Hoddle

Name

Hoddle

Legal name

Hoddle Ltd

Website

https://hoddle.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoddle is a UK-based fintech that operates a mobile app allowing individual consumers to connect, compare, and manage multiple banking and financial accounts within a single iOS and Android application, distributed via self-serve app store channels.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. App-based Banking Services: Revenue model not publicly disclosed. As an all-in-one banking application distributed through consumer app stores, the company likely operates on a freemium model with premium features, subscription tiers, or transaction-based revenue from financial services integration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Hoddle is a consumer mobile banking application, marketed as "All In One Banking," that allows individual users to connect, compare, and manage multiple bank accounts and financial products from a single mobile interface. The app is published on iOS and Android and is designed to give UK consumers a consolidated, real-time view of balances, transactions, and account information across multiple UK banks and financial institutions, replacing the need to switch between separate banking apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoddle — All In One Banking Consumer-facing mobile application available on iOS and Android that lets individual UK users connect, compare, and manage multiple bank accounts and financial products from a single mobile interface, aggregating balances and transactions across institutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Direct peers

• Emma: Emma is a UK-based personal finance app that aggregates multiple bank accounts, tracks spending, and provides budgeting tools. It is the closest direct competitor to Hoddle in the UK multi-bank aggregation space.
• Cleo: Cleo is a UK-available AI-powered financial assistant that connects to bank accounts via Open Banking to provide insights, budgeting, and chat-based money guidance. It overlaps directly with Hoddle's account-aggregation and consumer personal finance value proposition.
• Money Dashboard: Money Dashboard is a long-standing UK personal finance management app that aggregates multiple bank accounts into a single dashboard. It targets the same consumer pain point Hoddle addresses: unified visibility across fragmented banking relationships.
• Snoop: Snoop is a UK Open Banking-based personal finance app that consolidates accounts and surfaces spending insights and money-saving suggestions. It competes head-on with Hoddle for the same multi-bank aggregation use case.
• Moneyhub: Moneyhub is a UK financial data aggregator and personal finance platform offering multi-bank account aggregation, analytics, and Open Banking APIs. It is comparable to Hoddle in both consumer PFM and aggregation capability.

Broad incumbents

• Plaid: Plaid is a large, established financial data aggregation platform connecting bank accounts to apps and services globally. While it operates upstream of consumer apps, it shapes the same Open Banking aggregation market Hoddle depends on.
• TrueLayer: TrueLayer is a UK and European Open Banking platform providing account connectivity APIs to fintechs and banks. It is comparable as an enabler and potential competitor in the multi-bank aggregation ecosystem Hoddle operates in.
• Tink: Tink (a Visa-owned company) is a European Open Banking aggregation platform offering account information and payment initiation services. It competes with Hoddle's underlying connectivity layer and serves similar downstream consumer finance use cases.
• Yodlee: Envestnet Yodlee is an established US-headquartered financial data aggregation platform powering many PFM apps. It addresses the same bank-account aggregation use case as Hoddle but at an enterprise scale.
• Credit Karma: Credit Karma (UK) is a broad consumer personal finance platform offering credit reports, recommendations, and account insights. It overlaps with Hoddle's consumer finance comparison and money-management positioning, though at much larger scale.

Market position

Customer concentration

• Xx.com/hoddleapp
• Facebookfacebook.com/hoddleapp
• LinkedInlinkedin.com/company/hoddle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoddle