Morris-Jenkins Heating & Air Conditioning

What Morris-Jenkins Heating & Air Conditioning does

Morris-Jenkins Heating & Air Conditioning is a privately held, PE-backed residential home services provider headquartered in Charlotte, NC. Founded in 1958, the company delivers HVAC (heating and cooling), plumbing, electrical, and home performance services — including air quality, crawl space encapsulation, and attic insulation — to homeowners across the Charlotte, NC and Greenville, SC metropolitan areas. Operations are run through a fleet of 500+ service vehicles and a workforce of 650+ employees, with service available until midnight daily and no after-hours surcharges.

The company's product portfolio spans five core trade categories: Heating (furnaces, heat pumps), Cooling (AC, ductless, zoned HVAC, gas packs), Plumbing (emergency repair, drains, water heaters, water treatment, leak detection), Electrical (repairs, panel upgrades, EV chargers, generators), and Home Performance (indoor air quality, crawl space, insulation). A subscription add-on, the Priority Advantage membership priced at $9.99/month, delivers recurring maintenance visits, discounted diagnostics ($49 vs $89), 10% off repairs, and priority scheduling. Service is delivered direct-to-consumer via phone, online scheduling, text messaging, and a member portal; the customer base is fragmented residential households with no enterprise concentration.

Morris-Jenkins is a wholly-owned subsidiary of Wrench Group, LLC, a private equity-backed holding company specializing in residential home repair, replacement, and maintenance. Technology is not publicly disclosed and no proprietary AI/ML capabilities are evidenced. Marketing is multi-channel (paid search and social, content, review management, referral, and community partnerships including Levine's Children's Hospital). Leadership listed in structured sources includes Brandon Anderson as President, with Jonathan Bancroft referenced separately as President & CEO and Luther Morris as founder; reconciliation between these rosters is not possible from the available data.

Name

Morris-Jenkins Heating & Air Conditioning

Legal name

Morris-Jenkins

Website

https://morrisjenkins.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Morris-Jenkins is a PE-backed (Wrench Group) residential home services provider founded in 1958 in Charlotte, NC, delivering HVAC, plumbing, electrical, and home performance services via 650+ employees and 500+ trucks across the Charlotte and Greenville metros, with a $9.99/month Priority Advantage membership subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. HVAC, Plumbing, and Electrical Services: One-time service fees for repair, installation, and maintenance of heating, cooling, plumbing, and electrical systems in residential homes. Revenue generated through service calls, diagnostic fees, and labor charges.
2. Priority Advantage Membership Subscription: Monthly subscription membership program offering two annual maintenance visits, free drain cabling, 10% off repairs, discounted diagnostics ($49 vs $89), free water quality testing, and free plumbing inspections. Generates recurring subscription revenue from residential homeowners.
3. Equipment Sales and Installation: Revenue from selling and installing HVAC equipment (air conditioners, furnaces, heat pumps, ductless systems), water heaters (tank and tankless), water filtration systems, and other home equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Morris-Jenkins provides residential heating, cooling, plumbing, electrical, and home performance services—including repair, installation, and maintenance—directly to homeowners in the Charlotte, NC and Greenville, SC metro areas. Service delivery is supported by a 500+ truck fleet operating until midnight with no extra charges, and a subscription maintenance membership called Priority Advantage priced at $9.99/month.

Product overview

Morris-Jenkins Heating & Air Conditioning is a residential home services company offering a unified portfolio of core service categories: Heating (furnaces, heat pumps), Cooling (AC, ductless, zoned HVAC, gas packs), Plumbing (emergency repair, drains, fixtures, water heaters, filtration), Electrical (repairs, panels, EV chargers, generators), and Home Performance (indoor air quality, crawl space, insulation). These services are delivered through a network of technicians across multiple locations. The Priority Advantage membership program acts as an add-on, providing scheduled maintenance visits, discounts, and priority access to all core services for a monthly fee.

Differentiator

Problem solved

Functional benefit

Brands

• Priority Advantage®: Home maintenance membership plan offering two annual maintenance visits, free drain cabling, 10% off repairs, discounted diagnostics, free water quality testing, free plumbing inspections, and priority hotline access for members.

Products and services

• Heating Services Furnace and heat pump repair, emergency repair, maintenance, and installation services for residential heating systems, including year-round climate control support.
• Cooling Services Air conditioning repair, emergency AC repair, maintenance, and installation; ductless AC services; zoned HVAC; and gas pack repair and installation for residential cooling systems.
• Plumbing Services Emergency plumbing repair, plumbing inspections, drain and sewer cabling/cleaning and line repair/replacement, kitchen and bathroom fixtures (sinks, faucets, garbage disposals, showers, dishwashers, toilets), sump pump repair and installation, leak detection, water line and pipe leak repair, whole-home repiping, backflow preventer services, water quality testing and filtration (softener repair/installation), water service connection, and tank and tankless water heater maintenance, repair, and installation.
• Electrical Services Residential electrical repairs including lighting and fixture repairs and panel repair; electrical installation including lighting/fixtures, electrical panel upgrades, and EV charger installation; electrical safety inspections; whole-home standby generators; and whole-home surge protector installation.
• Home Performance Services Indoor air quality solutions (air purifiers, media air cleaners, UV lights), crawl space encapsulation and vapor barrier installation, and attic insulation services for residential homes.
• Priority Advantage Membership Subscription home maintenance membership for residential homeowners at $9.99/month that includes two annual maintenance visits, free drain cabling, 10% off repairs, discounted diagnostics, free water quality testing and plumbing inspections, priority hotline access, and member portal access.

Quantifiable outcome

• Priority Advantage Members report 95% fewer breakdowns and up to 30% lower utility bills through routine HVAC maintenance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Service Experts Heating & Air Conditioning: A large national residential HVAC and plumbing chain (formerly part of Lennox). Comparable in multi-trade service model and customer segment, but operates nationally with substantially larger scale and brand recognition than Morris-Jenkins.
• ARS / Rescue Rooter: A national residential HVAC, plumbing, and drain services brand owned by American Residential Services. Comparable in service mix and customer base, with national scale that Morris-Jenkins lacks in the Carolinas.

Regional players

• Goettl Air Conditioning & Plumbing: A residential HVAC and plumbing services company operating primarily in the Southwest U.S. (Arizona, Nevada, Texas). Comparable in customer segment and service mix, though geographically distinct from Morris-Jenkins' Carolinas base.
• Michael & Son Services: A mid-Atlantic residential HVAC, plumbing, and electrical services company. Comparable in multi-trade service model, residential customer focus, and large-fleet field service delivery, though in a different geography.
• Coolray Heating & Cooling: A regional residential HVAC and plumbing company serving the Atlanta metro and broader Southeast. Comparable in service offering, household customer focus, and Southeast U.S. footprint, though geographically adjacent rather than overlapping.
• R.S. Andrews of Atlanta: A long-established Southeast U.S. residential HVAC, plumbing, and electrical services company. Comparable in multi-trade offering, homeowner customer base, and Southern U.S. regional operating profile.

Direct peers

• Benjamin Franklin Plumbing: A Wrench Group sister brand, Benjamin Franklin Plumbing is a national residential plumbing services franchise. It is directly comparable to Morris-Jenkins' plumbing line and shares the same PE-backed parent and multi-metro operating approach.
• One Hour Heating & Air Conditioning: A sister company under the Wrench Group platform, One Hour Heating & Air Conditioning provides residential HVAC services across multiple U.S. metros. It is the closest comparable to Morris-Jenkins in ownership structure, trade mix, and franchise-style service model.
• Mr. Sparky Electric: A Wrench Group sister brand focused on residential electrical services, directly comparable to Morris-Jenkins' electrical line (panel upgrades, EV chargers, generators). It shares the same parent platform and customer segment.
• Parker & Sons: A Wrench Group sister brand offering residential HVAC, plumbing, and electrical services in the Phoenix metro. Closely comparable in service mix, PE ownership, and multi-trade operating model, though in a different region.

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morrisjenkinscharlotte
• Xx.com/morrisjenkins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris-Jenkins Heating & Air Conditioning