Webmatch

What Webmatch does

Webmatch GmbH is an owner-managed (inhabergeführte) e-commerce agency headquartered in Cologne, Germany, that has delivered e-commerce consulting and implementation services for over 15 years. The firm serves a primarily enterprise client base — including Toyota, ADAC, AIDA Cruises, TAMRON Europe, Wolters Kluwer, Deiters, and BPW Aftermarket Group — across both B2C and B2B engagements, with multi-country rollouts of up to 16 countries and 18 languages (TAMRON) and complex integrations into clients' ERP, PIM, and marketplace systems (e.g., Toyota's 400+-dealer accessory marketplace, BPW's 14-country ERP-linked storefronts). Core offerings are organized as five service lines — E-Commerce Business Consulting, UX & Design, Tech & Development, Growth & Engagement, and Data Management — and packaged as solutions including Composable Commerce, Shopware 5-to-6 Migration, B2B Commerce, E-Commerce for Brand Manufacturers, Agentic Commerce, and Accessibility in E-Commerce.

The underlying technology stack is anchored by Shopware (Gold/Platinum Partner status with multiple advanced certifications held by staff), commercetools, and Shopify Plus, augmented by MACH-ecosystem partners including Akeneo and Pimcore (PIM), Storyblok (headless CMS), Algolia and BatteryIncluded (AI search and discovery), Odoscope (personalization), fulfillmenttools (OMS), Lobster (iPaaS), and ChannelEngine (marketplace integration). The agency delivers these capabilities through an entirely in-house team with self-reported 100% permanent contracts and over 5 years' average tenure, led by Managing Directors Felix Dlugosch and Simon Rabente, with Adrian Gajda as Head of Consulting & Client Growth.

The business model is professional services: time-and-materials billing at agreed hourly or daily rates for project-based consulting, implementation, and migration work (per the firm's AGB), supplemented by a managed-services/retainer stream for ongoing platform support, continuous improvement, and optimization. Go-to-market is consultative enterprise field sales, validated through published case studies, certification credentials, and industry awards including Shopware Best Shops 2024 and Kununu Top Company. The company is privately held with no external investors, no parent company, and no disclosed funding rounds, and operates as a registered German GmbH (HRB 60717, Amtsgericht Köln) from its Cologne office at Habsburgerring 1.

Name

Webmatch

Legal name

Webmatch GmbH

Website

https://webmatch.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Webmatch is an owner-managed, Cologne-based e-commerce agency delivering consulting, implementation, and managed services on Shopware, commercetools, and Shopify Plus to enterprise clients across DACH and Europe.

Ownership category

akta.pro rank

Product category

E-Commerce Consulting and Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• E-commerce consulting services
• Shopware implementation partner
• Composable commerce agency
• B2b e-commerce platform
• Mach architecture development

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Project-Based: E-Commerce consulting and implementation services billed on time-and-materials basis. Per Section 6 of AGB: 'Sofern nicht anderweitig vereinbart, sind Leistungen der Agentur nach dem jeweils tatsächlich entstandenen zeitlichen Aufwand zu den vereinbarten Stundensätzen bzw. Tagessätzen zu vergüten.' Travel and third-party costs are billed separately.
2. Managed Services / Retainers: Ongoing support, maintenance, and continuous improvement engagements for existing e-commerce platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Webmatch is an owner-managed e-commerce agency that delivers professional services for designing, implementing, migrating, and operating online shops and digital commerce platforms. Its core services span business consulting, UX and design, technical development (Shopware, commercetools, Shopify Plus, headless storefronts), growth and engagement (AI search, personalization, loyalty), and data management (PIM, DAM, CMS, OMS). Engagements are delivered to enterprise and mid-market clients as project-based and managed-services retainers, with specialization in MACH-based Composable Commerce and complex multi-country, multi-language implementations.

Product overview

Webmatch is an owner-operated E-Commerce agency based in Cologne, Germany, with over 15 years of experience. Rather than a single software product, Webmatch offers a portfolio of professional services and solutions. The core service offerings include E-Commerce Business Consulting, UX & Design, Tech & Development, Growth & Engagement, and Data Management. These services are delivered through specialized solutions such as Composable Commerce, Shopware 6 Migration, B2B E-Commerce, E-Commerce for Brand Manufacturers, Agentic Commerce, and Accessibility in E-Commerce. The agency partners with leading technology platforms including Shopware (Platin Partner), commercetools, Shopify Plus, Akeneo, Pimcore, Algolia, Storyblok, and others to deliver customized e-commerce implementations for clients ranging from mid-size retailers to international corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Business Consulting Strategic consulting service that analyzes business processes, identifies opportunities, and recommends the right technology setup to grow an online business. Targeted at enterprise and mid-market companies planning or optimizing e-commerce operations.
• UX & Design User experience and interface design services including brand representation, sales-oriented UI design, UX conception, and UX audits aimed at maximizing conversion. Targeted at B2C and B2B brands launching or optimizing e-commerce sites.
• Tech & Development Technical e-commerce development services including new shop builds, migrations, All-in-one and Composable Commerce architectures, Shopware and commercetools implementations, headless storefronts, and complex API integrations. Targeted at enterprises and brands implementing or upgrading digital commerce platforms.
• Growth & Engagement Growth and customer engagement services including AI-based search and recommendation systems, personalization, marketing automation, loyalty programs, promotions and voucher solutions, and review management. Targeted at e-commerce operators seeking to grow sales and retention.
• Data Management Data management services covering PIM and DAM for product data centralization, CRM and CDP for customer relationships, headless CMS for content management, and OMS for order processing. Targeted at organizations needing to unify product, customer, content, and order data across channels.
• Composable Commerce Solution Modular e-commerce solution using best-of-breed systems (commercetools, Storyblok, Algolia, etc.) to deliver a flexible, scalable, and easy-to-implement technology stack based on MACH architecture. Targeted at enterprises and brands pursuing Composable Commerce.
• Shopware 6 Migration Service Migration service moving clients from Shopware 5 to Shopware 6, addressing End of Life concerns with modern architecture, better performance, API-first approach, extended functionality, and long-term support. Targeted at Shopware merchants needing platform upgrades.
• B2B E-Commerce Solution Scalable B2B commerce solution for efficient processes and individual customer relationships, with automation of B2B sales processes, account-specific pricing, ordering workflows, and procurement integration. Targeted at mid-sized B2B companies and B2B divisions of larger enterprises.
• E-Commerce for Brand Manufacturers Solution combining brand experience, storytelling, and e-commerce technology to enable direct sales by brands and manufacturers with strong customer experience and brand safety. Targeted at brand manufacturers pursuing D2C or controlled B2B distribution.
• Agentic Commerce Solution AI-driven e-commerce solution using autonomous agents for context-based shopping experiences and intelligent automation of commerce processes. Targeted at e-commerce operators exploring generative and agentic AI capabilities.
• E-Commerce Accessibility Solution Accessible e-commerce solution ensuring unrestricted access, better usability, and legal compliance (e.g., WCAG, EAA) for all users, integrating tools such as Eye-Able. Targeted at organizations needing accessible and legally compliant online shops.
• E-Commerce Made in Germany / Europe Solution E-commerce solutions delivered from Germany with focus on data protection and security standards, suitable for organizations that require European hosting and compliance posture.

Quantifiable outcome

• Toyota marketplace with 400+ dealers launched in 4 months
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopwarecoreTechnology or IntegrationShopware Gold Partner (Platin Partner status mentioned on ADAC case). Webmatch has been a Shopware partner for over 10 years with multiple certified developers and template designers. Certified for Advanced Developer, Advanced Template Designer, Solution Specialist, and Template Designer levels. The partnership is described as a key agency partner by Shopware founder Sebastian Hamann.
• commercetoolscoreTechnology or IntegrationSpecialized partner for commercetools Composable Commerce implementations. Implemented TAMRON's 16-country platform using MACH architecture with commercetools as the e-commerce system.
• Shopify PluscoreTechnology or IntegrationPartner for Shopify Plus implementations including B2B functionality and headless commerce options.
• FriendventureminorImplementation/ SI/ Consulting PartnerSister agency providing website/CMS implementation support. Both agencies are Certified Storyblok Partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopmacher: German Shopware implementation agency focused on Shopware 5/6 migrations and B2B e-commerce projects, operating in a similar DACH enterprise segment with comparable professional services delivery.
• Basecom: German full-service e-commerce and Shopware/Spryker agency with comparable service portfolio spanning consulting, design, development, and managed services for mid-market and enterprise clients.
• integer_net: Shopware Gold Partner agency in Germany specializing in Shopware development, B2C/B2B e-commerce implementations, and enterprise projects, directly overlapping with Webmatch's core delivery offering.
• Netresearch: German e-commerce and digital agency with Shopware, OXID, and custom platform expertise, serving enterprise customers with consulting, implementation, and managed services similar to Webmatch's model.
• dreischildeins: German digital commerce agency focused on Shopware, commercetools, and Pimcore implementations, with a comparable full-service portfolio of strategy, UX, development, and growth services.
• Strix: German digital agency specializing in Shopware and enterprise e-commerce implementations, with overlapping client segments in DACH B2B and brand manufacturer e-commerce projects.

Broad incumbents

• Shopware AG: Germany-based enterprise e-commerce platform vendor whose Gold/Platinum partner program Webmatch operates in. Overlaps as the underlying platform provider for most of Webmatch's implementation work and an indirect competitor for direct-to-customer services.
• commercetools: API-first enterprise commerce platform that Webmatch implements as a Composable Commerce partner (used in the TAMRON project). Broad incumbent in the MACH architecture space with its own partner and services ecosystem.
• Shopify: Enterprise commerce platform (Shopify Plus) that Webmatch partners with for headless and B2B implementations. Broad incumbent in DACH enterprise commerce, with growing direct-to-customer services that compete for agency wallet.
• Spryker: Berlin-headquartered enterprise composable commerce platform competing with commercetools and Shopware in DACH enterprise deals, often staffed by systems integrators that overlap with Webmatch's buyer persona.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webmatch
• Xx.com/webmatch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmatch