East Coast Dyes

What East Coast Dyes does

East Coast Dyes, operating as ECD Lacrosse, is a US-based manufacturer of lacrosse equipment founded in 2011 by twin brothers Greg and Mike Kenneally. The company designs and produces a comprehensive portfolio spanning men's and women's lacrosse heads, shafts, mesh, complete pre-strung sticks, protective gear, lacrosse balls, accessories, and apparel, all manufactured in the USA. Core technical differentiators include the patent-pending Diamond Plastic used in head construction and the proprietary Hero 4.0 mesh with Tri-Fiber Core architecture, developed in collaboration with professional PLL and NLL player ambassadors.

ECD operates a dual-channel go-to-market model combining direct-to-consumer e-commerce through ecdlax.com with wholesale distribution to major retail chains including Dick's Sporting Goods, Lacrosse Unlimited, Universal Lacrosse, and lax.com, reaching customers globally. Product pricing ranges from $1 accessories to $299.99 premium complete sticks, with heads priced $99.99-$149.99 and mesh $19.99-$24.99, reflecting a tiered entry-to-professional product ladder. Customer segments span professional, collegiate, youth/high school players, goalies, and adaptive athletes, with pro player endorsements driving community credibility and word-of-mouth demand.

The company has grown organically without external institutional investment from a college bedroom startup to a 30+ employee operation headquartered in a 21,000 sq ft warehouse and distribution facility in Towson, Maryland. Marketing leverages a multi-channel social presence (Instagram, YouTube, TikTok, Facebook, Twitter) plus content marketing and email, and the founders retain full ownership and control under the operating motto 'Hard Work Pays Off'.

Name

East Coast Dyes

Legal name

ECD Lacrosse, Inc.

Website

https://ecdlax.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Dyes (ECD Lacrosse) is a US-based manufacturer of lacrosse equipment — heads, shafts, mesh, complete sticks, protective gear, and apparel — serving professional, collegiate, and youth players through DTC e-commerce and wholesale retail distribution. Founded in 2011 by the Kenneally brothers.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Lacrosse equipment
• Lacrosse heads
• Lacrosse shafts
• Lacrosse mesh
• Custom lacrosse sticks

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer sales through company-owned e-commerce website ecdlax.com. One-time product purchases of lacrosse equipment including heads, complete sticks, mesh, and apparel.
2. Wholesale to Retailers: Wholesale distribution through major retail chains including Dick's Sporting Goods, Lacrosse Unlimited, Universal Lacrosse, and lax.com. One-time product sales to retailers who resell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

East Coast Dyes (ECD Lacrosse) designs, manufactures, and sells high-performance lacrosse equipment directly to consumers and through wholesale retail channels. Its product portfolio spans lacrosse heads, shafts, complete sticks, mesh and strings, protective gear, lacrosse balls, accessories, and apparel, with proprietary Diamond Plastic and Tri-Fiber Core mesh technologies and Made in USA manufacturing.

Product overview

ECD Lacrosse (East Coast Dyes) is a manufacturer of high-quality lacrosse equipment founded in 2011 by twin brothers Mike and Greg Kenneally. The company offers a comprehensive product portfolio spanning men's and women's lacrosse gear including lacrosse heads (Atom, Mirage 3.0, Ion, DNA 2.0, Weapon X 2.0, Delta, Impact, Impact Diamond for men; Halo, Infinity for women), lacrosse shafts (Focus Power, Carbon 4.0, Carbon Pro 3.0, Carbon LTX/MTX 2.0, Focus for men; Halo for women), complete pre-strung sticks (Bravo 1 Elite Setup, Rebel CF5), mesh and strings (Hero 4.0, Hero 3.0, Hero X, Vortex mesh; HeroStrings, Goalie Strings), protective equipment (Echo Shoulder Pad, Echo Elbow Pad, Echo Arm Pad), lacrosse balls (MINT Lacrosse Ball with proprietary polymer material), accessories (Shooting Target, Athletic Tape, End Caps, Ballstop, Drinkware, Car Decals), and apparel (T-shirts, Long Sleeves, Hoodies, Headwear, Socks, Shorts). The company also offers custom head stringing and pro replica products matching professional players' pocket specifications. ECD emphasizes innovation with patent-pending Diamond Plastic technology and Tri-Fiber Core mesh construction, with all products manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Lacrosse Heads A family of men's lacrosse heads (unstrung and custom-strung) engineered for offensive, defensive, midfield, faceoff, and goalie positions, using proprietary Diamond Plastic material and Hero 4.0 mesh. Targeted at elite, college, high school, and youth lacrosse players.
• Lacrosse Shafts Alloy and carbon fiber lacrosse shafts engineered for attack, midfield, defense, goalie, long pole, faceoff, and box lacrosse positions. Targeted at lacrosse players across all levels seeking durability, lightweight handling, and shot power.
• Complete Lacrosse Sticks Pre-strung complete lacrosse sticks that combine an ECD head with a matched shaft and professional pocket, offered in offensive and defensive configurations for immediate play. Targeted at players seeking a ready-to-use complete stick.
• Lacrosse Mesh and Strings Waxed mesh, sidewall strings, and shooting strings used to string lacrosse pockets, including goalie-specific mesh. Features Tri-Fiber Core technology in Hero 4.0. Targeted at players and stringers building or maintaining lacrosse pockets.
• Protective Equipment Lacrosse protective pads (shoulder, elbow, arm) providing impact absorption and mobility for sustained play. Targeted at lacrosse players across competitive levels.
• Lacrosse Balls Regulation MINT lacrosse ball with proprietary non-rubber polymer that retains grip and feel over time, plus a soft-sided practice ball for indoor training. Targeted at lacrosse players and coaches.
• Women's Lacrosse Heads and Shafts Women's regulation-compliant lacrosse heads (Halo, Infinity Pro, Infinity), shafts (Halo), complete sticks, and mesh/strings. Targeted at female lacrosse players across elite, college, high school, and youth levels.
• Custom Heads and Pro Replicas Custom-colored, pre-strung lacrosse heads allowing players to personalize pocket and color; pro replicas replicate the exact pocket specifications of PLL professional players. Targeted at lacrosse players seeking personalized or pro-inspired setups.
• Apparel Lacrosse lifestyle and performance apparel including t-shirts, long sleeves, hoodies, shorts, hats, headbands, beanies, and socks branded with ECD designs. Targeted at lacrosse players, fans, and families.
• Accessories Lacrosse training and lifestyle accessories including shooting targets, athletic tape, end caps, ballstops, drinkware, decals, tools, coaching boards, repair kits, branded merchandise, and digital gift cards. Targeted at lacrosse players and fans.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FieldTurfminorOthersFieldTurf provided the turf surface for ECD's training facility, supporting product testing and development in realistic field conditions.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• STX Lacrosse: STX is one of the longest-established lacrosse equipment manufacturers, offering heads, shafts, complete sticks, gloves, and protective equipment. STX competes head-to-head with ECD in the men's and women's lacrosse gear market across similar price tiers and retail channels including Dick's Sporting Goods.
• Epoch Lacrosse: Epoch is a direct competitor specializing in premium carbon fiber shafts and lacrosse heads, with strong NCAA and pro player endorsements and a focus on engineering-led product positioning. Epoch overlaps with ECD's premium shaft and head categories and uses a similar DTC-plus-wholesale distribution model.
• Warrior Lacrosse: Warrior (now part of New Balance) is a major lacrosse equipment brand offering heads, shafts, gloves, protective, and complete sticks across men's, women's, and youth categories. Warrior competes with ECD in the same retail channels with the backing of a much larger parent company (New Balance), giving it structural advantages in marketing and athlete sponsorship spend.
• Maverik Lacrosse: Maverik is a major lacrosse equipment brand offering heads, shafts, gloves, protective gear, and complete sticks — directly competing with ECD across men's and women's categories with similar premium positioning and pro athlete endorsements. Both brands rely on DTC ecommerce plus wholesale distribution and target the same PLL/NLL/NCAA/HS player segments.
• StringKing: StringKing is a DTC-first lacrosse brand offering mesh, strings, heads, shafts, and complete sticks, with strong social media presence and direct-to-consumer positioning similar to ECD. Both brands emphasize innovation in mesh technology and serve overlapping youth, college, and pro lacrosse segments.

Others

• Lacrosse Unlimited: Lacrosse Unlimited is a multi-store specialty lacrosse retailer that is both a wholesale customer of ECD and a competing channel for lacrosse equipment sales. As a major lacrosse-specialty retail chain, it represents an important distribution relationship and a competitive sales channel for the same end consumer.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer and an ECD wholesale distribution partner that carries ECD lacrosse heads, sticks, and apparel. As a channel partner, Dick's has significant influence over ECD's wholesale revenue, pricing, and shelf placement, making the relationship strategically critical on both sides.
• Universal Lacrosse: Universal Lacrosse is a large lacrosse-specialty e-commerce and retail reseller that carries ECD products alongside competing brands. As a key online wholesale account, it represents an important channel partner and a comparable go-to-market structure for direct-to-consumer lacrosse brands.

Broad incumbents

• Under Armour Lacrosse: Under Armour is a broad athletic apparel and equipment incumbent that includes lacrosse-specific product lines (gloves, cleats, protective, apparel) competing for the same lacrosse player wallet. While not lacrosse-specialized like ECD, Under Armour's brand size and NCAA/pro sponsorship muscle create competitive pressure on premium positioning and retail shelf space.
• Nike Lacrosse: Nike is a global athletic apparel and equipment incumbent that produces lacrosse-specific footwear, gloves, and apparel. Nike's scale, marketing budget, and pro athlete endorsement capabilities make it a broad competitive force in the lacrosse category even though lacrosse is a small part of its overall portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastcoastdyes
• YouTubeyoutube.com/user/EastCoastDyes
• Facebookfacebook.com/ECDlacrosse
• Instagraminstagram.com/ecdlax
• TikToktiktok.com/@ecdlax

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Dyes