What Nock Deighton does

Nock Deighton (legal entity: Nock Deighton (1831) Limited) is a privately held UK estate agency founded in 1831 by Thomas Nock and headquartered at 34-35 Old Smithfield, Whitburn Street, Bridgnorth, Shropshire. The firm operates eight branch offices across Shropshire, Worcestershire, and Herefordshire (including Ironbridge, Telford & Newport, Worcestershire, Cleobury Mortimer, Ludlow, Shrewsbury, and a dedicated Lettings & Property Management office), making it one of the longest-established estate and lettings agencies in the Midlands region. Its core service lines are Residential Sales, Lettings & Property Management, Property Auctions, and Land & New Homes, with a sub-brand called Prime & Place targeting the luxury property segment. The customer base is composed of individual residential buyers, sellers, landlords, tenants, and small-scale developers in a defined West Midlands geography.

The firm's technology stack is conventional for a regional UK estate agency: a website with property search functionality, an instant online valuation tool, an Early Bird email alert system that surfaces properties 24 hours before they appear on Rightmove, Fixflo for tenant maintenance reporting, WooCommerce for payment processing, and the Essential Information Group's Auction Passport platform for online, telephone, and proxy auction bidding. Its principal proprietary asset is the NockDeighton Way™, a registered trademark covering a 7-step sales methodology. Distribution combines the local branch network with listings on major UK property portals (Rightmove, OnTheMarket), a YouTube channel for property video tours, and social media presence. The firm holds Propertymark membership, Client Money Protection certification, and complies with The Property Ombudsman, RICS, and the Estate Agents Act 1979.

The business model is primarily transaction-fee based. Revenue is generated through residential sales commissions (percentage of sale price), lettings and property management recurring fees, auction buyer premiums (£1,500 inc. VAT for traditional auctions, plus 10% deposits), search pack fees, and fees on land and new build transactions. Pricing is not publicly disclosed; sales commissions and management fees are negotiated on a quote basis. The firm has no external funding, no parent company, and remains family-owned, with leadership comprising a Chairman (Michael Nettleton), a Director of Lettings & Property Management (Dawn Clarke), three Sales Directors (Chris Kemp, Hannah Brown, Andrew Ainge), and an Associate Director & Head of Auctions (Glyn McKenna).

Name

Nock Deighton

Legal name

Nock Deighton (1831) Limited

Website

https://nockdeighton.co.uk

Company type

Private

Founded year

1831

Operating status

Operating

Short description

Nock Deighton is a privately held UK estate agency founded in 1831, operating 8 branch offices across Shropshire, Worcestershire, and Herefordshire. It provides residential sales, lettings and property management, property auctions, and land/new homes services to individual buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Real Estate and Rental and Leasing (53), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Title Insurance & Underwriting (BPAJAOAA)

Keywords

• Residential property sales
• Lettings and property management
• Property auction services
• Land and new homes
• Estate agency services

Headquarters

HQ city

Bridgnorth

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Sales Commission: Commission-based fees from residential property sales, typically a percentage of the sale price. Sellers can choose between paying fees upfront or having buyers pay additional fees at auction.
2. Auction Services: Buyer's Premium fees (including 10% deposit requirements) and search pack fees. Traditional auction: 10% deposit at exchange, 20 days to complete. Unconditional auction: 20 working days to exchange and complete.
3. Lettings & Property Management: Ongoing management fees from landlords for tenant placement and property management services.
4. Land & New Homes: Specialist services for land sales and new build property transactions.
5. Valuation Services: Free online instant valuations and paid professional valuations for sellers and landlords.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nock Deighton is a traditional estate and lettings agency providing residential property sales, lettings and property management, property auctions, and land and new homes services. The firm operates across 8 branch offices in Shropshire, Worcestershire, Herefordshire and surrounding areas, helping buyers, sellers, landlords, and tenants transact in residential real estate through a 7-step trademarked sales methodology.

Product overview

Nock Deighton operates as a traditional estate and lettings agency offering a comprehensive range of property services. The core offering comprises Residential Sales, Lettings & Property Management, Property Auctions, and Land & New Homes services. These are supported by add-on services including the Early Bird alert system, Home Finder matching service, Valuation Services (both instant online and in-person), Mortgage Calculator, and a Deposit Alternative product for renters. The agency operates across multiple branches in Shropshire, Worcestershire, and surrounding areas, serving buyers, sellers, landlords, and tenants.

Differentiator

Problem solved

Functional benefit

Brands

• Prime & Place: Luxury homes brand operated by Nock Deighton, featuring beautiful properties in stunning locations.

Products and services

• Residential Sales
• Lettings & Property Management
• Property Auctions
• Land & New Homes
• Valuation Services
• Prime & Place (Luxury Properties)

Quantifiable outcome

• Average sale time varies by method - auction offers speed with 20 working days completion for unconditional sales

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sheldon Bosley Knight AuctionscoreChannel Partner/ Reseller/ DistributorPartnership for conducting property auctions. Sheldon Bosley Knight operates as the auctioneer, handling bidder registration, auction events, and legal documentation. Nock Deighton facilitates property listings and viewings for auction properties.
• Essential Information Group (EIG)coreTechnology or IntegrationProvides the Auction Passport online bidding platform enabling online, telephone, and proxy bidding for auction events.
• Bridgnorth Golf ClubminorChannel Partner/ Reseller/ DistributorVenue for live auction events.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sheldon Bosley Knight: Sheldon Bosley Knight is a Warwickshire-based estate agency and chartered surveyors firm that actively partners with Nock Deighton on property auctions. Operating across the West Midlands with overlapping geographic coverage and similar full-service offerings (sales, lettings, auctions, professional services), it is the most directly comparable regional competitor.
• Winkworth: Winkworth is a UK franchised estate and lettings agency with a comparable multi-branch, multi-service model targeting regional and prime London markets. Its focus on traditional residential sales with high-touch service parallels Nock Deighton's positioning.
• Belvoir Lettings: Belvoir is a UK national franchise specializing in residential lettings and property management, with a strong regional and franchise-office footprint. Directly comparable to Nock Deighton's Lettings & Property Management arm.

Broad incumbents

• Connells Group: Connells is the UK's largest estate agency network with a broad multi-branch estate and lettings model. While operating at national scale rather than regional focus, its sales, lettings, and property management services overlap directly with Nock Deighton's core offerings.
• Countrywide (now part of Connells): Countrywide is a major UK estate agency group with national residential sales, lettings, and mortgage services. It competes for the same buyers, sellers, and landlords as Nock Deighton, but at much greater scale across the UK.
• LSL Property Services (Your Move / Reeds Rains): LSL operates the Your Move, Reeds Rains, and Marsh & Parsons brands — large franchised estate agency networks with sales, lettings, and surveying services directly comparable to Nock Deighton's multi-branch UK estate agency model.
• Savills: Savills is a global real estate services firm with UK residential sales, lettings, and Prime & Country Houses divisions. Comparable in offering the full residential services stack including a luxury homes sub-brand analogous to Nock Deighton's Prime & Place.
• Knight Frank: Knight Frank is an international property consultancy with UK residential sales, lettings, and a dedicated Prime & Country Houses unit. Comparable premium positioning and luxury sub-brand to Nock Deighton's Prime & Place vertical.

Emerging players

• Purplebricks: Purplebricks pioneered the low-fee, online-conveyancing-hybrid UK estate agency model, disrupting traditional agents like Nock Deighton on price. While facing operational turbulence, it remains a structural threat and reference point for fee compression in the UK market.
• Yopa Property: Yopa is a hybrid UK estate agency combining local agents with a national technology platform, offering fixed fees. Directly competes with traditional agents like Nock Deighton for sellers seeking lower-cost alternatives to percentage-based commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NockDeighton
• YouTubeyoutube.com/@bridgnorthhomeslifestyle8503
• Facebookfacebook.com/NockDeighton

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nock Deighton