Lacrosse Unlimited
Lacrosse Unlimited is a private omnichannel specialty retailer selling lacrosse equipment, apparel, and footwear via Shopify e-commerce, 55+ US retail stores, a B2B Team Sales division, and Custom Corner personalization services for men's, women's, youth, and collegiate players.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Lacrosse Unlimited does
Lacrosse Unlimited is a privately held, omnichannel specialty retailer focused exclusively on lacrosse equipment and apparel. The company sells complete sticks, heads, shafts, protective gear (helmets, gloves, arm pads), apparel, footwear (cleats and turf shoes), balls, and field/training equipment for men's, women's, and youth players. It also holds NCAA collegiate apparel licensing across more than 15 universities and distributes exclusive brands including Throne Lacrosse (premium customizable product line). Distribution spans a Shopify-based e-commerce storefront (lacrosseunlimited.com) serving all 50 US states, 55+ physical retail locations across 15+ states, and a dedicated B2B Team Sales division (unltd Team) that fulfills bulk team orders with a 12-unit minimum. The business also operates Custom Corner, a customization service offering 3D helmet configuration, hand-dyed heads, custom stringing, and apparel personalization, plus Pocket Pros — a service platform aggregating elite professional stringers (Pockets by Clem, Randy The String Pro, Dandy Dyes) for custom pocket creation sold online. Pricing follows unit pricing across product tiers (e.g., balls $3-$18, heads $109.99-$139.99, complete sticks $89.99-$304.99, helmets $329.99-$409.99), with free shipping on orders over $99, 30-day returns on non-custom items, and 5-10 business day production lead times for custom orders. Revenue mechanics span hardware sales (retail and team), customization services, and brand licensing, with customer segments distributed across individual players, families, teams/clubs, and collegiate athletes. The technology platform is a conventional Shopify stack with an integrated 3D product configurator, store locator, and inventory management; no proprietary AI/ML capability is evidenced.
Lacrosse Unlimited firmographics
Firmographics- Name
- Lacrosse Unlimited
- Legal name
- Lacrosse Unlimited
- Website
- https://lacrosseunlimited.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lacrosse Unlimited is a private omnichannel specialty retailer selling lacrosse equipment, apparel, and footwear via Shopify e-commerce, 55+ US retail stores, a B2B Team Sales division, and Custom Corner personalization services for men's, women's, youth, and collegiate players.
- Ownership category
- akta.pro rank
Lacrosse Unlimited industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Lacrosse Equipment Retail (CRAMAEAF)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where Lacrosse Unlimited is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices58 records
Markets served
Lacrosse Unlimited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from direct sale of lacrosse equipment including sticks (heads, shafts, complete sticks), protective gear (helmets, gloves, arm pads, shoulder pads), apparel (tops, bottoms, socks, hats), footwear (cleats, turf shoes, lifestyle), and accessories (balls, bags, tape, mouthguards). Both online and in-store purchases.
- Customization Services: Custom Corner services including custom helmet design via 3D customizer, hand-dyed lacrosse heads, custom stringing, and custom apparel personalization. Professional pro stringing through Pocket Pros partnership with elite stringers.
- Team Sales / B2B: B2B sales of team uniforms, custom helmets, custom gloves, and equipment to lacrosse teams and clubs. Minimum 12 units per order. Services include custom design mock-ups and team store creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single items and bundles at various price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Lacrosse Unlimited product offering
Product offeringCore offering
Lacrosse Unlimited is a U.S. specialty retailer that sells lacrosse sticks, helmets, protective gear, gloves, apparel, footwear, and accessories through 55+ retail stores and a direct-to-consumer e-commerce site. The company also operates proprietary sub-brands (Throne Lacrosse, Pocket Pros, unltd Team, Custom Corner) for elite products, custom stringing, team outfitting, and customized orders, and runs a dedicated B2B team sales division that outfits schools, clubs, and leagues.
Product overview
Lacrosse Unlimited is an omnichannel lacrosse equipment retailer operating 55+ physical store locations nationwide alongside its e-commerce platform. The core offering spans complete lacrosse sticks, heads, shafts, protective gear (helmets, gloves, arm pads), apparel, footwear, and balls. Key differentiated services include Custom Corner (hand-dyed heads, custom stringing, 3D helmet customization), Throne Lacrosse (premium sub-brand), Pocket Pros (professional stringing network), and unltd Team Sales (bulk team outfitting). The company also offers NCAA collegiate merchandise and field/training equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Throne Lacrosse: Lacrosse head, shaft, mesh, stringing, and apparel brand with fully customizable products including the OMEN lacrosse head.
- Pocket Pros
- unltd Team
- Custom Corner
Products and services
- Lacrosse Sticks and Heads Complete line of lacrosse sticks, heads, and shafts sold to individual players, parents, and teams through retail stores and the e-commerce site.
- Helmets and Protective Gear Helmets, gloves, arm pads, shoulder pads, and other protective equipment for lacrosse players of all ages and positions.
- Lacrosse Apparel and Footwear Lacrosse-specific jerseys, shorts, training apparel, and footwear sold to players and teams.
- Throne Lacrosse House sub-brand offering elite-level lacrosse sticks and equipment targeted at advanced and competitive players.
- Pocket Pros Custom lacrosse stick stringing service and stringing-related products offered through stores and online.
- unltd Team House sub-brand providing team uniforms, custom team apparel, and bulk team gear packages for schools, clubs, and leagues.
- Custom Corner Customization service enabling personalized lacrosse gear, apparel, and accessory orders for individuals and teams.
- Team Sales / B2B Outfitting Dedicated B2B division that outfits schools, clubs, and leagues with custom uniforms, team apparel, and bulk equipment packages.
Companies that use Lacrosse Unlimited
Customer profileSegments5 records
Ideal customer profiles2 records
Lacrosse Unlimited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lacrosse Unlimited partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Pockets by ClemcoreProfessional lacrosse stringer partnership through the Pocket Pros service, bringing elite custom stringing to customers' doorsteps. Customers can order custom-strung lacrosse sticks built by Pockets by Clem for their specific playing style and pocket preferences.
- Randy The String ProcoreProfessional lacrosse stringer partnership through the Pocket Pros service, providing customers access to Randy's expertise in custom stick building and stringing for various playing positions.
- Dandy DyescoreProfessional lacrosse stringer partnership specializing in custom dyeing and stringing services, offering unique aesthetic customization combined with professional-grade stringing through the Pocket Pros platform.
- Throne LacrossecoreExclusive distribution partnership for Throne Lacrosse products including the Omen head, FPX and APX mesh, complete sticks, shafts, and apparel. Products available both in stores and online.
- Warrior LacrosseminorBrand partnership for team sales, offering Warrior lacrosse equipment including helmets, heads, shafts, gloves, and goalie gear through the unltd team division.
- Under ArmourminorBrand partnership for team sales, offering Under Armour lacrosse and athletic apparel and equipment through the unltd team division.
- Maverik LacrosseminorBrand partnership for team sales, offering Maverik lacrosse equipment including heads, gloves, and protective gear through the unltd team division.
- STXminorBrand partnership for team sales, offering STX lacrosse equipment including heads, shafts, gloves, and protective gear through the unltd team division.
- Nike LacrosseminorBrand partnership for team sales, offering Nike lacrosse footwear and equipment through the unltd team division.
- Cascade LacrosseminorBrand partnership for team sales, offering Cascade helmets and protective equipment through the unltd team division.
- New Balance LacrosseminorBrand partnership offering New Balance lacrosse cleats and footwear, including exclusive collaborations like the unltd x NB Carolina Collection.
- ECD (Epoch Lacrosse Design)minorBrand partnership offering ECD lacrosse heads, shafts, mesh, and strings including Hero 4.0, Hero Strings, and Carbon Pro series.
- Gait LacrosseminorBrand partnership offering Gait lacrosse equipment including Air 3 and Apex 2 complete sticks for women's lacrosse.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lacrosse Unlimited competitors and assessment
Company assessmentDirect peers
- Warrior Lacrosse / New Balance Lacrosse: Warrior (now part of New Balance) is a leading lacrosse equipment brand with strong DTC presence. They are both a brand partner and a direct competitor to LU via their own retail site, offering heads, shafts, gloves, and complete sticks.
- Maverik Lacrosse: Maverik is a lacrosse brand owned by Bauer, selling equipment, sticks, and protective gear directly to consumers. They compete with LU head-to-head in the same category and increasingly build DTC relationships that bypass specialty retailers.
- STX: STX is a major lacrosse equipment brand that sells through its own DTC channels as well as through retailers like LU. They overlap on sticks, heads, gloves, and protective gear, and increasingly compete with LU on direct online sales of the same SKUs LU retails.
- East Coast Dyes (ECD): ECD manufactures lacrosse mesh, strings, and equipment, and sells direct-to-consumer through its own site. They are a direct competitor in custom stringing, mesh, and shafts, and overlap with LU's Throne Lacrosse sub-brand on premium mesh and stringing products.
- Stringers Shack / Lax.com: Lax.com is an online lacrosse specialty retailer offering sticks, heads, custom stringing, and apparel. They are a direct competitor to LU's e-commerce site and Pocket Pros service, particularly in the custom stringing and online DTC segment.
Broad incumbents
- Play It Again Sports: Play It Again Sports is a used and new sporting goods franchise retailer. They compete on price in the lacrosse entry-level and youth segments, particularly for parents seeking starter sets and used gear, overlapping with LU's youth/starter category.
- Dick's Sporting Goods: Dick's is a national big-box sporting goods retailer with a broad lacrosse assortment including sticks, helmets, cleats, and apparel. They compete on price and selection and are the dominant share-of-wallet threat for casual lacrosse buyers, though they lack the specialty expertise and customization LU offers.
- Under Armour Lacrosse: Under Armour is both a brand partner (sold through LU's team sales) and a broad incumbent competitor through its own DTC stores and site. They carry lacrosse-specific footwear, apparel, and equipment, competing with LU on cleats, gloves, and team uniform orders.
- Modell's Sporting Goods (defunct but historically) / Modell successor (Hobby Lobby, regional): Modell's was a regional Northeast sporting goods chain. While now defunct, their former footprint overlaps with LU's Northeastern store concentration, and successor sporting goods retailers fill a similar generalist-specialty gap relative to LU's specialized lacrosse assortment.
Emerging players
- Epoch Lacrosse (ECD) / Cascade / Gait: These are lacrosse equipment brands (protective helmets, sticks, women's sticks) that distribute primarily through retailers like LU but are expanding DTC. They represent emerging-player peers that compete on specific product categories (helmets, women's sticks) where LU also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lacrosse Unlimited social profiles
Digital presenceLacrosse Unlimited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lacrosse Unlimited leadership team
Management profileNumber of profiles
Lacrosse Unlimited subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lacrosse Unlimited funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lacrosse Unlimited M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lacrosse Unlimited
What does Lacrosse Unlimited do?
Lacrosse Unlimited is a U.S. specialty retailer that sells lacrosse sticks, helmets, protective gear, gloves, apparel, footwear, and accessories through 55+ retail stores and a direct-to-consumer e-commerce site. The company also operates proprietary sub-brands (Throne Lacrosse, Pocket Pros, unltd Team, Custom Corner) for elite products, custom stringing, team outfitting, and customized orders, and runs a dedicated B2B team sales division that outfits schools, clubs, and leagues.
Is Lacrosse Unlimited a public or private company?
Lacrosse Unlimited is a private company. It is classified as unknown and is currently operating.
When was Lacrosse Unlimited founded?
Lacrosse Unlimited was founded in 1990. It employs 251 to 500 people.
Where is Lacrosse Unlimited based?
Lacrosse Unlimited is headquartered in New York, United States, in the North America region.
How does Lacrosse Unlimited make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are customization Services and team Sales / B2B.
Who are Lacrosse Unlimited's main competitors?
Direct peers on record are Warrior Lacrosse / New Balance Lacrosse, Maverik Lacrosse, STX, East Coast Dyes (ECD) and Stringers Shack / Lax.com. Broad incumbents are Play It Again Sports, Dick's Sporting Goods, Under Armour Lacrosse and Modell's Sporting Goods (defunct but historically) / Modell successor (Hobby Lobby, regional). Epoch Lacrosse (ECD) / Cascade / Gait is listed as an emerging player.
Does Lacrosse Unlimited have an API?
No public API is recorded for Lacrosse Unlimited.
What industry is Lacrosse Unlimited in?
Lacrosse Unlimited's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAEAF, Lacrosse Equipment Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.