Name

Klasmann-Deilmann

Legal name

Klasmann-Deilmann GmbH

Website

https://klasmann-deilmann.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Professional Horticulture Growing Media and Substrates

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)

akta.pro secondary industry

Plant Propagation & Nursery CEA Equipment (Germination Rooms, Tissue Culture Support) (AFAAAHAJ)

Keywords

• Growing media substrates
• Professional horticulture supplies
• Peat-based substrates
• Plant propagation systems
• Horticulture raw materials

Headquarters

HQ city

Geeste

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Growing Media & Substrates: Klasmann-Deilmann manufactures and sells professional growing media, substrates, and related products to commercial horticulture businesses. Products include peat-based substrates, peat-reduced substrates, organic growing media, and specialty formulations for various crop applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Klasmann-Deilmann manufactures and sells professional growing media, substrates, raw materials, and specialty cultivation products for the commercial horticulture industry. Its portfolio includes peat-based and peat-reduced substrates (ADVANCED Substrate, ProLine Substrate), biodegradable propagation systems (Growcoon), sphagnum moss alternatives (Sphaxx), biochar-based carbon sinks (TerraCoal), gel plug technology (Rootixx), container mulches, growbags, and a hobby consumer line (Florabella).

Product overview

Klasmann-Deilmann is a manufacturer of sustainable growing media and substrates for professional horticulture. The company operates as a product portfolio model with multiple product lines: ADVANCED Substrate and ProLine Substrate serve as core professional growing media offerings; Florabella covers hobby consumer products; and specialized solutions include Growcoon (biodegradable propagation system), Sphaxx (sphagnum moss alternative), TerraCoal (biochar carbon sink), Rootixx (gel plug technology), Growbag (pre-filled growing bags), and Containermulch (container mulch). The digital solution Log & Solve provides data-driven monitoring for substrate management. The portfolio emphasizes sustainability with peat-reduced and peat-free alternatives, targeting professional growers, nurseries, and retail consumers across horticulture, landscaping, and urban farming segments.

Differentiator

Problem solved

Functional benefit

Brands

• Growcoon: Biodegradable propagation system for automated nurseries
• Sphaxx
• TerraCoal
• Florabella
• ADVANCED Substrate
• ProLine Substrate
• Log & Solve
• Rootixx

Products and services

• ADVANCED Substrate Professional-grade growing substrate formulations designed for commercial horticulture applications with optimized growing properties for various crop types.
• ProLine Substrate Professional growing media line suitable for organic growing and various horticultural applications including propagation, pot herbs, and container plants.
• Florabella Hobbyerden Hobby potting soils marketed under the Florabella brand for home gardening applications and retail garden center customers.
• Containermulch Mulching products specifically formulated for container plants to retain moisture and suppress weeds.
• Raw Materials (Rohstoffe) Alternative raw materials including wood fiber, coir, and other sustainable components used in substrate manufacturing.
• Growcoon Biodegradable propagation plug system designed for automated nurseries, enabling efficient seedling and cutting propagation with sustainable materials as an alternative to plastic propagation plugs.
• Log & Solve Digital monitoring and analysis solution for professional horticulture, providing data-driven insights for substrate management and crop optimization.
• Growbag Pre-filled growing bags for professional horticulture, providing ready-to-use cultivation medium for various crops.
• Sphaxx Controlled-quality sphagnum moss alternative developed as a sustainable replacement for peat in horticultural substrates.
• Rootixx Gel plug technology for plant propagation, providing optimal conditions for root development in seedlings and cuttings.
• TerraCoal Next-generation biochar product that acts as a long-term carbon sink, enabling horticultural businesses to achieve climate targets through sustainable growing media.

Quantifiable outcome

• 50% peat reduction target by 2030
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grodan: Grodan (part of ROCKWOOL) supplies stone wool substrates and precision growing solutions for professional horticulture. Competes with Klasmann-Deilmann for the same greenhouse grower customers, though via a different substrate technology (stone wool vs. peat/organic).
• Lambert Peat Moss: Lambert is a Canadian peat harvesting and growing media company producing peat-based substrates for professional horticulture. Direct overlap with Klasmann-Deilmann's peat-based substrate portfolio and serves a similar North American and international customer base.
• Legro Group: Legro is a Dutch manufacturer of substrates and growing media for professional horticulture and mushroom cultivation. Direct competitor in substrates with similar European customer base.
• Cultilene / Saint-Gobain Cultilene: Cultilene (Saint-Gobain) supplies stone wool and substrate solutions for greenhouse horticulture. Competes with Klasmann-Deilmann for the same professional greenhouse grower customers via alternative substrate technology.
• Berger: Berger is a North American peat-based growing media manufacturer focused on professional horticulture, nursery, and greenhouse customers. Comparable product mix and customer profile to Klasmann-Deilmann.
• Jiffy Group: Jiffy is a Dutch-origin global supplier of growing media, propagation systems (including peat plugs and pellets), and biodegradable containers. Direct competitor to Klasmann-Deilmann in substrates and propagation, with overlapping professional horticulture customer base.
• Sungro Horticulture: Sungro is a US-based producer of professional growing media (Sun Gro brand) serving greenhouse, nursery, and specialty crop growers. Directly comparable in substrates and serves a similar professional customer segment.
• Premier Tech: Premier Tech is a Canadian manufacturer of peat-based growing media and active in the horticulture and agriculture inputs space. Directly competes with Klasmann-Deilmann in professional substrates globally, with a comparable scale and product breadth.

Emerging players

• CANNA: CANNA is a Dutch manufacturer of substrates and nutrients focused on horticulture and specialty crops. Overlaps with Klasmann-Deilmann's substrate portfolio but skews toward specialty/cultivation segments.

Regional players

• FoxFarm Soil & Fertilizer Company: FoxFarm is a US-based manufacturer of premium soils and fertilizers primarily for retail gardening and hobby markets. Adjacent in substrate manufacturing but skews consumer/retail with limited overlap in European professional horticulture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/klasmanndeilmann
• LinkedInlinkedin.com/company/klasmann-deilmann-gmbh
• Instagraminstagram.com/klasmanndeilmann

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klasmann-Deilmann