hedges), Anwachs-Turbo (rooting establishment), Blattgrün-Turbo (leaf greening), and Vital-Turbo (overall vitality). Targets gardeners seeking rapid visible results.
• COMPO Advanced Release Technology Fertilizers Fertilizers featuring COMPO's Advanced Release Technology for controlled, time-released nutrient delivery to garden plants.
• COMPO BIO FORTIGO Bio Fertilizer FORTIGO-branded organic bio fertilizer line within COMPO's organic portfolio.
• COMPO KI-Rasenanalyse (AI Lawn Analysis) AI-powered digital lawn analysis service that detects grass problems, explains causes, and provides individualized location and weather-based care recommendations including treatment time windows and an annual care calendar. Free to home gardeners.
• COMPO ChatBot - Frag Uns! 24/7 AI-powered chatbot service for customer gardening questions, leveraging AI technology with many years of gardening expertise encoded. Free consumer support tool on compo.de.
• COMPO BIO Schnell-Komposter Fast-acting organic compost accelerator for home gardeners seeking to speed up composting processes.

Quantifiable outcome

• Turbo-Nachsaat grass seed shows visible green results within 1-2 weeks
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Garden Centers (Germany & Austria)coreChannel Partner/ Reseller/ DistributorCOMPO products are sold through garden centers and nurseries throughout Germany and Austria. The company provides a dealer locator service to help customers find nearby retailers. This represents the primary distribution channel for consumer sales.
• DIY Stores / BaumärktecoreChannel Partner/ Reseller/ DistributorMajor retail channel including DIY chains that carry COMPO gardening products alongside other home improvement offerings.
• Online RetailersminorChannel Partner/ Reseller/ DistributorList of online retailers who sell COMPO products is available on the company website for customers who prefer online shopping.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Westland Horticulture: UK-based horticultural products company with broad plant care portfolio (lawn care, growing media, wild bird care). Comparable consumer plant care business but primarily serving UK and Ireland rather than DACH.

Direct peers

• Substral (Evergreen Garden Care): European consumer plant care brand under Evergreen Garden Care, competing directly with COMPO in soils, lawn care, and fertilizers across German-speaking markets.
• Klasmann-Deilmann: Leading European producer of growing media and substrates based in Germany. Comparable substrate manufacturing operations with significant overlap in raw material sourcing and customer base.
• HAWITA Gruppe: German producer of substrates, soils, and growing media. Comparable business in branded substrate manufacturing for retail and professional horticulture in Germany.
• ASB Grünland (ASB Europe): European provider of lawn seed, fertilizers, and soil products. Overlaps with COMPO's SAAT lawn seed and lawn fertilizer portfolio in retail distribution.
• Floragard Vertriebs-GmbH: German producer of branded potting soils and substrates. Direct competitor to COMPO's SANA and BIO soil lines in garden centers and DIY stores.
• Neudorff: German family-owned manufacturer of organic and natural plant care products (soils, fertilizers, pest control). Direct competitor to COMPO in the German consumer gardening market, particularly in the BIO/organic segment.
• Stender AG: German manufacturer of horticultural substrates and soils. Direct peer in soil/compost manufacturing serving retail and professional channels in the DACH region.
• Gramoflor GmbH & Co. KG: German manufacturer of horticultural substrates and organic soils. Direct competitor in peat-reduced and peat-free substrate formulations targeted at retail consumers.

Broad incumbents

• Scotts Miracle-Gro: Global leader in consumer lawn and garden care (Scotts, Miracle-Gro, Ortho brands). Operates at much larger scale in North America with growing European presence; an incumbent benchmark for the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@compogermany
• Pinterestpinterest.com/compo
• YouTubeyoutube.com/channel/UCzN9D6Cka8a8b6X4BVE6cOA
• Facebookfacebook.com/MeinCOMPOGarten
• LinkedInlinkedin.com/company/compo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPO